Posts Tagged ‘homeowner’

5 Things You Should Know (7/6)

Posted on: July 7th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

1. Booms Are Back In These 25 Real Estate Markets.

What you should do:
– Remember that irrespective of your market status, Seller’s Corner is designed to help you
generate the most listings possible!

 
2. Homebuyers, Beware: Hackers Targeting Real Estate Transactions.

What you should do:
– Fill your buyers in on who/what’s out there. And while you’re at it – send them a few
dream home property matches!

 

3. What’s the Difference Between a Realtor, a Real Estate Agent, and Broker?

What you should do:
– Share the knowledge and distinctions with folks who might be confused…

 

4. The Rise of the Single Female Homeowner.

What you should do:
– Speaking of homeowners – are you telling them what their home is worth? It’s a great way
to stay top-of-mind. Be the person with the answers, and they’ll turn to you when they’re
finally ready to sell.

 

5. How immigrant detentions are impacting Tennesee’s real estate market.

What you should do:
– Check out the story and see if it holds any validity in your neck of the woods.

 
Have a wonderful weekend!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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$537,500 = (Another) Great Listing Opportunity.

Posted on: May 24th, 2018 by Tim Garcia

listingopp

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 7106 Clarendon Street, San Jose, CA 95129
– Listing Price (2017): $712,500(via Redfin)
– Listing Price (2018): $1,250,000 (via Oak Anchor Homes)
– Property Value Increase: $537,500 in 1 year.

In a nutshell, $537,500 price increase in 1 year is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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Increasing Your Listings: A 2018 Approach.

Posted on: May 4th, 2018 by Tim Garcia

2018 approach

homeleadcapture

I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.

Agitate: verb, to arouse public concern about an issue in the hope of prompting action.
So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in potential sellers, keep them on your radar, and ultimately be their go-to listing agent.

What to have handy (a wealth of knowledge):
– Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.

– Why You Should Sell Your Home In 2018
– 15 Features That Sell Homes The Fastest And At The Best Price

 

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, for inevitable growth, trust, and loyalty in your relationships, and – you guessed it – paving the way to more listings.

What to say:
Hey there, how’ve you been?
Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone. And the market is HOT.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.

Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks. Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say YES:
Great! I’ll send you some info on what your home is currently worth* and we can go from there. I can also share a quick checklist of 15 features that sell your home the fastest. **

 

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)? *

I can also send you some information on why 2018 might be the best year to sell.***

When/if the day you’d like to sell arrives –  you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers, only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself. Thanks for your time!

 

Not satisfied with how the conversation went? Want to go the extra mile and continue the dialogue?
Take a gander at this home improvement script for your homeowners (i.e. – your prospective sellers).

You got this. If you need help with anything, let me know. 🙂

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

 

REFERENCES:

* Seller’s Corner

** 15 Features That Sell Homes The Fastest And At The Best Price

*** Why You Should Sell Your Home In 2018 

 

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List Homes: Your Summer Strategies.

Posted on: May 1st, 2017 by Tim Garcia

May Newsletter_2

Howdy,

Tim here, and I’ll just honestly cut to the chase:
I want to see you sell more homes, this summer. Are you willing to let me help you?

I came across some news today that caught my eye (in terms of it’s potential to garner more listing opportunities for you)…

The U.S. Commerce Department reports that “sales in the category of building materials and garden equipment supplies for the first four months of 2017 are up 5.9 percent from 2016… a huge increase in the amount of homeowner equity stimulates home-improvement activity [and] makes people feel richer, wealthier and more inclined to invest in their house.” * (Source: https://goo.gl/koMPMN)

Let’s capitalize on this (and more).
By reaching out to your homeowners (who are more than likely gearing up for summer home care projects) and providing all of the resources they need (via your Homebrella trusted service provider network)  – you are essentially doubling your chances that they will turn to YOU when they are ready to sell.

Being top-of-mind is the name of the game.
More strategies to really boost your inventory this year are featured in this past months Tips Of The Week, infographics, and company news (keep scrolling for more).

We got this. Are you with me?


May Tips Of The Week

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pic3 pic4

pic5 pic6

 

Company News 
A message from our VP of Sales & Marketing, Tawd Frensley:
“Our New MLS Search is getting rave reviews.
It’s free for our customers. All they have to do is ask.”
– Read a little more about our New MLS Search by clicking here.
– Or click here to see it in-action on a live, one-on-one demo.
New Webinar Lineup! Featured topics include:
Last (but not least): numbers do not lie.
Our marketing is designed in, and inspired by, the
most competitive and hottest (seller’s) market in the USA.

infographic

increasing listings

 

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Let’s Double Your Chances They Sell With You.

Posted on: March 24th, 2017 by Tim Garcia

Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?”  If so, this article is for you.

Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.

What better time to connect than during a weekend Open House, community event, or quick call over-the-phone?  Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).

Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.

What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.

Perks:
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.

What to say:
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.

Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?


– If they say YES:

Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.

What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!

Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?


– If they say NO:

Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up – instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway, consider me your starting point.

In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.

Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!

Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.

FYI – you kind of just doubled your chances of folks selling with you. Way to go.

Remember to simply A.S.K., and you shall receive.

Really hope this helps,

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

infographicnew

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January Holiday Roundup (+ Email Marketing Greeting)

Posted on: December 30th, 2016 by Tim Garcia

 

Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1st: New Year’s Day – check your CRM for a greeting to send to leads and clients.

Friday, January 6th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).

Friday, January 13th: Friday the 13th  / International Skeptics Day / Make Your Dream Come True Day: –  banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.

Monday, January 16th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Faith is taking the first step even when you don’t see the whole staircase.
Our lives begin to end the day we become silent about things that matter.
Injustice anywhere is a threat to justice everywhere.
I look to a day when people will not be judged by the color of their skin, but by the content of their character.
I have decided to stick with love. Hate is too great a burden to bear.
Life’s most persistent and urgent question is, ‘What are you doing for others?
The time is always right to do what is right.
We must learn to live together as brothers or perish together as fools.

Tuesday, January 24th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.

Wednesday, January 25th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):

Wednesday, January 4th: National Spaghetti Day
Thursday, January 19th: National Popcorn Day
Friday, January 20th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22nd: National Blonde Brownie Day
Monday, January 23rd: National Pie Day
Friday, January 27th: Chocolate Cake Day


Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.


*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.


[Insert SELLERS or BUYERS target segment here].


SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].


BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!
_______________

 

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The Grinch Who Stole Your Listings (+ How To Get Them Back In 2017)

Posted on: December 29th, 2016 by Tim Garcia

Howdy,

Tim here – how’re things? Ready to wrap up December and head into 2017?

2016 has been rough.
So here’s a little holiday rhyme (inspired by the late, great Dr. Seuss)
to perk up your mood – and, very likely, your listings.

The Grinch Who Stole Your Listings (+ How To Take Them Back In 2017)

Every agent across the land enjoyed listing a lot,
But the syndicate Grinch portal lurking online did not.

The Grinch misinformed and confused! Every single season!
Now, please don’t ask why. No one quite knows the reason.

It could be, perhaps, that he didn’t have the best sight.
It could be his system wasn’t set up just right.

But I think that the most likely reason of all,
May have been that his capacity to tell the truth was much, much too small.

But, whatever the reason, his eyes or his inability to speak the truth,
He grabbed, scattered, and hoarded listings, like a kid with a sweet tooth.

You’re a sneaky one, Mr. Grinch. You keep folks in the dark.
You allow others to steal. You’re really off the mark. Mr. Grinch!

Then, one day, at PropertyMinder Headquarters, we had a thought.
We saw the unfairness and figured it was time the Grinch got caught.

Maybe your listings, we pondered, don’t have to be lost,
Maybe your listings, perhaps, should remain yours at any cost.

And what happened then? Well, in Real Estate they say,
That PropertyMinder’s Seller’s Corner truly saved the day.

It reconnected past clients. It brought back seller leads.
It brought low inventory woes to a halt and met listing agent needs.

It branded listings to rightful owners. It delivered what really mattered.
It kept your homeowners safe and secure, instead of scarce and scattered.

It kept your clients from open houses, where other agents roam,
With Seller’s Corner, the Grinch and competition is clearly no match, when it comes to selling a home.

 

Cheers to a solid last week of 2016,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.


2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.


3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

 

 

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Boosting Referrals & Listings: The “Cherry On Top” Approach.

Posted on: August 16th, 2016 by Tim Garcia

Hey again,

Tim here – how’ve you been?

I’d like to run a quick definition by you:
The cherry on the cake (or on top): A desirable feature perceived as the finishing touch to something that is already very good. (OxfordDictionaries.com)

That said, think of the content below (as well as every other follow-up email and phone script that I write for you) as the sweet and memorable cherry-on-top for all of your seller transactions – a way of coming out on top and securing post-transactional referrals from, and fostering long-term relationships with, your leads and clients.
Subject Line: Best Offer On Your Home: You’ve Earned It.

The next step of our journey together concerns pricing.
We need to establish an advantageous price point that will both expedite the selling of your home and be as rewarding to you and your family as possible.

I’m more than happy to interpret specific housing data, assess any estimation(s) you have calculated, and provide an educated and thorough evaluation for you.

Give me a call or send me an email to further discuss the property pricing process.
Even if you just have questions about the structure and fluctuations of the current market,* I’m happy to share my insight.


Talk with you soon,

_________________

* Hint: Seller’s Corner automates neighborhood alerts for your clients
(rendering you THE agent on their mind when they’re ready to list).
Register for the next Seller’s Corner & Client Tracking webinar
to see this listing-generator in full-swing.

Let me know if you have any personal
email marketing content requests.
I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Quick Haunting Halloween Homeowner (Seller) Greeting

Posted on: October 31st, 2015 by Tim Garcia

halloweenimagenew

Halloween is just around the corner.
Set up an email marketing campaign with this quick greeting:

 

Subject Line Ideas:
Your Home This Halloween
Stay Fearless (In Your Home) This Fall
Creepy Clowns Are No Laughing Matter – Neither Is Home Care


Hey there _____,

“All Hallow’s Eve” is just around the corner. Any special plans this year?
Here’s hoping your home is not the target of any tricks involving eggs, pumpkins, dreaded toilet paper, or any creepy clown stalking (Did you read about that last year?!)

I hope your day(s) are filled with nothing but fun-filled treats and the utmost safety this month.

Speaking of safety, if you’re gearing up for any home care projects – let me know if you need help getting any resources you need to start or complete things.
Whether it’s roofing and plumbing repairs, or heating, flooring and/or moving assistance – I can get you set up with the right, affordable professionals in your neck of the woods. We are, after all, heading into the Fall and Winter seasons. 🙂

Also – if you’re already facing challenges with your home due to weather or related issues, please give me a ring today. I’m always here to help out!

 

Have a very Happy Halloween!

___________

 

 

Also remember: the more you know about people, the better equipped you are to meet their needs.
Take the initiative to make inquiries like this and let them that you have answers to ALL of their real estate needs – Home Values via Seller’s Corner, Home Care via Homebrella (the wet, rainy and colder Fall & Winter seasons are upon us!),Home Improvement. Home Sales, relevant community events, etc.

 

Cheers to a safe, fun and sweet Halloween,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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