Posts Tagged ‘drip email marketing’

Keeping Sellers At Your Beck And Call.

Posted on: March 14th, 2017 by Tim Garcia

 

Hey there,

I hope you’re having an amazing week so far.

Check this out: 90% of homebuyers begin their search online. That’s an astounding number, right? And 32% are first-time homebuyers, which means they’ll need an agent for years and years to come.

What’s even crazier is that 89% of homebuyers that live in their agent’s database claim they will use their agent again during their next transaction.

But here’s the kicker: Only 11% do.

And who are these 11-percenters? To be frank, they’re typically your close friends and family. You know, referrals and contacts that are insanely loyal to you. These are the folks that would follow you into the Sahara Desert without so much as a bottle of water or sunblock.

So let’s go back to that original 90%. When they are ready to buy and sell again, where do they find their next agent? Do they suddenly start combing through newspaper and magazine advertisements?

Heck no.

These folks are still searching through the noisy and cluttered Internet to find agents.

That’s why it’s essential that you stay top-of-mind with your clients long after a transaction. Email them with relevant, helpful, and insightful content. Send them original emails and newsletters with your expert advice. Provide them with links from around the web that inform and entertain.

Want to really stand out from your competition? Provide your clients with a holistic view of their home’s value. They’ll bookmark that page and follow it the way they do the stock market. With this in mind, send them relevant content on how they can increase the value of their home. I’m talking remodeling tips, landscaping tricks, and really anything that can increase their home’s ROI.

And guess what? When it’s time to buy, sell, or refer a friend, you’ll be the first person they think of.

Pretty sweet, yes?

We’re here to help you. Let’s get started.

 

Cheers,

Tim & The Marketing Team
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

The Grinch Who Stole Your Listings (+ How To Get Them Back In 2017)

Posted on: December 29th, 2016 by Tim Garcia

Howdy,

Tim here – how’re things? Ready to wrap up December and head into 2017?

2016 has been rough.
So here’s a little holiday rhyme (inspired by the late, great Dr. Seuss)
to perk up your mood – and, very likely, your listings.

The Grinch Who Stole Your Listings (+ How To Take Them Back In 2017)

Every agent across the land enjoyed listing a lot,
But the syndicate Grinch portal lurking online did not.

The Grinch misinformed and confused! Every single season!
Now, please don’t ask why. No one quite knows the reason.

It could be, perhaps, that he didn’t have the best sight.
It could be his system wasn’t set up just right.

But I think that the most likely reason of all,
May have been that his capacity to tell the truth was much, much too small.

But, whatever the reason, his eyes or his inability to speak the truth,
He grabbed, scattered, and hoarded listings, like a kid with a sweet tooth.

You’re a sneaky one, Mr. Grinch. You keep folks in the dark.
You allow others to steal. You’re really off the mark. Mr. Grinch!

Then, one day, at PropertyMinder Headquarters, we had a thought.
We saw the unfairness and figured it was time the Grinch got caught.

Maybe your listings, we pondered, don’t have to be lost,
Maybe your listings, perhaps, should remain yours at any cost.

And what happened then? Well, in Real Estate they say,
That PropertyMinder’s Seller’s Corner truly saved the day.

It reconnected past clients. It brought back seller leads.
It brought low inventory woes to a halt and met listing agent needs.

It branded listings to rightful owners. It delivered what really mattered.
It kept your homeowners safe and secure, instead of scarce and scattered.

It kept your clients from open houses, where other agents roam,
With Seller’s Corner, the Grinch and competition is clearly no match, when it comes to selling a home.

 

Cheers to a solid last week of 2016,

Tim
Director of Marketing
408.213.4668

tim@propertyminder.com

 

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

Your Sellers Need To Lighten Up.

Posted on: December 20th, 2016 by Tim Garcia

Hey there,

Tim here. What’s new?

Heads up: Wednesday, December 21st marks both Winter Solstice (shortest day and longest night of the year) AND Look on the Bright Side Day.

Coincidence? I think not.
Your leads and clients will be deprived of extra daylight, which might make them extra cranky – especially if it’s chilly out.

So, what can you do to brighten their day?

You’re not God. You can’t manipulate the sun.
But you can provide a special type of brightness (the best and only kind that truly matters) by…
…enlightening sellers with automated home values proving you’re the expert
…shining the spotlight on exciting and matching properties (including HD Photos) for your buyers
…providing everyone with the essential home care resources needed to maximize their comfortability on this (and many other) long winter night(s).

Cozy up to folks. It’ll pay off.
The holidays are definitely revving up. Enjoy yourself, connect with people, drive safe, and let me know if there’s anything you need help with as we gear up for the New Year.

Tim
Director of Marketing
408.213.4668

tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

December Holiday Roundup (+ Email Greeting)

Posted on: December 1st, 2016 by Tim Garcia

 

We’ve once again taken the liberty of highlighting a few special (and sometimes overlooked) holidays in December as reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.

-Wednesday, December 21st: Winter Solstice – shortest day and longest night of the year – remind folks you have all their home care resources this winter!
– Saturday, December 25th: Christmas Day – log in to your CRM for the latest greeting we’ve written for you.
– Sunday, December 25th: Hanukkah – log in to your CRM for the latest greeting we’ve written for you.
– Thursday, December 31st: New Year’s Eve – log in to your CRM for the latest greeting we’ve written for you.

Honorable Mentions:
– Monday, December 12th: Pointsettia Day
– Wednesday, December 21st: Look On The Bright Side Day – brighten someone’s day by sending home values to your sellers, property details (including HD Photos) to buyers,

 

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):
– Sunday, December 4th: National Cookie Day
– Thursday, December 8th: National Brownie Day
– Friday, December 9th: National Pastry Day
– Thursday, December 15th: National Lemon Cupcake Day
– Friday, December 16th: National Chocolate Covered Anything Day
– Saturday, December 17th: National Maple Syrup Day

 

Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.


*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.


[Insert SELLERS or BUYERS target segment here].


SELLERS:
[While I’m at it, I’ll bring along some printed home values and
home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].


BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!
_______________

Recycle Leads & Reduce Low Inventory With Reusable, Automated Listing Generator.

Posted on: November 15th, 2016 by Tim Garcia

recycleimage

Make Listings Yours Again:
Recycle Leads. Reduce Low Inventory. Repeat.
(With Reusable, Automated Listing Generator)

Hey folks,

Tim here, how was your weekend?

Heads up: it’s #AmericaRecyclesDay.
Believe it or not, this applies to your business in a really, really BIG way. Especially if you’re a listing agent.

First, a quick definition…

Recycle: to treat or process (used materials) so as to make suitable for reuse; to alter or adapt for new use without changing the essential form or nature of; to cause to pass through a cycle again.

Simply put: Seller’s Corner constantly, and automatically, uses this same, basic concept when it comes to generating new listings for you.

More specifically…
Recycle your buyers (past clients in your CRM) into sellers
Reduce loss of leads and clients to other agents, online and in-person by relevantly
responding to the needs and interests of your homeowners (i.e. – delivering useful neighborhood home values that get ’em thinking of you).

In short…
Reuse Seller’s Corner 24/7 to renew lost relationships and listing opportunities
Break one vicious cycle (cold lead calling and outreach) by recycling warm, familiar, already existing connections.

The Next Step:
CUSTOMERS – schedule unlimited training appointments to maximize the tool’s power.
NON-CUSTOMERS – set-up a quick, live demo and/or start a free trial, today.
ALL – get free inside, interactive access on the next Seller’s Corner webinar.

Remember:
Recycle leads. Reduce low inventory.

Repeat and reap the benefits with Seller’s Corner.

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

 

They’re Alive! They’re Alive! (Your Seller Leads + Halloween Greeting)

Posted on: October 31st, 2016 by Tim Garcia

It’s Frankenstein Friday.

Rise your expired seller leads
back from the “dead” with Seller’s Corner.


Halloween is just a few days away.
Have you scheduled your fun, engaging holiday greeting(s) yet?

Never fear. We’ve drafted one for you.
(Click on the image below)

Why Get Your Own Real Estate CRM?

Posted on: October 18th, 2016 by Tim Garcia

Why get your own real estate CRM?

Well that’s simple, it keeps the relationships going after the sale, so they come back to you, and only you.

Better relationships lead to increased referrals and more repeat business.

So why should you use it?

 

  1. You can organize a lot of info in one easy-to-use hub.

You most likely have more than one lead generation stream. There is your sphere of influence (SOI), your website, social media platforms, direct mail campaigns, farming,  and online advertising sites. Multiple databases will just waste your time and confuse your clients. Continuity is king!

A good CRM should gather valuable information from all your lead generation sources in one place. Contacts are efficiently collected, organized, and tracked so you can access everything you need from your desktop computer, laptop, tablet or mobile device.

 

  1. You can immediately respond.

Responding immediately to leads and clients is vital for successful conversion. But most importantly, knowing all of your clients search trends, interest levels, and activity on website, allows you to fully connect to their consumer status. Isn’t it nice to go into a conversation with something relevant to talk about, when you do?

Your PropertyMinder CRM gives you the response time needed to convert leads into clients and the transparency required to address their unique needs.

 

  1. How much is your database worth?

The answer: A lot!

Count up all of your transactions this year. How many were Internet leads? How many of them were referrals?
If your past clients are feeding you a majority of your transactions, then it makes a lot of sense to nurture your relationships with each person.

Never assume that just because you have their contact information that you will be their sole real estate option.

88% of buyers said they would use their agent again. Unfortunately, only 12% of clients actually used their previous agent.

Why such a huge difference?  Well, years go by and many agents send out the same email content over and over again, almost guaranteeing a low open rate.

Or you can do what agents do: Stay in touch with your past clients so they REMEMBER YOU. Personal, Timely, and Valuable emails worth opening makes our clients worth remembering.

 

  1. Personalize as much as you possibly can.

You don’t have to be salesy, nor should you. Write a  simple, to-the-point message to let your past clients know that you remember them, appreciate their business, and value the relationship.

You should input into your CRM all possible info about a person. What neighborhoods they like, types of homes they love, price range, number of bedrooms they prefer, school preferences. Every detail will allow you to impress your prospects, because they will remember your caring, personalized emails and conversations.  These are the types of strategic things to do to convert prospects into clients and create loyalty to your services.

 

  1. Automate your tasks (and combine it with your face-to-face interactions).

Ahhhh, personal touch with the ease of automation.  CRMs keep track of dates and execute based on what you tell them to do.

Choose one of the emails we have already written for you (even the subject lines), specify the group(s) of recipients, and blast out hundreds of personal emails at the push of a button. You can do it bi-monthly, quarterly, every 3-6 months. The CRM just needs to be told what to do, so you can go shake hands and do your relationship-building in the field.

 

  1. The CRM will tell you where you are doing well and where you need to improve.

Keep track of what is working. And if it is not, simply adjust the sails, and try something new. A CRM will show you email open rates, click-through rates on links, which listings clients are looking, and other helpful data, to help you connect with them individually.

Laser in on the things that work. Throw away the things that don’t. Experiment with different mailings, subject lines, and calls to action. If you can’t assign metrics, it is hard to see where you can improve. Don’t play the guessing game. Have fun and be creative- this is a people business.

propertyminder.com 
30 Day Free Test Drive 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Infographic Of The Week

Posted on: October 7th, 2016 by Tim Garcia

A closer look…

stats1

stats2

Take a Free Test Drive, today.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

How PropertyMinder Can Help Agents Make More Money.

Posted on: October 3rd, 2016 by Tim Garcia

How PropertyMinder Can Help Agents Make More Money
The following Housely news article was originally featured and published on September 28th, 2016 (by Nat B)

Being an effective real estate agent is about much more than understanding the laws and regulation, and it extends beyond having access to all of the latest listings. Even while they work under the management of a broker, a real estate agent has to function with the mindset of an entrepreneur. They must be able to perform multiple tasks in an efficient manner.

At the end of the day, the ability to provide clients with a pleasurable and memorable experience is what will equate to being financially successful. The quality and efficiency of their work will determine their longevity.

Because agents have so many different responsibilities, the ability to enhance the efficiency at which they manage these responsibilities will have a direct impact on their earning potential. One tool that has the capacity to assist agents in increasing the quality and proficiency of their work is PropertyMinder.

PropertyMinder is a CMS that has the capacity to empower the agent to capture leads on their website, conduct automated follow-ups, instantly connect real estate agents with buyers, and more.
There are a number of ways that PropertyMinder can help agents increase their earning potential.

 

1) Increase Website Traffic

While having a web presence, via a website, is immensely important, it does stand alone. A website is virtually useless if it does not have a functional traffic source. In other words, the agent must have a means of driving traffic to their site. Although there may be a stream of organic traffic that finds its way to the site view online searches, it is not likely that organic traffic, alone, will not be sufficient to generate the amount of leads that will provide a substantial increase in traffic.

The AccelerAgent website tools will help drive traffic to the site, increasing traffic, which will lead to an increase in capturing leads.

Additionally, the MLS search tools on PropertyMinder will allow the agent to create a highly customized search for existing customers, as well as new visitors that are drawn to the site.

 

2) Universal Familiarity in Tool Technology

Because customer engagement is so important, having tools on your site that allows customers, who may have been shopping on other sites, to use tools that they have become familiar with. When a visitor arrives on the agents site for the first time, if the tools and the technology seem too foreign, it can be a turn off — causing the visitor to bounce from the site.

As a highly engaged agent, you want your customers to be as comfortable as possible as they initiate searches on your site.
The PropertyMinder search tool creates a one-stop-shop environment for customers, allowing them to locate properties that they may be interested.

Because the clients are now participating in the search, it will minimize the time that the agent spends showing the customer properties that they have no interest in. Because you will often be using the same search tools that you client will be using, it will be easy to communicate certain instructions that may help the customer increase the specificity of their search.
3) Automated Tracking

Once the customer has set the parameters for their search, they will experience a number of benefits that they will find useful and beneficial. One such benefit is the automatic tracking that takes place once the parameters have been set and the search is initiated, the customer will receive updates on a regular basis via email.

The customer will also be able to view their updates on your site. Additionally, another option that the customer can use to view their updates on Facebook is to use the AccelerApp, which is located on your Facebook business page. This type of integrated functionality completely simplifies the search process for customers, creating an intuitive and interaction that leads to an enjoyable and productive customer experience.

You will be able to view a complete history of your customer’s activity on your site.
Whether they request a showing, share a listing with a friend, favorite a listing or in any other way interact with the search process, you will have access to the complete activity history.

 

4) Joining the AgentAlliance

One of the most powerful benefits of PropertyMinder is the access to joining AgentAlliance.
The AgentAlliance is a group of agents who share the needs of their customers without sharing the identity, allowing agents to assist each other while providing the best possible response to the needs of their customers. This connectivity helps agents work together to grow their businesses.

The primary purpose of AgentAlliance is to reduce the high level of stress that is often associated with attempting to secure active buyers. It can also enhance your business outlook, helping you to remain positive.

 

5) The Buyers Match

Once you join the AgentAlliance, you will also gain access to one of the most power tools associated with the service — Buyer Match. Using this tool will help agents connect with the right buyers. This is also a great tool when you are attempting to convince a seller that you are the right agent for the job. Simply show the seller all of the buyers that you have access to, and it will increase their confidence in you to move the property within a reasonable time frame.

PropertyMinder has the capacity to help you build your network. The stronger your network, the easier it will be to meet the needs and demands of your client. When you have the ability to pick up the phone to speak with someone in your network, or send out an email, you can minimize the amount of time it takes to provide the client with what it is they are looking for.

The online tools that are provided by PropertyMinder will help drive targeted traffic to your site. The increased traffic will increase the capacity to capture leads — leading to more active customers. Also, the ability to offer your web customers an opportunity to set up their own customer searches can help solidify new agent-to-client relationships.

If you are looking for a more streamlined, efficient approach to serving the needs of your clients, PropertyMinder is a system that is up to the task.

Care to see things in-action, first-hand?
Request a quick Live Demo, anytime – or contact me directly (see info, below).

Take care,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

PropertyMinder’s Seller’s Corner Helps Agents Earn $64K More Per Year.

Posted on: October 3rd, 2016 by Tim Garcia

PropertyMinder’s Seller’s Corner helps agents earn $64K more per year.
The following Inman News article was originally featured and published on September 26th, 2016 (by Craig C. Rowe).

Real estate marketing and CRM platform introduces new way for agents to reach past clients.

Key Takeaways:

  • Real estate agents should stay in front of homeowners with information about the real estate market. Be the expert.
  • Seller’s Corner feature nets California agents 4.6 more listings per year than non-Property Minder customers.

 

PropertyMinder is an online marketing and CRM platform for real estate agents.

Platform(s): Browser-based; iOS app
Ideal for: All agents

Top selling points:

  • New feature, Seller’s Corner, facilitates ongoing contact with previous clients.
  • Wide array of available features.
  • Agents in CA average 4.6 more listings per year.

 

Top concerns:

  • User interface could use update.
  • May not appeal to agents looking for “pure CRM”.

 

What you should know:
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.

However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.

image1

PropertyMinder tackles a number of needs for real estate offices.

When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clientsabout what’s happening with their home. A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.

The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.

REAL2

PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websitessocial media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?

PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.

This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.

Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.

There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)

REAL3

Seeing Seller’s Corner demonstrated made me think more about this topic.

I’ve landed on the belief that agents shouldn’t leave their wheelhouse.
Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.

Want to see Seller’s Corner in-action?
Request a quick Live Demo – or contact me directly (info below).

All the best,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinderMarketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.