Archive for January, 2017

Sellers & Buyers Need Your “Complements”, Today.

Posted on: January 24th, 2017 by Tim Garcia


Tim here again, with a quick heads up – today (Tuesday, January 24th) is National Compliment Day.
As the old saying goes: you can catch more flies with honey than you can with vinegar.

Literal compliments are nice – but things that complement what your sellers and buyers need in life is even better. Agreed?

Today’s the perfect chance for you to send (via email or phone):
literal “compliments” (i.e. – “You have a beautiful home/family,” “You’re my favorite client”, etc.)
– automatic, inspirational home values for your seller leads that “complement” their interest and wondering what their home is worth (+ remind them you’re the neighborhood expert).
automatic, inspirational listing alerts (with all the juicy property details) for your buyer leads that “complement” exactly what they’re looking for in their dream home(s).
– any and all home care resources that will “complement” the home life of your homeowners (your sellers) and, effectively, keep you on their radar for when they’re ready to list.

By the way – did I mention how awesome you are? Keep it up.

Marketing Director

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

What “Free” (Marketing) Really Means (And Looks Like).

Posted on: January 17th, 2017 by Tim Garcia


Free: not under the control or in the power of another; able to act or be done as one wishes; having no obligations (as to work) or commitments; relieved from or lacking something and especially something unpleasant or burdensome.

A few of our honest-to-goodness FREE (quality, no-obligation) marketing resources:

1. 30 Day Free Test Drive of Complete Marketing Suite
2. Single Property Websites: great way to showcase your current inventory.
3. Mobile App: all listing details, photos, insight, showing instructions, schools –in the palm of your hand.

4. Email & Phone Call Content for Your Sellers.
– Reminding folks why you’re THE listing agent they need… Send Seller Email.
– Ensuring home staging goes well to maximize the offer on their home… Send Seller Email.
– Final follow-up with sellers to secure future referrals…
          a) Send Email About Pricing  b) Send Email With Moving Day Resources
– What to say on phone calls with ANY seller lead… Read/Use Script For Seller Leads.
– What to say on phone calls with seller leads from Open HousesRead/Use Script For Open House Seller Leads.

5. Webinars to educate, empower and inspire you (from easy website maintenance and tips, to tool breakdown and interactive tutorials)… Browse The Schedule & Sign Up.
6. Unlimited One-On-One Training and Support services for all of your marketing questions, concerns, wants and needs.*

Take advantage today.
And let me know if you need help getting started.


*for free trial customers.

Trends & Predictions For 2017 Real Estate Market

Posted on: January 10th, 2017 by Tim Garcia


Trends and Predictions for the 2017 Real Estate Market

With 2016 and the holidays now in the rear-view mirror, it’s time for you to begin establishing, focusing and achieving your goals for 2017.

Is this the year you close your first million-dollar listing? Is 2017 the year you finally launch a custom-designed website that’s user-friendly and packed full of awesome information for your clients whether they’re on mobile or desktop?

Whatever your goals might be over the next 12 months, they’re sure to be impacted in some capacity by trends and predictions for the coming year. Here are just a few of the prognostications for the 2017 real estate market by some of the best and brightest experts in the industry.


Chris Matthews –

“In December, the Federal Reserve raised interest rates for only the second time since 2006, and a majority of the members of the Fed’s rate-setting board predict there will be three more increases coming in 2017. These decisions will cause mortgage rates to rise, potentially making it more difficult for prospective homebuyers to be able to afford the home of their dreams.”

Ilyce Glink – CBS News

“As the oldest of the millennials push into their mid-30s, many will start to settle down and buy houses. A number of factors are contributing to this generation’s decision to start buying homes. More jobs are being created for 25- to 34-year-olds than any other age group, and wages are rising. Millennials are also reaching an age at which they’re thinking about marriage and children.

Baby boomers, the oldest of whom are entering their late 60s, are also looking to move as they reach their retirement years. In the last several years, baby boomers’ participation in the housing market has dwindled. Many already own homes and may have been reluctant to sell until their properties recovered the value they lost in the housing bust.”

Beth Braverman – The Fiscal Times

“It’s easier to get a mortgage now than at any time in the past eight years. That reflects an increased availability of both jumbo loans and low down-payment loans. Banks may also be more willing to work with borrowers over the next few years as they look to make up for a decline in refinancing business when interest rates go up.”

Kelsey Ramirez – HousingWire

The hottest real estate markets for 2017 will include Phoenix, Los Angeles, Boston, Sacramento and Riverside.

Tawd Frensley – PropertyMinder

“As it becomes more difficult for buyers to purchase homes due to higher interest rates, I believe every agent should turn their attention to the homeowners they know. If you were to refer back to what Glink and Braverman stated about Baby Boomers, refinancing will not be much of an option in 2017. The only real way to free up cash for retirement will be to sell. Reach out to every 55-plus-year-old homeowner you know and make yourself top-of-mind when they make the decision to sell. You can’t make someone sell, but you can make them remember you first when they make that decision.”

PropertyMinder is here to help

Want to learn how PropertyMindrr can help you stay one step ahead of the curve in 2017? Check out our video below to learn a bit more and then take AccelerAgent for a test drive for free today. It’s our impact product that will help you adapt to the constant fluctuations of the industry.

We’ll get you on the fast track to capturing and closing leads in no time.



The Truth About Social Media (This Concerns You…)

Posted on: January 6th, 2017 by Tim Garcia


Numbers don’t lie. Our sources prove that.

Your friendly reminder that social media matters in the real estate industry (+ some extra savvy tips).
1)  5 Best Ways To Connect With Homebuyers & Sellers On Facebook
2)  Can Facebook Ads Increase Listings & Leads? You Bet!

3)  5 Social Media Tips You Probably Aren’t Implementing But Should

4)  More Likes + More Followers = More Listings?

5) Facebook Fridays: Your Story Matters. You Matter.

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
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Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

Your 2017 Holiday Lineup. You’re Welcome.

Posted on: January 3rd, 2017 by Tim Garcia


Tim here, 2017 off to a good start?

Although holidays this year remain your chance to reach out to folks and stay memorable – specific dates are notoriously subject to change. To circumvent any confusion and keep you in the loop, we’ve compiled a complete list of 2017 holidays, observances and seasons – categorized by type and (up)dates.

Scheduling holiday email marketing greetings and campaigns ahead of time (while being mindful of the correct dates) will not only save you time – it’ll save you unneeded stress, embarrassment and/or regret.

Did we mention it’s also a lot easier having everything automated, pre-written and/or customized for you?
Just ask our trial and long-time customers. Or simply take a free 30 day test drive and see for yourself. 🙂

Happy New Year,

Director of Marketing

P.S. – Don’t miss our additional monthly holiday heads up featured in our Company Newsletters
(including creative, outside-the-box reasons and ways to engage with your buyers and sellers).

You can also swing by our Current or Archived Tip(s) Of The Week for extensive email marketing inspiration.