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Posts Tagged ‘reach out’

Sellers (Re: Staying connected).

Posted on: March 7th, 2017 by Tim Garcia

Someone once told me that absence makes the heart grow fonder, but when it comes to communicating with past clients – that’s a different ballgame.

You worked hard to help folks become homeowners, and they loved you afterward.
But did that relationship deteriorate over the years due to lack of communication?

That’s a shame because the average person sells his or her home every 3 to 5 years.

If you keep in touch with people, you’ll be the person they turn to when they’re ready to sell (or buy again).

The best ways to do this is with an easy-to-use customer relationship management and seller outreach system. It will reestablish those connections today to turn old contacts into new leads by:

Organizing your entire database.
Sending branded emails to each client featuring your photo, contact info, and link to your website.
Easy email marketing to make sure you and your old leads never drift apart again.
Monitoring every sent email, including opens and when they view new listings in your market.

Your success heavily relies on the strength of the relationships you have with each and every person in your database.

Let’s discuss today how we can reconnect with them.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client tracking, clients, crm, email marketing, lead nurturing, leads, listings, reach out, seller, seller leads, sellers, your database
Posted in News & Tips Of The Week Archive | No Comments »

January Holiday Roundup (+ Email Marketing Greeting)

Posted on: December 30th, 2016 by Tim Garcia

Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1^st: New Year’s Day – check your CRM for a greeting to send to leads and clients.

Friday, January 6^th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).

Friday, January 13^th: Friday the 13^th / International Skeptics Day / Make Your Dream Come True Day: – banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.

Monday, January 16^th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.

The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.

Faith is taking the first step even when you don’t see the whole staircase.

Our lives begin to end the day we become silent about things that matter.

Injustice anywhere is a threat to justice everywhere.

I look to a day when people will not be judged by the color of their skin, but by the content of their character.

I have decided to stick with love. Hate is too great a burden to bear.

Life’s most persistent and urgent question is, ‘What are you doing for others?

The time is always right to do what is right.

We must learn to live together as brothers or perish together as fools.

Tuesday, January 24^th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.

Wednesday, January 25^th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):

Wednesday, January 4^th: National Spaghetti Day
Thursday, January 19^th: National Popcorn Day
Friday, January 20^th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22^nd: National Blonde Brownie Day
Monday, January 23^rd: National Pie Day
Friday, January 27^th: Chocolate Cake Day

Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

[Insert SELLERS or BUYERS target segment here].

SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!
_______________

Tags: buyer, buyers, client relationships, cma, comparable market analysis, crm, custom idx, email, email content, email marketing, fun fact, holiday, holiday ideas, holidays, home care, homeowner, homeowners, lead nurturing, mls, mls search, new year, new years, opinion, outside the box, reach out, scripts, seller, sellers
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Marketing: Perspective, Objective, Directive (Part I)

Posted on: September 15th, 2016 by Tim Garcia

Marketing: Perspective, Objective, Directive: Part I.
Guest blog post by PropertyMinder VP of Sales & Marketing, Tawd Frensley.

The reason why companies have different types of commercials/advertising is quite simple: to connect with the different demographics of their target audience across all channels. Some people react to humor, others react to color and imagery, while some react to sound and/or melody.

Whether it is visual, audio, print, or social media in front of the target audience, it is the most effective when all variations are put together to form one cohesive message and lasting impression.

Let’s be realistic.

You don’t have millions of dollars to run national commercials. However, this does not mean that your marketing must be the same year after year. And if it is, it’s time to stop it. There are people in your database that will never react to any email you send to them, no matter the frequency or “clever” subject line. The average person opens 10% of what they receive, not what you send. If a client receives 100 emails per day, 10 will be opened.

If your email was 1 out of the 100, then you have only managed to occupy 1% of their inbox for that day. Now, if you are only emailing your clients only once a month, you have taken up exactly 0.03% of their inbox (assuming they only have one email account). Slim chance of success with those figures.

Note to self: Increase the open rate of your emails by notifying the person that you are sending them some information. You wouldn’t blindly set up a Listing Alert for a buyer without speaking to them first, would you?

So, is calling marketing? Yep, it sure is. (let’s reference the old phrase Tele-Marketing, meaning marketing via telephone).
We have phone scripts written for you, too. Ask and you shall receive.

Marketing, in its most basic definition, is reminding people that you exist. However, agents seem to not like calling people on the phone, anymore. As if the introduction of email could ever replace the warmth of a human being’s voice.

Perhaps you feel like you are impeding on their day or you simply hate leaving voice mails.
Perhaps you don’t know what to say or just do not want to put in the time.

Whatever your excuse may be, just know that there are people in your database right now, that would like to hear from you.

Who said you even have to speak about real estate? If marketing is reminding people that you exist, then you are just doing it over the phone. Check in with them. See how their life is going or how their family is doing. Career changes, recent vacations or events are always pleasantries to discuss. A heartfelt phone call to a past client or prospect will create a longer lasting impression.

Make yourself memorable, so that you are the only option when it is time to buy or sell.

Wait! There’s more.
Check out Part II of this featured tip.

Let me know if you have any personal email marketing content requests. I’m here to write for you, around the clock.

Have a great rest of the week,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buy, buyers, contacts, database, list, marketing, marketing 101, marketing basics, marketing content, phone calls, phone scripts, pick up the phone, reach out, sell, sellers, tip of the week, your contacts, your database
Posted in News & Tips Of The Week Archive | No Comments »

Remind People You Exist In A Way That Works For Them.

Posted on: July 12th, 2016 by Tim Garcia

Question your referrals: who, what, when, where, why, and how.

Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!)

Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post card)?

Step 3 “When”: WHEN did the referral occur in relation to the last form of communication (hint: client received your email and 4 days later referred a friend to you)?

Step 4 “Where”: Look at your relationship with each referring client, WHERE did your relationship come from (family, friends, past co-workers, past clients)?

Step 5 “Why”: This one is pretty easy. Literally ask yourself “WHY did they refer business to me?” (They thought of you first in a situation they didn’t have to).

Step 6 “How”: Next ask yourself the most important question “HOW can I get more?”

If you can make it all the way through these 6 steps, you will be able to truly see how to create referrals (instead of waiting for them).

Rate your database, it’s really important. (1 to 5, 5 being high)
Measure the likelihood and probability of business:
What is the likelihood that this person will ever refer business to me?

If someone is currently rated at a 1 (unlikely to refer), what do you have to do to increase the probability of a referral?
– A personal phone call
– A heartfelt card sent in the mail
– An engaging email asking them how they are
– A text message, because 98% of them are opened.

So many agents operate their business in the dark.
Eyes closed, lights off trying to cultivate a relationship with no sense of direction.
Marketing is not: Your overly confident slogan or photo with your arms crossed (or even better, holding a phone to your face)
Marketing is not: Your email signature telling every human being that you appreciate referrals (we get it, you like free business)
Marketing is not: sending recipes or monthly pictures of your domestic cat petting zoo.
Marketing is: Reminding people that you exist in the way that works for them, not you.

Some people prefer texting because they hate talking on the phone.
Some people prefer a phone call because they don’t know how to use their smart phone.
Some people need a greeting card because they haven’t opened their AOL account in 7 months.

Marketing cannot be just one thing. Everyone you know thinks, acts, and reacts differently.

– Tawd Frensley, PropertyMinder VP of Sales and Marketing
tawd@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buy, client relationship management, crm, database, email, email marketing, emails, ideas, marketing, marketing ideas, marketing tips, phone calls, reach out, refer, referrals, sell, strategy, text message, tips
Posted in News & Tips Of The Week Archive | No Comments »

Hungry For Better Relationships? This’ll Do.

Posted on: July 5th, 2016 by Tim Garcia

Hey there,

Tim here, again, with a quick Tip & Script Of The Week.

When people aren’t fed, they’re cranky and irritable.
The same goes for your leads – when they don’t feel routinely nourished, cared about, and/or spoon-fed relevant info – they will likely stomp off to one of the 2 other agents they know.

In short – remember that “satiated” (nurtured) leads and clients translate into a (financially) satisfied and successful agent (that’s you).

With that said – take this advice literally.
Treat promising leads and valued clients (Sellers and Buyers) to some easy-on-the-wallet grub. Here are a few holidays (and accompanying email greetings) worth considering, this month:

* July 7th: National Strawberry Sundae Day
* July 9th: National Sugar Cookie Day
* July 23rd: National Hot Dog Day AND Vanilla Ice Cream Day

* August 3rd: National Watermelon Day
* August 10th: National S’mores Day
* August 4th: National Chocolate Chip Day
* August 5th: Homemade Pie Day
* August 5th: International Beer Day
* August 6th: National Root Beer Float Day
* August 15th: Cupcake Day
* August 24th: National Waffle Iron Day
* August 30th: National Toasted Marshmallow Day
* August 30th: International Cabernet Sauvignon Day

Hi there,

____ here. How’s your summer going so far? All is well on this end. Just keeping busy and trying to stay in touch with folks as we head into the second half of 2016.

You’ve been so generous with your time this year, and I’d like to express my gratitude in a special way.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

[Insert SELLER or BUYER segment here].

SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Cheers and bon appétit,
___________

Let me know if you have any
email marketing content requests.I’m here to write for you, around the clock.

Cheers to a solid July,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buyer, buyers, client relationship management, clients, email content, email marketing, email text, holiday, leads, outside the box, reach out, script, seller, sellers, strategy, summer, top of mind
Posted in News & Tips Of The Week Archive | No Comments »

Quick Open House Follow-Up Email

Posted on: May 23rd, 2016 by Tim Garcia

Hey folks, Tim here.
How was your weekend?

Host an Open House this weekend? If so, need an e-mail to send via your CRM and connect with attendees? Our VP of Sales and Marketing, Tawd Frensley, has drafted one for “The Monday (or Tuesday) after.”

“Hi_____,

Thank you for stopping by and spending a little time with me at the Open House this weekend. It was a pleasure meeting you.

When I got to the office this morning, I did some market research for the last 6 months and noticed some pretty interesting trends in your neighborhood.

Is attending Open Houses the only way you have been staying connected to the local real estate market?

If so, I think I may a have a nice solution that will save you a bunch of time.
Looking forward to hearing back from you. Have a great rest of the day.”

We also have phone scripts available. Let us know if you’d like access to them! 🙂

Have a great week,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: comparable market analysis, email content, email marketing, emails, follow up, market trends, neighborhood activity, open house, reach out, sellers
Posted in News & Tips Of The Week Archive | No Comments »