8 Real Estate Marketing Strategies to Increase Leads and Home Sales in 2018 by Andy Coffaro
The sizzling-hot housing market means it’s a dog-eat-dog world for real estate agents. Here are strategies and tools to remain the leader of the pack when it comes to referrals, relationships and repeat business.
CRM Securely organize leads and create custom groups to send personalized messaging.
Email Marketing Utilize CRM to email entire database compelling and useful content in time it takes to email one client.
Website Branding Drive clients to your personalized website to continuously build brand recognition and awareness.
Quick, weekly tips to increase your listings. Coverage of best practices to boost lead responses. Marketing advice from the pros. Zero spam.
Sign-up for free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).
Questions? Feel free to contact us at any time!
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
WATCH NOW: ~ WEBSITE MASTERY: Make Yourself THE Option ~ *Press the play button in the above video and go FULL SCREEN *
Above is our shortest (and possibly most informative/inspiring) free webinar to date!
From perfecting the home search process for your buyers (including VIP access to full-sized HD photos of every potential dream home, and ensuring they are on YOUR website when perusing matching listing alerts), to maximizing the chances that your homeowners (inevitable sellers) will list with you when they are good and ready (by habitually sending them accurate and useful information on the value of their home and neighborhood activity) – this webinar is chock full of wisdom, motivation, cutting-edge technology in-action, and yes, even a little humor. 🙂
As always, we’d love your feedback!
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
AVAILABLE NOW: Complete WEBSITE MASTERY Webinar Series
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
Setting up searches for your homebuyers through the MLS is not doing anything good for your business. It’s simply sending listings to a customer. Our system sends listings to a customer – BUT in addition, when they’re looking at a listing, they’re looking at it on YOUR website.
When you upload photos to the MLS, everything is compressed and shrunk to minimize space. Nice thing about our new MLS Search is that we have purchased a separate server to house all of the large photos
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It’s all about protecting your investment. NAR says that 80% of your database is going to choose another realtor – based on how people habitually market themselves.
Everyone in your database, at some point, is going to choose a realtor for some action – whether it’s buying a home, selling a home, etc.
Let’s make sure you’re always THE option.
Never assume that because you sold that person a house 10 years ago means that you’re going to be a part of their next transaction.
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We all have clients that are nosey neighbors.
Ask yourself: Do I want every one of my (nosey) homeowners to go to an Open House and talk to another agent who is trying to grow their database? Do I want every one of my (nosey) homeowners to Google the address of the home for sale and end up on Zillow, submit their information and connect with a different agent?
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You had a buyer. You showed them homes. You built a relationship.
Once they purchase a home – your marketing, inadvertently or otherwise, becomes remedial (sending general info, collective market snapshots, holiday greetings, etc.)
Seller’s Corner sets your homeowners (prospective sellers) on active, pending and sold neighborhood alert – effectively ensuring they are getting relevant, useful and – dare we say – inspiring information from you.
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Make your website a hot spot of options. “Here’s my website – here’s what your home is worth and/or here’s access to active homes in the entire area you’re looking to settle down in.”
Regardless if somebody can buy it, it’s important to give somebody the ability to look. Make yourself (more specifically, your website) their one-stop access to photos, details, and insight on any and all homes and properties (including luxury locations and views).
Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.
How?
Case in point: 304 Locust Street, Pacific Grove, CA 93950
– Listing Price (2014): $900,000 (via Redfin)
– Listing Price (2018): $1,249,000 (via Oak Anchor Homes)
– Property Value Increase: $349,000 in 4 years.
In a nutshell, $349,000 price increase in 2 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.
Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.
We’ll be sharing more product updates, marketing tips, and tutorials on how we can immediately help you work with more home sellers (i.e. – boost your inventory).
Really looking forward to this. Questions? Let me know!
Have a great weekend,
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.
How?
Case in point: 281 Belblossom Way, Los Gatos, CA 95032
– Listing Price (2014): $1,585,000 (via Redfin)
– Listing Price (2018): $1,999,999 (via Oak Anchor Homes)
– Property Value Increase: $414,999 in just 2 years.
In a nutshell, $414,999 price increase in 2 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.
Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.
In honor of “Drop Everything and Read” Day (which is, well, today 4/12) – we’re taking a moment to reflect on and underscore what it takes for your leads and clients to literally DROP what they are doing – and not only READ an email, text and/or hard content from you – but GET INSPIRED TO RESPOND to you, based on what you sent them to read.
Make sense?
We’ve said it time and time again: giving folks relevant, useful info. (like, say, THE VALUE OF THEIR HOME; WHAT THEIR HOME IS WORTH and/or PROPERTIES THAT MATCH THEIR DREAM HOME) is not only immensely appreciated by sellers and buyers, respectively – it gently coerces them into making a direct and critical correlation between the valuable content they are reading, and how they perceive you.
In essence, once you send something memorable and (particularly financially) empowering to them, you are then associated in their mind’s eye as the neighborhood expert with all of the answers; a reliable, wise professional that they feel safe turning to, to responsibly and swiftly handle all of their real estate needs.
The content you send out should possess an inherent sense of urgency (in buying, selling, and referring) that will ultimately make folks want to:
DROP everything, READ, and (inevitably) SELL (with you)! DROP everything, READ, and (inevitably) BUY (with you)! DROP everything, READ, and (inevitably) REFER (you to their family and friends)!
Get them to STOP, DROP, READ and BUY/SELL/REFER with you by CONSISTENTLY reminding them that you have every real estate resource imaginable that will:
Heads up (as corny as it may sound): following the aforementioned advice might result in you needing to STOP, DROP AND ROLL – ’cause you’ll be on FIRE! 🙂
Are you satisfied with the number of seller leads you have?
How about your number of listings? In case you missed it – we recently launched the best home seller lead capture tool in the business.
Speaking of lead capture – Andy, my marketing partner, has some quick advice:
“There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to home buyers and sellers.
Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.
How?
Case in point: 6226 Drifter Dr, San Jose, CA 95123
– Listing Price (2014): $815,000 (via Redfin)
– Listing Price (2018): $1,288,000 (via Oak Anchor Homes)
– Property Value Increase: $473,000 in just 5 years.
In a nutshell, $473,000 price increase in 4 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.
Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.
In case you missed it – we’ve “upped” our webinar game, so to speak.
In our newly launched WEBSITE MASTERY (CRM, IDX, Seller’s Corner) Webinar Series, Tawd Frensley, PropertyMinder’s own VP of Sales & Marketing, provides extensive insight on how to immediately increase your listings, fully nurture buyer and seller leads, maximize client retention, polish and perfect your real estate website, stay top-of-mind, and strengthen your marketing efforts, through the effective implementation of exceptional practices, and cutting-edge technology.
That’s our eloquent way of saying: we’re offering you free, direct, inside access to our entire website and marketing platform, designed in the heart of the Silicon Valley, that’s helping thousands of agents across the nation battle low inventory and completely magnify success.
The webinar lineup and free registration for the next for the next 4 months is now available (simply click here or the image below to choose a date that you would like to register for).
Really hoping to catch you on a webinar (or two)!
– Tim
