Archive for December, 2017

Double Your Efforts, Double Your Listings.

Posted on: December 23rd, 2017 by Tim Garcia

Hi folks,

Quick question – are you employing everything you’re professionally equipped with to boost your chances that homeowners will list their home with you, when they’re ready?

Seizing the opportunity to initiate conversations and provide what they need, when they need it, will undoubtedly keep you memorable and in their good graces. By reaching out and going the extra mile, you have nothing to lose – only loyal home sellers (and listings) to gain.

Sound good?

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?”  If so, this article is for you.

Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.

What better time to connect than during a weekend Open House, community event, or quick call over-the-phone?  Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).

Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.

What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeownersillustrated tips for boosting their home’s curb appealbathroom ideas that are big on storage and stylecheap landscaping ideas that’ll rake in cash later.

Perks:
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.

What to say
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.

Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?


– If they say YES:

Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.

What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!

Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?


– If they say NO:

Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up –
 instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway, consider me your starting point.

In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.

Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!

Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.

FYI – you kind of just doubled your chances of folks selling with you. Way to go.

Remember to simply A.S.K., and you shall receive.

Really hope this helps,

Tim
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Milk And Cookies: Not Just For Santa. (Holiday Tip #7)

Posted on: December 23rd, 2017 by Tim Garcia

treats

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Home Buyer Stocking Stuffers. (Holiday Tip #6)

Posted on: December 23rd, 2017 by Tim Garcia

stocking

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Secret To Doubling Chances They’ll Sell With You. (Holiday Tip #5)

Posted on: December 23rd, 2017 by Tim Garcia

5

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Spreading Holiday Cheer Means Good Karma. (Holiday Tip #4)

Posted on: December 23rd, 2017 by Tim Garcia

4

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Frolic and Play. The Real Estate Way. (Holiday Tip #3)

Posted on: December 23rd, 2017 by Tim Garcia

Merry Christmas2

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

8 Real Estate Predictions for 2018

Posted on: December 23rd, 2017 by Tim Garcia

by Andy Coffaro

Somehow, in what has felt like the blink of an eye, 2017 is practically behind us. Throughout the year, we’ve worked tirelessly to provide you with the best real estate marketing tips you can find.

Just a few of those tips included utilizing Facebook Ads, marking to millennials, how to improve your company website, and countless other nuggets of info to help you increase sales and attain more leads.

2018 will be no different: We’ll continue to do the diligent research needed to help you maximize your business. There’s no doubt that next year’s tips and advice will be informed by many of the predictions experts are making right now.

So as we prepare to bid 2017 adieu, let’s check out some of the most popular 2018 predictions by leading experts in the real estate industry.

 

8 Predictions for 2018

 

Allison Bethell, FitSmallBusiness.com – via The Street

People have been priced out of renting and purchasing, so builders will try to fill that void through townhomes, condos and single-family communities that offer affordability, value and are environmentally conscious.

 

Jotham Sederstrom – Inman

Following several years of dormancy, 30-year fixed rate mortgages could finally rise from the current average rate of 3.9 percent.

 

Katy Murphy – The Mercury News

Buyers in high-tax states such as California will move elsewhere if federal tax reform takes away deductions for state and local taxes — one of the more controversial aspects of the proposals pending in Congress.

 

Clare Trapasso – Realtor.com

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Brian Hopper – Inman

New construction model homes will utilize technologies like Amazon’s Alexa for interactive information exchanges.

 

Kelsey Ramírez – HousingWire

Home prices are expected to rise 3.2% next year. This slower rate of increase will allow for home sales to pick up next year.

 

Joe Melendez – DSNews

In the future, scorching-hot real estate markets will give rise to more calm and cool emerging markets. The next big thing in 2018 and beyond could be Provo, Utah, then Athens, Ohio, or Aberdeen, South Dakota.

 

Lawrence Yup, National Association of Realtors – via Inman

The housing shortage will persist in many markets due to the legacy of slow rate of homebuilding over the past decade.

 

Friendly reminder: Our Black Winter Sale is still going strong. Enjoy two months of free services when you buy just three. We’re talking two additional months of more referrals, more listings, and more resources for all your buyers. You’ll also get two extra months of unlimited one-on-one training.

Who loves ya?

As always, feel free to contact us at any time with your real estate marketing questions and needs. We’re always here for you.

 

Here’s to a happy holidays and a prosperous new year!

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

 

“‘Twas The Night” (A Real Estate Remix)

Posted on: December 9th, 2017 by Tim Garcia

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Additional Homeseller/Listing-Oriented Content For Your Perusal:

Seller’s Corner: Exclusive Automated Listing-Generation Marketing Tool
How To Keep Your Home Sellers At Your Beck And Call
More Tips On Staying Connected To Your Home Sellers

Email Marketing Content To Send To Your Home Seller(s)
(you can literally copy, paste, edit at your discretion and send out to your homesellers):

1Home Staging Checklist (Email Reminder) For Sellers
2Convincing Homeowners (Via Email) They Need You To Help Sell Their Home
3Cherry-On-Top (Quick Email Reminder About Home Pricing)
EXTRA5 Tips For Writing The Best Email Subject Lines + 5 Email Marketing Tips To Motivate Your Leads
Conversation Starters For Your Next Phone Call(s) To Potential Home Seller(s)
(to be used to navigate your next telephone chats with your leads):

1Phone Script For Seller Lead Outreach
2Let’s Double Your Chances They’ll Sell With You
3More Listings In 2017 (and ’18): Your Starter Kit
4Homeseller Outreach Challenge

5Safeguarding Homes (Home Care Resources) & Befriending Potential Home Sellers (+ 6 Signs It’s Time To Sell)