Posts Tagged ‘realtors’

Thank YOU For Strengthening Our Nation.

Posted on: July 4th, 2018 by Tim Garcia

independenceday

Cheers!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

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Our Holiday Season Gift To You

Posted on: November 23rd, 2017 by Tim Garcia

by Andy Coffaro

PropertyMinderMarketing

The holiday season is finally upon us, and to celebrate the most wonderful time of the year we’ve wrapped up this email package just for you loaded with some of the best real estate marketing tips around.

So grab a fresh cup of eggnog (brandy optional) and let’s check out some of the best real estate tips and resources so you can maximize your listings and home sales this holiday season.

 

Marketing Faux Pas

Check out five big-time real estate marketing mistakes you might be making right now but aren’t even aware of. We’re talking fixing everything from cluttered websites to lack of social media activity.

 

Facebook Ads

While the jury is still out on whether or not Facebook advertisements are the future of real estate social media marketing, this article shows you how they work and best practices for using them to sell more homes and snag more leads.

 

Info Via Infographics

Get visual and impress your audience by utilizing infographics that have the power to get you more social media followers, leads, sales, and referrals.

 

Unearth Your Inner Shakespeare

When you send an email to your CRM, there’s nothing more important than the subject line. If it lacks punch and creativity, your audience will never open it and get to all the fabulous info inside. This Tip of the Week shows you how to write the best email headlines ever.

 

Now The Newsletter

Once you’ve written that awesome email subject line, it’s time to engage, enlighten, and impress your leads. Here’s exactly how you’re going to do it via email newsletters.

 

Marketing To Millennials

Millennials are the nation’s largest living generation and make up 56% of all American first-time homebuyers. Here’s how to market to this next generation of homeowners.

 

Get Mobile

It’s an ever-increasing mobile world of smartphones and tablets so make sure you’re implementing these strategies to connect with your audience.

 

Black Winter Sale

Black Friday is so 2016. That’s why in 2017 we’re offering you a Black Winter sale that gives you two months of free services when you buy three. That means two bonus months of additional listings, more referrals, comprehensive resources for your buyers, unlimited one-on-one training and support from yours truly, and a heck of a lot more.

 

Who loves ya?

We hope you enjoyed your holiday gift. As always, feel free to contact us at any time with your real estate marketing questions and needs.

Happy Holidays!

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

 

Black Friday (Winter Sale Extension)

Posted on: November 17th, 2017 by Tim Garcia

pic10

 

Ever wish Black Friday sales weren’t just a one day thing?
We feel the same way. That’s why ours extends through winter.

Let’s face it: the busy, expensive holiday season is followed by taxes soon after.
You need at least a couple of months to stock up on funds after holiday expenses (gifts, food, etc.), with an added peace of mind that your online marketing presence is as strong and effective as ever.

Buy just 3 months of service with us –  and get 2 entire months for free.

That means 2 free months of:
More listings.
Increased referrals.
Dream home resources for your buyers.
Unlimited one-on-one training and support.
Home care resources for your homeowners (sellers).
Cutting-edge real estate website and complete marketing toolkit.
Unlimited access to personalized marketing content, tips, and advice.

Sound good? There’s more.
Let us know when you’d like to sign-up and/or see everything in action, first.

Cheers and Happy Holidays,
Tim and the PropertyMinder Team
408.213.4668
tim@propertyminder.com

 

 

Politics aside, this is just bad news for your homebuyers.

Posted on: October 4th, 2017 by Tim Garcia

Howdy folks,

Quick question – how do “changes that would make homebuying less attractive” sound?* Yeah, not so pleasant. I know.

Yesterday I came across this headline: “The California Association of Realtors says the Republican Tax Reform Plan will eliminate the incentive for people to buy homes, shrink the middle class, and raise taxes on hundreds of thousands of California homeowners.” *

Irrespective of your political party affiliation(s), this (especially the parts about diminishing homebuyers’ motivation to purchase homes, and increasing taxes on homeowners) is pretty unsettling news, to say the least.

Inventory is already low. Your homebuyers, in particular, should (no, make that NEED to) feel energized and confident, now more than ever.

This news calls for something that’s going to keep your homebuyers consistently pumped, optimistic and encouraged to have faith that their dream home is within reach.
A good suggestion: our new MLS/IDX Search feature that ensures every last accurate detail and up-to-the-minute property/housing data is available to every single one of your homebuyers.

Current customers: if you’re ready to upgrade, simply let us know.
Non-customers: if you’re ready to take advantage of this, and ensure 100% homebuyer satisfaction – let’s get you set up on a free trial.

Feel free to reply either way. I’ll be in the office all week. 🙂
Tim

*(Source: https://goo.gl/8qwEko)

Convince Homesellers To List With You (+ Hot Market News & Free Social Media/Mobile Tips)

Posted on: September 1st, 2017 by Tim Garcia

We see the personal stress and strain the decrease in homes for sale is causing folks (namely, agents like you) first-hand. And we’re prepared and ready to do something about it.

San Jose, CA (home of PropertyMinder headquarters) has, once again, skyrocketed as the 2nd hottest seller’s market in the nation,* reflecting a “very low inventory that exists in most markets, along with steady buyer demand.”**

The stakes are high. And some home sellers aren’t wasting any time.
A local home seller “‘just figured this market couldn’t go much further,’ [so he] ‘sold his home — [that he bought for] $700,000 in 2004 — for $2 million, all cash. [He explained:] I just didn’t want to get short-changed. It seemed like the right time.'”**

The right time. To sell your home. We couldn’t agree more.

Isn’t it time you ensure every possible effort is being made to convince folks that NOW is the time to sell with you (and increase your inventory in the process)?

When you’re ready to beat the odds, together, let us know.
We’re ready to act when you are – but we should really get the ball rolling, soon.

Tim
408.213.4668
tim@propertyminder.com

P.S. – Click here to read 4 urgent reasons folks should sell their home in 2017 (+ down-to-earth, scripted message to send homesellers via email or share over the phone).

*(Source: https://goo.gl/Ue3CY1)
**(Source: https://goo.gl/4mtHbk)

 

– August Tips Of The Week – 

5 Best Ways To Connect With Homebuyers and Homesellers On Facebook

Are You Missing Out On Homesellers Via Mobile Devices?

 


– Company News –

An important message from our VP Of Sales & Marketing, Tawd Frensley:

“We have begun our New MLS Search migration.
This is an automatic change for all clients that will be done over the course of a month or so.
We also have some new exciting tools in the works that we will be announcing very soon.”

– Read a little more about our New MLS Search by clicking here.
 Or click here to see it in-action on a live, one-on-one demo.
***New Webinar Lineup & Schedule***
To accommodate agents – ALL webinars will now be hosted on
Mondays at 10:00 am (PST) and Thursdays at 2:00 pm (PST).

Featured topics include:
– Generating Listings (Seller’s Corner) 
– Making Your Website Worth Visiting
– Database Relationship Building 
– Staying Connected To Your Buyers (MLS Search)

 

There’s No Place Like Homebrella
Forget Angie’s List, Yelp and Google. Homebrella renders you “All Things Real Estate.” Home Purchase. Home Values. Home Listed. Home Care. Home Improvement. A definite Home Run… Read More or Get Started Today.

More Listings In 2017: Your Starter Kit Has Arrived.

Posted on: March 29th, 2017 by Tim Garcia

Howdy,

Tim here, and I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.
Agitate: verb, to arouse public concern about an issue in the hope of prompting action.

So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in sellers. And keep them.

What to have handy:
Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.
4 Urgent Reasons Folks Should Sell Their Home in 2017
15 Features That Sell Homes The Fastest And At The Best Price

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, and for inevitable growth, trust, loyalty, business, and – you guessed it – more listings.

What to say:
Hey there, how’ve you been? Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.
Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks.

Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)?

When/if the day you’d like to sell arrives –  you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself.

 

Not satisfied with how the conversation went?
Want to go the extra mile and continue the dialogue?
Take a gander at this home care script for your sellers.

Good luck out there,

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and click send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

 

talklikealistingagent

 

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

Let’s Double Your Chances They Sell With You.

Posted on: March 24th, 2017 by Tim Garcia

Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?”  If so, this article is for you.

Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.

What better time to connect than during a weekend Open House, community event, or quick call over-the-phone?  Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).

Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.

What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.

Perks:
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.

What to say:
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.

Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?


– If they say YES:

Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.

What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!

Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?


– If they say NO:

Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up –
 instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway, consider me your starting point.

In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.

Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!

Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.

FYI – you kind of just doubled your chances of folks selling with you. Way to go.

Remember to simply A.S.K., and you shall receive.

Really hope this helps,

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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