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Posts Tagged ‘database’

8 Questions You Must Ask Yourself To Increase Referrals Today

Posted on: February 21st, 2017 by Tim Garcia

8 Questions You Must Ask Yourself To Increase Referrals Today

While it might be common knowledge in the real estate industry that buyers are more likely to discover their next real estate agent through a family or friend referral, the numbers to back up this claim are staggering.

According to the National Association of Realtors, “when the buyer used an agent that was referred to them from a friend or neighbor, 7 in 10 only contacted one agent during their buying process.” Moreover, when buyers utilized an agent they had already worked with in the past, 85% of those folks only contacted that one agent.

Looking at the scenario above, are you that “one agent” in your client’s lives?

Need more proof? Some real estate agents have told PropertyMinder that referrals account for about 80% to 100% of their total business. With so much at stake, are you truly doing everything you can right now to maximize your referrals?

Whether your referral game is on point or in need of some rehabilitation, here are eight questions you simply must address to help you increase your referral business today. In fact, we suggest you customize an Excel sheet to your liking while answering the questions below to help you stay even more organized.

What were your total deals in 2016?

You probably have this memorized, but if not or if you simply need to confirm, start an Excel grid and place this number in your first column.

How many of them were from referrals?

Now that you’ve confirmed how many deal you swung in 2016, how many of them were referrals?

What is your relationship with the people that referred business to you (friends, family, old and current coworkers, etc.)?

Type in what kind of referral it was in a new column. Look for any patterns you can see. Are the majority of your referrals only from friends? If so, is that a good thing or bad thing for your business? What can you learn by taking a giant step back and examining these relationships?

Rate the strength of these relationships from 1 to 10. Are you in their contacts in their phone, do you text, and/or do they respond to your emails?

Note the strength of your relationship with your referrals. Even more importantly, think about the strength of your relationship with them. Do they respond right away when you text them, or has it been so long they text back, “New phone. Who this?”

How many people are in your database?

This should take you only seconds as you confirm your database with PropertyMinder.

Haven’t started your comprehensive, customizable customer databases with us yet? Well you’re in luck!

What percentage of your database is not referring you new business?

Take the total number of leads and clients in your database and determine how many of them are not referring new business to you right now.

Rate your relationship with these individuals?

Now rate your relationship with them from 1 to 10.

Do you call them? Text them? Are you in their contacts in their phone? Do they open your emails?

Lastly, try to figure out why you’re getting radio silence from these former clients. What can you do different today so that you’re always top of mind when past customers are ready to buy again or refer you to a friend.

This is where PropertyMinder can really help. From providing you with a customizable website that engages your target audience to providing a full suite of tools to help you manage your contacts, we provide everything you could possible need to always make sure you’re maximizing your referral revenue.*

Ready to give it a shot today?

Tim
408.213.4668
tim@propertyminder
Marketing Director

Tags: buyer, buyers, clients, contacts, database, email marketing, new year, questions, referral, referrals, reflections, relationships
Posted in News & Tips Of The Week Archive | No Comments »

You’re Elected: The Seller/Buyer Neighborhood Expert.

Posted on: November 8th, 2016 by Tim Garcia

Election Day has us asking – have you ever thought of your marketing and brand as part of an ongoing election?

Like politics – catchy slogans, ads and gimmicks in real estate only get you so far.
Your “undecided voters” (your “undecided leads and clients”) don’t want sweet talk or short-lived remedies. They want honest answers and lasting solutions to challenges and issues they’re facing. So, how do you become the “elected” real estate neighborhood expert?

You need to rile up your entire base (your database, that is) of “undecideds”.
No. You can’t make someone buy or sell with (or “vote” for) you.
But you can make them think of you when they’re ready to make decisions. Here’s how:

Win-over “undecided buyers” by delivering exciting property matches and important listing details). We’ll walk you through everything on the next MLS Searches webinar.

Sway “undecided homeowners (sellers)” to your side by updating them on the ever-changing “homeland security” (the housing market) via Seller’s Corner. If they’re getting consistent, accurate answers (home values) from you – they’ll turn to you when they want to list. Earn additional trust, while you’re at it, by providing year-round home care resources via Homebrella.

Ultimately, you need allies (that’s us) to help you win every single campaign.
Whether it’s attending a free webinar, reaching out with a technical question for our Support Department, taking advantage of Unlimited Training, or requesting fresh content from our Marketing Department – we pledge to help out any way we can.

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

Tags: buy, buyers, clients, database, election, holiday, home care, home values, homebrella, leads, listing generation, listing generator, marketing, mls, mls search, mls searches, property details, sell, seller's corner, sellers, support, top of mind, training, webinar
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80 Days Until 2017. Put Your Clients Into Custom Groups!

Posted on: October 14th, 2016 by Tim Garcia

Less than 80 Days until 2017, folks.

Here’s an idea of what you can do for a few minutes a day to get your
business the attention it deserves come January 1, 2017.Organize your database by placing clients
into the appropriate groups in your CRM.For example, if you have a cousin that bought a home in 2010, they should be in your:– Referrals/Family Folder
– Sellers’ Folder
– 6-year-owners’ folder

A good CRM will allow you to create custom groups.

Click here to find out how custom groups will strengthen your agent-to-client relationships.

Warmly,

Anna
PropertyMinder’s Community Manager
anna@propertyminder.com
408-213-4658

propertyminder.com
30 Day Free Test Drive

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buyers, client relationship management, clients, contacts, crm, database, email marketing, lead, lead nurturing, leads, referrals, relationships, sellers
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Infographic Of The Week

Posted on: October 7th, 2016 by Tim Garcia

A closer look…

Take a Free Test Drive, today.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client relationship management, cma, comparable market analysis, contacts, crm, custom idx, database, drip email marketing, email marketing, email services, free test drive, free trial, idx, listings, market trends, marketing tools, mls, mls search, referrals, sales, sellers, sold listings, statistics, suite, technology, website
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Marketing: Perspective, Objective, Directive (Part I)

Posted on: September 15th, 2016 by Tim Garcia

Marketing: Perspective, Objective, Directive: Part I.
Guest blog post by PropertyMinder VP of Sales & Marketing, Tawd Frensley.

The reason why companies have different types of commercials/advertising is quite simple: to connect with the different demographics of their target audience across all channels. Some people react to humor, others react to color and imagery, while some react to sound and/or melody.

Whether it is visual, audio, print, or social media in front of the target audience, it is the most effective when all variations are put together to form one cohesive message and lasting impression.

Let’s be realistic.

You don’t have millions of dollars to run national commercials. However, this does not mean that your marketing must be the same year after year. And if it is, it’s time to stop it. There are people in your database that will never react to any email you send to them, no matter the frequency or “clever” subject line. The average person opens 10% of what they receive, not what you send. If a client receives 100 emails per day, 10 will be opened.

If your email was 1 out of the 100, then you have only managed to occupy 1% of their inbox for that day. Now, if you are only emailing your clients only once a month, you have taken up exactly 0.03% of their inbox (assuming they only have one email account). Slim chance of success with those figures.

Note to self: Increase the open rate of your emails by notifying the person that you are sending them some information. You wouldn’t blindly set up a Listing Alert for a buyer without speaking to them first, would you?

So, is calling marketing? Yep, it sure is. (let’s reference the old phrase Tele-Marketing, meaning marketing via telephone).
We have phone scripts written for you, too. Ask and you shall receive.

Marketing, in its most basic definition, is reminding people that you exist. However, agents seem to not like calling people on the phone, anymore. As if the introduction of email could ever replace the warmth of a human being’s voice.

Perhaps you feel like you are impeding on their day or you simply hate leaving voice mails.
Perhaps you don’t know what to say or just do not want to put in the time.

Whatever your excuse may be, just know that there are people in your database right now, that would like to hear from you.

Who said you even have to speak about real estate? If marketing is reminding people that you exist, then you are just doing it over the phone. Check in with them. See how their life is going or how their family is doing. Career changes, recent vacations or events are always pleasantries to discuss. A heartfelt phone call to a past client or prospect will create a longer lasting impression.

Make yourself memorable, so that you are the only option when it is time to buy or sell.

Wait! There’s more.
Check out Part II of this featured tip.

Let me know if you have any personal email marketing content requests. I’m here to write for you, around the clock.

Have a great rest of the week,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buy, buyers, contacts, database, list, marketing, marketing 101, marketing basics, marketing content, phone calls, phone scripts, pick up the phone, reach out, sell, sellers, tip of the week, your contacts, your database
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Remind People You Exist In A Way That Works For Them.

Posted on: July 12th, 2016 by Tim Garcia

Question your referrals: who, what, when, where, why, and how.

Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!)

Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post card)?

Step 3 “When”: WHEN did the referral occur in relation to the last form of communication (hint: client received your email and 4 days later referred a friend to you)?

Step 4 “Where”: Look at your relationship with each referring client, WHERE did your relationship come from (family, friends, past co-workers, past clients)?

Step 5 “Why”: This one is pretty easy. Literally ask yourself “WHY did they refer business to me?” (They thought of you first in a situation they didn’t have to).

Step 6 “How”: Next ask yourself the most important question “HOW can I get more?”

If you can make it all the way through these 6 steps, you will be able to truly see how to create referrals (instead of waiting for them).

Rate your database, it’s really important. (1 to 5, 5 being high)
Measure the likelihood and probability of business:
What is the likelihood that this person will ever refer business to me?

If someone is currently rated at a 1 (unlikely to refer), what do you have to do to increase the probability of a referral?
– A personal phone call
– A heartfelt card sent in the mail
– An engaging email asking them how they are
– A text message, because 98% of them are opened.

So many agents operate their business in the dark.
Eyes closed, lights off trying to cultivate a relationship with no sense of direction.
Marketing is not: Your overly confident slogan or photo with your arms crossed (or even better, holding a phone to your face)
Marketing is not: Your email signature telling every human being that you appreciate referrals (we get it, you like free business)
Marketing is not: sending recipes or monthly pictures of your domestic cat petting zoo.
Marketing is: Reminding people that you exist in the way that works for them, not you.

Some people prefer texting because they hate talking on the phone.
Some people prefer a phone call because they don’t know how to use their smart phone.
Some people need a greeting card because they haven’t opened their AOL account in 7 months.

Marketing cannot be just one thing. Everyone you know thinks, acts, and reacts differently.

– Tawd Frensley, PropertyMinder VP of Sales and Marketing
tawd@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buy, client relationship management, crm, database, email, email marketing, emails, ideas, marketing, marketing ideas, marketing tips, phone calls, reach out, refer, referrals, sell, strategy, text message, tips
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The Only Part Of The Market You Should Blame, Is Your Market-ing

Posted on: June 9th, 2016 by Tim Garcia

Let’s not play the blame game.

It’s not how many people you have in your database.
It’s how well you know the people in your database.

If this wasn’t the case, then you could consider the phone book your CRM. (if agents actually called, that is)

Just because the Internet exists, doesn’t mean you don’t need to build relationships.
Just because email exists, doesn’t mean you shouldn’t call your clients.

If your business is not where you want it to be, point some blame.
However, just try not to blame the market.

The only part of the market you should blame, is your market-ing.

Relationships are the building blocks of any business.
Look to the past, how many multi-million dollar deals were done over a handshake, a cocktail, and signed on a napkin?

A website can be exited.
An email can be deleted.
A postcard can be tossed.
But…….
Our words can last a lifetime.
If you are their “Real Estate Agent For Life” then do yourself a favor, find out what is happening in “Their Life”.

That’s all, for now.

By Tawd Frensley

PropertyMinder’s VP of Marketing & Sales

Try our 30 Day Test Drive today!

Questions? Email or call me directly.

Warmly,

Anna
PropertyMinder’s Community Manager
408.213.4658
anna@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client relationship management, clients, crm, database, email, email marketing, fact, leads, marketing, opinion, strategy, top of mind, website, words
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Only Having A Brokerage-Provided Website Is Straight Up Dangerous.

Posted on: March 16th, 2016 by Tim Garcia

Sharing isn’t always caring (for yourself)

Would you give someone your bank account information?
Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning?

Chances are there are very few people out there who you would simply hand over the goldmine of your wealth and success. There are few people in life we should trust with this information.

Well, we’re afraid to say, that that is exactly what agents do when they use the Broker-provided website and CRM. They store all their contacts (their livelihood, essentially), all in one place- a place that is not all their own. So what happens in life when there is a fork in the road?

Sometimes an agent leaves their brokerage. Truth be told, the average agent switches brokerages 7 times. Most of the time, they simply leave a carbon copy of their contacts with the brokerage, even if they exported their entire database. Congratulations! You just managed to allow your former brokerage to go ahead and start emailing and calling everyone in your database.

In case you didn’t know or didn’t take the time to calculate, your database is worth millions. Yes, millions.

Let’s do a little simple math so that you can gain some clarity on your business.

Here is a simple equation to find out how much your database is worth:

Total Contacts ( X ) Average Commission = Database Worth

Then ask yourself this question:
“If everyone in my database bought or sold
with me right now, how much would I make?”

Yes, your business is in fact worth much more than you probably thought.

This is why it is essential that you have your own CRM and website.
No matter the business or life changes you go through, you can’t leave your gold mine of relationships (and potential income!) in someone else’s hands – hands that could be attached to the arms of your competitors.

You must have a place that you have full control over to store your contacts and your notes. Also, you need to have full control over the content and look of your website. That is often not possible with a Brokerage website. With the PropertyMinder website you have full control over the look. Also, you have a support and training department on standby all day to help you edit
your website, your campaigns, and your landing pages.

We have an in-house development team that designs tools based around your needs and MLS functionality that updates everyday.

Nothing in this world is free. Everything comes at a price.
Sometimes that price- is the cost of your database.

Have a great (and productive) week!

Talk with you soon,

Anna
PropertyMinder’s Community Manager
anna@propertyminder.com
408.213.4658

Make sure you have a plan for springtime’s real estate rush.
We can help. Just email us!

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: broker, brokerage, contacts, crm, custom idx, database, lead nurturing, mls, mls searches, seo, website, your contacts, your database
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Quick Haunting Halloween Homeowner (Seller) Greeting

Posted on: October 31st, 2015 by Tim Garcia

halloweenimagenew

Halloween is just around the corner.
Set up an email marketing campaign with this quick greeting:

Subject Line Ideas:
Your Home This Halloween
Stay Fearless (In Your Home) This Fall
Creepy Clowns Are No Laughing Matter – Neither Is Home Care

Hey there _____,

“All Hallow’s Eve” is just around the corner. Any special plans this year?
Here’s hoping your home is not the target of any tricks involving eggs, pumpkins, dreaded toilet paper, or any creepy clown stalking (Did you read about that last year?!)

I hope your day(s) are filled with nothing but fun-filled treats and the utmost safety this month.

Speaking of safety, if you’re gearing up for any home care projects – let me know if you need help getting any resources you need to start or complete things.
Whether it’s roofing and plumbing repairs, or heating, flooring and/or moving assistance – I can get you set up with the right, affordable professionals in your neck of the woods. We are, after all, heading into the Fall and Winter seasons. 🙂

Also – if you’re already facing challenges with your home due to weather or related issues, please give me a ring today. I’m always here to help out!

Have a very Happy Halloween!

___________

Also remember: the more you know about people, the better equipped you are to meet their needs.
Take the initiative to make inquiries like this and let them that you have answers to ALL of their real estate needs – Home Values via Seller’s Corner, Home Care via Homebrella (the wet, rainy and colder Fall & Winter seasons are upon us!),Home Improvement. Home Sales, relevant community events, etc.

Cheers to a safe, fun and sweet Halloween,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: contacts, database, email greeting, email marketing, fall, fall season, fun fact, halloween, halloween email, halloween greeting, holiday, holiday greeting, home care, home values, homebrella, homeowner, sellers, weather, winter, winter season
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The Most Expensive Website In The World Goes To…

Posted on: April 18th, 2015 by Tim Garcia

koolaidnew

Our VP of Sales and Marketing had himself a blog rant. We hope you like it.
The most expensive website in the world goes to…..

You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.

Wait! You don’t pay 6 figures for your website?
No, no, you actually do. Here’s how:

Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes!

Multiply that by your average commission (lets say $8,000)
Grand total = $144,000 in business.

Remember, free is never free.
Everything comes at a price, and in your case, it comes at a hefty price.
If I’m not mistaken, you got into real estate to make money, not run a non-profit.

However, your free broker website made that possible.
Real Estate Charity: Giving business away to less deserving, less experienced agents and not getting anything in return. Wow.

‪#‎GoodGrief‬ ‪#‎DontDrinktheKoolAid‬

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: advice, buyers, commission, contacts, database, listings, marketing tip, math, referrals, statistics, tip, transactions, website, your contacts, your database
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