Posts Tagged ‘listing generator’

Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.


2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.


3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

 

 

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Win Listings & Buyers With The Best Of Both Worlds (+ December Marketing Checklists)

Posted on: December 1st, 2016 by Tim Garcia

2017

Without the right, polished marketing content (simply put – your choice of words) that reflect your good-nature, care and consideration, your use of marketing technology can come off bland, sterile and cold, in general.

With that said – we have a proposal for you:
Combining, blending and employing the empowering efficiency of automated technology with a considerably warmer, gentler and memorable flair.

Yes, you CAN have the best of both worlds (with us, at least).

Reconciling the relationship between the tech world and the inherent human warmth of real estate marketing is what we’re all about. We’ve outlined and provided the essential resources (see below). The least you can do is take advantage of them.

What can you do in 31 days? A LOT (namely, pre-pave buyer and seller momentum for the rest of the year).

listing

Listing (Seller) Agent Resources

Technology giving you more time, with less to manage:
– Seller’s Corner: Your Automated Listing Generator
– How To Make Switching Utilities WAY Easier
– Deliver All The Home Care Resources Folks Need

Email & Outreach Content to humanize your communication:
– How To Convince Sellers They Need You To List Their Home
– Reassure Sellers You Can Secure The Best Offer On Their Home
– Easy, Engaging Script For The Next Phone Call With A Seller Lead
– Home Staging Checklist (+How To Gain More Sellers That Need This)
– Engaging Open House Follow-Up Phone Script
– A Warm, Timeless Holiday Greeting

 

buyeredit

Buyer’s Agent Resources

Technology giving you more time, with less to manage:
– Custom IDX: Search Faster. Capture More. Notify & Track Buyers Better.
– How To Make Switching Utilities WAY Easier
– Deliver All The Home Care Resources Folks Need

Email & Outreach Content to humanize your communication:
– Reach Out To Buyers With Quick Email and/or Phone Text
– Engaging Open House Follow-Up Phone Script
– Quick Open House Follow-Up Email
– A Warm, Timeless Holiday Greeting

 

 

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Recycle Leads & Reduce Low Inventory With Reusable, Automated Listing Generator.

Posted on: November 15th, 2016 by Tim Garcia

recycleimage

Make Listings Yours Again:
Recycle Leads. Reduce Low Inventory. Repeat.
(With Reusable, Automated Listing Generator)

Hey folks,

Tim here, how was your weekend?

Heads up: it’s #AmericaRecyclesDay.
Believe it or not, this applies to your business in a really, really BIG way. Especially if you’re a listing agent.

First, a quick definition…

Recycle: to treat or process (used materials) so as to make suitable for reuse; to alter or adapt for new use without changing the essential form or nature of; to cause to pass through a cycle again.

Simply put: Seller’s Corner constantly, and automatically, uses this same, basic concept when it comes to generating new listings for you.

More specifically…
Recycle your buyers (past clients in your CRM) into sellers…
Reduce loss of leads and clients to other agents, online and in-person by relevantly
responding to the needs and interests of your homeowners (i.e. – delivering useful neighborhood home values that get ’em thinking of you).

In short…
Reuse Seller’s Corner 24/7 to renew lost relationships and listing opportunities
Break one vicious cycle (cold lead calling and outreach) by recycling warm, familiar, already existing connections.

The Next Step:
CUSTOMERS – schedule unlimited training appointments to maximize the tool’s power.
NON-CUSTOMERS – set-up a quick, live demo and/or start a free trial, today.
ALL – get free inside, interactive access on the next Seller’s Corner webinar.

Remember:
Recycle leads. Reduce low inventory.
Repeat and reap the benefits with Seller’s Corner.

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

 

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You’re Elected: The Seller/Buyer Neighborhood Expert.

Posted on: November 8th, 2016 by Tim Garcia

Election Day has us asking – have you ever thought of your marketing and brand as part of an ongoing election?

Like politics – catchy slogans, ads and gimmicks in real estate only get you so far.
Your “undecided voters” (your “undecided leads and clients”) don’t want sweet talk or short-lived remedies. They want honest answers and lasting solutions to challenges and issues they’re facing. So, how do you become the “elected” real estate neighborhood expert?

You need to rile up your entire base (your database, that is) of “undecideds”.
No. You can’t make someone buy or sell with (or “vote” for) you.
But you can make them think of you when they’re ready to make decisions. Here’s how:

 

 

  • Sway “undecided homeowners (sellers)” to your side by updating them on the ever-changing “homeland security” (the housing market) via Seller’s Corner. If they’re getting consistent, accurate answers (home values) from you – they’ll turn to you when they want to list. Earn additional trust, while you’re at it, by providing year-round home care resources via Homebrella.

 

Ultimately, you need allies (that’s us) to help you win every single campaign.
Whether it’s attending a free webinar, reaching out with a technical question for our Support Department, taking advantage of Unlimited Training, or requesting fresh content from our Marketing Department – we pledge to help out any way we can.

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

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PropertyMinder’s Seller’s Corner Helps Agents Earn $64K More Per Year.

Posted on: October 3rd, 2016 by Tim Garcia

PropertyMinder’s Seller’s Corner helps agents earn $64K more per year.
The following Inman News article was originally featured and published on September 26th, 2016 (by Craig C. Rowe).

Real estate marketing and CRM platform introduces new way for agents to reach past clients.

Key Takeaways:

  • Real estate agents should stay in front of homeowners with information about the real estate market. Be the expert.
  • Seller’s Corner feature nets California agents 4.6 more listings per year than non-Property Minder customers.

 

PropertyMinder is an online marketing and CRM platform for real estate agents.

Platform(s): Browser-based; iOS app
Ideal for: All agents

Top selling points:

  • New feature, Seller’s Corner, facilitates ongoing contact with previous clients.
  • Wide array of available features.
  • Agents in CA average 4.6 more listings per year.

 

Top concerns:

  • User interface could use update.
  • May not appeal to agents looking for “pure CRM”.

 

What you should know:
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.

However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.

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PropertyMinder tackles a number of needs for real estate offices.

When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clientsabout what’s happening with their home. A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.

The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.

REAL2

PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websites, social media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?

PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.

This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.

Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.

There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)

REAL3

Seeing Seller’s Corner demonstrated made me think more about this topic.

I’ve landed on the belief that agents shouldn’t leave their wheelhouse.
Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.

Want to see Seller’s Corner in-action?
Request a quick Live Demo – or contact me directly (info below).

All the best,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinderMarketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Hot News Reports On Your Sellers, Listings (+$64K More A Year)

Posted on: September 28th, 2016 by Tim Garcia
Hi there,

Tim here, again. How’ve you been?
Quick heads up – PropertyMinder made some pretty big news headlines recently.

I mean, the titles say it all.
Care to know the details? Read on after the link jumps:

 

“PropertyMinder’s Seller’s Corner Helps
Agents Earn $64K More Per Year.”

“How PropertyMinder Can Help
Agents Make More Money.”

Ready to (finally) take a free test drive?
Get started, today.
Let me know if you have any personal
email marketing content requests.
I’m here to write for you, around the clock.

 

Be well and stay in touch,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
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Your Listings Are On Their Way.

Posted on: July 19th, 2016 by Tim Garcia

Hey there,

How’ve you been? Tim here, again, with a quick Script Of The Day.

Similar to recent ones, this email marketing greeting is only really relevant for agents actively working with sellers.

If you’re one of the many agents struggling with what some dub as “thinventory” – Seller’s Corner is THE listing-generator you should turn to this summer, and beyond. Agents we work with have sparked results within minutes of using it.

That said – with us, you can virtually guarantee listings are on their way.
Let’s make the following seller greeting a regular thing for you to be sending out…

Dear _______,

As we approach the finish line, there is so much to celebrate.
First of all, congratulations on securing a buyer for your home.

How is packing going? Have you researched any movers to help you transition into your new home? If you need help, I can recommend a couple of reputable companies to ensure a safe and secure transition for you and your family.*

Remember that I have access to all of the real estate resources that folks need.
I’m just a phone call away. I am very excited and looking forward to helping you finalize everything.

Sincerely,
___________

* This is where Homebrella comes in handy.

 

Let me know if you have any personal
email marketing content requests.

I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Home Staging Checklist (+ Gaining Sellers That Need This)

Posted on: June 20th, 2016 by Tim Garcia

Hey there,

Tim here. Just touching base with another Tip Of The Week. How’ve you been?

Truth be told – this week’s tip (see the handy email below) is only relevant to agents actually working with sellers, now or in the future.

If you’re at a loss of people to send this to, keep in mind that Seller’s Corner is the starting point to generate the listings you deserve. Let me know when you’d like a one-on-one demo.

*Subject Line: The best offer on your home.

Dear_____

Buyers can be pretty picky.
Taking care of a few things before your home staging will ensure that we maximize the offer(s) on your home. Below is a quick checklist.

FYI: if you need a helping hand, I can connect you with the best home care and improvement resources you need, at any time. Just let me know.

Outside
Exterior:
– Paint touch-ups.
– Clean sidewalk and driveway.

Front and Back Yards:
– Freshly mowed lawn(s).
– Trimmed shrub(s) and tree(s).
– Clear debris, toys and tools.
– Clean pool and deck(s).

Inside
Living Area(s):
– Vacuum carpets.
– Dust furniture and clean drapes.
– Empty fireplace and remove smoke stains.
– Doors and drawers should all open and close easily.
– Remove general clutter and tidy up shelves.

Kitchen and Bathroom(s):
– Scrub bath and shower.
– Fix any faucet drips or leaks.
– Mop and wax floors.
– Clean grout and caulking.
– Wipe mirror(s), counters, sinks, glass and porcelain surfaces.

I’ll touch base again soon,

_________”

Did we miss anything?
Always looking forward to your feedback. 🙂

Let’s make magic this summer,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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