Archive for May, 2017

Millennials: A New Source for Increased Listings.

Posted on: May 24th, 2017 by Tim Garcia

Howdy folks,

Tim here, how’s your week going?
With inventory at record lows, it’s imperative to secure listing opportunities by any means necessary. Agreed?

This includes targeting the hottest homebuyer demographic in the nation: millennials.
The logic behind this? Your homebuyers become your homeowners, and your homeowners eventually become your home sellers. So, let’s start at the very beginning (a very good place to start) – pre-paving more listings by securing more homebuyers (i.e. – your eventual home sellers). Sound good?

A few critical statistics:
– “Millennials [are] the nation’s largest living generation.”
– “Millennials make up 42% of all homebuyers overall, first-time or not.”
– “Millennials are 56% of America’s first-time homebuyers.” (Source: https://goo.gl/l71hcT)

Another recent report from the American Press Institute found that:
“88% of Millennials get their news from Facebook.” (Source: https://goo.gl/Wi3l5P)

A second report states the obvious: “Millennials Are Digital Shoppers”
The same study concluded that: “For both social networks and advertisers [realtors and agents] to attract Millennials, they need to offer valuable content, whether that’s new features or useful information.” (Source: https://goo.gl/8sDv5Q)
What better motivator do you need to get savvy and active on social media?

We have all of the resources you need:
1) The Truth About Social Media (statistics on it’s popularity amongst realtors and agents)
2) 5 Social Media Tips You Aren’t Implementing (But Should)
3) More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media
4) Facebook Business page with add-in lead capture
5) Buyers Resource Center (that you can add to, and share via, social media)
Cheers to making money by marketing to millennials,

Tim
408.213.4668
tim@propertyminder.com

For more marketing advice and tips on maximizing your listings and referrals, please visit our acclaimed ActiveRain blog and/or our official company Tip Of The Week archives page.

 

 

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3 Simple Tips to Keep Your Sellers Engaged Long-Term

Posted on: May 24th, 2017 by Tim Garcia

by Andy Coffaro
PropertyMinderMarketing

We know how busy you are from the time you wake up and have your first cup of coffee until your head hits the pillow that night.

That’s why we’re giving you three incredibly simple ways to stay engaged with your sellers not just today, but also for years and decades to come to maximize your revenue.

#1. Give Your Sellers Free, Awesome, and Relevant Content

A great way to stay top of mind with your home sellers is to give them free content on a regular basis.

Here are just a few ideas in the order of most efficient to time-consuming – all with the goal of keeping your clients engaged with your content and positioning you as a thought-leader in the real estate industry.

• Provide relevant industry news, articles, marketing and social media tips, and more via your social media channels. This can literally take only a few minutes each day, or you can schedule your posts ahead of time via social media dashboards like Hootsuite.
• You’re an industry leader and expert, so prove it by crafting blog posts on a weekly basis. Short on time? A killer article only needs to be around 300 to 500 words to be effective. That’s as short as just one double-spaced Word document.
• Informative, eye-catching, and scannable infographics like this one can take a bit of time to research, write, and create, but the benefits are almost limitless. You can use them in email blasts, newsletters, blogs, social media, and more. If you don’t have the graphic artist chops to create one yourself, hire an affordable freelance artist to do it for you.

#2. Email Marketing

Think for a quick second how easy it is to stay in touch with your clients via email. You should already have each and every one of their email addresses and if you don’t, you need to ask for it as soon as possible.

Sending out emails to anywhere from 10 to 10,000 of your sellers is a total breeze by utilizing easy-to-use CRM.

How easy? In the time it would take you to email just one seller, you can contact all your sellers.

Plus, remember all that super-rad content you curated easily in tip #1? Repurpose it in your emails to continuing giving your sellers free and incredibly useful information.

#3. Surveys

Ever wonder what your sellers want from you? Why not just ask them?

Using free online surveys you can create in just minutes, ask your sellers what they would like to hear from you? What are their pain points? How can you be of even better service?

Now keep in mind that you’re asking something from your sellers, and this something is their time. Incentives them by offering a free $5 gift card to Starbucks for every person that responds.

Are you on a tighter budget than that? All good. Tell your sellers that every response will enter them into a random drawing of a $50 Starbucks card (or a higher amount if you can afford it). The bait is up to you, but it’s always a good idea to offer something in return for your seller’s time and effort.

See, keeping your audience engaged doesn’t have to be time-consuming or costly. With minimal effort and (mostly) free tools, you’ll keep your sellers engaged both now and well into the future.

 

More marketing advice can be found on our featured Tip Of The Week Archive webpages.

 

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Zillow FAIL, “Freaking Out” Over Low Inventory (+ Solutions).

Posted on: May 19th, 2017 by Tim Garcia

Howdy,

Tim here, with a couple news articles that caught my eye – would love to hear your thoughts!

First off – looks like Zillow is in hot water.
An excerpt from an article entitled “Zillow Advertising under CFPB fire sets real estate industry on edge”:“Why would a new-media company founded to, as it says in its mission statement, ’empower’ customers with new ways of shopping for and maintaining a home cling to an outdated way of doing business, rather than trying to disrupt it with a newer, better model?” Click here to read the full story.

Hmmm…GREAT question. Although we may not have an answer – we definitely have your “newer, better model” when it comes to empowering homeowners (sellers), homebuyers and the agents that want to work with them. Complete access to our marketing suite, designed in the epicenter of USA’s hottest housing market.

Next up, CNBC is reporting: “Real Estate CEO: Record-low housing inventory is ‘freaking us out’”. Full statement + developing story: “The inventory is reaching historic lows. It’s never declined vaster than it did last month. It’s freaking us out – it’s affecting our business; it’s limiting our sales…”

 

Its high time to call in the solution to the low inventory crisis. Can you guess what that would be?
Yep, the exclusive listing-generator: Seller’s Corner.

 

To recap…
Low inventory is a reality. Zillow (the supposed remedy to low inventory) is failing.
Shouldn’t realtors/agents have a reliable, empowering alternative they can turn to?

Given our company headquarters are located in the hottest (seller’s) housing market in the nation – I think it’s safe to say:

We know (and see) the stress and strain of low inventory on agents.
We know (and have designed) marketing tech and practices specifically designed to increase listings and boost the quality and efficiency of your professional career.

That didn’t sound too sales pitchy, did it? 😉

Really hope your week is going well,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

Not a customer? Gain the competitive upper-hand with PropertyMinder marketing, designed in the heart of the nation’s hottest seller’s market!

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

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Your Listing(s) Legacy.

Posted on: May 17th, 2017 by Tim Garcia

Howdy,

Tim here, with a quick heads up – today is National Biographer’s Day.
Biography: (noun) an account of someone’s life written by someone else, complete with details of the most important parts.

Your professional life and legacy deeply matter to us. We want to help you shape them into something lasting, memorable, resilient and hugely successful.
Whether it’s turning leads into buyers, buyers into homeowners, or homeowners into sellers – we’re here to ensure you come out on top, every single time.

Life isn’t predetermined – we have the power to craft and write our own biographies – on our own terms. 
You deserve a legacy of limitless listings, referrals, professional momentum and resiliency (no matter what).

Let’s map out what your business and biography look like: achieved goals, increased listings, industry expertise, and maybe even a little envy from the competition…

Really hoping we can still connect,

Tim
Director of Marketing
(408) 213-4668
tim@propertyminder.com

Speaking of biographies – need help creating, evaluating or revising yours? Check out a sample from our writers and let us know if we can help!

Not a customer? Gain the competitive upper-hand with PropertyMinder marketing, designed in the heart of the nation’s hottest seller’s market!

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30-Days That’ll Empower Your Real Estate Business Forever

Posted on: May 10th, 2017 by Tim Garcia

 

Howdy,

How does free 30 day access to marketing designed in the heart of the nation’s hottest (seller’s) housing market sound?
We’re going to give you a real-world scenario featuring your clients that could be costing you thousands upon millions of dollars in revenue.

Clients need to know about available homes in their local market. If for some reason your website doesn’t have the critical info they need to make informed decisions, rest assure they will find it elsewhere – and good luck hoping they return to your website.

Just some of the issues keeping you from maximizing revenue include allowing Zillow and similar portals to infiltrate your database. You may send clients something like an inventory snapshot, fresh marketing content, referral request, and use our New MLS Map Search to provide search results – but this utterly disconnects clients from the primary objective: Always remembering your domain name.

Today we’re going to show you how a 30-day free trial with AccelerAgent will make your website the first and only destination local homebuyers and sellers should be visiting.

AccelerAgent was created to balance both buyers and sellers from one toolkit. It’s a system that converts visitors into leads, leads into buyers, buyers into homeowners, and homeowners into sellers.

 

There are two main components to the AccelerAgent system – all of which are connected to your CRM – and the MLS Data has been divided into two sections
1) MLS Search for Buyers

  • Custom IDX: Offers prebuilt searches for visitors that pulls IDX data without having to search
  • Listing Alerts for Buyers: Notify clients the second a matching listings goes on the market
  • Client Tracking: Understand the activity and interest levels of each buyer

 

2) Seller’s Corner (for your homeowners)

  • Neighborhood Address Search: Displays all active listings in their zip code
  • Lead Capture: Built in to display sold data and calculate average and median home prices instantly
  • Neighborhood Alert: Notifications for newly listed or nearby sold data

 

All of these custom features keep your clients off Zillow or from attending open houses.

The CRM keeps you connected. It tracks and stores client activity and allows you to send out personal messages to individuals, groups, or your entire list. Your success is directly related to the relationships you have with the contacts in your database.

You don’t need thousands of leads. You only need 100 really good relationships.

Proper marketing starts at inception with the tools you give your buyers. Your website sets the foundation for repeat business. That’s why we’re providing you with a 30-day trial to make all this happen. Where should you start after signing up? Here are a few recommendations.

 

  • Choose your website template, including everything from banner photos to button images
  • Add your contacts to our CRM and create new folders based on everything from interests, client location, and more
  • Create geographic custom IDX links to begin shaping visual branding and local expertise
  • Set up MLS searches for your buyers. Our system offers a much more complete user experience than your current MLS dashboard
  • Update your homeowners home address (only way Seller’s Corner will operate)
  • This 30-day trial should focus on replacing your current website and systems (for the most part).

 

Your database might consist of only buyers or sellers. However, you may fail to send relevant information to your referral list under the false assumption that these folks will never forget you. Now you can stay in constant touch with them to ensure they never forget about you.

We suggest you create groups based on client interests and other categories such as where they live. This will enable you to send out much more personal messages to connect with clients on a deeper level.

Here’s a great example: A married couple in your zip code are wine enthusiasts. Place them in your seller’s folder for upcoming neighborhood alerts. Now you can notify them of upcoming local events featuring wine walks and tastings.

Now you’re top of mind. Now your clients will never forget about you. Now you’re increasing revenue by leaps and bounds.

Ready to get started?

Give us a ring: 408.213.4668

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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Stacey Stracke, Stuart, NE

Posted on: May 3rd, 2017 by admin

Great customer service!
I’ve been using Property Minder for about 6 months now and have been very pleased. I’ve gotten a lot compliments on my site. But one person I would like to mention is Antonio. He is then reason for my 5 Star Rating. He has helped me every step of the way and I am very fortunate to have him handle my site. Every time I had a question he was right there. He has went above and beyond to help me create a better and professional website! Tony’s expertise, knowledge and high level of customer service had made my experience with Prooerty Minder very satisfactory!

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List Homes: Your Summer Strategies.

Posted on: May 1st, 2017 by Tim Garcia

May Newsletter_2

Howdy,

Tim here, and I’ll just honestly cut to the chase:
I want to see you sell more homes, this summer. Are you willing to let me help you?

I came across some news today that caught my eye (in terms of it’s potential to garner more listing opportunities for you)…

The U.S. Commerce Department reports that “sales in the category of building materials and garden equipment supplies for the first four months of 2017 are up 5.9 percent from 2016… a huge increase in the amount of homeowner equity stimulates home-improvement activity [and] makes people feel richer, wealthier and more inclined to invest in their house.” * (Source: https://goo.gl/koMPMN)

Let’s capitalize on this (and more).
By reaching out to your homeowners (who are more than likely gearing up for summer home care projects) and providing all of the resources they need (via your Homebrella trusted service provider network)  – you are essentially doubling your chances that they will turn to YOU when they are ready to sell.

Being top-of-mind is the name of the game.
More strategies to really boost your inventory this year are featured in this past months Tips Of The Week, infographics, and company news (keep scrolling for more).

We got this. Are you with me?


May Tips Of The Week

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Company News 
A message from our VP of Sales & Marketing, Tawd Frensley:
“Our New MLS Search is getting rave reviews.
It’s free for our customers. All they have to do is ask.”
– Read a little more about our New MLS Search by clicking here.
– Or click here to see it in-action on a live, one-on-one demo.
New Webinar Lineup! Featured topics include:
Last (but not least): numbers do not lie.
Our marketing is designed in, and inspired by, the
most competitive and hottest (seller’s) market in the USA.

infographic

increasing listings

 

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