Posts Tagged ‘seller leads’

Update Homeowner. Sell Home. Repeat. (Infographic)

Posted on: May 10th, 2018 by Tim Garcia

nature

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 520 Walnut Ave., Santa Cruz, 95060
– Listing Price (2015): $560,000 (via Redfin)
– Listing Price (2018): $955,000 (via Oak Anchor Homes)
– Property Value Increase: $395,000 in 3 years.

In a nutshell, $395,000 price increase in 3 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.

Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

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3 Simple Tips to Keep Your Sellers Engaged Long-Term

Posted on: May 24th, 2017 by Tim Garcia

by Andy Coffaro
PropertyMinderMarketing

We know how busy you are from the time you wake up and have your first cup of coffee until your head hits the pillow that night.

That’s why we’re giving you three incredibly simple ways to stay engaged with your sellers not just today, but also for years and decades to come to maximize your revenue.

#1. Give Your Sellers Free, Awesome, and Relevant Content

A great way to stay top of mind with your home sellers is to give them free content on a regular basis.

Here are just a few ideas in the order of most efficient to time-consuming – all with the goal of keeping your clients engaged with your content and positioning you as a thought-leader in the real estate industry.

• Provide relevant industry news, articles, marketing and social media tips, and more via your social media channels. This can literally take only a few minutes each day, or you can schedule your posts ahead of time via social media dashboards like Hootsuite.
• You’re an industry leader and expert, so prove it by crafting blog posts on a weekly basis. Short on time? A killer article only needs to be around 300 to 500 words to be effective. That’s as short as just one double-spaced Word document.
• Informative, eye-catching, and scannable infographics like this one can take a bit of time to research, write, and create, but the benefits are almost limitless. You can use them in email blasts, newsletters, blogs, social media, and more. If you don’t have the graphic artist chops to create one yourself, hire an affordable freelance artist to do it for you.

#2. Email Marketing

Think for a quick second how easy it is to stay in touch with your clients via email. You should already have each and every one of their email addresses and if you don’t, you need to ask for it as soon as possible.

Sending out emails to anywhere from 10 to 10,000 of your sellers is a total breeze by utilizing easy-to-use CRM.

How easy? In the time it would take you to email just one seller, you can contact all your sellers.

Plus, remember all that super-rad content you curated easily in tip #1? Repurpose it in your emails to continuing giving your sellers free and incredibly useful information.

#3. Surveys

Ever wonder what your sellers want from you? Why not just ask them?

Using free online surveys you can create in just minutes, ask your sellers what they would like to hear from you? What are their pain points? How can you be of even better service?

Now keep in mind that you’re asking something from your sellers, and this something is their time. Incentives them by offering a free $5 gift card to Starbucks for every person that responds.

Are you on a tighter budget than that? All good. Tell your sellers that every response will enter them into a random drawing of a $50 Starbucks card (or a higher amount if you can afford it). The bait is up to you, but it’s always a good idea to offer something in return for your seller’s time and effort.

See, keeping your audience engaged doesn’t have to be time-consuming or costly. With minimal effort and (mostly) free tools, you’ll keep your sellers engaged both now and well into the future.

 

More marketing advice can be found on our featured Tip Of The Week Archive webpages.

 

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Sellers (Re: Staying connected).

Posted on: March 7th, 2017 by Tim Garcia

Someone once told me that absence makes the heart grow fonder, but when it comes to communicating with past clients – that’s a different ballgame.

You worked hard to help folks become homeowners, and they loved you afterward.
But did that relationship deteriorate over the years due to lack of communication?

That’s a shame because the average person sells his or her home every 3 to 5 years.

If you keep in touch with people, you’ll be the person they turn to when they’re ready to sell (or buy again).

The best ways to do this is with an easy-to-use customer relationship management and seller outreach system. It will reestablish those connections today to turn old contacts into new leads by:

  • Organizing your entire database.
  • Sending branded emails to each client featuring your photo, contact info, and link to your website.
  • Easy email marketing to make sure you and your old leads never drift apart again.
  • Monitoring every sent email, including opens and when they view new listings in your market.

Your success heavily relies on the strength of the relationships you have with each and every person in your database.

Let’s discuss today how we can reconnect with them.

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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The Grinch Who Stole Your Listings (+ How To Get Them Back In 2017)

Posted on: December 29th, 2016 by Tim Garcia

Howdy,

Tim here – how’re things? Ready to wrap up December and head into 2017?

2016 has been rough.
So here’s a little holiday rhyme (inspired by the late, great Dr. Seuss)
to perk up your mood – and, very likely, your listings.

The Grinch Who Stole Your Listings (+ How To Take Them Back In 2017)

Every agent across the land enjoyed listing a lot,
But the syndicate Grinch portal lurking online did not.

The Grinch misinformed and confused! Every single season!
Now, please don’t ask why. No one quite knows the reason.

It could be, perhaps, that he didn’t have the best sight.
It could be his system wasn’t set up just right.

But I think that the most likely reason of all,
May have been that his capacity to tell the truth was much, much too small.

But, whatever the reason, his eyes or his inability to speak the truth,
He grabbed, scattered, and hoarded listings, like a kid with a sweet tooth.

You’re a sneaky one, Mr. Grinch. You keep folks in the dark.
You allow others to steal. You’re really off the mark. Mr. Grinch!

Then, one day, at PropertyMinder Headquarters, we had a thought.
We saw the unfairness and figured it was time the Grinch got caught.

Maybe your listings, we pondered, don’t have to be lost,
Maybe your listings, perhaps, should remain yours at any cost.

And what happened then? Well, in Real Estate they say,
That PropertyMinder’s Seller’s Corner truly saved the day.

It reconnected past clients. It brought back seller leads.
It brought low inventory woes to a halt and met listing agent needs.

It branded listings to rightful owners. It delivered what really mattered.
It kept your homeowners safe and secure, instead of scarce and scattered.

It kept your clients from open houses, where other agents roam,
With Seller’s Corner, the Grinch and competition is clearly no match, when it comes to selling a home.

 

Cheers to a solid last week of 2016,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.


2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.


3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

 

 

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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PropertyMinder’s Seller’s Corner Helps Agents Earn $64K More Per Year.

Posted on: October 3rd, 2016 by Tim Garcia

PropertyMinder’s Seller’s Corner helps agents earn $64K more per year.
The following Inman News article was originally featured and published on September 26th, 2016 (by Craig C. Rowe).

Real estate marketing and CRM platform introduces new way for agents to reach past clients.

Key Takeaways:

  • Real estate agents should stay in front of homeowners with information about the real estate market. Be the expert.
  • Seller’s Corner feature nets California agents 4.6 more listings per year than non-Property Minder customers.

 

PropertyMinder is an online marketing and CRM platform for real estate agents.

Platform(s): Browser-based; iOS app
Ideal for: All agents

Top selling points:

  • New feature, Seller’s Corner, facilitates ongoing contact with previous clients.
  • Wide array of available features.
  • Agents in CA average 4.6 more listings per year.

 

Top concerns:

  • User interface could use update.
  • May not appeal to agents looking for “pure CRM”.

 

What you should know:
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.

However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.

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PropertyMinder tackles a number of needs for real estate offices.

When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clientsabout what’s happening with their home. A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.

The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.

REAL2

PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websites, social media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?

PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.

This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.

Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.

There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)

REAL3

Seeing Seller’s Corner demonstrated made me think more about this topic.

I’ve landed on the belief that agents shouldn’t leave their wheelhouse.
Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.

Want to see Seller’s Corner in-action?
Request a quick Live Demo – or contact me directly (info below).

All the best,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinderMarketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Your Sellers: No Crime In Taking Them Back.

Posted on: September 27th, 2016 by Tim Garcia

 

Your Sellers: No Crime In Taking Them Back.

Wednesday, September 28th is National Good Neighbor Day.

Let’s ponder for a second: what does it mean to be a “Good Neighbor?”
Well, one commendable trait involves vigilantly monitoring and partaking in Neighborhood Watches.

Neighborhood Watch: a neighborhood surveillance program or group in which residents keep watch over one another’s houses, patrol the streets, etc., in an attempt to prevent crime.

Just like responsible Neighborhood Watches between neighbors looking out for one another, it’s your responsibility to watch out for your homeowners – with the help of Seller’s Corner.

Seller’s Corner: CMA + drip email marketing for real estate agents to keep watch over their homeowners.

There’s no crime in reaching out.
There’s no crime in taking the initiative.
There’s no crime in reminding folks that you exist.
There’s no crime in taking back seller leads that belong to you.

Be a Good Neighborhood Expert and fight low inventory with Seller’s Corner.

Let’s take a bite out of low inventory this Fall,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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“I Want __ More Listings” – Make It Happen With Seller’s Corner.

Posted on: October 6th, 2015 by Tim Garcia

The homeowner that’s made aware of the market, will eventually become the market.

In other words when you simply deliver home values, you get folks thinking “What is my home worth?” As a result, they automatically transform into a viable marketing lead – and business with you becomes a prospective reality.

Seller’s Corner is that tool that will automatically:
– Keep your clients engaged, informed, and aware.
– Keep you looking like the true expert in their neighborhood.
– Keep them from forgetting about you when they need to make a decision.
– Keep them from going to “you know where” and their contact info. sold to another agent.

Set a listings goal. Be of value via Seller’s Corner. And take your clients back.

Fun fact:
Seller’s Corner is continuously updating throughout the day regardless of the interval.

What does this mean?
Let’s say that you have a client set up on a Monthly Neighborhood Alert and they visited your site today and saw recent Active, Pending, and Sold homes, in addition to the current Average and Median Listing price where they live.

4 days from now, they click on that same email again and come back to your website.
All new activity and statistics will be updated.

Such a lovely thing: your clients simply clicking one button to have questions answered.
Don’t rely on Holiday messages and referral requests to bring you the business you need.

Fences were created for a reason: to keep the wolves away from the flock.

See everything in-action on the next free Seller’s Corner webinar.

On another note: October is here!
So are your free e-mail (text) template(s) that we wrote just for you.
(We even included a Halloween-themed one).

Let’s chat sometime. Don’t be shy to email or call me directly.
I’m at your beck and call, all-day. Think of me as your assistant (free of charge, of course).

I’m here to help you resolve any issues you’re facing.
So, feel free to vent and ask away.

Have a fabulous week,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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