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Archive for September, 2016
Your Sellers: No Crime In Taking Them Back.
Your Sellers: No Crime In Taking Them Back.
Wednesday, September 28th is National Good Neighbor Day.
Let’s ponder for a second: what does it mean to be a “Good Neighbor?”
Well, one commendable trait involves vigilantly monitoring and partaking in Neighborhood Watches.
Neighborhood Watch: a neighborhood surveillance program or group in which residents keep watch over one another’s houses, patrol the streets, etc., in an attempt to prevent crime.
Just like responsible Neighborhood Watches between neighbors looking out for one another, it’s your responsibility to watch out for your homeowners – with the help of Seller’s Corner.
Seller’s Corner: CMA + drip email marketing for real estate agents to keep watch over their homeowners.
There’s no crime in reaching out.
There’s no crime in taking the initiative.
There’s no crime in reminding folks that you exist.
There’s no crime in taking back seller leads that belong to you.
Be a Good Neighborhood Expert and fight low inventory with Seller’s Corner.
Let’s take a bite out of low inventory this Fall,
Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
Marketing: Perspective, Objective, Directive (Part II)
Part 2 of Marketing: Perspective, Objective, Directive.
(Click Here For A Recap Of Part I)
Unless you got a pre-paid cell phone at Walmart, texting is free.
Many people work during the same hours you find yourself at the office.
More and more people are choosing to live their life without a landline.
Texting clients is a great option because of a couple very, very important reasons (or statistics).
First, 98% of text messages are viewed.
Secondly, it’s so easy and doesn’t require a lot of writing or time.
Pick a contact and write your own version of this (as long as it seems genuine, you can’t lose):
“Hey _____, this is _______, your agent.
Just wanted to say hello and see how everything is going.
Hope all is well.
Cheers!”
Copy and paste this into many text messages to your contacts. Group them by location and feel free to add something fun like an upcoming local event or something about the weather, to personalize the text a little bit.
Seriously, this is the easiest way to strike up conversations, future business, relationships, and potential referrals.
Many people, myself included, would rather not speak on the phone. We have to gear our marketing to our audience. What they find most convenient or where they spend most of their time, is where we, the real estate, agents should place ourselves.
I’m going to be honest with you. If you were trying to get my business, you would have a much better chance getting a response from me by texting me. I most likely would not pick up the phone.
I know I’m not the only one.
Cheers to a great week!
-Tawd Frensley
VP of Marketing & Sales
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
Marketing: Perspective, Objective, Directive (Part I)
Marketing: Perspective, Objective, Directive: Part I.
Guest blog post by PropertyMinder VP of Sales & Marketing, Tawd Frensley.
The reason why companies have different types of commercials/advertising is quite simple: to connect with the different demographics of their target audience across all channels. Some people react to humor, others react to color and imagery, while some react to sound and/or melody.
Whether it is visual, audio, print, or social media in front of the target audience, it is the most effective when all variations are put together to form one cohesive message and lasting impression.
Let’s be realistic.
You don’t have millions of dollars to run national commercials. However, this does not mean that your marketing must be the same year after year. And if it is, it’s time to stop it. There are people in your database that will never react to any email you send to them, no matter the frequency or “clever” subject line. The average person opens 10% of what they receive, not what you send. If a client receives 100 emails per day, 10 will be opened.
If your email was 1 out of the 100, then you have only managed to occupy 1% of their inbox for that day. Now, if you are only emailing your clients only once a month, you have taken up exactly 0.03% of their inbox (assuming they only have one email account). Slim chance of success with those figures.
Note to self: Increase the open rate of your emails by notifying the person that you are sending them some information. You wouldn’t blindly set up a Listing Alert for a buyer without speaking to them first, would you?
So, is calling marketing? Yep, it sure is. (let’s reference the old phrase Tele-Marketing, meaning marketing via telephone).
We have phone scripts written for you, too. Ask and you shall receive.
Marketing, in its most basic definition, is reminding people that you exist. However, agents seem to not like calling people on the phone, anymore. As if the introduction of email could ever replace the warmth of a human being’s voice.
Perhaps you feel like you are impeding on their day or you simply hate leaving voice mails.
Perhaps you don’t know what to say or just do not want to put in the time.
Whatever your excuse may be, just know that there are people in your database right now, that would like to hear from you.
Who said you even have to speak about real estate? If marketing is reminding people that you exist, then you are just doing it over the phone. Check in with them. See how their life is going or how their family is doing. Career changes, recent vacations or events are always pleasantries to discuss. A heartfelt phone call to a past client or prospect will create a longer lasting impression.
Make yourself memorable, so that you are the only option when it is time to buy or sell.
Wait! There’s more.
Check out Part II of this featured tip.
Let me know if you have any personal email marketing content requests. I’m here to write for you, around the clock.
Have a great rest of the week,
Tim
408.213.4668
tim@propertyminder.com
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
Frenemies With Technology
Frenemies With Technology.
Our VP of Sales and Marketing, Tawd Frensley, has graced us with another guest blog post – and, once again, gets a critical point across in his own unique, no-nonsense, and catchy way.
Honestly, it’s really easy to hate technology.
Moreover, it’s easy to hate technology when it is constantly being thrown in your face.
“Get this tablet! Use this phone! Use this CRM! our SEO is better!”
Yada yada yada….the list goes on and on.
However, just like how a friend is always there for you, good technology can be your friend.
Patient, Understanding, Dependable, and Attentive to your needs. These are a few of the basic traits of a good friend.
With that being said, thank you for being our friend.
We are your technology partner. We pride ourselves on being responsive to your needs and do our best to make sure you understand our system.
Being scared of technology is very common, but don’t let it affect your relationship with it.
It’s not hatred that you feel, it’s fear. We all dislike being bad at something new or unfamiliar and some of us actively avoid situations that could cause us to fail.
Technology is a tool. Nothing more.
Just like the first time you fired up a new kitchen gadget or your new power tool, there may have been a small amount of underlying fear.
But after a while, with some exposure and practice, look at all of the things you have created and built.
We are just a tool. The one piece of equipment to help you build your business and make life a little more enjoyable.
Let us know how I can help you.
Warmly,
Tawd and PropertyMinder’s Community Managers (Tim & Anna)
anna@propertyminder.com
408-213-4658
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
