Posts Tagged ‘custom idx’

Don’t Assume You’re An Option – MAKE Yourself THE Option (Complete Webinar)

Posted on: April 18th, 2018 by Tim Garcia

WATCH NOW:
~ WEBSITE MASTERY: Make Yourself THE Option ~
*Press the play button in the above video and go FULL SCREEN *

Above is our shortest (and possibly most informative/inspiring) free webinar to date!

From perfecting the home search process for your buyers (including VIP access to full-sized HD photos of every potential dream home, and ensuring they are on YOUR website when perusing matching listing alerts), to maximizing the chances that your homeowners (inevitable sellers) will list with you when they are good and ready (by habitually sending them accurate and useful information on the value of their home and neighborhood activity) – this webinar is chock full of wisdom, motivation, cutting-edge technology in-action, and yes, even a little humor. 🙂

As always, we’d love your feedback!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

 

AVAILABLE NOW: Complete WEBSITE MASTERY Webinar Series
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.

 

Excerpts and highlights:

Setting up searches for your homebuyers through the MLS is not doing anything good for your business. It’s simply sending listings to a customer. Our system sends listings to a customer – BUT in addition, when they’re looking at a listing, they’re looking at it on YOUR website.

When you upload photos to the MLS, everything is compressed and shrunk to minimize space. Nice thing about our new MLS Search is that we have purchased a separate server to house all of the large photos

~

It’s all about protecting your investment. NAR says that 80% of your database is going to choose another realtor – based on how people habitually market themselves.

Everyone in your database, at some point, is going to choose a realtor for some action – whether it’s buying a home, selling a home, etc.

Let’s make sure you’re always THE option.
Never assume that because you sold that person a house 10 years ago means that you’re going to be a part of their next transaction.

~

We all have clients that are nosey neighbors.
Ask yourself: Do I want every one of my (nosey) homeowners to go to an Open House and talk to another agent who is trying to grow their database? Do I want every one of my (nosey) homeowners to Google the address of the home for sale and end up on Zillow, submit their information and connect with a different agent?

~

You had a buyer. You showed them homes. You built a relationship.
Once they purchase a home – your marketing, inadvertently or otherwise, becomes remedial (sending general info, collective market snapshots, holiday greetings, etc.)

Seller’s Corner sets your homeowners (prospective sellers) on active, pending and sold neighborhood alert – effectively ensuring they are getting relevant, useful and – dare we say – inspiring information from you.

~

Make your website a hot spot of options.
“Here’s my website – here’s what your home is worth and/or here’s access to active homes in the entire area you’re looking to settle down in.”

Regardless if somebody can buy it, it’s important to give somebody the ability to look. Make yourself (more specifically, your website) their one-stop access to photos, details, and insight on any and all homes and properties (including luxury locations and views).

~

 

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

Master Your Marketing In March

Posted on: March 3rd, 2018 by Tim Garcia

mastery

 

Reality check: your website does not have to be perfect.
But it can be if you “master” a few things.

“Mastering” your website. Cool concept.
But let’s break it down, word for word.

Mastering (verb): acquire complete knowledge or skill in (an accomplishment, technique, or art); gain control of; overcome.
Website (noun): a connected group of pages on the World Wide Web, maintained by one person or organization and devoted to a single topic or several closely related topics.

So what will the free WEBSITE MASTERY WEBINAR do? It’ll help you:
 MASTER the art of keeping people on your website…
 MASTER your representation as an “ALL things real estate” agent (home selling, home buying, home improvement, home care)…
 MASTER your knowledge and use of cutting-edge real estate technology (automated home seller lead capture included)…
 MASTER the smooth delivery of critical real estate resources for ALL of your clients (your homeowners, sellers, buyers and leads).

Click here to register for the next free WEBSITE MASTERY WEBINAR. We go LIVE next Monday, March 5th at 10:00 am (PST).

Can’t make it this Monday? Feel free to register for the next webinar by clicking here.

By the way: although previous website/marketing experience is not required for attendance (because we break stuff down in super simple terms), enthusiasm and excitement about learning a thing or two is a must. 🙂

Are you in? Really looking forward to this!

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page

 

 

Website Mastery: CRM, IDX, Home Seller Lead Capture, Listing Generation, And More…

Posted on: February 15th, 2018 by Tim Garcia

 

Our free webinars, hosted by our VP of Sales & Marketing, are now open for registration!

Irrespective of whether you have a website or marketing platform with us (or your interest – or lack thereof – in our product), you’re destined to learn something new and exciting.

This is a great opportunity to:
A) Evaluate the functionality and efficiency of your current website and marketing.
B) Get inspired to take necessary action to improve and polish your website and marketing.
C) See our exclusive home seller lead capture live and in-action.

Click here (or on the image below) to register for one (or multiple) webinars.

Hope you can make it! If you have any questions, please let us know.

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

webinarreminder

 

 

Open House. Close Deals. (A Plan Of Action)

Posted on: January 4th, 2018 by Tim Garcia

 

Climate Change

 

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Be G.R.E.E.N. & Make Some Green.

Posted on: March 3rd, 2017 by Tim Garcia

 

Life is not about waiting for the storm to pass – it’s learning to dance in the rain (and chasing the proverbial pot-of-gold at the end of the rainbow). This March is your shot to make other agents (figuratively) green with envy, and (literally) make some green of your own in the process – by, well, staying G.R.E.E.N:

Guess:
Well, predict. Look into saved MLS search data. What do leads/clients need the most? What are they researching, and what will catch their attention? Then, reach out and show your interest by warmly delivering relevant and useful info (exact and/or similar property matches for buyers + home values for homeowners – your future sellers).

Before you contact anyone, outline a plan of action. Need ice breakers? You’re in luck:
With Buyers:
“Hi there,

How are things? I noticed you were interested in ___ BR /  ___ BA, near ____, at $___. Here are a few similar listings you may find worthwhile. If you have any other specific home search criteria, send it my way. I’m more than happy to do more research to find you the home you’re looking for.

By the way, are you interested in attending an open house this month?
If so, let me know. I have all of the information you need.”
With Sellers:
“Hey there,

How have you been? I’ve been great. Just trying to keep up with this hot sellers market. Several of my listings this past year sold for more than the listing price. Have you ever considered what your home is worth?

The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Here’s what’s happening in your neighborhood
 (be of value by delivering this via Seller’s Corner ). I can even bring you a hard copy next time we cross paths. Are you free to meet for coffee this week?”

Speaking of sellers, don’t forget to check out a phone script for seller outreach that we wrote for you.
Reach Out:
…In every way possible. Contact everyone on multiple levels (including their email, cell phone and home address). Text messages count, too. Enough said.
Express:
Practice being heartfelt and sincere. Refer back to specific contact details and organization in your CRM, and let them know they matter (hint: quality relationships mean more referrals – by the way, here are 8 questions you need to ask yourself to boost referrals). Do “something” for others, and others will do “something” in return. Scratch their back, they’ll scratch yours. You get the idea.
Earn:
…New and repeat business by spending time on your AccelerAgent website.
First off, your AccelerAgent website already does these four things well. Second, Custom IDX allows you to give folks instant access to what they want to see. Need an interactive demo to see how things work? Want tips on more ways to capture website visitor interest? That’s where our free webinars come into play.
Navigate:
You’ve earned their business. Great. Now, make them loyal customers with the right balance of effective technological and humanizing face-to-face marketing. Steer them back to your AccelerAgent website, set up branded MLS alerts and Seller’s Corner alerts, and don’t forget to pick up the phone and get personal (Open House Follow Up Phone Scripts + Seller Outreach Phone Script).

 

Let’s get our March on strong,
Tim
408.213.4668

tim@propertyminder.com

January Holiday Roundup (+ Email Marketing Greeting)

Posted on: December 30th, 2016 by Tim Garcia

 

Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1st: New Year’s Day – check your CRM for a greeting to send to leads and clients.

Friday, January 6th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).

Friday, January 13th: Friday the 13th  / International Skeptics Day / Make Your Dream Come True Day: –  banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.

Monday, January 16th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Faith is taking the first step even when you don’t see the whole staircase.
Our lives begin to end the day we become silent about things that matter.
Injustice anywhere is a threat to justice everywhere.
I look to a day when people will not be judged by the color of their skin, but by the content of their character.
I have decided to stick with love. Hate is too great a burden to bear.
Life’s most persistent and urgent question is, ‘What are you doing for others?
The time is always right to do what is right.
We must learn to live together as brothers or perish together as fools.

Tuesday, January 24th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.

Wednesday, January 25th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):

Wednesday, January 4th: National Spaghetti Day
Thursday, January 19th: National Popcorn Day
Friday, January 20th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22nd: National Blonde Brownie Day
Monday, January 23rd: National Pie Day
Friday, January 27th: Chocolate Cake Day


Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.


*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.


[Insert SELLERS or BUYERS target segment here].


SELLERS:
[While I’m at it, I’ll bring along some printed home values and 
home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].


BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!
_______________

 

Top 3 New Year Market Predictions (+ Critical Tools You Need To Act & Respond)

Posted on: December 30th, 2016 by Tim Garcia

 

Here are 3 significant real estate trends popping up pretty consistently on multiple sources (+ the tools you need in anticipation of meeting each one head on) that we thought you should be aware of:

1) Young and old alike – there’s bound to be a spike (in market activity).*
Millennials are getting married and starting families, while baby boomers are continuing to retire.
Chances are the latter will be selling their home(s) and/or relocating/buying in new, warmer climate(s), while the youngsters are looking to establish a safe, secure familial foundation where they can build their lives.What are you doing to identify and reach out to each group?

Seller’s Corner will get them turning to you to sell their home, while our Custom IDX tool will empower you with automated, instant delivery of listing/property alerts that match their dream home. Your CRM is also an essential resource in terms of helping you recognize who is who (millennials, boomers, homeowners, buyers, sellers, etc), what folks are up to (retiring, college bound, looking to move, in need of home care resources, etc.) and keeping you mindful about reaching out for holidays, anniversaries, birthdays, or just a quick “hey, how’s it going?”


2) Sellers’ Market will dominate.**
Yep – this is pretty much the consensus from economists and experts in the industry.
Skeptical? It’s all good. Even if this prediction doesn’t become a reality, we have your back up plan.Seller’s Corner will boost your inventory by reconnecting you with past clients and sparking critical relationships with homeowners virtually guaranteeing you’re the agent they choose to list

How? Gentle digital “touches” with info and content they will actually find interesting and appreciate (the value of their home) will keep you top-of-mind and in their good graces.
3) Folks will flock to the (more affordable) suburbs.***
Anyone living in one can tell you that housing, within or very near, a large city is increasingly costly (at least in the San Francisco Bay Area). Apparently, as a result, we can expect buyers to make that trek and shift to suburban life.

The only question now is: are you actively and habitually providing them with the resources and alerts they need to find a home that meets the needs of their unique lives and, perhaps most importantly, that they can afford? From HD Photos and the best schools nearby, to comparable listings and an interactive Map Search, the answers to all their questions, wants and needs are at your, and their, beck and call.

If people are looking for certain neighborhoods, our Custom IDX links will allow you to showcase a community, neighborhood, view, or amenity at the push of a button. If your focus is to get people on your website, why not make is as easy as possible?

 

Cheers to a successful and spectacular 2017,

Tim
Director Of Marketing
408.213.4668
tim@propertyminder.com

 


* http://www.realtor.com/news/trends/top-real-estate-trends-2017/
** http://www.inman.com/2016/12/13/will-2017-be-a-buyers-market-or-a-sellers-market/?utm_source=weeklyheadlines&utm_medium=email&utm_campaign=sundaysend&utm_content=20161216_readmore
*** http://www.cbsnews.com/media/9-real-estate-trends-to-expect-in-2017/4/

Infographic Of The Week

Posted on: October 7th, 2016 by Tim Garcia

A closer look…

stats1

stats2

Take a Free Test Drive, today.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

How PropertyMinder Can Help Agents Make More Money.

Posted on: October 3rd, 2016 by Tim Garcia

How PropertyMinder Can Help Agents Make More Money
The following Housely news article was originally featured and published on September 28th, 2016 (by Nat B)

Being an effective real estate agent is about much more than understanding the laws and regulation, and it extends beyond having access to all of the latest listings. Even while they work under the management of a broker, a real estate agent has to function with the mindset of an entrepreneur. They must be able to perform multiple tasks in an efficient manner.

At the end of the day, the ability to provide clients with a pleasurable and memorable experience is what will equate to being financially successful. The quality and efficiency of their work will determine their longevity.

Because agents have so many different responsibilities, the ability to enhance the efficiency at which they manage these responsibilities will have a direct impact on their earning potential. One tool that has the capacity to assist agents in increasing the quality and proficiency of their work is PropertyMinder.

PropertyMinder is a CMS that has the capacity to empower the agent to capture leads on their website, conduct automated follow-ups, instantly connect real estate agents with buyers, and more.
There are a number of ways that PropertyMinder can help agents increase their earning potential.

 

1) Increase Website Traffic

While having a web presence, via a website, is immensely important, it does stand alone. A website is virtually useless if it does not have a functional traffic source. In other words, the agent must have a means of driving traffic to their site. Although there may be a stream of organic traffic that finds its way to the site view online searches, it is not likely that organic traffic, alone, will not be sufficient to generate the amount of leads that will provide a substantial increase in traffic.

The AccelerAgent website tools will help drive traffic to the site, increasing traffic, which will lead to an increase in capturing leads.

Additionally, the MLS search tools on PropertyMinder will allow the agent to create a highly customized search for existing customers, as well as new visitors that are drawn to the site.

 

2) Universal Familiarity in Tool Technology

Because customer engagement is so important, having tools on your site that allows customers, who may have been shopping on other sites, to use tools that they have become familiar with. When a visitor arrives on the agents site for the first time, if the tools and the technology seem too foreign, it can be a turn off — causing the visitor to bounce from the site.

As a highly engaged agent, you want your customers to be as comfortable as possible as they initiate searches on your site.
The PropertyMinder search tool creates a one-stop-shop environment for customers, allowing them to locate properties that they may be interested.

Because the clients are now participating in the search, it will minimize the time that the agent spends showing the customer properties that they have no interest in. Because you will often be using the same search tools that you client will be using, it will be easy to communicate certain instructions that may help the customer increase the specificity of their search.
3) Automated Tracking

Once the customer has set the parameters for their search, they will experience a number of benefits that they will find useful and beneficial. One such benefit is the automatic tracking that takes place once the parameters have been set and the search is initiated, the customer will receive updates on a regular basis via email.

The customer will also be able to view their updates on your site. Additionally, another option that the customer can use to view their updates on Facebook is to use the AccelerApp, which is located on your Facebook business page. This type of integrated functionality completely simplifies the search process for customers, creating an intuitive and interaction that leads to an enjoyable and productive customer experience.

You will be able to view a complete history of your customer’s activity on your site.
Whether they request a showing, share a listing with a friend, favorite a listing or in any other way interact with the search process, you will have access to the complete activity history.

 

4) Joining the AgentAlliance

One of the most powerful benefits of PropertyMinder is the access to joining AgentAlliance.
The AgentAlliance is a group of agents who share the needs of their customers without sharing the identity, allowing agents to assist each other while providing the best possible response to the needs of their customers. This connectivity helps agents work together to grow their businesses.

The primary purpose of AgentAlliance is to reduce the high level of stress that is often associated with attempting to secure active buyers. It can also enhance your business outlook, helping you to remain positive.

 

5) The Buyers Match

Once you join the AgentAlliance, you will also gain access to one of the most power tools associated with the service — Buyer Match. Using this tool will help agents connect with the right buyers. This is also a great tool when you are attempting to convince a seller that you are the right agent for the job. Simply show the seller all of the buyers that you have access to, and it will increase their confidence in you to move the property within a reasonable time frame.

PropertyMinder has the capacity to help you build your network. The stronger your network, the easier it will be to meet the needs and demands of your client. When you have the ability to pick up the phone to speak with someone in your network, or send out an email, you can minimize the amount of time it takes to provide the client with what it is they are looking for.

The online tools that are provided by PropertyMinder will help drive targeted traffic to your site. The increased traffic will increase the capacity to capture leads — leading to more active customers. Also, the ability to offer your web customers an opportunity to set up their own customer searches can help solidify new agent-to-client relationships.

If you are looking for a more streamlined, efficient approach to serving the needs of your clients, PropertyMinder is a system that is up to the task.

Care to see things in-action, first-hand?
Request a quick Live Demo, anytime – or contact me directly (see info, below).

Take care,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Only Having A Brokerage-Provided Website Is Straight Up Dangerous.

Posted on: March 16th, 2016 by Tim Garcia

Sharing isn’t always caring (for yourself) 

Would you give someone your bank account information?
Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning?

Chances are there are very few people out there who you would simply hand over the goldmine of your wealth and success. There are few people in life we should trust with this information.

Well, we’re afraid to say, that that is exactly what agents do when they use the Broker-provided website and CRM. They store all their contacts (their livelihood, essentially), all in one place- a place that is not all their own. So what happens in life when there is a fork in the road?

Sometimes an agent leaves their brokerage. Truth be told, the average agent switches brokerages 7 times.  Most of the time, they simply leave a carbon copy of their contacts with the brokerage, even if they exported their entire database. Congratulations! You just managed to allow your former brokerage to go ahead and start emailing and calling everyone in your database.

In case you didn’t know or didn’t take the time to calculate, your database is worth millions. Yes, millions. 

Let’s do a little simple math so that you can gain some clarity on your business.

Here is a simple equation to find out how much your database is worth:

Total Contacts ( X ) Average Commission = Database Worth

Then ask yourself this question:
“If everyone in my database bought or sold
with me right now, how much would I make?”

Yes, your business is in fact worth much more than you probably thought.

This is why it is essential that you have your own CRM and website.
No matter the business or life changes you go through, you can’t leave your gold mine of relationships (and potential income!) in someone else’s hands – hands that could be attached to the arms of your competitors.

You must have a place that you have full control over to store your contacts and your notes. Also, you need to have full control over the content and look of your website. That is often not possible with a Brokerage website. With the PropertyMinder website you have full control over the look. Also, you have a support and training department on standby all day to help you edit
your website, your campaigns, and your landing pages.

We have an in-house development team that designs tools based around your needs and MLS functionality that updates everyday.

Nothing in this world is free. Everything comes at a price.
Sometimes that price- is the cost of your database.

Have a great (and productive) week! 

Talk with you soon,

Anna 
PropertyMinder’s Community Manager
anna@propertyminder.com
408.213.4658

Make sure you have a plan for springtime’s real estate rush.
We can help. Just email us! 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.