Posts Tagged ‘email’

Open House Follow-Up 101.

Posted on: February 15th, 2018 by Tim Garcia

Quick question – do you send out Open House follow-ups to folks who attended?

If you need inspiration for an email to send out, check out the infographic below (heck, you can even type it out verbatim). Off topic thought: wouldn’t it be nice if infographics were copy and pasteable?.

If you’re in need of any conversation starters and/or navigation – check out Your Open House Follow-Up Scripts.

Make your next Open House THAT much more fulfilling with Your Open House Plan Of Action (Includes Infographic).

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More marketing advice can be found on our featured Tip Of The Week Archive page.




5 Tips for Writing the Best Email Headlines Ever

Posted on: June 21st, 2017 by Tim Garcia

by Andy Coffaro



You’re probably aware that one of the best ways to nurture your leads is through engaging, compelling, and enlightening email newsletters. There are best practices you should employ when sending them out, including using fun and casual language and providing one-click unsubscribe links at the bottom.

There’s only one major problem here: If your leads never open your email in the first place, then all the best practices in the world won’t matter.

The bottom line is this: When it comes to email marketing, there is nothing more important than the subject line.

A bad email subject line is like a busted doorknob. There might be all kinds of awesomeness on the other side, but it’s irrelevant if the door is never opened.

To make sure your leads walk through that door and open your emails, here are five tips and best practices you can start using today.

Remember this: More email opens equals more customers taking action, which equals a better ROI.

It’s a Mobile-First World So Keep it Short

Just how there’s a high likelihood you open emails on your phone or tablet, so too are your leads. This is even truer on the weekends when they’re likely using mobile devices while out looking at homes.

Recent studies have shown that 40% of emails are opened first on mobile devices. This is why you’ll want to use short email subject lines, otherwise it’ll get cut off on your lead’s mobile device and won’t make sense.

The basic rule of thumb is to use 50 characters or fewer. I personally use this free character count tool to make sure I don’t go over the 50-character mark.


Get Personal

Everyone likes hearing the sound of her or his own name when it comes to marketing, so why not use that to your advantage?

In the same way you might use the first names of your homebuyers and sellers to help build rapport in person, plug the name(s) of your lead(s) into email subject lines to attain more opens.


8 is Great, but 7 is Heaven

Have you ever noticed that the email subject lines you get or articles you read online often have an odd number in them? We’re talking things like “7 Ways to Lose That Gut” or “5 Wedding Locations That Won’t Break the Bank.”

Turns out the use of odd numbers that employ numerals (i.e. “7” versus “seven”) make it easier for humans to remember the items in that list.

There’s a ton of psychology behind this theory, and we bet you’ll start to notice this strategy when you read content online from now on.

It works. So make it work for you.


Tell Them What’s on the Other Side of the Door

Let’s think about our door analogy again.

Imagine knowing that on the other side of a door is a pot of gold, or a puppy, or a hammock and ice-cold cocktail.

Now what if you had zero clues as to what was on the other side? Would you be as compelled to turn that knob clockwise?

You have to give you leads something to get excited about, and your email subject line is the perfect place to do it.

Have a new and exciting promotion coming up? Tease it. Is there a new home on the market where previously inventory had been a ghost town? Let them know. Simply trying to wish a lead a happy birthday? Say so in the subject line.

Be direct, use concise language, and most importantly give your leads a reason to walk through that door to see what’s on the other side.


A/B Split Testing

Now that you’re using the four tips listed above, how do you know what is and isn’t working? How can you tell if email subject lines of 30 characters works better than 50? Do your readers enjoy emails that give them a comprehensive list of 11 tips, or do they prefer something a bit more digestible like 5 best practices?

There’s only one way to find out: A/B split testing.

If you aren’t familiar with A/B split testing, it’s actually really simple. Let’s say your email list has 1,000 leads in it. You write a first email subject line (A) using best practices, and then an additional one (B). These can be vastly different, or maybe you just move the lead’s name to the front of the email subject line versus the end. It’s entirely up to you.

100 people receive email subject line A. At the same time, 100 others receive email subject line B. After a set amount of time – let’s say one hour for our example – whichever email subject line was opened the most, that’s the one that the other 800 people will get.

A/B split testing is an absolute no-brainer and should be an integral part of your email marketing.

Email marketing is one of the best ways to engage your leads, built authority and trust, and even to send folks to your website. By utilizing these five best practices for email subject lines, you’ll increase the percentage of leads that get to your awesome content on the other side of that door.


More marketing advice can be found on our featured Tip Of The Week Archive webpages.


January Holiday Roundup (+ Email Marketing Greeting)

Posted on: December 30th, 2016 by Tim Garcia


Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1st: New Year’s Day – check your CRM for a greeting to send to leads and clients.

Friday, January 6th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).

Friday, January 13th: Friday the 13th  / International Skeptics Day / Make Your Dream Come True Day: –  banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.

Monday, January 16th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Faith is taking the first step even when you don’t see the whole staircase.
Our lives begin to end the day we become silent about things that matter.
Injustice anywhere is a threat to justice everywhere.
I look to a day when people will not be judged by the color of their skin, but by the content of their character.
I have decided to stick with love. Hate is too great a burden to bear.
Life’s most persistent and urgent question is, ‘What are you doing for others?
The time is always right to do what is right.
We must learn to live together as brothers or perish together as fools.

Tuesday, January 24th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.

Wednesday, January 25th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):

Wednesday, January 4th: National Spaghetti Day
Thursday, January 19th: National Popcorn Day
Friday, January 20th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22nd: National Blonde Brownie Day
Monday, January 23rd: National Pie Day
Friday, January 27th: Chocolate Cake Day

Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

[Insert SELLERS or BUYERS target segment here].

[While I’m at it, I’ll bring along some printed home values and 
home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!


Last Minute Thanksgiving (Holiday) Email Greeting.

Posted on: November 22nd, 2016 by Tim Garcia

Hi there,

Tim here – how’s your week going so far?
You’re probably traveling, preparing, lounging, wrapping up work before Thanksgiving, or a busy combination of these – am I right?

Just wondering – do you plan on sending a holiday greeting this week?
Well, heads up – I’ve drafted a short and sweet Thanksgiving email (see below) for you to send to leads and clients, if you’re in a pinch or need extra inspiration.

Email Subject Line Option #1: Have a quick sec before Thanksgiving? This (and you) really matter to me…
Email Subject Line Option #2: Your generosity is enough to be thankful for this year. 

Dear ______,

Time to put the heaps of food, family squabbling, and frenzied shopping on the back burner for a second.
Now: take a moment to pause, breathe, and relax with a quick greeting conveying my deep appreciation, unwavering gratitude, and absolute thanks for our continued personal and professional bond.

Honestly, your vibrant generosity alone is enough to be thankful for this year.

Your time. Your trust. Your kindness. Your fears. Your dreams. You’ve shared it all with me.
And I want to reiterate my commitment toward ensuring your home journey is thoroughly secure, joyous, and fulfilling, year-round.

Home Purchase. Home Listed. Home Care. Home Values. Home Improvement.
You can always count on me for all of your real estate needs, above and beyond.

I look forward to reaching new heights with you as 2017 comes to a close, and as a bright New Year full of enriching opportunities approaches us.

Warmest Thanksgiving wishes to you, family, and friends,


Cheers & Happy Thanksgiving,

PropertyMinder Marketing

Remind People You Exist In A Way That Works For Them.

Posted on: July 12th, 2016 by Tim Garcia

Question your referrals: who, what, when, where, why, and how.

Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!)

Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post card)?

Step 3 “When”: WHEN did the referral occur in relation to the last form of communication (hint: client received your email and 4 days later referred a friend to you)?

Step 4 “Where”: Look at your relationship with each referring client, WHERE did your relationship come from (family, friends, past co-workers, past clients)?

Step 5 “Why”: This one is pretty easy. Literally ask yourself “WHY did they refer business to me?” (They thought of you first in a situation they didn’t have to).

Step 6 “How”: Next ask yourself the most important question “HOW can I get more?”


If you can make it all the way through these 6 steps, you will be able to truly see how to create referrals (instead of waiting for them).

Rate your database, it’s really important. (1 to 5, 5 being high)
Measure the likelihood and probability of business:
What is the likelihood that this person will ever refer business to me?

If someone is currently rated at a 1 (unlikely to refer), what do you have to do to increase the probability of a referral?
A personal phone call
A heartfelt card sent in the mail
An engaging email asking them how they are
A text message, because 98% of them are opened.

So many agents operate their business in the dark.
Eyes closed, lights off trying to cultivate a relationship with no sense of direction.
Marketing is not: Your overly confident slogan or photo with your arms crossed (or even better, holding a phone to your face)
Marketing is not: Your email signature telling every human being that you appreciate referrals (we get it, you like free business)
Marketing is not: sending recipes or monthly pictures of your domestic cat petting zoo.
Marketing is: Reminding people that you exist in the way that works for them, not you.

Some people prefer texting because they hate talking on the phone.
Some people prefer a phone call because they don’t know how to use their smart phone.
Some people need a greeting card because they haven’t opened their AOL account in 7 months.

Marketing cannot be just one thing. Everyone you know thinks, acts, and reacts differently.

– Tawd Frensley, PropertyMinder VP of Sales and Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

The Only Part Of The Market You Should Blame, Is Your Market-ing

Posted on: June 9th, 2016 by Tim Garcia

Let’s not play the blame game. 

It’s not how many people you have in your database.
It’s how well you know the people in your database.

If this wasn’t the case, then you could consider the phone book your CRM. (if agents actually called, that is)

Just because the Internet exists, doesn’t mean you don’t need to build relationships.
Just because email exists, doesn’t mean you shouldn’t call your clients.

If your business is not where you want it to be, point some blame.
However, just try not to blame the market.

The only part of the market you should blame, is your market-ing.

Relationships are the building blocks of any business.
Look to the past, how many multi-million dollar deals were done over a handshake, a cocktail, and signed on a napkin?

A website can be exited.
An email can be deleted.
A postcard can be tossed.
Our words can last a lifetime.
If you are their “Real Estate Agent For Life” then do yourself a favor, find out what is happening in “Their Life”.

That’s all, for now.

By Tawd Frensley

PropertyMinder’s VP of Marketing & Sales

Try our 30 Day Test Drive today! 

Questions? Email or call me directly. 


PropertyMinder’s Community Manager

 More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.