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Posts Tagged ‘email text’

Boosting Referrals & Listings: The “Cherry On Top” Approach.

Posted on: August 16th, 2016 by Tim Garcia

Hey again,

Tim here – how’ve you been?

I’d like to run a quick definition by you:
The cherry on the cake (or on top): A desirable feature perceived as the finishing touch to something that is already very good. (OxfordDictionaries.com)

That said, think of the content below (as well as every other follow-up email and phone script that I write for you) as the sweet and memorable cherry-on-top for all of your seller transactions – a way of coming out on top and securing post-transactional referrals from, and fostering long-term relationships with, your leads and clients.
Subject Line: Best Offer On Your Home: You’ve Earned It.

The next step of our journey together concerns pricing.
We need to establish an advantageous price point that will both expedite the selling of your home and be as rewarding to you and your family as possible.

I’m more than happy to interpret specific housing data, assess any estimation(s) you have calculated, and provide an educated and thorough evaluation for you.

Give me a call or send me an email to further discuss the property pricing process.
Even if you just have questions about the structure and fluctuations of the current market,* I’m happy to share my insight.

Talk with you soon,

_________________

* Hint: Seller’s Corner automates neighborhood alerts for your clients
(rendering you THE agent on their mind when they’re ready to list).
Register for the next Seller’s Corner & Client Tracking webinar
to see this listing-generator in full-swing.

Let me know if you have any personal
email marketing content requests.
I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client tracking, clients, cma, comparable market analysis, email content, email marketing, email template, email text, homeowner, homeowners, leads, list, listing, listings, market trends, marketing tips, offer, pricing, referrals, sell, seller, seller's corner, sellers
Posted in News & Tips Of The Week Archive | No Comments »

Sell It! Effectively Convince Sellers They Need You To List Their Home

Posted on: August 2nd, 2016 by Tim Garcia

Hey there,

Tim here. Just thought I’d share another quick, seller-oriented Script Of The Week.

If you’re at a loss of how to convince homeowners (your sellers) to turn to you when they’re ready to make a decision – this email (or phone) pitch really drives your message home (no pun intended).

Okay, okay. The subject line may be pushing it a little – but your goal is to get their attention, right? If you’d prefer a softer subject line, let me know and I’ll send an alternative one your way, in a jiffy.

Subject Line: You Need Me. Let’s Maximize The Offer On Your Home.

Hey there ____,

It was nice meeting you the other day. I was wondering if you are you still interested in market conditions * and the what homes are selling for in your neighborhood?

There are many benefits to using a real estate agent but I wanted to share what usually happens when homeowners sell on their own:

– Limits exposure of your listing to interested buyers to only people that drive by your home.
– Reduces the amount of offers you will get on your home.
– Forces you to sell at a price below market value.
– Leaves you open to liability and neglecting proper precautions when dealing with contracts, inspections and other procedures.
– Causes your property to stay on the market too long without getting offers which causes buyers to think something is wrong with the home.

So, take the time to ask yourself:

– Am I knowledgeable about the legal, contractual, and procedural elements involved?
– Am I pricing my home correctly? Do I even know what its worth?
– Can I distinguish serious buyers from those who are just looking?
– Do I have the time to schedule appointments and host tours?
– Can I showcase my home online with the latest marketing tools including virtual tours, panoramic pictures and detailed listing information?

There’s clearly a lot to consider.
Sometimes discussing things in-person is more efficient.

Let me know when you’d like to meet and talk one-on-one.Sincerely,
________

* Note to agent: this is where Seller’s Corner comes in handy.
You canregister for the next Seller’s Corner & Client Tracking webinar
to see this listing-generator in full-swing.

Let me know if you have any personal
email marketing content requests.
(for trial and paying customers, of course).

I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: email content, email marketing, email template, email text, home values, homeowners, list, listing, listings, market conditions, market trends, realtor, sell, seller, sellers
Posted in News & Tips Of The Week Archive | No Comments »

Hungry For Better Relationships? This’ll Do.

Posted on: July 5th, 2016 by Tim Garcia

Hey there,

Tim here, again, with a quick Tip & Script Of The Week.

When people aren’t fed, they’re cranky and irritable.
The same goes for your leads – when they don’t feel routinely nourished, cared about, and/or spoon-fed relevant info – they will likely stomp off to one of the 2 other agents they know.

In short – remember that “satiated” (nurtured) leads and clients translate into a (financially) satisfied and successful agent (that’s you).

With that said – take this advice literally.
Treat promising leads and valued clients (Sellers and Buyers) to some easy-on-the-wallet grub. Here are a few holidays (and accompanying email greetings) worth considering, this month:

* July 7th: National Strawberry Sundae Day
* July 9th: National Sugar Cookie Day
* July 23rd: National Hot Dog Day AND Vanilla Ice Cream Day

* August 3rd: National Watermelon Day
* August 10th: National S’mores Day
* August 4th: National Chocolate Chip Day
* August 5th: Homemade Pie Day
* August 5th: International Beer Day
* August 6th: National Root Beer Float Day
* August 15th: Cupcake Day
* August 24th: National Waffle Iron Day
* August 30th: National Toasted Marshmallow Day
* August 30th: International Cabernet Sauvignon Day

Hi there,

____ here. How’s your summer going so far? All is well on this end. Just keeping busy and trying to stay in touch with folks as we head into the second half of 2016.

You’ve been so generous with your time this year, and I’d like to express my gratitude in a special way.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

[Insert SELLER or BUYER segment here].

SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Cheers and bon appétit,
___________

Let me know if you have any
email marketing content requests.I’m here to write for you, around the clock.

Cheers to a solid July,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buyer, buyers, client relationship management, clients, email content, email marketing, email text, holiday, leads, outside the box, reach out, script, seller, sellers, strategy, summer, top of mind
Posted in News & Tips Of The Week Archive | No Comments »

Father’s Day Greeting

Posted on: June 8th, 2016 by Tim Garcia

Hey there,

Tim here – how’s your June going?
Heads up (although you’re probably already aware): Father’s Day lands on Sunday the 19th.

Given the fact that parent-child dynamics vary from person to person, I tried to be as inclusive as possible when drafting the greeting below. Let me know what you think – and feel free to use the content in an email marketing campaign (it’s never too early to schedule one).

*Subject Line: Unconditional (Sometimes Tough): Dad’s Love Knows No Bounds.

Fathers embody a unique kind of strength.
From training wheels to our first cars as adolescents, they take us on exciting routes in life.

Whether it’s confronting the monster under our beds, playing sports in the backyard, tinkering with tools in the garage, piggyback rides as kids, sharing barbecue tips, or simply providing a shoulder to lean on when we’re down and out – they have a special way of teaching us lessons and instilling values that help shape who we grow up to be.

Biological, Adopted and Step Dads, Uncles, Brothers and Grandfathers, I hope you take the time to connect with, and celebrate, the fatherly figure(s) in your life this weekend.

Take care,
__________

Remember…
If you ever need additional guidance,
personally-tailored marketing content,
and/or just need to “vent” – feel free to reach out.

No sales pitch, either. Seriously.

Your Marketing Ally & Friend,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: email content, email marketing, email text, fathers, fathers day, fathers day text, greeting, holiday, holiday greeting, summer
Posted in News & Tips Of The Week Archive | No Comments »