Archive for July, 2016

“Be” human and be digital. The yin and the yang.

Posted on: July 29th, 2016 by admin

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There are 5 months until 2017, so let’s get back to the basics.

We live in a digital age. Information surrounds us. The Internet has become our expert advice and where we go to find answers. But…In our digital age, human interaction suffers.

You may have experienced the sad sight of a family at a restaurant, all eyes glued to their phones or the unfortunate, common occurrence of kids on a beautiful summer day, heads down, staring at their smartphones. Let’s connect with people organically and genuinely. This is a people business. Or put more of yourself in your Facebook posts and your emails. Connect with people directly. Try texting. Be yourself. Experiment. Be the agent people are comfortable with, always.

Let’s get back to speaking to one another. Let’s return to getting to know our clients. The next time you want to send another “canned” email, ask yourself this question: “How many pen pal relationships have lasted a lifetime?” Domain names can be forgotten. Emails can be deleted. Our words can last forever. This is not to say you should forget about technology. Of course not. Our tools exist for a good reason. They make the day-to-day business life easier and they keep our clients and leads from going to other agents.

A follow up in the form of a tailored Seller’s Corner alert is smart and necessary. Having an updated, easy-to-use-website is a considerate tool to provide your clients and leads. No one can knock you for being a modern, forward-thinking agent.

Updating your CRM daily so that your conversations stay meaningful (because your notes are updated every time you have these conversations), will only increase your value in their eyes. You want to make the search process is easy on your buyers. That’s why you have a fully functioning Custom IDX.

We could go on, but you get the picture. But, back to human connections: When was the last time you asked over the phone or in person, “How can I personally help you?” or “What can I do, to make best use of your time?” This summer season, let your clients hear your voice and put a little “human” in your interaction.
“How is your summer going?”
“Travelling anywhere fun?”
“What are your kids’ favorite activities or place to go to while school is out?”
“Had an great barbecues lately?”
“What real estate issue is bugging you?”
“What can I do to help you with your home questions?”
Give people a call. If they don’t answer, leave a conversational, warm voicemail. Be memorable. Read more here:  Relationships >> RElationships >> REALationships

We can learn a lot from the late Maya Angelou:
“People will forget what you said,
people will forget what you did,
but people will never forget how you made them feel.”
-Maya Angelou

Make your clients and leads feel GOOD. We hope you are having an incredible summer both in your life and in your business.

Questions? Email me directly.

Love this article? Make sure to scroll down and read July’s Tips of the Week! 



Click on the image above for carefully crafted content for your leads and clients!


Are You On The Path To Success?

We are not just Silicon Valley-based technology. We work closely with top level agents. Our VP created a short survey, so that we can guide you on the path to success. 1 minute survey that will change your life.


PropertyMinder’s News & Updates 

30 Day Test Drive 
PropertyMinder’s ActiveRain Blog (Updated weekly!)
Our Referral Program
Slick new website template!
Homebrella Product Update (In detail!)
Instead of them going to Yelp, Google, or AngiesList, why not have them come to you?
New MLS Search Product Update (In detail!)
By reducing the learning curve your clients often face, we increase immediate interaction. If clients are familiar and comfortable using your website, they’ll return.


Tips Of The Week:

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LaRonica R Fisher, Tracy, CA

Posted on: July 25th, 2016 by admin

Happy Friday!

Yes, the home evaluation request came from Sellers corner. The seller bought the house from me when I listed my grandparents’ house four years ago. I had his email address and added him to sellers corner. The next morning I saw the evaluation request. I also added two buyers to listing alerts yesterday and I am meeting with both next week!

Your Listings Are On Their Way.

Posted on: July 19th, 2016 by Tim Garcia

Hey there,

How’ve you been? Tim here, again, with a quick Script Of The Day.

Similar to recent ones, this email marketing greeting is only really relevant for agents actively working with sellers.

If you’re one of the many agents struggling with what some dub as “thinventory” – Seller’s Corner is THE listing-generator you should turn to this summer, and beyond. Agents we work with have sparked results within minutes of using it.

That said – with us, you can virtually guarantee listings are on their way.
Let’s make the following seller greeting a regular thing for you to be sending out…

Dear _______,

As we approach the finish line, there is so much to celebrate.
First of all, congratulations on securing a buyer for your home.

How is packing going? Have you researched any movers to help you transition into your new home? If you need help, I can recommend a couple of reputable companies to ensure a safe and secure transition for you and your family.*

Remember that I have access to all of the real estate resources that folks need.
I’m just a phone call away. I am very excited and looking forward to helping you finalize everything.


* This is where Homebrella comes in handy.


Let me know if you have any personal
email marketing content requests.

I’m here to write for you, around the clock.

Take care and stay in touch,


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Remind People You Exist In A Way That Works For Them.

Posted on: July 12th, 2016 by Tim Garcia

Question your referrals: who, what, when, where, why, and how.

Step 1 “Who”: Segment your database into 2 groups: People WHO have referred you business the past 5 years and the one’s that haven’t (yet!)

Step 2 “What”: WHAT was your last form of communication with the referring group (email, text, phone call, post card)?

Step 3 “When”: WHEN did the referral occur in relation to the last form of communication (hint: client received your email and 4 days later referred a friend to you)?

Step 4 “Where”: Look at your relationship with each referring client, WHERE did your relationship come from (family, friends, past co-workers, past clients)?

Step 5 “Why”: This one is pretty easy. Literally ask yourself “WHY did they refer business to me?” (They thought of you first in a situation they didn’t have to).

Step 6 “How”: Next ask yourself the most important question “HOW can I get more?”


If you can make it all the way through these 6 steps, you will be able to truly see how to create referrals (instead of waiting for them).

Rate your database, it’s really important. (1 to 5, 5 being high)
Measure the likelihood and probability of business:
What is the likelihood that this person will ever refer business to me?

If someone is currently rated at a 1 (unlikely to refer), what do you have to do to increase the probability of a referral?
A personal phone call
A heartfelt card sent in the mail
An engaging email asking them how they are
A text message, because 98% of them are opened.

So many agents operate their business in the dark.
Eyes closed, lights off trying to cultivate a relationship with no sense of direction.
Marketing is not: Your overly confident slogan or photo with your arms crossed (or even better, holding a phone to your face)
Marketing is not: Your email signature telling every human being that you appreciate referrals (we get it, you like free business)
Marketing is not: sending recipes or monthly pictures of your domestic cat petting zoo.
Marketing is: Reminding people that you exist in the way that works for them, not you.

Some people prefer texting because they hate talking on the phone.
Some people prefer a phone call because they don’t know how to use their smart phone.
Some people need a greeting card because they haven’t opened their AOL account in 7 months.

Marketing cannot be just one thing. Everyone you know thinks, acts, and reacts differently.

– Tawd Frensley, PropertyMinder VP of Sales and Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Hungry For Better Relationships? This’ll Do.

Posted on: July 5th, 2016 by Tim Garcia
Hey there,

Tim here, again, with a quick Tip & Script Of The Week.

When people aren’t fed, they’re cranky and irritable.
The same goes for your leads – when they don’t feel routinely nourished, cared about, and/or spoon-fed relevant info – they will likely stomp off to one of the 2 other agents they know.

In short – remember that “satiated” (nurtured) leads and clients translate into a (financially) satisfied and successful agent (that’s you).

With that said – take this advice literally.
Treat promising leads and valued clients (Sellers and Buyers) to some easy-on-the-wallet grub. Here are a few holidays (and accompanying email greetings) worth considering, this month:

* July 7th: National Strawberry Sundae Day
* July 9th: National Sugar Cookie Day
* July 23rd: National Hot Dog Day AND Vanilla Ice Cream Day

* August 3rd: National Watermelon Day
* August 10th: National S’mores Day
* August 4th: National Chocolate Chip Day
* August 5th: Homemade Pie Day
* August 5th: International Beer Day
* August 6th: National Root Beer Float Day
* August 15th: Cupcake Day
* August 24th: National Waffle Iron Day
* August 30th: National Toasted Marshmallow Day
* August 30th: International Cabernet Sauvignon Day


Hi there,


____ here. How’s your summer going so far? All is well on this end. Just keeping busy and trying to stay in touch with folks as we head into the second half of 2016.

You’ve been so generous with your time this year, and I’d like to express my gratitude in a special way.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

SELLER or BUYER segment here].

[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Cheers and
bon appétit,

Let me know if you have any
email marketing content requests.
I’m here to write for you, around the clock.

Cheers to a solid July,



More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.