Archive for April, 2015

More Listings for Summer? This’ll do.

Posted on: April 30th, 2015 by admin

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2015 april newsletter

Generating Listings Article #1

Successful agents set aside time every week for renewing and nurturing relationships. A simple “Hi, how are you?” goes a long way…


Generating Listings Article #2

Shout your success from the rooftops! Sellers want to hear your success stories…


“Google Friendlier” Listings & Custom IDX

The URL of your listing details pages will be more SEO friendly…


Calendar Tool Officially Launched

Manage your entire schedule directly from your PropertyMinder Toolkit.
5 reasons why the new Calendar is useful to you…


Advanced Home Search Functionality

We can’t tell you everything just yet; however, you should know we are overhauling our IDX…

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Your Open House Follow-Up Phone Scripts (Parts I & II)

Posted on: April 19th, 2015 by Tim Garcia


Schoolhouse Rock was right:
Knowledge is power!

Give and get your fair share of relevant, 
meaningful knowledge with this phone script.

Your relationships are at stake here.

(The following outline is to be used the following Monday
or 1 – 2 days after your Open House.
(By the way: Click Here for An Open House Plan Of Action


Before you reach out to anyone, enter ALL of the contacts from your Open House sign-up sheet into your CRM  – name(s), email address(es), home address(es) and phone number(s),

What you need before you pick up the phone:

1) Pen and paper to take useful notes that you will add to each new contact in your CRM (i.e. – distinguishing buyer leads, seller leads, homeowners, personal interests, family statuses, interest levels, living arrangements, etc.) By the way, our system has a custom lead capture form – so you can make an Open House sign-up sheet and collect all the info. you want.

2) Access to your computer to update your CRM, research similar listings for buyers, and set up Seller’s Corner alerts for homeowners immediately after your conversation(s) end.
3) A go-to meeting place in mind, if someone is willing to meet in-person. (i.e. – nearby deli, café, Starbucks, etc.)

4) A good idea of what your schedule is like the next couple of weeks (your availability).

5) A list of preferred service providers and resources that you can share at the end of each conversation.

6) Flexibility.
This script is an outline and should not be read or followed rigidly, verbatim or robotic.

Take a deep breath, don’t come off as needy, and just go with the flow. 
Need help navigating through the script and/or someone to “rehearse” with? Give us a ring.


Hey there, ____! This is ____ from Saturday’s/Sunday’s Open House.
Thanks for coming out. How was the rest of your weekend?

Lead (responses vary):
Okay, not bad, restful, busy, etc. Thanks. How about you?


Agent (respond accordingly and casually):
Glad to hear it / Sorry to hear. Mine was busy, but no complaints here.
Open houses are always a great way to make new connections with people from, and outside of, the neighborhood.

I even met some folks who aren’t necessarily interested in buying and were just curious to kinda check things out. Some are sort of like everyday “window shoppers”. You know?

Lead: (responses vary)
a) Yeah, I live in/outside the neighborhood. I’m not looking to buy a home and was just browsing. (HOMEOWNER /SELLER ALERT)

b) Yeah, well I’m actually looking to buy a/the home. (BUYER ALERT)



At this point:
Follow a) for SELLER conversations.
Follow b) for BUYER conversations.

a) Oh, nice. What did you think of the place?

b) Oh, really? Nice. What did you think of the place?

Lead (responses vary, from positive to negative):
a) Not bad, abysmal, looks better from the outside, quaint, etc.

b)   #1: It’s great, it’s just what I’m looking for!

#2: It’s not what I expected, not exactly what I’m looking for, it didn’t have ____, etc.


a)   Ah, gotcha. Well it’s on the market and getting a lot of attention.
Actually a lot of my listings this past year sold for more than the listing price which, as
you can imagine, is definitely a pleasant surprise to folks in the neighborhood.

Have you ever wondered what your home is worth?

b)     #1:  Awesome.
I still have fast access to the home if you’d like a 2nd private viewing.
Are you free an evening this week or some time this next weekend?
I can work around your schedule.

#2:  Ah, bummer.
Well, were you interested in checking out similar places?
I can actually send you info on a few other related options that I’m pretty
confident would be right up your alley. Better yet, I can even set up private
viewings if any of them look or sound worthwhile.


a)    #1: Yeah but I’ve never looked into it.

#2: No, it’s not really a priority.

b)    #1:Yes, I’m free ____.
No thanks, I’m good. / I don’t have time.

#2: Yeah, that’d be great.
No thanks, I’ll pass.

a)     #1 & #2:  Oh, okay. The reason I ask is because I can actually send you a copy of
your home’s value, as well as up-to-date neighborhood activity
(like what’s active, pending and sold).

Does that sound like something you want to take advantage of?
I mean, it’s free and useful info for future reference, if you think about it…

b)     #1:  Great! Did you want to meet for coffee beforehand?
While we’re out, we can even swing by a couple of other homes I’m pretty
confident you’d be interested in.

  Okay, if you change your mind let me know.

#2: Terrific. I’ll get those over to you in a jiffy. If one catches your eye, I can even
schedule private viewings. I just need to verify your email and home address…

 – Alright, well if you find yourself at a loss for alternatives, I’ll be here.

a)   #1: No, I’m good.

#2: Yes, that would be great.

b)   #1:  Sure. Sounds good. Let’s meet.

   #2: – Sure, my email and address is____.
  – Thanks.


a)   #1:  Ah okay, I only ask because there’s a lot of misinformation and inaccurate data
out there. If you ever want direct access to up-to-date home values,  just let
me know. Like I said, it doesn’t hurt to know. Remember Schoolhouse
Rock? Knowledge is Power.

#2:  Fantastic. I’ll get you all set up right now. (Hint: use Seller’s Corner)
This way you’ll have a better idea of your neighborhood and my direct contact
 if you have any questions. I just need to verify your home and e-mail
address. I’m ready when you are…
b)   #1:  Wonderful. Want to meet at the Starbucks?
I’ll bring printed info of other homes you might be interested in, too.

Thanks for taking the time to chat with me today!
By the way – how’s your home in terms of maintenance?
If you have any home care or improvement services you need tending
to, I have some very reputable companies and good people I can refer to you.
(Hint: this is where Homebrella comes in handy).

    #2: Great! I’ll forward you a few right now.

Thanks for taking the time to chat with me today!
By the way – how’s your home in terms of maintenance?
If you have any home care or improvement services you need tending
to, I have some very reputable companies and good people I can refer to you.
(Hint: this is where Homebrella comes in handy).

a)  #1: Thank you.

#2: Okay, sure my email is___. My home address is___. Thank you.

a) #1 & #2: No problem… You’re welcome… It’s been my pleasure… Thank you.
By the way – if you have any home care or improvement services you need tending to, I have
some pretty solid and reputable companies and good people I can refer to you.
(Hint: this is where Homebrella comes in handy).


Remember: if you need help,
feel free to reach out at any time.

You got this.

Have a fabulous week

PropertyMinder Marketing

P.S. – You like us – you really like us!

Read our 5-star reviews
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More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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The Most Expensive Website In The World Goes To…

Posted on: April 18th, 2015 by Tim Garcia




Our VP of Sales and Marketing had himself a blog rant. We hope you like it.
The most expensive website in the world goes to…..

You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.

Wait! You don’t pay 6 figures for your website?
No, no, you actually do. Here’s how:

Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes! 

Multiply that by your average commission (lets say $8,000)
Grand total = $144,000 in business.


Remember, free is never free.
Everything comes at a price, and in your case, it comes at a hefty price.
If I’m not mistaken, you got into real estate to make money, not run a non-profit.

However, your free broker website made that possible. 
Real Estate Charity: Giving business away to less deserving, less experienced agents and not getting anything in return. Wow.

‪#‎GoodGrief‬ ‪#‎DontDrinktheKoolAid‬

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tip Of The Weekend: Your Open House Plan Of Action

Posted on: April 10th, 2015 by Tim Garcia

Don’t forget about Your Open House Follow-Up Phone Scripts (for both Buyers & Sellers).


Climate Change

If you fail to plan, you plan to fail (for your Open House follow-ups).

The best way to turn the people you meet at your open house into a seller or buyer of your own is to have a plan in place.

Even if they are not actively searching for a home, and are perhaps just curious to know home values in their neighborhood, these are very important leads. First off, make sure you have a sign up sheet and ask people to jot down their name and email address on it.

Ask folks if they have an agent. If they don’t, get their contact information (phone number, e-mail address and/or home address – unless they’ve already provided it on the sign-up sheet) and tell them you would like to make sure they get important information about the property and others similar to it.


Let them know you have all the resources.

Even if they already have an agent, still send them a thank you email (ideally the Monday after your open house).
Remind them that you have additional insight for them if they are interested.

A couple of days later offer to set up MLS searches for properties that have similar features to the one that they toured at your open house. Tell them they will be getting convenient alerts that match their criteria. Let them know you are there for them.

Do not forget to let them know about your website.

Your goal is to connect with the client. Invite them to check out your website.
Follow the AccelerAgent client tracking to see who is engaging with the site and looking at listings. Follow up with those people to secure future appointments.

Invite them to connect on social media (Facebook, LinkedIn, Google+, etc). Share a compelling reason: “I have most of the relevant and interesting real estate articles on my Facebook Business Page, please like and share…”

And, of course, don’t forget about calling them.

Nothing beats the cozy feeling they’ll get when you reiterate your dedication to meeting their real estate needs. Call them on Thursday and let them know of other open houses you will be hosting. Offer to schedule private showings.

You can also set them up on a drip email campaign.
Need suggestions on email content? Let us know.
We’ll write something up for you in a jiffy.

Have a great weekend!


Don’t forget to “Like” us on Facebook!

P.S. – If you “have” an Open House this weekend – and you find yourself engaged in a conversation with a neighbor, rest assure they “have” access to a real estate agent.

The obvious answer; the agent that helped them buy their home. However, you can also rest assure that, statistically, their real estate agent “has” a 11% chance of getting their repeat business.

This is due to habitual lack of follow-up, a weak Internet presence, or the fact that the average real estate agent stays in the business 2 years.

Bottom line, they “had” their chance.

So, give this neighbor the best version of yourself.

This is your chance to show them what they “have” been missing. Instead of you assuming they “have” a real estate agent, relish in the fact that they “had” one and now they “have” a better one right in front of them.

You’re the one that “has” a proper Internet presence. You’re the one that “has” responsive follow-up skills. You’re the one that “has” years of experience.

Remember, neighbors don’t make you money; clients do!


-Tawd Frensley, VP of Sales & Marketing


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.