Posts Tagged ‘script’

Increasing Your Listings: A 2018 Approach.

Posted on: May 4th, 2018 by Tim Garcia

2018 approach

homeleadcapture

I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.

Agitate: verb, to arouse public concern about an issue in the hope of prompting action.
So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in potential sellers, keep them on your radar, and ultimately be their go-to listing agent.

What to have handy (a wealth of knowledge):
– Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.

– Why You Should Sell Your Home In 2018
– 15 Features That Sell Homes The Fastest And At The Best Price

 

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, for inevitable growth, trust, and loyalty in your relationships, and – you guessed it – paving the way to more listings.

What to say:
Hey there, how’ve you been?
Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone. And the market is HOT.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.

Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks. Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say YES:
Great! I’ll send you some info on what your home is currently worth* and we can go from there. I can also share a quick checklist of 15 features that sell your home the fastest. **

 

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)? *

I can also send you some information on why 2018 might be the best year to sell.***

When/if the day you’d like to sell arrives –  you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers, only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself. Thanks for your time!

 

Not satisfied with how the conversation went? Want to go the extra mile and continue the dialogue?
Take a gander at this home improvement script for your homeowners (i.e. – your prospective sellers).

You got this. If you need help with anything, let me know. 🙂

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

 

REFERENCES:

* Seller’s Corner

** 15 Features That Sell Homes The Fastest And At The Best Price

*** Why You Should Sell Your Home In 2018 

 

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Double Your Efforts, Double Your Listings.

Posted on: December 23rd, 2017 by Tim Garcia

Hi folks,

Quick question – are you employing everything you’re professionally equipped with to boost your chances that homeowners will list their home with you, when they’re ready?

Seizing the opportunity to initiate conversations and provide what they need, when they need it, will undoubtedly keep you memorable and in their good graces. By reaching out and going the extra mile, you have nothing to lose – only loyal home sellers (and listings) to gain.

Sound good?

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

infographicnew

 

Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?”  If so, this article is for you.

Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.

What better time to connect than during a weekend Open House, community event, or quick call over-the-phone?  Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).

Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.

What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.

Perks:
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.

What to say: 
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.

Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?


– If they say YES:

Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.

What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!

Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?


– If they say NO:

Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up – instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway, consider me your starting point.

In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.

Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!

Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.

FYI – you kind of just doubled your chances of folks selling with you. Way to go.

Remember to simply A.S.K., and you shall receive.

Really hope this helps,

Tim
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.


2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.


3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

 

 

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Hungry For Better Relationships? This’ll Do.

Posted on: July 5th, 2016 by Tim Garcia
Hey there,

Tim here, again, with a quick Tip & Script Of The Week.

When people aren’t fed, they’re cranky and irritable.
The same goes for your leads – when they don’t feel routinely nourished, cared about, and/or spoon-fed relevant info – they will likely stomp off to one of the 2 other agents they know.

In short – remember that “satiated” (nurtured) leads and clients translate into a (financially) satisfied and successful agent (that’s you).

With that said – take this advice literally.
Treat promising leads and valued clients (Sellers and Buyers) to some easy-on-the-wallet grub. Here are a few holidays (and accompanying email greetings) worth considering, this month:

* July 7th: National Strawberry Sundae Day
* July 9th: National Sugar Cookie Day
* July 23rd: National Hot Dog Day AND Vanilla Ice Cream Day

* August 3rd: National Watermelon Day
* August 10th: National S’mores Day
* August 4th: National Chocolate Chip Day
* August 5th: Homemade Pie Day
* August 5th: International Beer Day
* August 6th: National Root Beer Float Day
* August 15th: Cupcake Day
* August 24th: National Waffle Iron Day
* August 30th: National Toasted Marshmallow Day
* August 30th: International Cabernet Sauvignon Day

 

Hi there,

 

____ here. How’s your summer going so far? All is well on this end. Just keeping busy and trying to stay in touch with folks as we head into the second half of 2016.

You’ve been so generous with your time this year, and I’d like to express my gratitude in a special way.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.


[Insert SELLER or BUYER segment here].

SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].


Cheers and bon appétit,
___________
Let me know if you have any
email marketing content requests.I’m here to write for you, around the clock.

Cheers to a solid July,

Tim
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
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Phone Script For Seller Lead Outreach

Posted on: February 29th, 2016 by Tim Garcia

 

More of a Listing Agent? Get free access to our exclusive listing generator Seller’s Corner and jump on the next Seller’s Corner webinar to get started!

The following is an example of a personally-drafted phone script for an actual PropertyMinder client.
*Keep in mind… Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

However, the trick is to not come off as “scripted” in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to “rehearse” with? We’re all ears.*

 

Agent: Hey there, ____. This is ____ from ____. How are you doing? Is 2017 off to a good start? I just wanted to touch base again and see how you (and your family) are doing!

Client: I am (we’re) okay, thanks. How are you?

Agent: I’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks. I had sent you an e-mail earlier this week, and wasn’t sure if you received it. How’s your home? Are you facing any seasonal issues? The reason I ask is because I have a network of service providers I can happily refer you to.

Client: a) Yes / b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! (name resources) / b) Oh okay, glad to hear all is well!

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not.

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth? The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Client: a) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info – whichever works best for you. / b) Okay, well if you change your mind I can always forward you info.

Client: a) Yes, e-mail / b) Yes, let’s meet / c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know! / b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

Agent: Thanks for taking the time to chat with me! As your agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!

Looking for more scripted content and icebreakers?

Check out these Ready-To-Go Email Text & Pitches For Spring! 

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

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Tip Of The Weekend: Your Open House Plan Of Action

Posted on: April 10th, 2015 by Tim Garcia

Don’t forget about Your Open House Follow-Up Phone Scripts (for both Buyers & Sellers).

 

Climate Change


If you fail to plan, you plan to fail (for your Open House follow-ups).

The best way to turn the people you meet at your open house into a seller or buyer of your own is to have a plan in place.

Even if they are not actively searching for a home, and are perhaps just curious to know home values in their neighborhood, these are very important leads. First off, make sure you have a sign up sheet and ask people to jot down their name and email address on it.

Ask folks if they have an agent. If they don’t, get their contact information (phone number, e-mail address and/or home address – unless they’ve already provided it on the sign-up sheet) and tell them you would like to make sure they get important information about the property and others similar to it.

 

Let them know you have all the resources.

Even if they already have an agent, still send them a thank you email (ideally the Monday after your open house).
Remind them that you have additional insight for them if they are interested.

A couple of days later offer to set up MLS searches for properties that have similar features to the one that they toured at your open house. Tell them they will be getting convenient alerts that match their criteria. Let them know you are there for them.

Do not forget to let them know about your website.

Your goal is to connect with the client. Invite them to check out your website.
Follow the AccelerAgent client tracking to see who is engaging with the site and looking at listings. Follow up with those people to secure future appointments.

Invite them to connect on social media (Facebook, LinkedIn, Google+, etc). Share a compelling reason: “I have most of the relevant and interesting real estate articles on my Facebook Business Page, please like and share…”

And, of course, don’t forget about calling them.

Nothing beats the cozy feeling they’ll get when you reiterate your dedication to meeting their real estate needs. Call them on Thursday and let them know of other open houses you will be hosting. Offer to schedule private showings.

You can also set them up on a drip email campaign.
Need suggestions on email content? Let us know.
We’ll write something up for you in a jiffy.

Have a great weekend!

Tim
tim@propertyminder.com
408.213.4668

Don’t forget to “Like” us on Facebook!

P.S. – If you “have” an Open House this weekend – and you find yourself engaged in a conversation with a neighbor, rest assure they “have” access to a real estate agent.

The obvious answer; the agent that helped them buy their home. However, you can also rest assure that, statistically, their real estate agent “has” a 11% chance of getting their repeat business.

This is due to habitual lack of follow-up, a weak Internet presence, or the fact that the average real estate agent stays in the business 2 years.

Bottom line, they “had” their chance.

So, give this neighbor the best version of yourself.

This is your chance to show them what they “have” been missing. Instead of you assuming they “have” a real estate agent, relish in the fact that they “had” one and now they “have” a better one right in front of them.

You’re the one that “has” a proper Internet presence. You’re the one that “has” responsive follow-up skills. You’re the one that “has” years of experience.

Remember, neighbors don’t make you money; clients do!

 

-Tawd Frensley, VP of Sales & Marketing

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 
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