Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1st: New Year’s Day – check your CRM for a greeting to send to leads and clients.
Friday, January 6th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).
Friday, January 13th: Friday the 13th / International Skeptics Day / Make Your Dream Come True Day: – banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.
Monday, January 16th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.
Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Faith is taking the first step even when you don’t see the whole staircase.
Our lives begin to end the day we become silent about things that matter.
Injustice anywhere is a threat to justice everywhere.
I look to a day when people will not be judged by the color of their skin, but by the content of their character.
I have decided to stick with love. Hate is too great a burden to bear.
Life’s most persistent and urgent question is, ‘What are you doing for others?
The time is always right to do what is right.
We must learn to live together as brothers or perish together as fools.
Tuesday, January 24th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.
Wednesday, January 25th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.
Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):
Wednesday, January 4th: National Spaghetti Day
Thursday, January 19th: National Popcorn Day
Friday, January 20th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22nd: National Blonde Brownie Day
Monday, January 23rd: National Pie Day
Friday, January 27th: Chocolate Cake Day
Hi there,
____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.
*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.
[Insert SELLERS or BUYERS target segment here].
SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].
BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].
Looking forward to it!
_______________
