Posts Tagged ‘home care’

5 Things You Should Know (6/26)

Posted on: June 27th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Does Hurricane Damage Negatively Impact Your Real Estate Value?

What you should do:
– Ease the burden(s) of grappling with Mother Nature’s fury for your homeowners, by providing
them with the home care, improvement and safeguarding resources they need to keep their
property (and lives) secure.

 
2. How a Philly real estate agent threw a family she’d never met a huge virtual housewarming party.

What you should do:
– Let this story inspire you to continue supplying your buyers with everything they need to
successfully search for their dream home.

 

3. The real-estate-ification of the presidential sales pitch.
What you should do:
– Take a look at your own pitch(es). Are they working? Can you learn something new?

 

4. Instagram’s new hour-long IGTV videos are perfect for real estate.

What you should do:
– Maintain a strong, active presence on social media. It’s (literally) free, extensive exposure!

Speaking of which, here are some of our most popular blog posts on social media:
– 5 Best Ways To Connect With Home Buyers & Sellers On Facebook
 – Can Facebook Ads Increase Listings & Leads? You Bet!
– 5 Social Media Tips You Probably Aren’t Implementing But Should
– More Likes + More Followers = More Listings?

 

5. A look at the funniest real estate websites.

What you should do:
– Laugh a little. 😉

 

Hope your week is off to a stellar start,

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

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Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/25)

Posted on: June 26th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. 12 Client Relationship Tips That Will Help Your Real Estate Business Flourish.

What you should do:
– See which ones you’re missing out on. Oh, and make sure you have a stellar CRM to
implement and practice the tips shared. 😉

 

2. Why high real-estate prices could unify Americans.

What you should do:
– Touch base with folks – anyone planning a move? If so, come to their aid to not only
help sell their home – but provide the resources they need for a safe, secure and comfy move.

 

3. Americans Love To Home Shop: Real Estate Sites Generate 86 Million Leads.

What you should do:
– Make sure your website and marketing can successfully compete with the rest of the
immense online competition out there. We’re always happy to help, too.

 

4. Millions of US homes at risk of chronic flooding this century.

What you should do:
– Keep supplying affordable and trustworthy service provider resources to empower your
homeowners when it comes to safeguarding (and repairing) their home.

 

5. 5 Early Signs a Real Estate Market is Going Sour.

What you should do:
– Keep a lookout for the sign(s). 😉

 

Have a wonderful week!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/20)

Posted on: June 21st, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

UPDATED:
Home sales decline as number of listings drops.

What you should do:
– Secure marketing (specifically, an effective CMA tool like SELLER’S CORNER) to ensure
you gain the listings you deserve – even in the face of declining inventory.

 

1. Real Estate Leaders Weigh In On Trump Border Separation Policy
What you should do:
– Remain educated. And let your empathy shine.

 

2. Hot real estate markets to cool in 2020.

What you should do:
– Take note if yours is on the list. And remain a hot resource for every buyer and seller
in your neck of the woods.

 

3. Zillow Data Used To Project Impact Of Sea Level Rise On Real Estate.
What you should do:
– Speaking of Mother Nature, continue to provide home improvement/care resources to your
homeowners. Remember it’s a great way to double the chances they’ll sell their home with you!

 

4. A great backyard gives homes an edge in the real estate market.
What you should do:
– Repeat “What you should do” from #4 – provide the resources folks need to maintain
and perfect their backyard.

 

5. Real Estate Agent Successfully Prosecuted For Violating Santa Monica’s Homesharing Law.

What you should do:
– Make sure you’re up to speed on the laws of the land in your area. And don’t be like this guy.

 

Happy Wednesday!

 

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Home Seller Conversation Starters (+ Critical Marketing Resources)

Posted on: January 23rd, 2018 by Tim Garcia

We’ve compiled a list of our best and most engaging scripted content to spark conversations with home sellers.
We also realize many of you may associate the word “scripted” with disingenuity and/or something utterly unnecessary.
However, you may be surprised at what a quick dialogue refresher might reveal (things you’re inadvertently omitting in conversations).

Let us know what you think! 🙂

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

What are the alternative solutions to the problem you are trying to solve_

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Weathering Conversations With Your Future Home Sellers.

Posted on: January 10th, 2018 by Tim Garcia

The weather outside is (still) frightful.
Connect with your homeowners (a.k.a.- your prospective home sellers) and remind them who the “all things real estate” agent (neighborhood pro) really is: YOU.

In related home seller news: we also just launched the most effective home seller lead capture in the business.

Hope your week is going well,

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

Weathering

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Double Your Efforts, Double Your Listings.

Posted on: December 23rd, 2017 by Tim Garcia

Hi folks,

Quick question – are you employing everything you’re professionally equipped with to boost your chances that homeowners will list their home with you, when they’re ready?

Seizing the opportunity to initiate conversations and provide what they need, when they need it, will undoubtedly keep you memorable and in their good graces. By reaching out and going the extra mile, you have nothing to lose – only loyal home sellers (and listings) to gain.

Sound good?

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?”  If so, this article is for you.

Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.

What better time to connect than during a weekend Open House, community event, or quick call over-the-phone?  Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).

Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.

What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.

Perks:
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.

What to say: 
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.

Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?


– If they say YES:

Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.

What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!

Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?


– If they say NO:

Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up – instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway, consider me your starting point.

In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.

Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!

Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.

FYI – you kind of just doubled your chances of folks selling with you. Way to go.

Remember to simply A.S.K., and you shall receive.

Really hope this helps,

Tim
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Secret To Doubling Chances They’ll Sell With You. (Holiday Tip #5)

Posted on: December 23rd, 2017 by Tim Garcia

5

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Homeseller Outreach Challenge.

Posted on: September 20th, 2017 by Tim Garcia

 

We have written the scripts (as conversation starting points and/or complete navigations).
You have the contacts (hopefully safely stored in your personal CRM).

What we propose:
Call 1-2 homeowners (i.e. – your potential homesellers) each week.

Having in-hand conversation-starters and content to smoothly navigate through phone calls can undoubtedly lessen your anxiety and improve the quality of your relationships.

However, the trick is (obviously) to not come off as “scripted” in your tone and delivery. Be professionally casual and honest. Ad libbing is a nice touch, too! Need someone to “rehearse” with? We’re all ears.

What to have handy:

– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.

 

Agent: Hey there, ____. This is ____ from ____. How are you doing?
Can you believe how fast this year has gone by? I just wanted to touch base again and see how you (and your family) are doing!

Client: I am (we’re) okay, thanks. How are you?

Agent: I’m doing great, thanks for asking. Just keeping busy and trying to stay in touch with folks.

Safeguarding homes is a big topic these days. How’s yours holding up? Are you ready for the winter season? The reason I ask is because I have a network of affordable, local service providers I can happily refer you to (including roofing, HVAC, landscaping, plumbing – you name it!).

Client: a) Yes / b) No

Agent: (respond accordingly, have service provider names on hand.)
a) I’m glad I asked! What kind of projects are you needing help with? (Jot down their requests, provide the resources via your Homebrella network)

b) Ah, gotcha. Well, if it ain’t broke, don’t fix it – right? Well, in case something does come up –  instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway in the future, consider me your starting point.

Client: Thank you.

Agent: By the way, speaking of your home, I’m not sure if you keep up with the market – but it’s definitely shifted to become a sellers’ market.

Client: a) Really? I had no idea. / b) Yes, I was aware.

Agent: a) & b) Yes! Several of my listings this past year sold for more than the listing price, believe it or not

Client: That’s interesting, great, etc.

Agent: Yeah, I think so too! Have you ever thought what your home is worth?
The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Ya know? Most folks who request these are just curious, and some find it handy in the future.

Client: a) Yes, I’d be interested. / b) No thanks, I’m good.

Agent: a) Wonderful! I can e-mail you a CMA (Comparable Market Analysis), or we can meet for coffee one day and I can bring you printed info – whichever works best for you.
b) Okay, well if you change your mind I can always forward you info

Client: a) Yes, e-mail / b) Yes, let’s meet / c) No, thank you.

Agent: a) Great! I’ll send that your way and set you up on alerts about activity in your neighborhood – like I said it never hurts to know!
b) Great, is there a day and time that works best for you? / c) Do you mind if I e-mail you something just for future reference?

Agent: Thanks for taking the time to chat with me! As your personal agent, it’s my job to keep you up to date on all things real estate. I’m so glad I was able to connect with you today and hope we can stay in touch!

 

END

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How ‘Bout That Weather? (+6 Signs It’s Time To Sell)

Posted on: September 13th, 2017 by Tim Garcia

Weather across the nation has been rather…volatile (yeah, that’s putting it mildly).
From Hurricanes Harvey, Irma and Jose, to intermittent thunderstorms during a 107°+ heat wave in the local San Francisco Bay Area – weather is a hot (and somewhat terrifying) topic these days, to say the least.

You care about your clients, right?
Then, why not express it more often and at every relevant, honest chance you get (i.e. – in light of these bizarre weather patterns, show some urgent, genuine concern for folks’ well-being as we head into an unpredictable fall/winter season)?

What does that mean and look like?
It means delivering professional, top-notch resources they need to fully safeguard their home, family and property. It looks like a home care networking system called “Homebrella” that connects your homeowners and you with quality service providers in their specific area to ensure every (potentially life-saving) job gets done in advance.

So, pick up the phone and start a conversation:

Hey there _____! How’ve you been?
Just wanted to give you a ring and see how you were doing.

Can you believe all of this extreme weather?
It’s tragic and frightening to think where conditions that devastating could hit next.
(If they live in affected/devastated areas – obviously ask how they are holding up and/or provide the following:Resources for people interested in helping Hurricane Irma Victims, Resources for survivors of Hurricane Irma)

It’s also really got me thinking.
I want to make sure all of my clients’ homes are prepped, reinforced and ready to handle anything Mother Nature sends their way.

So, I’ve put together a list of some of the most important home care maintenance tips as we head into the fall/winter/stormy season. I’d love to email you some helpful info, if you’re interested?

If YES:
Great! I’ll get that over to you, right now.
I’ll even include a quick checklist on “6 signs it is time to sell your home” – you might be surprised with a few of them – I know I was!

By the way, if you have any specific home care or improvement requests for resources – like, the most affordable service providers in your area – let me know since I have a database that can connect you with the right folks (including roofing, plumbing, flooring, electric, landscaping, HVAC, cleaning, etc.) Whatever you need, I can get it covered.

Thanks for taking the time to chat. My best to the family! Take care.

If NO:
Okay, sounds good!
By the way, if you have any specific home care or improvement requests for resources – like, the most affordable service providers in your area – let me know since I have a database that can connect you with the right folks (including roofing, plumbing, flooring, electric, landscaping, HVAC, cleaning, etc.) Whatever you need, I can get it covered.

Thanks for taking the time to chat. My best to the family! Take care.

 

Follow-up list of fall/winter home care preparation tips (+ “6 Signs It’s Time To Sell Your Home”)
1) Prepare Your Home for Fall and Winter (+Unpredictable Weather Conditions)

2) 5 Home Maintenance To-Dos in September

3) Making Your Home “Winter Ready”

4) 6 Signs It’s Time To Sell Your Home

5) 30 Tips To Get Your Home Ready For Fall

 

Weathering

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