It’s Frankenstein Friday.
Rise your expired seller leads
back from the “dead” with Seller’s Corner.
Halloween is just a few days away.
Have you scheduled your fun, engaging holiday greeting(s) yet?
Never fear. We’ve drafted one for you.
(Click on the image below)
Why get your own real estate CRM?
Well that’s simple, it keeps the relationships going after the sale, so they come back to you, and only you.
Better relationships lead to increased referrals and more repeat business.
So why should you use it?
You most likely have more than one lead generation stream. There is your sphere of influence (SOI), your website, social media platforms, direct mail campaigns, farming, and online advertising sites. Multiple databases will just waste your time and confuse your clients. Continuity is king!
A good CRM should gather valuable information from all your lead generation sources in one place. Contacts are efficiently collected, organized, and tracked so you can access everything you need from your desktop computer, laptop, tablet or mobile device.
Responding immediately to leads and clients is vital for successful conversion. But most importantly, knowing all of your clients search trends, interest levels, and activity on website, allows you to fully connect to their consumer status. Isn’t it nice to go into a conversation with something relevant to talk about, when you do?
Your PropertyMinder CRM gives you the response time needed to convert leads into clients and the transparency required to address their unique needs.
The answer: A lot!
Count up all of your transactions this year. How many were Internet leads? How many of them were referrals?
If your past clients are feeding you a majority of your transactions, then it makes a lot of sense to nurture your relationships with each person.
Never assume that just because you have their contact information that you will be their sole real estate option.
88% of buyers said they would use their agent again. Unfortunately, only 12% of clients actually used their previous agent.
Why such a huge difference? Well, years go by and many agents send out the same email content over and over again, almost guaranteeing a low open rate.
Or you can do what agents do: Stay in touch with your past clients so they REMEMBER YOU. Personal, Timely, and Valuable emails worth opening makes our clients worth remembering.
You don’t have to be salesy, nor should you. Write a simple, to-the-point message to let your past clients know that you remember them, appreciate their business, and value the relationship.
You should input into your CRM all possible info about a person. What neighborhoods they like, types of homes they love, price range, number of bedrooms they prefer, school preferences. Every detail will allow you to impress your prospects, because they will remember your caring, personalized emails and conversations. These are the types of strategic things to do to convert prospects into clients and create loyalty to your services.
Ahhhh, personal touch with the ease of automation. CRMs keep track of dates and execute based on what you tell them to do.
Choose one of the emails we have already written for you (even the subject lines), specify the group(s) of recipients, and blast out hundreds of personal emails at the push of a button. You can do it bi-monthly, quarterly, every 3-6 months. The CRM just needs to be told what to do, so you can go shake hands and do your relationship-building in the field.
Keep track of what is working. And if it is not, simply adjust the sails, and try something new. A CRM will show you email open rates, click-through rates on links, which listings clients are looking, and other helpful data, to help you connect with them individually.
Laser in on the things that work. Throw away the things that don’t. Experiment with different mailings, subject lines, and calls to action. If you can’t assign metrics, it is hard to see where you can improve. Don’t play the guessing game. Have fun and be creative- this is a people business.
propertyminder.com
30 Day Free Test Drive
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
A good CRM will allow you to create custom groups.
Click here to find out how custom groups will strengthen your agent-to-client relationships.
Warmly,
Anna
PropertyMinder’s Community Manager
anna@propertyminder.com
408-213-4658
propertyminder.com
30 Day Free Test Drive
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
A closer look…
Take a Free Test Drive, today.
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
How PropertyMinder Can Help Agents Make More Money
The following Housely news article was originally featured and published on September 28th, 2016 (by Nat B)
Being an effective real estate agent is about much more than understanding the laws and regulation, and it extends beyond having access to all of the latest listings. Even while they work under the management of a broker, a real estate agent has to function with the mindset of an entrepreneur. They must be able to perform multiple tasks in an efficient manner.
At the end of the day, the ability to provide clients with a pleasurable and memorable experience is what will equate to being financially successful. The quality and efficiency of their work will determine their longevity.
Because agents have so many different responsibilities, the ability to enhance the efficiency at which they manage these responsibilities will have a direct impact on their earning potential. One tool that has the capacity to assist agents in increasing the quality and proficiency of their work is PropertyMinder.
PropertyMinder is a CMS that has the capacity to empower the agent to capture leads on their website, conduct automated follow-ups, instantly connect real estate agents with buyers, and more.
There are a number of ways that PropertyMinder can help agents increase their earning potential.
1) Increase Website Traffic
While having a web presence, via a website, is immensely important, it does stand alone. A website is virtually useless if it does not have a functional traffic source. In other words, the agent must have a means of driving traffic to their site. Although there may be a stream of organic traffic that finds its way to the site view online searches, it is not likely that organic traffic, alone, will not be sufficient to generate the amount of leads that will provide a substantial increase in traffic.
The AccelerAgent website tools will help drive traffic to the site, increasing traffic, which will lead to an increase in capturing leads.
Additionally, the MLS search tools on PropertyMinder will allow the agent to create a highly customized search for existing customers, as well as new visitors that are drawn to the site.
2) Universal Familiarity in Tool Technology
Because customer engagement is so important, having tools on your site that allows customers, who may have been shopping on other sites, to use tools that they have become familiar with. When a visitor arrives on the agents site for the first time, if the tools and the technology seem too foreign, it can be a turn off — causing the visitor to bounce from the site.
As a highly engaged agent, you want your customers to be as comfortable as possible as they initiate searches on your site.
The PropertyMinder search tool creates a one-stop-shop environment for customers, allowing them to locate properties that they may be interested.
Because the clients are now participating in the search, it will minimize the time that the agent spends showing the customer properties that they have no interest in. Because you will often be using the same search tools that you client will be using, it will be easy to communicate certain instructions that may help the customer increase the specificity of their search.
3) Automated Tracking
Once the customer has set the parameters for their search, they will experience a number of benefits that they will find useful and beneficial. One such benefit is the automatic tracking that takes place once the parameters have been set and the search is initiated, the customer will receive updates on a regular basis via email.
The customer will also be able to view their updates on your site. Additionally, another option that the customer can use to view their updates on Facebook is to use the AccelerApp, which is located on your Facebook business page. This type of integrated functionality completely simplifies the search process for customers, creating an intuitive and interaction that leads to an enjoyable and productive customer experience.
You will be able to view a complete history of your customer’s activity on your site.
Whether they request a showing, share a listing with a friend, favorite a listing or in any other way interact with the search process, you will have access to the complete activity history.
4) Joining the AgentAlliance
One of the most powerful benefits of PropertyMinder is the access to joining AgentAlliance.
The AgentAlliance is a group of agents who share the needs of their customers without sharing the identity, allowing agents to assist each other while providing the best possible response to the needs of their customers. This connectivity helps agents work together to grow their businesses.
The primary purpose of AgentAlliance is to reduce the high level of stress that is often associated with attempting to secure active buyers. It can also enhance your business outlook, helping you to remain positive.
5) The Buyers Match
Once you join the AgentAlliance, you will also gain access to one of the most power tools associated with the service — Buyer Match. Using this tool will help agents connect with the right buyers. This is also a great tool when you are attempting to convince a seller that you are the right agent for the job. Simply show the seller all of the buyers that you have access to, and it will increase their confidence in you to move the property within a reasonable time frame.
PropertyMinder has the capacity to help you build your network. The stronger your network, the easier it will be to meet the needs and demands of your client. When you have the ability to pick up the phone to speak with someone in your network, or send out an email, you can minimize the amount of time it takes to provide the client with what it is they are looking for.
The online tools that are provided by PropertyMinder will help drive targeted traffic to your site. The increased traffic will increase the capacity to capture leads — leading to more active customers. Also, the ability to offer your web customers an opportunity to set up their own customer searches can help solidify new agent-to-client relationships.
If you are looking for a more streamlined, efficient approach to serving the needs of your clients, PropertyMinder is a system that is up to the task.
Care to see things in-action, first-hand?
Request a quick Live Demo, anytime – or contact me directly (see info, below).
Take care,
Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
PropertyMinder’s Seller’s Corner helps agents earn $64K more per year.
The following Inman News article was originally featured and published on September 26th, 2016 (by Craig C. Rowe).
Real estate marketing and CRM platform introduces new way for agents to reach past clients.
Key Takeaways:
PropertyMinder is an online marketing and CRM platform for real estate agents.
Platform(s): Browser-based; iOS app
Ideal for: All agents
Top selling points:
Top concerns:
What you should know:
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.
However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.
PropertyMinder tackles a number of needs for real estate offices.
When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clientsabout what’s happening with their home. A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.
The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.
I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.
PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.
I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websites, social media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?
PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.
This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.
Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.
There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)
Seeing Seller’s Corner demonstrated made me think more about this topic.
I’ve landed on the belief that agents shouldn’t leave their wheelhouse.
Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.
Want to see Seller’s Corner in-action?
Request a quick Live Demo – or contact me directly (info below).
All the best,
Tim
408.213.4668
tim@propertyminder.com
PropertyMinderMarketing
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
