May | 2018 | IDX Websites for Real Estate, MLS integrated Realtor Websites, Custom IDX, lead capture, IDX websites with CRM, Client Relationship Management, Referral Marketing, Lead Capture Websites for Real Esate, Listing Generation for Realtors + Brokers

Archive for May, 2018

$537,500 = (Another) Great Listing Opportunity.

Posted on: May 24th, 2018 by Tim Garcia

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 7106 Clarendon Street, San Jose, CA 95129
– Listing Price (2017): $712,500(via Redfin)
– Listing Price (2018): $1,250,000 (via Oak Anchor Homes)
– Property Value Increase: $537,500 in 1 year.

In a nutshell, $537,500 price increase in 1 year is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

Tags: home value, home values, homeowner, homeowners, homeseller, homesellers, infographic, list, listing, listings, sell, seller, seller's corner, sellers, technology
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“Home Seller Lead Capture” Upgrade Invitation: Not To Be Missed

Posted on: May 23rd, 2018 by Tim Garcia

sellerscornerupdate

#ICYMI (In Case You Missed It): this year, we launched our new “Home Address (Seller Lead) Capture.” It’s essentially an upgrade of our listing generation (CMA) technology (Seller’s Corner).

Instead of going on and on and on about it (like we previously did), we’re inviting you to a LIVE, interactive look at the new, cutting-edge marketing tool in-action, and how it’s generating more listingsfor agents all across the nation.

You can either send me a request for a one-on-one demo – and/or – register for and attend one of our next free webinars (as early as next Monday, May 28th at 10:00 am PST) hosted by our own VP of Sales & Marketing, Tawd Frensley.
Really hope we can connect!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

SIGN UP to receive our emails!

Tags: demo, lead capture, listing, listings, marketing, marketing tip, marketing tips, product update, seller, seller's corner, sellers, technology, webinar
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$811,000 = The Ultimate Listing Opportunity. (Infographic)

Posted on: May 16th, 2018 by Tim Garcia

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 7106 Clarendon Street, San Jose, CA 95129
– Listing Price (2010): $689,000 (via Redfin)
– Listing Price (2018): $1,500,000 (via Oak Anchor Homes)
– Property Value Increase: $811,000 in 8 years.

In a nutshell, $811,000 price increase in 8 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

SIGN UP to receive our emails!

Tags: home seller, home sellers, infographic, listing, listings, marketing, marketing tip, marketing tips, mls, seller, seller's corner, sellers
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WATCH: Help Us Help You Get More Listings (+ Money).

Posted on: May 15th, 2018 by Tim Garcia

WATCH NOW:
~ WEBSITE MASTERY Webinar (5/14) ~
*Press the play button in the above video and go FULL SCREEN *

What’s covered this session:
– Getting people’s attention and keeping it.
– Inside look at our home seller lead generator.
– Making your real estate website worthy of being visit.
– How a “stock broker” mentality will help you increase your listings.
– Complete tutorial on the benefits of Custom IDX links and MLS mastery.
– Why some sellers didn’t list with you, and how to ensure they do in the future.

Questions? Comments? Let me know. 🙂

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

~Webinar Excerpts~

On home seller marketing:

“Seller’s Corner: keeps you right in front of your homeowners.
Everybody that you know that owns a home, owns an investment. And it’s your job to let them know what their investment is worth. That’s the premise that Seller’s Corner was built on.

Imagine you’re a stock broker, and all of these people invested in stock. And they don’t know anything. There’s no way of them tracking it. They’re just blindly sitting, money-invested. Nobody wants to live like that. It’s a scary predicament. So, people begin to educate themselves about when is the right time to sell. Same goes for your homeowners. So, reach out to them: ‘Hey, here’s your home. You bought it 5 years ago. This house in today’s market, is roughly about this…’ or ‘This house just went on the market. It’s similar to yours. Here’s how much it was listed for…’”
~
On power of social media:

“If any of your friends comment or like on your public post, it’s gonna expose that to everybody that they know. So, let’s say you have 200 friends. If 50 of those people “liked” your post, and commented on it, and they’re friends with 200 people – that’s 10,000. 10,000 human beings just saw that you’re a realtor. Some of them may not have a realtor and may want to see what homes look like on the market, and come to your website and look around.

Give yourself an actual fighting chance of connecting with somebody.
Even though they are searching Zillow, Realtor.com, and/or Redfin, they still need some human interaction. You’re an expert. Maybe they have some questions that aren’t being answered by their own research and it becomes cumbersome. So, make yourself present.”

On CRM marketing:

“Anything that you send your clients is a reason to get them to your website.
The point of marketing: getting someone to remember you past the point of initial contact.

Match your contacts with their “consumer status.”
Go beyond just ‘Buyers’ and ‘Sellers.’ Create sub-groups – ‘restaurant-lovers group,’ ‘golf-lovers group’ – reach out to people and share your experiences, coupons, suggestions, etc.”

More on home seller marketing:

“People who bought their home with you in the past should list with you when it’s time to sell. But for some reason they don’t. It has to do with the lack of communication during the life cycle of them owning a home. With Seller’s Corner – all you have to do is just set it up – and folks will receive automatic updates from you. You (and/or they) can control the frequency. It is worth every penny, it’s doing what you’re not capable of doing because you’re a busy person trying to make money.

It’s hard to think about 8 months from now. But imagine this homeowner who’s gonna sell 8 months from now, and you don’t really know. And now you have a tool (Seller’s Corner) that’s gonna put you in front of them for the next 8 months. It’s gonna make you more top-of-mind. It’s solid. It’s why it was created.”

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

Tags: home seller, home sellers, listing, listing agent, listing agents, listings, marketing, marketing tip, marketing tips, seller, sellers, tips, webinar, webinars
Posted in News & Tips Of The Week Archive | No Comments »

8 Strategies For The Dog-Eat-Dog Real Estate World.

Posted on: May 10th, 2018 by Tim Garcia

Here’s another visual take on a popular blog post/infographic that was featured in the brilliant Carol Williams’ Second Chance Saturdays. We underscore 8 marketing “essentials” or “basics” (tools, best practices, etc. compiled by my marketing partner, Andy Coffaro) that should serve as the bedrock of your business’ outreach and advertising.

Agree? Disagree? Did we miss something? Let us know. 😉

– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Marketing tips, advice, and guidance can be found on our featured Tip Of The Week Archive page.

infographic5.8

Tags: branding, crm, email marketing, home sales, idx, infographic, lead nurturing, leads, marketing, marketing tip, marketing tips, mls, seller, seller's corner, sellers
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Update Homeowner. Sell Home. Repeat. (Infographic)

Posted on: May 10th, 2018 by Tim Garcia

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 520 Walnut Ave., Santa Cruz, 95060
– Listing Price (2015): $560,000 (via Redfin)
– Listing Price (2018): $955,000 (via Oak Anchor Homes)
– Property Value Increase: $395,000 in 3 years.

In a nutshell, $395,000 price increase in 3 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Tags: cma, home seller, home sellers, home value, homeseller, homesellers, infographic, list, listing, listings, seller, seller leads, seller's corner, sellers
Posted in News & Tips Of The Week Archive | No Comments »

ATTN: Listing Agents – Let’s Talk Marketing.

Posted on: May 5th, 2018 by Tim Garcia

Happy May! Ready for summer?
Wait. I have a better question. Still trying to boost your listings?

If so, here are a few quick updates I thought you ought to be aware of:
1) Our NEW Home Seller Lead Capture is generating listing leads for folks left and right.
2) All of our free Website & Marketing Mastery Webinars and tutorials are available online.
3) Our most recent blog post features effective home seller icebreaker(s) and conversation starter(s).

Are listings really still “your thing?” If not, what are your goals as we head into a new month?

Whatever it is you’re trying to accomplish, I’d love to help! 🙂
– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Marketing tips, advice, and guidance can be found on our featured Tip Of The Week Archive page.

SIGN UP to receive our emails!

Tags: conversation starter, home seller, home sellers, lead capture, listing, listings, marketing, marketing tips, product update, product updates, seller, sellers, webinars
Posted in News & Tips Of The Week Archive | No Comments »

Increasing Your Listings: A 2018 Approach.

Posted on: May 4th, 2018 by Tim Garcia

2018 approach

I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.

Agitate: verb, to arouse public concern about an issue in the hope of prompting action.
So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in potential sellers, keep them on your radar, and ultimately be their go-to listing agent.

What to have handy (a wealth of knowledge):
– Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.

– Why You Should Sell Your Home In 2018
– 15 Features That Sell Homes The Fastest And At The Best Price

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, for inevitable growth, trust, and loyalty in your relationships, and – you guessed it – paving the way to more listings.

What to say:
Hey there, how’ve you been?
Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone. And the market is HOT.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.

Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks. Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say YES:
Great! I’ll send you some info on what your home is currently worth* and we can go from there. I can also share a quick checklist of 15 features that sell your home the fastest. **

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)? *

I can also send you some information on why 2018 might be the best year to sell.***

When/if the day you’d like to sell arrives – you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers, only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself. Thanks for your time!

Not satisfied with how the conversation went? Want to go the extra mile and continue the dialogue?
Take a gander at this home improvement script for your homeowners (i.e. – your prospective sellers).

You got this. If you need help with anything, let me know. 🙂

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

REFERENCES:

* Seller’s Corner

** 15 Features That Sell Homes The Fastest And At The Best Price

*** Why You Should Sell Your Home In 2018