Posts Tagged ‘clients’

Fall In Love With Our CRM (No Swiping Involved).

Posted on: February 8th, 2018 by Tim Garcia

Valentine’s Day is almost here.
Instead of overindulging in candy, we have something even sweeter for you.

The AccelerAgent CRM comes fully loaded with the most cutting-edge tech features, accompanied by the warm, human elements you need to foster and sustain solid, lasting, and fulfilling relationships with your leads and clients.

If this were a certain app, we’d ask you to swipe right (and fall in love with our CRM).

Is our CRM a match for your business?

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Sellers (Re: Staying connected).

Posted on: March 7th, 2017 by Tim Garcia

Someone once told me that absence makes the heart grow fonder, but when it comes to communicating with past clients – that’s a different ballgame.

You worked hard to help folks become homeowners, and they loved you afterward.
But did that relationship deteriorate over the years due to lack of communication?

That’s a shame because the average person sells his or her home every 3 to 5 years.

If you keep in touch with people, you’ll be the person they turn to when they’re ready to sell (or buy again).

The best ways to do this is with an easy-to-use customer relationship management and seller outreach system. It will reestablish those connections today to turn old contacts into new leads by:

  • Organizing your entire database.
  • Sending branded emails to each client featuring your photo, contact info, and link to your website.
  • Easy email marketing to make sure you and your old leads never drift apart again.
  • Monitoring every sent email, including opens and when they view new listings in your market.

Your success heavily relies on the strength of the relationships you have with each and every person in your database.

Let’s discuss today how we can reconnect with them.

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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5 Mistakes Your Website Is Making, Right Now.

Posted on: March 1st, 2017 by Tim Garcia

 

Quick question: How long would you say you remain on a website that loads slowly, looks awful, isn’t intuitive to navigate and basically doesn’t do anything to solve your pain points?

According to some studies, consumers spend only around 15 seconds on your website. That’s not a lot of time to capture interest and get them excited via relevant, engaging content.

So what are some of the biggest faux pas that real estate agents – and businesses in general – make when it comes to their websites?

Here’s five of them, and if you’re concerned that you may be making some of these same mistakes, let us know and we can help build you a branded website that can throttle your business into overdrive.

 

  1. Where’s the CTA?

Go look at your current website right now. No really, give it a gander.

Where is your call to action? Is it clearly positioned where a consumer will see it? Think about the color scheme of your CTA button and how that might stand out against the rest of your website. Is it big enough without looking tacky?

 

  1. There’s too much clutter

Have you ever been to the cheese aisle at a major grocery outlet? Sometimes the options are so overwhelming that you just give up.

Same goes for your website. Remember that you’re using it in large part to capture leads so you don’t need to convey every single detail of your professional history or services. There’s plenty of time for that once you capture your leads and get them on the phone.

 

  1. Where’s the GA?

Some reports have stated that a whopping 75% of small businesses don’t use analytics tools on their websites. That’s like driving your car in the pitch black of night with zero assistance and yet still hoping to arrive at the correct destination.

Google Analytics (GA) and other tools can help you turn the headlights on so you can see where you’re going. Without these tools, how would you know if your leads are even opening your emails or clicking on the links in them that point to your website?

Track, tweak, transcend.

 

  1. Are you social?

Some people love social media. Some think it’s a sign of the end times.

Despite your personal feelings about social media, the reality is that it needs to be a huge component of your marketing. A great way to build up your audience is by making sure you having things like social media icons clearly placed on your website where visitors can see them.

Also make sure to have icons under every piece of content you publish to encourage likes, retweets, shares and more.

 

  1. Laptops and cell phones and tablets, oh my!

Your clients are on their mobile devices just as much as you are, so get on your phone or tablet right now and visit your current site.

Is it mobile friendly? Is it just as easy to navigate as the web version? Where is your call to action and lead-capture form? Is the navigation clear or confusing?

 

Branded websites to boost your biz

From call to actions to mobile-responsive designs (and everything in-between), a branded website that both captures the essence of your business while providing an enjoyable customer experience is critical to the sustained success of your business.

Thankfully, if you’re feeling like your site could use everything from a refresh to an overhaul, we’re here to help.

 

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8 Questions You Must Ask Yourself To Increase Referrals Today

Posted on: February 21st, 2017 by Tim Garcia

8 Questions You Must Ask Yourself To Increase Referrals Today

While it might be common knowledge in the real estate industry that buyers are more likely to discover their next real estate agent through a family or friend referral, the numbers to back up this claim are staggering.

According to the National Association of Realtors, “when the buyer used an agent that was referred to them from a friend or neighbor, 7 in 10 only contacted one agent during their buying process.” Moreover, when buyers utilized an agent they had already worked with in the past, 85% of those folks only contacted that one agent.

Looking at the scenario above, are you that “one agent” in your client’s lives?

Need more proof? Some real estate agents have told PropertyMinder that referrals account for about 80% to 100% of their total business. With so much at stake, are you truly doing everything you can right now to maximize your referrals?

Whether your referral game is on point or in need of some rehabilitation, here are eight questions you simply must address to help you increase your referral business today. In fact, we suggest you customize an Excel sheet to your liking while answering the questions below to help you stay even more organized.

 

  1. What were your total deals in 2016?

You probably have this memorized, but if not or if you simply need to confirm, start an Excel grid and place this number in your first column.

 

  1. How many of them were from referrals?

Now that you’ve confirmed how many deal you swung in 2016, how many of them were referrals?

 

  1. What is your relationship with the people that referred business to you (friends, family, old and current coworkers, etc.)?

Type in what kind of referral it was in a new column. Look for any patterns you can see. Are the majority of your referrals only from friends? If so, is that a good thing or bad thing for your business? What can you learn by taking a giant step back and examining these relationships?

 

  1. Rate the strength of these relationships from 1 to 10. Are you in their contacts in their phone, do you text, and/or do they respond to your emails?

Note the strength of your relationship with your referrals. Even more importantly, think about the strength of your relationship with them. Do they respond right away when you text them, or has it been so long they text back, “New phone. Who this?”

 

  1. How many people are in your database?

This should take you only seconds as you confirm your database with PropertyMinder.

Haven’t started your comprehensive, customizable customer databases with us yet? Well you’re in luck!

 

  1. What percentage of your database is not referring you new business?

Take the total number of leads and clients in your database and determine how many of them are not referring new business to you right now.

 

  1. Rate your relationship with these individuals?

Now rate your relationship with them from 1 to 10.

 

  1. Do you call them? Text them? Are you in their contacts in their phone? Do they open your emails?

Lastly, try to figure out why you’re getting radio silence from these former clients. What can you do different today so that you’re always top of mind when past customers are ready to buy again or refer you to a friend.

 

This is where PropertyMinder can really help. From providing you with a customizable website that engages your target audience to providing a full suite of tools to help you manage your contacts, we provide everything you could possible need to always make sure you’re maximizing your referral revenue.*

Ready to give it a shot today?

Tim
408.213.4668
tim@propertyminder
Marketing Director

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Wooing More Sellers & Buyers.

Posted on: February 1st, 2017 by Tim Garcia


A couple perceptive takes on love and relationships – to inspire and work in your (professional) favor.

When we are in a truly loving relationship, we receive the gift of being known and accepted. We become more, not less of who we are. We receive the space in which to bloom. This is how we know we are in a loving relationship. We are blooming, and the one we love is blooming as well. – Brenda Shoshann

It’s the truth.
When your sellers bloom toward new horizons…
When your buyers bloom into their dream home…
Your reputation, income and influence blooms into more hearts and minds. Simple as that.

 

There’s a difference between somebody who wants you, and somebody who would do anything to keep you. Remember that. – Anonymous.

Take that same logic and apply it to your leads and clients.
What are you doing different that sets you apart and will keep folks “faithful” to you?

Relationships have cycles that can go something like this:
The Romance…  your blossoming relationship is perfect, there’s a strong mutual attraction.
The Reality…  except for a few expectations and needs that might not be met 100%.
The Reaction…  time to take control, charge, responsibility and reach out accordingly with the right resources.
The Resistance…  despite passionate efforts, you might face some temporary backlash and nitpicking, stay patient and strong.
The Reflection…   what lessons can you take away that’ll avoid rocky realities in the future?
The Renewal…   reiterate and re-energize your committed efforts toward fulfilling real estate dreams (+ be sure to give yourself a little TLC, while you’re at it).

 

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Sellers & Buyers Need Your “Complements”, Today.

Posted on: January 24th, 2017 by Tim Garcia

Howdy,

Tim here again, with a quick heads up – today (Tuesday, January 24th) is National Compliment Day.
As the old saying goes: you can catch more flies with honey than you can with vinegar.

Literal compliments are nice – but things that complement what your sellers and buyers need in life is even better. Agreed?

Today’s the perfect chance for you to send (via email or phone):
– literal “compliments” (i.e. – “You have a beautiful home/family,” “You’re my favorite client”, etc.)
– automatic, inspirational home values for your seller leads that “complement” their interest and wondering what their home is worth (+ remind them you’re the neighborhood expert).
– automatic, inspirational listing alerts (with all the juicy property details) for your buyer leads that “complement” exactly what they’re looking for in their dream home(s).
– any and all home care resources that will “complement” the home life of your homeowners (your sellers) and, effectively, keep you on their radar for when they’re ready to list.

By the way – did I mention how awesome you are? Keep it up.

Tim
408.213.4668
tim@propertyminder
Marketing Director

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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The Grinch Who Stole Your Listings (+ How To Get Them Back In 2017)

Posted on: December 29th, 2016 by Tim Garcia

Howdy,

Tim here – how’re things? Ready to wrap up December and head into 2017?

2016 has been rough.
So here’s a little holiday rhyme (inspired by the late, great Dr. Seuss)
to perk up your mood – and, very likely, your listings.

The Grinch Who Stole Your Listings (+ How To Take Them Back In 2017)

Every agent across the land enjoyed listing a lot,
But the syndicate Grinch portal lurking online did not.

The Grinch misinformed and confused! Every single season!
Now, please don’t ask why. No one quite knows the reason.

It could be, perhaps, that he didn’t have the best sight.
It could be his system wasn’t set up just right.

But I think that the most likely reason of all,
May have been that his capacity to tell the truth was much, much too small.

But, whatever the reason, his eyes or his inability to speak the truth,
He grabbed, scattered, and hoarded listings, like a kid with a sweet tooth.

You’re a sneaky one, Mr. Grinch. You keep folks in the dark.
You allow others to steal. You’re really off the mark. Mr. Grinch!

Then, one day, at PropertyMinder Headquarters, we had a thought.
We saw the unfairness and figured it was time the Grinch got caught.

Maybe your listings, we pondered, don’t have to be lost,
Maybe your listings, perhaps, should remain yours at any cost.

And what happened then? Well, in Real Estate they say,
That PropertyMinder’s Seller’s Corner truly saved the day.

It reconnected past clients. It brought back seller leads.
It brought low inventory woes to a halt and met listing agent needs.

It branded listings to rightful owners. It delivered what really mattered.
It kept your homeowners safe and secure, instead of scarce and scattered.

It kept your clients from open houses, where other agents roam,
With Seller’s Corner, the Grinch and competition is clearly no match, when it comes to selling a home.

 

Cheers to a solid last week of 2016,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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Your Sellers Need To Lighten Up.

Posted on: December 20th, 2016 by Tim Garcia

Hey there,

Tim here. What’s new?

Heads up: Wednesday, December 21st marks both Winter Solstice (shortest day and longest night of the year) AND Look on the Bright Side Day.

Coincidence? I think not.
Your leads and clients will be deprived of extra daylight, which might make them extra cranky – especially if it’s chilly out.

So, what can you do to brighten their day?

You’re not God. You can’t manipulate the sun.
But you can provide a special type of brightness (the best and only kind that truly matters) by…
…enlightening sellers with automated home values proving you’re the expert…
…shining the spotlight on exciting and matching properties (including HD Photos) for your buyers…
…providing everyone with the essential home care resources needed to maximize their comfortability on this (and many other) long winter night(s).

Cozy up to folks. It’ll pay off.
The holidays are definitely revving up. Enjoy yourself, connect with people, drive safe, and let me know if there’s anything you need help with as we gear up for the New Year.

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.


2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.


3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

 

 

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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What Rise In Interest Rates Really Mean…

Posted on: December 3rd, 2016 by Tim Garcia

Howdy,

 

You may have read in the news recently that interest rates are starting to climb. As interest rates increase, it could have a ripple effect that includes the decline of property values, less folks buying homes, a surplus of homes remaining on the market and more.

As you can probably imagine, your clients may have just a few of the following questions:

 

  • What does this mean for my family and me?
  • Will there be an influx of bank-owned homes about to hit the market?
  • Will this create a flood of listings on the market?
  • Are we about to shift to a buyer’s market?
  • Are we finally facing equilibrium?

 

These are just a few examples of the potentially dozens of questions your clients and leads might have.

So what do experts in the industry think about these questions and more?

Today we’re going to take a quick tour around the web to show you what some of the top journalists and researchers are saying about interest rates suddenly shifting skyward.

—

Mortgage rates surge, but homebuyers advised to be patient

Marcy Gordon and Josh Boak, Associated Press

“The low rates have helped boost home sales and prices this year. But there are economic unknowns as the new administration’s economic policy starts to take shape. And constraints on home purchases like tight credit standards and affordability remain, bolstered by market expectations of further rate increases.

Steadily rising rates would ultimately limit the number of possible buyers and how much they can afford to pay. And existing homeowners who might otherwise be looking for an upgrade could choose to stay put rather than face higher interest costs.”

—

Mortgage rate increases dampen refinancing

Nathan Bomey, USA TODAY

“Mortgages issued to purchase homes, rather than refinancing existing mortgages, are still humming along at an encouraging clip. Some “fence sitters” are buying now to avoid higher rates later. What’s more, the strong housing market and wage increases are encouraging many buyers to take the plunge. Even some notoriously cautious Millennials are increasingly jumping into the market. Rent increases averaging 5% might be a contributing factor for them.”

—

The era of super-low interest rates might be ending. What’s in it for you?

Jim Puzzanghere, Los Angeles Times

“The sudden increase has cooled the market for mortgage refinancing and is likely pushing some prospective home buyers to rethink how much house they can afford.

When mortgage rates are low and dropping, refinancing activity rises as homeowners look to replace higher-rate loans with cheaper ones. With rates now headed the other way, refinancing activity is expected to drop off in 2017, according to the Mortgage Bankers Association.”

—

Mortgage Applications Drop 9.4 Percent as Interest Rates Continue to Soar

McGuire, Newsmax

“With mortgage rates going up, affordability is down. But affordability is still at a fairly high level. Even though mortgage rates go up doesn’t mean people will buy fewer homes.

To be sure, a sustained surge in borrowing costs could further hinder first-time purchases at a time when rising values are already hurting affordability and pricing out buyers in many markets.”

 

—

What are your thoughts on interest rates going up? We’d love to hear from you.

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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