Posts Tagged ‘inventory’

Zillow FAIL, “Freaking Out” Over Low Inventory (+ Solutions).

Posted on: May 19th, 2017 by Tim Garcia

Howdy,

Tim here, with a couple news articles that caught my eye – would love to hear your thoughts!

First off – looks like Zillow is in hot water.
An excerpt from an article entitled “Zillow Advertising under CFPB fire sets real estate industry on edge”:“Why would a new-media company founded to, as it says in its mission statement, ’empower’ customers with new ways of shopping for and maintaining a home cling to an outdated way of doing business, rather than trying to disrupt it with a newer, better model?” Click here to read the full story.

Hmmm…GREAT question. Although we may not have an answer – we definitely have your “newer, better model” when it comes to empowering homeowners (sellers), homebuyers and the agents that want to work with them. Complete access to our marketing suite, designed in the epicenter of USA’s hottest housing market.

Next up, CNBC is reporting: “Real Estate CEO: Record-low housing inventory is ‘freaking us out’”. Full statement + developing story: “The inventory is reaching historic lows. It’s never declined vaster than it did last month. It’s freaking us out – it’s affecting our business; it’s limiting our sales…”

 

Its high time to call in the solution to the low inventory crisis. Can you guess what that would be?
Yep, the exclusive listing-generator: Seller’s Corner.

 

To recap…
Low inventory is a reality. Zillow (the supposed remedy to low inventory) is failing.
Shouldn’t realtors/agents have a reliable, empowering alternative they can turn to?

Given our company headquarters are located in the hottest (seller’s) housing market in the nation – I think it’s safe to say:

We know (and see) the stress and strain of low inventory on agents.
We know (and have designed) marketing tech and practices specifically designed to increase listings and boost the quality and efficiency of your professional career.

That didn’t sound too sales pitchy, did it? 😉

Really hope your week is going well,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

Not a customer? Gain the competitive upper-hand with PropertyMinder marketing, designed in the heart of the nation’s hottest seller’s market!

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

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List Homes: Your Summer Strategies.

Posted on: May 1st, 2017 by Tim Garcia

May Newsletter_2

Howdy,

Tim here, and I’ll just honestly cut to the chase:
I want to see you sell more homes, this summer. Are you willing to let me help you?

I came across some news today that caught my eye (in terms of it’s potential to garner more listing opportunities for you)…

The U.S. Commerce Department reports that “sales in the category of building materials and garden equipment supplies for the first four months of 2017 are up 5.9 percent from 2016… a huge increase in the amount of homeowner equity stimulates home-improvement activity [and] makes people feel richer, wealthier and more inclined to invest in their house.” * (Source: https://goo.gl/koMPMN)

Let’s capitalize on this (and more).
By reaching out to your homeowners (who are more than likely gearing up for summer home care projects) and providing all of the resources they need (via your Homebrella trusted service provider network)  – you are essentially doubling your chances that they will turn to YOU when they are ready to sell.

Being top-of-mind is the name of the game.
More strategies to really boost your inventory this year are featured in this past months Tips Of The Week, infographics, and company news (keep scrolling for more).

We got this. Are you with me?


May Tips Of The Week

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Company News 
A message from our VP of Sales & Marketing, Tawd Frensley:
“Our New MLS Search is getting rave reviews.
It’s free for our customers. All they have to do is ask.”
– Read a little more about our New MLS Search by clicking here.
– Or click here to see it in-action on a live, one-on-one demo.
New Webinar Lineup! Featured topics include:
Last (but not least): numbers do not lie.
Our marketing is designed in, and inspired by, the
most competitive and hottest (seller’s) market in the USA.

infographic

increasing listings

 

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Your Listings Are On Their Way.

Posted on: July 19th, 2016 by Tim Garcia

Hey there,

How’ve you been? Tim here, again, with a quick Script Of The Day.

Similar to recent ones, this email marketing greeting is only really relevant for agents actively working with sellers.

If you’re one of the many agents struggling with what some dub as “thinventory” – Seller’s Corner is THE listing-generator you should turn to this summer, and beyond. Agents we work with have sparked results within minutes of using it.

That said – with us, you can virtually guarantee listings are on their way.
Let’s make the following seller greeting a regular thing for you to be sending out…

Dear _______,

As we approach the finish line, there is so much to celebrate.
First of all, congratulations on securing a buyer for your home.

How is packing going? Have you researched any movers to help you transition into your new home? If you need help, I can recommend a couple of reputable companies to ensure a safe and secure transition for you and your family.*

Remember that I have access to all of the real estate resources that folks need.
I’m just a phone call away. I am very excited and looking forward to helping you finalize everything.

Sincerely,
___________

* This is where Homebrella comes in handy.

 

Let me know if you have any personal
email marketing content requests.

I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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