Posts Tagged ‘google’

Your Google-Friendly Website (Webinar & Infogaphic)

Posted on: March 31st, 2018 by Tim Garcia

WATCH: complete “throwback” coverage of our 1st “How To Make a Google-Friendly Website” webinar, hosted by Tawd Frensley – PropertyMinder VP of Sales & Marketing.

Frankly, many of the tips featured and demonstrated still apply. Some (amazing) things never change.

Questions? Let me know! 🙂

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

PLUS: an infographic with some of the best SEO-savvy practices…

 

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5 Ways To Say: “Get At Me, Google!”

Posted on: January 20th, 2018 by Tim Garcia

Want your website to rank higher in Google search engine results?

Yeah – who doesn’t, right?

On top of that – wouldn’t it be awesome to have a seller lead capture that instantly notifies you every time a home seller visits your website?

Let’s take one (amazing) thing at a time.

Before funneling more traffic to your website – make sure you have the most effective home seller lead capture running on your site 24/7 – click here to learn more, request to see it in-action, and get started.

Is your seller lead capture up and running? Great!
Now, onto 5 tips to boost your website traffic and start gathering those hot seller (and buyer) leads (P.S. – everything underlined is a direct link for you to click on for more info):

1) Create a free Google Business page.
“Show up when customers search for your business or businesses like yours on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.”

2) Improve your use of keywords (key phrases) associated with your website.
Go to: Moz.com/explorer
– Type a phrase into the box (ex: San Jose Homes For Sale).
– A list will pop up with a variety of other alternative and similar phrases to use.
– Take note of data and statistics on how frequently these phrases are searched, and incorporate the most popular into the SEO keywords section of your website (usually located in your toolkit under Search Engine Optimization).

3) Set up a Facebook Business Page.
Generate and funnel more leads to your website:
– 5 Best Ways To Connect With Homebuyers & Sellers On Facebook
– Can Facebook Ads Increase Listings & Leads? You Bet!
– 5 Social Media Tips You Probably Aren’t Implementing But Should
– More Likes. More Followers. Savvy Ways To Mix & Mingle On Social Media

4) Check out this article entirely dedicated to boosting your Google search engine ranking:
Tips For Real Estate Agents To Make Their Businesses Rank Better In Google And Other Search Engines

5) Last but certainly not least: Set up Custom IDX pages.
Custom IDX links update several times a day; giving your clients one-click access to accurate MLS data in your areas of expertise. Plus: heard of self-evolving optimization? We integrate the MLS into your AccelerAgent sitemap to improve your search engine placement. Custom IDX links become content pages that automatically update your website’s SEO.

Any of this help? Yes? No? A bit?
We’d love your feedback!

P.S. – Speaking of websites – Pixlr.com is a great (free) online photo editor for images you’re wanting to feature!

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy 3 Months, Get 2 Absolutely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Let’s Double Your Chances They Sell With You.

Posted on: March 24th, 2017 by Tim Garcia

Do you find yourself asking, well, yourself: “How do I get more listings?” and/or “Where do I find home sellers?”  If so, this article is for you.

Irrespective of our heavy reliance on digital exchanges (via your real estate website, CRM email marketing, texting, mobile, or Facebook and other social media platforms) – verbal communication with folks still matters. Your home sellers are no exception. If anything, they need to hear your voice and/or see you in-person more than anyone else.

What better time to connect than during a weekend Open House, community event, or quick call over-the-phone?  Let’s take a gander at how you can navigate conversations in a thoroughly strategic, fulfilling and memorable way for both you and your homeowners (a.k.a – your prospective home sellers).

Basic A.S.K. formula:
Appeal to, and locate: their needs.
Softly tantalize: your wisdom.
Kindly and consistently provide: the satisfying answers.

What to have handy:
– Your Homebrella network: essentially all of the home care quotes, insight and resources (your trusted service providers’ information) that folks need to get answers, and get things done.
– Know what’s up with insight on some of what’s trendy and effective: 8 of the most popular home improvement trends amongst homeowners, illustrated tips for boosting their home’s curb appeal, bathroom ideas that are big on storage and style, cheap landscaping ideas that’ll rake in cash later.

Perks:
– Keeps you in their good graces and top-of-mind when they’re ready to sell, down the road.

What to say:
Hey there! How’ve you been? Can you believe Spring’s already here?
Summer’s just around the corner, too! And people are getting busy from the looks of it.

Home improvement, repairs, and remodeling are pretty popular these days.
Do you have any projects on your agenda?


– If they say YES:

Terrific! Well, instead of searching and scrolling through Google or Angie’s List, and calling places left and right for answers, quotes and resources- I’m here to make things super convenient for you.

What sort of home care/construction are you looking to get started with? I’m happy to send you some leads.
While I’m at it, I can even set you up to receive updates on home values in the neighborhood, including yours. They’re a great way to keep up with market trends and know what your home is worth. That sound good? Thanks for your time!

Wrap it up:
Jot down their requests, provide the resources via your Homebrella network and set them up to receive Seller’s Corner alerts. Easy, huh?


– If they say NO:

Ah, gotcha. Well, if it ain’t broke, don’t fix it – right?
Anyway, in case something does come up – instead of searching and scrolling through Google or Angie’s List, and calling places left and right, for answers, quotes and resources – I’m here to make things super convenient for you.

Any home care project you’d like to get underway, consider me your starting point.

In the meantime, are you interested in learning about home values in your neighborhood?
Whether or not you ever plan to sell your home, they can be super helpful in terms of keeping up with the market trends and knowing what your home is worth.

Just want to make sure – is your email address still _____?
Hope we can stay in touch. Thanks for your time!

Wrap it up:
Don’t forget to follow-up with them via your CRM (Client Relationship Manager) with any home care requests they send you, and set them up to receive Seller’s Corner CMA (Comparable Market Analysis) alerts.

FYI – you kind of just doubled your chances of folks selling with you. Way to go.

Remember to simply A.S.K., and you shall receive.

Really hope this helps,

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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5 Mistakes Your Website Is Making, Right Now.

Posted on: March 1st, 2017 by Tim Garcia

 

Quick question: How long would you say you remain on a website that loads slowly, looks awful, isn’t intuitive to navigate and basically doesn’t do anything to solve your pain points?

According to some studies, consumers spend only around 15 seconds on your website. That’s not a lot of time to capture interest and get them excited via relevant, engaging content.

So what are some of the biggest faux pas that real estate agents – and businesses in general – make when it comes to their websites?

Here’s five of them, and if you’re concerned that you may be making some of these same mistakes, let us know and we can help build you a branded website that can throttle your business into overdrive.

 

  1. Where’s the CTA?

Go look at your current website right now. No really, give it a gander.

Where is your call to action? Is it clearly positioned where a consumer will see it? Think about the color scheme of your CTA button and how that might stand out against the rest of your website. Is it big enough without looking tacky?

 

  1. There’s too much clutter

Have you ever been to the cheese aisle at a major grocery outlet? Sometimes the options are so overwhelming that you just give up.

Same goes for your website. Remember that you’re using it in large part to capture leads so you don’t need to convey every single detail of your professional history or services. There’s plenty of time for that once you capture your leads and get them on the phone.

 

  1. Where’s the GA?

Some reports have stated that a whopping 75% of small businesses don’t use analytics tools on their websites. That’s like driving your car in the pitch black of night with zero assistance and yet still hoping to arrive at the correct destination.

Google Analytics (GA) and other tools can help you turn the headlights on so you can see where you’re going. Without these tools, how would you know if your leads are even opening your emails or clicking on the links in them that point to your website?

Track, tweak, transcend.

 

  1. Are you social?

Some people love social media. Some think it’s a sign of the end times.

Despite your personal feelings about social media, the reality is that it needs to be a huge component of your marketing. A great way to build up your audience is by making sure you having things like social media icons clearly placed on your website where visitors can see them.

Also make sure to have icons under every piece of content you publish to encourage likes, retweets, shares and more.

 

  1. Laptops and cell phones and tablets, oh my!

Your clients are on their mobile devices just as much as you are, so get on your phone or tablet right now and visit your current site.

Is it mobile friendly? Is it just as easy to navigate as the web version? Where is your call to action and lead-capture form? Is the navigation clear or confusing?

 

Branded websites to boost your biz

From call to actions to mobile-responsive designs (and everything in-between), a branded website that both captures the essence of your business while providing an enjoyable customer experience is critical to the sustained success of your business.

Thankfully, if you’re feeling like your site could use everything from a refresh to an overhaul, we’re here to help.

 

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Custom IDX & SEO: Two Peas In A Pod

Posted on: October 13th, 2015 by Tim Garcia
Jump on the next MLS Searches webinar to see everything in action!
SEO Made Easy: Part 2

Create Custom IDX pages. We can’t say this enough.
Just as a department store organizes its merchandise by brand, style, use, gender, event,and age group- you too should tailor your website to people’s preferences. And you will be optimizing your website to boot. Custom IDX is a way to improve your website’s SEO.

Click here for a step-by-step guide on how to make your Custom IDX pages more specific and other ways Custom IDX can improve your business.

 

Simply stated, Custom IDX links:

1. Add relevant pages of content that Google can crawl
2. Give people instant access to homes they want to see
3. Eliminate the learning curve website visitors have to go through each time they visit a new website.
4. Can bring about real, human traffic and conversions.
5. Support neighborhood traffic from your farm and reduce the bounce rate of your visitors.

Here are a couple ideas for you: 

– What are the main school districts or schools in your area?
– Adding school info to your SEO will help you be found by people with children.
– Does your area have any specific neighborhood nicknames? Add those as keywords.
– Create Custom IDX links for your specific area. You can create Custom IDX links based on neighborhoods, or general area. Each IDX page and the results are indexed by search engines.

Tip: A great way to figure out SEO keywords is to send an email to friends, family, and networks who are not in real estate. Ask them: “What words or phrases would you use to find a real estate agent or a home?” This will give you an idea of how people search for real estate online. Cool, right?

Click here to learn some more on how we made our tools even more Google-friendly.

Did you like what you read? Anything stand out to you? Do you need help getting started?
Is there anything here that concerns you?

Let’s get going together. 

Best,

Anna & Tim
408.213.4658
anna@propertyminder.com
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
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