Privacy Policy

Protecting your privacy is important to us. This Privacy Policy describes how Trend Software, Inc., doing business as PropertyMinder and MediaBoost (“Trend Software,” “we,” “us,” or “our”), collects, uses, and discloses information when you use our websites and mobile applications published on the Google Play Store and Apple App Store (collectively, the “Services”).

This Privacy Policy applies to:

https://propertyminder.com
https://mediaboost.com
MediaBoost mobile applications published on Google Play and App Store

PropertyMinder provides websites, IDX integration, CRM, and marketing tools for professional customers. MediaBoost provides advertising management and social media campaign services. Our Services are intended exclusively for business and professional users located in the United States.

By using our Services, you consent to the data practices described in this Privacy Policy.

1. COLLECTION OF PERSONAL INFORMATION

We collect personal information only when you voluntarily provide it or when it is necessary to provide the Services.

Information you may provide includes:

First and last name
Email address
Phone number
Business address
Job title
Payment and transaction information

You may provide this information when you create an account, purchase Services, communicate with us, or request support.

Updated Contact Information
If you update or modify contact information associated with your account (for example, changing a phone number), we may store and use the updated information to provide the Services and to facilitate future transactions. This information is used solely for service delivery and account management purposes and is not sold or shared with third parties.

1.1 Customer Lead Data (PropertyMinder)

When using PropertyMinder websites, visitor and lead information (such as names, contact details, inquiries, and IDX search activity) may be collected through those websites and delivered directly to the customer who owns the website.

Trend Software acts solely as a service provider in this context. We do not sell or resell lead data. Customers are solely responsible for how they use, store, and disclose lead data and for complying with applicable laws, including CAN-SPAM, TCPA, and CCPA.

1.2 Mobile Application Data

Trend Software mobile applications are designed to allow professional users to access accounts, manage services, and promote listings. Trend Software mobile applications on iOS and Android operate in the same manner and follow identical data handling practices, regardless of platform.

The mobile applications:

Do not collect new personal data beyond what is necessary for authentication and service delivery
Do not collect or store MLS data, which is already associated with the user’s account
Do not use advertising identifiers
Do not display third-party ads

For technical operation and security purposes only, the app may process limited information such as:

IP address
Device type and operating system
Login status and purchase status

This information is processed primarily to operate the app and provide the Services and may be used in a limited manner for internal analytics related to app performance, security, and reliability. It is not used for advertising, profiling, resale, or tracking across apps or services.

2. USE OF PERSONAL INFORMATION

We use personal information to:

Provide and operate the Services
Authenticate users
Process transactions
Deliver purchased services
Communicate about accounts, billing, and service updates
Provide customer support

If you consent, we may also send marketing or promotional communications. You may opt out of marketing communications at any time.

3. SHARING INFORMATION WITH THIRD PARTIES

We do not sell, rent, or trade personal information.

We may share information with trusted service providers who assist with:

Payment processing
Customer support
Infrastructure and security

These providers may use information only to perform services on our behalf and are contractually required to protect it.

We may also disclose information if required by law, legal process, or to protect rights, safety, or property.

4. TRACKING AND ANALYTICS (WEBSITES ONLY)

Our websites (not the mobile app) may use analytics and advertising tools such as:

Facebook Pixel
Google Tag Manager
Hotjar
Microsoft Clarity

These tools help us understand website usage, improve performance, and measure advertising effectiveness. Information collected through these tools is not sold.

Managing your preferences:

Facebook Ads: https://accountscenter.facebook.com/ads
Google Ads: https://adssettings.google.com
Hotjar Opt-Out: https://www.hotjar.com/legal/compliance/opt-out
Microsoft Clarity: https://clarity.microsoft.com/terms

5. COOKIES (WEBSITES ONLY)

Our websites use:

Strictly Necessary Cookies (login, billing, security)
Analytics and Advertising Cookies

You can manage cookies through your browser settings. Disabling cookies may limit website functionality.

The mobile application does not use cookies.

6. LINKS TO OTHER WEBSITES

Our Services may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

7. SECURITY OF YOUR INFORMATION

We use reasonable administrative, technical, and physical safeguards, including SSL encryption, to protect personal information. No system is 100% secure, and we cannot guarantee absolute security.

8. RIGHT TO DELETION

You may request deletion of your personal information by contacting:

We will honor verified requests except where retention is required to:

Complete transactions
Comply with legal obligations
Detect fraud or security incidents

9. CHILDREN’S PRIVACY

Our Services and mobile applications are not directed to children. We do not knowingly collect personal information from individuals under 13 years of age.

10. EMAIL COMMUNICATIONS

We may send service-related emails, confirmations, reports, and account notifications. We may track email opens or link clicks to improve communications.

You may opt out of marketing emails at any time. You cannot opt out of essential service communications.

10.1 Consent to Receive Communications

By creating an account or purchasing Services, you consent to receive communications related to your account, services, billing, and service delivery.

10.2 ListingBoost Service Communications

If you purchase a ListingBoost campaign, essential automated emails may be sent, including:

Order confirmations
Emails containing ad links
Automated performance reports

These communications are necessary to deliver the purchased service.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically. Material changes will be communicated via email, website notice, or account notification. Continued use of the Services constitutes acceptance of the updated policy.