Posts Tagged ‘new year’

8 Real Estate Predictions For 2018 (Infographic)

Posted on: January 3rd, 2018 by Tim Garcia

Below is a follow-up to a previous post about real estate predictions for 2018Essentially the same content, just in condensed (infographic) form.

Do you have any thoughts about where we’re headed this new year?
Do you agree or disagree with any of the forecasts?
Have you read any others not featured here?

Hope your 2018 is off to a solid start,

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.


Save Money. List More Homes. 2018 is gonna rock.

Posted on: January 3rd, 2018 by Tim Garcia

Good things come in 3s.
So, this 3 Day Countdown to 2018 calls for 3 Perfect Reasons to upgrade to PropertyMinder. Cue the pumped up chanting.

3. NEW MLS Search.
More convenience and customization. Cleaner look. Faster options. Life’s just better with our New MLS Map Search. Scroll down for directions on how you can check it out first-hand.*

2. Buy 3 Months Of Service. Get 2 Absolutely Free.
That’s right. Replenish money you spent on holiday gifts (plus, taxes are just around the corner), while maintaining an active, influential, and listing-generating online presence.

1. Enhanced (“Super”) Home Seller Lead Capture.
This is pretty amazing. Acquire and respond to home seller leads faster than ever before. If you think that Seller’s Corner (your listing-generator) couldn’t get any better – too bad, it just did.

So, a quick recap of what’s in store for you in 2018:

– Saving money.
– Listing more homes.
– Stay cutting-edge.


Happy New Year!

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

*(To View The New MLS Search:
Please visit our VP of Sales & Marketing’s website,

Steps to view the New MLS Search on the website:
– Locate the top buttons, which are counties in the bay area.
– Hover over them and cities will pull down.
– Click on any city and all of the Single Family Homes in that city will plot on the map.
– Click on one of the listings and enjoy the photo gallery.)




8 Real Estate Predictions for 2018

Posted on: December 23rd, 2017 by Tim Garcia

by Andy Coffaro

Somehow, in what has felt like the blink of an eye, 2017 is practically behind us. Throughout the year, we’ve worked tirelessly to provide you with the best real estate marketing tips you can find.

Just a few of those tips included utilizing Facebook Ads, marking to millennials, how to improve your company website, and countless other nuggets of info to help you increase sales and attain more leads.

2018 will be no different: We’ll continue to do the diligent research needed to help you maximize your business. There’s no doubt that next year’s tips and advice will be informed by many of the predictions experts are making right now.

So as we prepare to bid 2017 adieu, let’s check out some of the most popular 2018 predictions by leading experts in the real estate industry.


8 Predictions for 2018


Allison Bethell, – via The Street

People have been priced out of renting and purchasing, so builders will try to fill that void through townhomes, condos and single-family communities that offer affordability, value and are environmentally conscious.


Jotham Sederstrom – Inman

Following several years of dormancy, 30-year fixed rate mortgages could finally rise from the current average rate of 3.9 percent.


Katy Murphy – The Mercury News

Buyers in high-tax states such as California will move elsewhere if federal tax reform takes away deductions for state and local taxes — one of the more controversial aspects of the proposals pending in Congress.


Clare Trapasso –



Brian Hopper – Inman

New construction model homes will utilize technologies like Amazon’s Alexa for interactive information exchanges.


Kelsey Ramírez – HousingWire

Home prices are expected to rise 3.2% next year. This slower rate of increase will allow for home sales to pick up next year.


Joe Melendez – DSNews

In the future, scorching-hot real estate markets will give rise to more calm and cool emerging markets. The next big thing in 2018 and beyond could be Provo, Utah, then Athens, Ohio, or Aberdeen, South Dakota.


Lawrence Yup, National Association of Realtors – via Inman

The housing shortage will persist in many markets due to the legacy of slow rate of homebuilding over the past decade.


Friendly reminder: Our Black Winter Sale is still going strong. Enjoy two months of free services when you buy just three. We’re talking two additional months of more referrals, more listings, and more resources for all your buyers. You’ll also get two extra months of unlimited one-on-one training.

Who loves ya?

As always, feel free to contact us at any time with your real estate marketing questions and needs. We’re always here for you.


Here’s to a happy holidays and a prosperous new year!

More marketing advice can be found on our featured Tip Of The Week Archive page.



8 Questions You Must Ask Yourself To Increase Referrals Today

Posted on: February 21st, 2017 by Tim Garcia

8 Questions You Must Ask Yourself To Increase Referrals Today

While it might be common knowledge in the real estate industry that buyers are more likely to discover their next real estate agent through a family or friend referral, the numbers to back up this claim are staggering.

According to the National Association of Realtors, “when the buyer used an agent that was referred to them from a friend or neighbor, 7 in 10 only contacted one agent during their buying process.” Moreover, when buyers utilized an agent they had already worked with in the past, 85% of those folks only contacted that one agent.

Looking at the scenario above, are you that “one agent” in your client’s lives?

Need more proof? Some real estate agents have told PropertyMinder that referrals account for about 80% to 100% of their total business. With so much at stake, are you truly doing everything you can right now to maximize your referrals?

Whether your referral game is on point or in need of some rehabilitation, here are eight questions you simply must address to help you increase your referral business today. In fact, we suggest you customize an Excel sheet to your liking while answering the questions below to help you stay even more organized.


  1. What were your total deals in 2016?

You probably have this memorized, but if not or if you simply need to confirm, start an Excel grid and place this number in your first column.


  1. How many of them were from referrals?

Now that you’ve confirmed how many deal you swung in 2016, how many of them were referrals?


  1. What is your relationship with the people that referred business to you (friends, family, old and current coworkers, etc.)?

Type in what kind of referral it was in a new column. Look for any patterns you can see. Are the majority of your referrals only from friends? If so, is that a good thing or bad thing for your business? What can you learn by taking a giant step back and examining these relationships?


  1. Rate the strength of these relationships from 1 to 10. Are you in their contacts in their phone, do you text, and/or do they respond to your emails?

Note the strength of your relationship with your referrals. Even more importantly, think about the strength of your relationship with them. Do they respond right away when you text them, or has it been so long they text back, “New phone. Who this?”


  1. How many people are in your database?

This should take you only seconds as you confirm your database with PropertyMinder.

Haven’t started your comprehensive, customizable customer databases with us yet? Well you’re in luck!


  1. What percentage of your database is not referring you new business?

Take the total number of leads and clients in your database and determine how many of them are not referring new business to you right now.


  1. Rate your relationship with these individuals?

Now rate your relationship with them from 1 to 10.


  1. Do you call them? Text them? Are you in their contacts in their phone? Do they open your emails?

Lastly, try to figure out why you’re getting radio silence from these former clients. What can you do different today so that you’re always top of mind when past customers are ready to buy again or refer you to a friend.


This is where PropertyMinder can really help. From providing you with a customizable website that engages your target audience to providing a full suite of tools to help you manage your contacts, we provide everything you could possible need to always make sure you’re maximizing your referral revenue.*

Ready to give it a shot today?

Marketing Director

Trends & Predictions For 2017 Real Estate Market

Posted on: January 10th, 2017 by Tim Garcia


Trends and Predictions for the 2017 Real Estate Market

With 2016 and the holidays now in the rear-view mirror, it’s time for you to begin establishing, focusing and achieving your goals for 2017.

Is this the year you close your first million-dollar listing? Is 2017 the year you finally launch a custom-designed website that’s user-friendly and packed full of awesome information for your clients whether they’re on mobile or desktop?

Whatever your goals might be over the next 12 months, they’re sure to be impacted in some capacity by trends and predictions for the coming year. Here are just a few of the prognostications for the 2017 real estate market by some of the best and brightest experts in the industry.


Chris Matthews –

“In December, the Federal Reserve raised interest rates for only the second time since 2006, and a majority of the members of the Fed’s rate-setting board predict there will be three more increases coming in 2017. These decisions will cause mortgage rates to rise, potentially making it more difficult for prospective homebuyers to be able to afford the home of their dreams.”

Ilyce Glink – CBS News

“As the oldest of the millennials push into their mid-30s, many will start to settle down and buy houses. A number of factors are contributing to this generation’s decision to start buying homes. More jobs are being created for 25- to 34-year-olds than any other age group, and wages are rising. Millennials are also reaching an age at which they’re thinking about marriage and children.

Baby boomers, the oldest of whom are entering their late 60s, are also looking to move as they reach their retirement years. In the last several years, baby boomers’ participation in the housing market has dwindled. Many already own homes and may have been reluctant to sell until their properties recovered the value they lost in the housing bust.”

Beth Braverman – The Fiscal Times

“It’s easier to get a mortgage now than at any time in the past eight years. That reflects an increased availability of both jumbo loans and low down-payment loans. Banks may also be more willing to work with borrowers over the next few years as they look to make up for a decline in refinancing business when interest rates go up.”

Kelsey Ramirez – HousingWire

The hottest real estate markets for 2017 will include Phoenix, Los Angeles, Boston, Sacramento and Riverside.

Tawd Frensley – PropertyMinder

“As it becomes more difficult for buyers to purchase homes due to higher interest rates, I believe every agent should turn their attention to the homeowners they know. If you were to refer back to what Glink and Braverman stated about Baby Boomers, refinancing will not be much of an option in 2017. The only real way to free up cash for retirement will be to sell. Reach out to every 55-plus-year-old homeowner you know and make yourself top-of-mind when they make the decision to sell. You can’t make someone sell, but you can make them remember you first when they make that decision.”

PropertyMinder is here to help

Want to learn how PropertyMindrr can help you stay one step ahead of the curve in 2017? Check out our video below to learn a bit more and then take AccelerAgent for a test drive for free today. It’s our impact product that will help you adapt to the constant fluctuations of the industry.

We’ll get you on the fast track to capturing and closing leads in no time.



Your 2017 Holiday Lineup. You’re Welcome.

Posted on: January 3rd, 2017 by Tim Garcia


Tim here, 2017 off to a good start?

Although holidays this year remain your chance to reach out to folks and stay memorable – specific dates are notoriously subject to change. To circumvent any confusion and keep you in the loop, we’ve compiled a complete list of 2017 holidays, observances and seasons – categorized by type and (up)dates.

Scheduling holiday email marketing greetings and campaigns ahead of time (while being mindful of the correct dates) will not only save you time – it’ll save you unneeded stress, embarrassment and/or regret.

Did we mention it’s also a lot easier having everything automated, pre-written and/or customized for you?
Just ask our trial and long-time customers. Or simply take a free 30 day test drive and see for yourself. 🙂

Happy New Year,

Director of Marketing

P.S. – Don’t miss our additional monthly holiday heads up featured in our Company Newsletters
(including creative, outside-the-box reasons and ways to engage with your buyers and sellers).

You can also swing by our Current or Archived Tip(s) Of The Week for extensive email marketing inspiration.

January Holiday Roundup (+ Email Marketing Greeting)

Posted on: December 30th, 2016 by Tim Garcia


Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1st: New Year’s Day – check your CRM for a greeting to send to leads and clients.

Friday, January 6th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).

Friday, January 13th: Friday the 13th  / International Skeptics Day / Make Your Dream Come True Day: –  banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.

Monday, January 16th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Faith is taking the first step even when you don’t see the whole staircase.
Our lives begin to end the day we become silent about things that matter.
Injustice anywhere is a threat to justice everywhere.
I look to a day when people will not be judged by the color of their skin, but by the content of their character.
I have decided to stick with love. Hate is too great a burden to bear.
Life’s most persistent and urgent question is, ‘What are you doing for others?
The time is always right to do what is right.
We must learn to live together as brothers or perish together as fools.

Tuesday, January 24th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.

Wednesday, January 25th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):

Wednesday, January 4th: National Spaghetti Day
Thursday, January 19th: National Popcorn Day
Friday, January 20th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22nd: National Blonde Brownie Day
Monday, January 23rd: National Pie Day
Friday, January 27th: Chocolate Cake Day

Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

[Insert SELLERS or BUYERS target segment here].

[While I’m at it, I’ll bring along some printed home values and 
home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!


Top 3 New Year Market Predictions (+ Critical Tools You Need To Act & Respond)

Posted on: December 30th, 2016 by Tim Garcia


Here are 3 significant real estate trends popping up pretty consistently on multiple sources (+ the tools you need in anticipation of meeting each one head on) that we thought you should be aware of:

1) Young and old alike – there’s bound to be a spike (in market activity).*
Millennials are getting married and starting families, while baby boomers are continuing to retire.
Chances are the latter will be selling their home(s) and/or relocating/buying in new, warmer climate(s), while the youngsters are looking to establish a safe, secure familial foundation where they can build their lives.What are you doing to identify and reach out to each group?

Seller’s Corner will get them turning to you to sell their home, while our Custom IDX tool will empower you with automated, instant delivery of listing/property alerts that match their dream home. Your CRM is also an essential resource in terms of helping you recognize who is who (millennials, boomers, homeowners, buyers, sellers, etc), what folks are up to (retiring, college bound, looking to move, in need of home care resources, etc.) and keeping you mindful about reaching out for holidays, anniversaries, birthdays, or just a quick “hey, how’s it going?”

2) Sellers’ Market will dominate.**
Yep – this is pretty much the consensus from economists and experts in the industry.
Skeptical? It’s all good. Even if this prediction doesn’t become a reality, we have your back up plan.Seller’s Corner will boost your inventory by reconnecting you with past clients and sparking critical relationships with homeowners virtually guaranteeing you’re the agent they choose to list

How? Gentle digital “touches” with info and content they will actually find interesting and appreciate (the value of their home) will keep you top-of-mind and in their good graces.
3) Folks will flock to the (more affordable) suburbs.***
Anyone living in one can tell you that housing, within or very near, a large city is increasingly costly (at least in the San Francisco Bay Area). Apparently, as a result, we can expect buyers to make that trek and shift to suburban life.

The only question now is: are you actively and habitually providing them with the resources and alerts they need to find a home that meets the needs of their unique lives and, perhaps most importantly, that they can afford? From HD Photos and the best schools nearby, to comparable listings and an interactive Map Search, the answers to all their questions, wants and needs are at your, and their, beck and call.

If people are looking for certain neighborhoods, our Custom IDX links will allow you to showcase a community, neighborhood, view, or amenity at the push of a button. If your focus is to get people on your website, why not make is as easy as possible?


Cheers to a successful and spectacular 2017,

Director Of Marketing



Your Sellers Need To Lighten Up.

Posted on: December 20th, 2016 by Tim Garcia

Hey there,

Tim here. What’s new?

Heads up: Wednesday, December 21st marks both Winter Solstice (shortest day and longest night of the year) AND Look on the Bright Side Day.

Coincidence? I think not.
Your leads and clients will be deprived of extra daylight, which might make them extra cranky – especially if it’s chilly out.

So, what can you do to brighten their day?

You’re not God. You can’t manipulate the sun.
But you can provide a special type of brightness (the best and only kind that truly matters) by…
…enlightening sellers with automated home values proving you’re the expert
…shining the spotlight on exciting and matching properties (including HD Photos) for your buyers
…providing everyone with the essential home care resources needed to maximize their comfortability on this (and many other) long winter night(s).

Cozy up to folks. It’ll pay off.
The holidays are definitely revving up. Enjoy yourself, connect with people, drive safe, and let me know if there’s anything you need help with as we gear up for the New Year.

Director of Marketing


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Win Listings & Buyers With The Best Of Both Worlds (+ December Marketing Checklists)

Posted on: December 1st, 2016 by Tim Garcia


Without the right, polished marketing content (simply put – your choice of words) that reflect your good-nature, care and consideration, your use of marketing technology can come off bland, sterile and cold, in general.

With that said – we have a proposal for you:
Combining, blending and employing the empowering efficiency of automated technology with a considerably warmer, gentler and memorable flair.

Yes, you CAN have the best of both worlds (with us, at least).

Reconciling the relationship between the tech world and the inherent human warmth of real estate marketing is what we’re all about. We’ve outlined and provided the essential resources (see below). The least you can do is take advantage of them.

What can you do in 31 days? A LOT (namely, pre-pave buyer and seller momentum for the rest of the year).


Listing (Seller) Agent Resources

Technology giving you more time, with less to manage:
Seller’s Corner: Your Automated Listing Generator
How To Make Switching Utilities WAY Easier
 Deliver All The Home Care Resources Folks Need

Email & Outreach Content to humanize your communication:
How To Convince Sellers They Need You To List Their Home
Reassure Sellers You Can Secure The Best Offer On Their Home
Easy, Engaging Script For The Next Phone Call With A Seller Lead
Home Staging Checklist (+How To Gain More Sellers That Need This)
Engaging Open House Follow-Up Phone Script
A Warm, Timeless Holiday Greeting



Buyer’s Agent Resources

Technology giving you more time, with less to manage:
Custom IDX: Search Faster. Capture More. Notify & Track Buyers Better.
How To Make Switching Utilities WAY Easier
 Deliver All The Home Care Resources Folks Need

Email & Outreach Content to humanize your communication:
Reach Out To Buyers With Quick Email and/or Phone Text
Engaging Open House Follow-Up Phone Script
Quick Open House Follow-Up Email
A Warm, Timeless Holiday Greeting