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Posts Tagged ‘lead nurturing’

8 Strategies For The Dog-Eat-Dog Real Estate World.

Posted on: May 10th, 2018 by Tim Garcia

Here’s another visual take on a popular blog post/infographic that was featured in the brilliant Carol Williams’ Second Chance Saturdays. We underscore 8 marketing “essentials” or “basics” (tools, best practices, etc. compiled by my marketing partner, Andy Coffaro) that should serve as the bedrock of your business’ outreach and advertising.

Agree? Disagree? Did we miss something? Let us know. 😉

– Tim

Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Marketing tips, advice, and guidance can be found on our featured Tip Of The Week Archive page.

infographic5.8

Tags: branding, crm, email marketing, home sales, idx, infographic, lead nurturing, leads, marketing, marketing tip, marketing tips, mls, seller, seller's corner, sellers
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Increasing Your Listings: A 2018 Approach.

Posted on: May 4th, 2018 by Tim Garcia

2018 approach

I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.

Agitate: verb, to arouse public concern about an issue in the hope of prompting action.
So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in potential sellers, keep them on your radar, and ultimately be their go-to listing agent.

What to have handy (a wealth of knowledge):
– Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.

– Why You Should Sell Your Home In 2018
– 15 Features That Sell Homes The Fastest And At The Best Price

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, for inevitable growth, trust, and loyalty in your relationships, and – you guessed it – paving the way to more listings.

What to say:
Hey there, how’ve you been?
Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone. And the market is HOT.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.

Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks. Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say YES:
Great! I’ll send you some info on what your home is currently worth* and we can go from there. I can also share a quick checklist of 15 features that sell your home the fastest. **

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)? *

I can also send you some information on why 2018 might be the best year to sell.***

When/if the day you’d like to sell arrives – you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers, only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself. Thanks for your time!

Not satisfied with how the conversation went? Want to go the extra mile and continue the dialogue?
Take a gander at this home improvement script for your homeowners (i.e. – your prospective sellers).

You got this. If you need help with anything, let me know. 🙂

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

REFERENCES:

* Seller’s Corner

** 15 Features That Sell Homes The Fastest And At The Best Price

*** Why You Should Sell Your Home In 2018

Tags: home seller, home sellers, homeowner, homeowners, homeseller, homesellers, lead nurturing, leads, list, listing, listing agent, listings, marketing, marketing tip, marketing tips, script, sell, seller, sellers, technology
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LISTEN: Working With Home Sellers (Complete Webinar)

Posted on: April 3rd, 2018 by Tim Garcia

LISTEN NOW:
~ WORKING WITH HOME SELLERS WEBINAR ~
*Press the play button in the above video *

Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.

Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

Excerpts and highlights:

“Across the United States the average person sells every 3 – 5 years.
The average person also knows 3 realtors. Where do you fall? What number are you?”

“You want your customers to think about you as the sole person to help them with their property – because as their home increases in value and at some point they’re going to want to sell – you want them to think of you first. It’s the most logical and simple thought: “how can I get my customers to think of me first?'”

~
“Keep proper records – if you know 200 homeowners but don’t have their home address – fix that. Everybody that you helped buy a house – you should know that address, you should have a record of that address, update their contact record. This includes traditional marketing (postcards).”

“Home seller-based marketing includes, but is not limited to:
Ways of improving their house(s).
What homebuyers are looking for.
Sending out comparable home values.
Telling them what separates a house on the market for a long time vs. one that sells fast.”

“People want to see homes for sale. That’s why places like Zillow and Redfin exist – and that’s why people go there so often, because they want to see what’s on the market.

An informed customer is the best type of customer – it means they are educated (by you) – and that they are not going to go out and educate themselves with the closest thing at hand.

What is the closest thing at hand? Is it Zillow? Is it Realtor.com? Is it Redfin?
We’re all creatures of convenience. Everybody’s time is valuable. So use the Seller’s Corner system to update your homeowners and ensure they receive educational information that keeps them connected to YOU.”

“Likelihood of a home seller going to an open house is really high.
We’ve all heard the term ‘nosey neighbor’ – your homeowners that you know are also nosey neighbors.”

“If you ever lost a listing to another agent, if they forgot about you – it’s your fault. Own that. And fix it. The way to fix it is staying in their inbox with relevant information and developing a personal relationship.”

Tags: home seller, home sellers, lead nurturing, list, listing, listings, marketing tips, sell, seller, sellers, webinar
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Least Annoying Ways To Gain Seller Lead Information.

Posted on: March 17th, 2018 by Tim Garcia

Below is a quick word from my marketing colleague, Andy Coffaro, in addition to an infographic we created on the 7 Least Annoying Ways To Capture Email Addresses (the coveted home seller emails, in particular). Take it away, Andy:

“There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to home buyers and sellers.

Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do so, these are generally considered to be seven of the best methods for capturing them.

Let’s dig in, and make sure to contact us today if you need help with any of the following strategies below.”

8 (2)

Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Tags: email marketing, infographic, lead capture, lead nurturing, leads, marketing, website
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7 Best Ways to Capture More Email Addresses to Increase Home Sales.

Posted on: March 13th, 2018 by Tim Garcia

statsinfographic

by Andy Coffaro
PropertyMinderMarketing

There’s arguably nothing more important to your real estate marketing campaigns than collecting high-quality leads via email signups. It’s pretty simple: If you don’t capture email addresses, you can’t keep your funnel jam-packed with high-quality leads that eventually convert to home buyers and sellers.

Snagging emails isn’t as tough as you might think, however, and while there’s a myriad of ways to do so, these are generally considered to be seven of the best methods for capturing them.

Let’s dig in, and make sure to contact us today if you need help with any of the following strategies below.

Exit-Intent Pop-Ups
Have you ever moved your cursor to either close a tab or browser only to have an email signup form show up? This is a less intrusive pop-up window compared to those than suddenly appear as you’re reading content. It’s kind of like asking for an email address as people leave your house versus the second their feet are inside the doorway.

Newsletter Sign Up
Your future leads can’t get access to your awesome newsletters if they don’t give you their email address, right?
Bonus tip: Make the sign-up process easy. Ask for a valid email address, maybe a first name, but nothing else to prevent barriers to entry.

Sticky Top Bar
Have a box in the upper right-hand corner of your page that stays in place even as users scroll down with your content. Try different colors and calls to action to see which combo gets the most signups.

Splash Page
This is a bit intrusive, but you can set up a splash page requesting an email address that appears when visitors first land on your site. Just make sure they can easily skip it or provide a check box that ensures they’ll bypass the splash page during future visits.

Social Sign Up
The oldest social trick in the book: Have a sign-up form on your Facebook business page.

Old School
I’m probably preaching to the choir, but make sure you always have an email signup sheet at your open houses. Worried about sloppy handwriting you can’t decode? Bring an iPad so people have to type in their email addresses.

First Home Addresses, Then Emails
If you haven’t used it yet, we have a pretty amazing lead capture tool that doesn’t require homebuyers and sellers to enter their email addresses to receive data and info on homes in their areas.

What they do enter is their home addresses, which we capture for you. Use that info to send them custom flyers, marketing materials, and the ability to learn more should they email you. Throw these email addresses into your CRM and boom – you’re good to go.

Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Marketing tips, advice, and guidance can be found on our featured Tip Of The Week Archive page.

Tags: email marketing, emails, lead capture, lead nurturing, leads
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7 Least Annoying Ways To Capture Email Addresses.

Posted on: March 10th, 2018 by Tim Garcia

by Andy Coffaro

Bonus Tip: If you’re trying to snag just home addresses, we’ve got a brand new tool you must check out.
These best practices must be integrated into your overall marketing campaign to help your real estate business capture more quality leads and maximize home sales and purchases.

Exit-Intent Pop-Ups: Provide an email subscription pop-up box when users are about to leave or close their browser tab.

(Kissmetrics 2015)

Newsletter Sign Up: Provide a compelling weekly or monthly newsletter that users subscribe to via email addresses.

(ShortStack 2016)

Sticky Top Bar: Place an eye-catching bar that remains at the top of the screen even as users scroll down to read your content.

(Kissmetrics 2015)

Splash Page: Visitors must engage with your welcome page before they can surf your site. Ask for their email addresses here, but provide the option to skip and move forward so you don’t alienate them.

(Orbit Media Studios 2013)

Social Sign Up: Include an email sign up form on your Facebook business page.

(Inc. 2014)

Old School: Always have an email sign up sheet at your open houses or other events like trade shows.

(PropertyMinder 2018)

First Home Addresses, Then Emails: Remember our bonus tip above? Snail mail compelling marketing materials that includes a unique email sign up URL.

(PropertyMinder 2018)

Tim
Marketing Director
Direct | 408.213.4668
Email | tim@propertyminder.com

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Tags: email address, email marketing, emails, lead capture, lead nurturing, leads, marketing, marketing tip, marketing tips
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WATCH: WEBSITE MASTERY Webinar (Complete Coverage)

Posted on: March 8th, 2018 by Tim Garcia

The WEBSITE MASTERY WEBINAR, hosted by our VP of Sales & Marketing (Tawd Frensley), will help you:
– MASTER the art of keeping people on your website…
– MASTER your representation as an “ALL things real estate” agent (home selling, home buying, home improvement, home care)…
– MASTER your knowledge and use of cutting-edge real estate technology (automated home seller lead capture included)…
– MASTER the smooth delivery of critical real estate resources for ALL of your clients (your homeowners, sellers, buyers and leads).

Questions or comments? Feel free to reach out at any time!

Tim
Marketing Director
Direct | 408.213.4668
Email | tim@propertyminder.com

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Select excerpts from the webinar:

“If you are interested in farming a neighborhood, if you are trying to grow your listings,
please let us know. We’ll be glad to take care of you. This is a really, really
exceptional home seller lead capture for you.”

“Interested in growing your database? Wanting to generate some new leads?
Here are easy and free ways to do just that…”

“A seller is not defined as someone who wants to sell.
A seller is defined as someone who at some point is going to sell.
And your marketing to that individual should cater to, and capitalize on, that.
So that when they make that decision to sell, they make that decision with you.

You don’t know when they’re going to make that decision.
And if they don’t know that your website provides the
resources they need, they’re going to go to other places.”

“Let’s give your clients a better experience when it comes to searching for homes,

while simultaneously ensuring they turn to you when they’re ready to make a decision.”

“If you have an issue with your clients using Zillow, Realtor.com or Redfin, you can fix that.
You have to begin to say: these people need to get on my site with the same MLS data.
We purchased a server that costs $150,000 that just houses the MLS photos.
Many companies compress the images to speed up the load time.

Here’s what we’ve done: your clients experience the biggest, full screen photos on the market.
It’s a proper, easy-to-navigate experience. We’ve even added Lifestyle tabs featuring
Restaurants, Groceries, Nightlife, Cafes, Shopping, Arts & Entertainment, Banks, etc.
People have direct access to their surroundings.”

“Let them know you are their future listing agent, by automatically keeping

them informed about what’s happening in their environment.

We’re trying to create a perimeter for you to keep your clients in.
If the house down the street goes on the market, they’re going to want to see it.

There’s a reason why we made these photos so big. If you can eliminate the need for somebody to say:
‘Oh I want to see the inside of that house. I want to compare it,’ if you can help fulfill some
of the nosiness – then you’re keeping that person away from other realtors.”

Tags: home buyer, home buyers, home seller, home sellers, lead nurturing, marketing, webinar, website, website mastery
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Your Pot Of Listings At The End Of The Month.

Posted on: February 27th, 2018 by Tim Garcia

Can you believe March is virtually already here (the 1st is this Thursday)?
There’s not a single moment (or possible listing) to lose.

The infographic below features some “green”, business-friendly suggestions to maximize your marketing efforts (and listing opportunities) in March.

We appreciate your constructive feedback!

Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Tags: home sellers, homesellers, infographic, lead nurturing, leads, listing, listings, march, marketing, marketing tips, mls, mls searches, referrals, seller, sellers, tips, website
Posted in News & Tips Of The Week Archive | No Comments »

Open House Follow-Up 101.

Posted on: February 15th, 2018 by Tim Garcia

Quick question – do you send out Open House follow-ups to folks who attended?

If you need inspiration for an email to send out, check out the infographic below (heck, you can even type it out verbatim). Off topic thought: wouldn’t it be nice if infographics were copy and pasteable?.

If you’re in need of any conversation starters and/or navigation – check out Your Open House Follow-Up Scripts.

Make your next Open House THAT much more fulfilling with Your Open House Plan Of Action (Includes Infographic).

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

openhouseemail

Tags: email, email marketing, infographic, lead nurturing, marketing, open house, open houses, real estate marketing, website
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