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Posts Tagged ‘client tracking’

Keeping Sellers At Your Beck And Call.

Posted on: March 14th, 2017 by Tim Garcia

Hey there,

I hope you’re having an amazing week so far.

Check this out: 90% of homebuyers begin their search online. That’s an astounding number, right? And 32% are first-time homebuyers, which means they’ll need an agent for years and years to come.

What’s even crazier is that 89% of homebuyers that live in their agent’s database claim they will use their agent again during their next transaction.

But here’s the kicker: Only 11% do.

And who are these 11-percenters? To be frank, they’re typically your close friends and family. You know, referrals and contacts that are insanely loyal to you. These are the folks that would follow you into the Sahara Desert without so much as a bottle of water or sunblock.

So let’s go back to that original 90%. When they are ready to buy and sell again, where do they find their next agent? Do they suddenly start combing through newspaper and magazine advertisements?

Heck no.

These folks are still searching through the noisy and cluttered Internet to find agents.

That’s why it’s essential that you stay top-of-mind with your clients long after a transaction. Email them with relevant, helpful, and insightful content. Send them original emails and newsletters with your expert advice. Provide them with links from around the web that inform and entertain.

Want to really stand out from your competition? Provide your clients with a holistic view of their home’s value. They’ll bookmark that page and follow it the way they do the stock market. With this in mind, send them relevant content on how they can increase the value of their home. I’m talking remodeling tips, landscaping tricks, and really anything that can increase their home’s ROI.

And guess what? When it’s time to buy, sell, or refer a friend, you’ll be the first person they think of.

Pretty sweet, yes?

We’re here to help you. Let’s get started.

Cheers,

Tim & The Marketing Team
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client relationships, client tracking, cma, comparable market analysis, crm, drip email marketing, email marketing, home value, home values, homebuyers, lead nurturing, leads, listings, online marketing, repeat business, sellers, statistics, your database
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Sellers (Re: Staying connected).

Posted on: March 7th, 2017 by Tim Garcia

Someone once told me that absence makes the heart grow fonder, but when it comes to communicating with past clients – that’s a different ballgame.

You worked hard to help folks become homeowners, and they loved you afterward.
But did that relationship deteriorate over the years due to lack of communication?

That’s a shame because the average person sells his or her home every 3 to 5 years.

If you keep in touch with people, you’ll be the person they turn to when they’re ready to sell (or buy again).

The best ways to do this is with an easy-to-use customer relationship management and seller outreach system. It will reestablish those connections today to turn old contacts into new leads by:

Organizing your entire database.
Sending branded emails to each client featuring your photo, contact info, and link to your website.
Easy email marketing to make sure you and your old leads never drift apart again.
Monitoring every sent email, including opens and when they view new listings in your market.

Your success heavily relies on the strength of the relationships you have with each and every person in your database.

Let’s discuss today how we can reconnect with them.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client tracking, clients, crm, email marketing, lead nurturing, leads, listings, reach out, seller, seller leads, sellers, your database
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Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.

2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.

3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buyers, client relationships, client tracking, clients, cma, comparable market analysis, email marketing, fun fact, holiday, holiday greeting, holidays, home care, home value, home values, homeowner, homeowners, lead nurturing, leads, listing, listing alert, listing alerts, listing generation, listing generator, listings, mls, mls searches, property details, script, seller, seller leads, seller's corner, sellers
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Boosting Referrals & Listings: The “Cherry On Top” Approach.

Posted on: August 16th, 2016 by Tim Garcia

Hey again,

Tim here – how’ve you been?

I’d like to run a quick definition by you:
The cherry on the cake (or on top): A desirable feature perceived as the finishing touch to something that is already very good. (OxfordDictionaries.com)

That said, think of the content below (as well as every other follow-up email and phone script that I write for you) as the sweet and memorable cherry-on-top for all of your seller transactions – a way of coming out on top and securing post-transactional referrals from, and fostering long-term relationships with, your leads and clients.
Subject Line: Best Offer On Your Home: You’ve Earned It.

The next step of our journey together concerns pricing.
We need to establish an advantageous price point that will both expedite the selling of your home and be as rewarding to you and your family as possible.

I’m more than happy to interpret specific housing data, assess any estimation(s) you have calculated, and provide an educated and thorough evaluation for you.

Give me a call or send me an email to further discuss the property pricing process.
Even if you just have questions about the structure and fluctuations of the current market,* I’m happy to share my insight.

Talk with you soon,

_________________

* Hint: Seller’s Corner automates neighborhood alerts for your clients
(rendering you THE agent on their mind when they’re ready to list).
Register for the next Seller’s Corner & Client Tracking webinar
to see this listing-generator in full-swing.

Let me know if you have any personal
email marketing content requests.
I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client tracking, clients, cma, comparable market analysis, email content, email marketing, email template, email text, homeowner, homeowners, leads, list, listing, listings, market trends, marketing tips, offer, pricing, referrals, sell, seller, seller's corner, sellers
Posted in News & Tips Of The Week Archive | No Comments »