Posts Tagged ‘homeowners’

5 Things You Should Know (7/23)

Posted on: July 24th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Exisiting-Home Sales Slide, Thanks to Soaring Prices.

What you should do:
– Remember that Seller’s Corner is your remedy to low inventory, and will boost your listings. 😉

 
2. 7 Real Estate Tools Entrepreneurs Should Know About.

What you should do:
– Take note. And check out #8 (our personal addition to the list).

 

3. 12 Ways To Make Money In Real Estate.

What you should do:
– Consider expanding your real estate biz horizons. The sky is the limit!

 

4. Instant regret: 1 in 4 millennials aren’t happy to be homeowners.

What you should do:
– Keep your buyers (millennials included) happy by delivering accurate
property/dream home matches.

 

5. A giant T. Rex costume is helping this real estate agent sell a home.

What you should do:
– Remember to think outside-the-box, sometimes. 😉

 

Have a great week!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

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Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (7/6)

Posted on: July 7th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

1. Booms Are Back In These 25 Real Estate Markets.

What you should do:
– Remember that irrespective of your market status, Seller’s Corner is designed to help you
generate the most listings possible!

 
2. Homebuyers, Beware: Hackers Targeting Real Estate Transactions.

What you should do:
– Fill your buyers in on who/what’s out there. And while you’re at it – send them a few
dream home property matches!

 

3. What’s the Difference Between a Realtor, a Real Estate Agent, and Broker?

What you should do:
– Share the knowledge and distinctions with folks who might be confused…

 

4. The Rise of the Single Female Homeowner.

What you should do:
– Speaking of homeowners – are you telling them what their home is worth? It’s a great way
to stay top-of-mind. Be the person with the answers, and they’ll turn to you when they’re
finally ready to sell.

 

5. How immigrant detentions are impacting Tennesee’s real estate market.

What you should do:
– Check out the story and see if it holds any validity in your neck of the woods.

 
Have a wonderful weekend!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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$537,500 = (Another) Great Listing Opportunity.

Posted on: May 24th, 2018 by Tim Garcia

listingopp

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 7106 Clarendon Street, San Jose, CA 95129
– Listing Price (2017): $712,500(via Redfin)
– Listing Price (2018): $1,250,000 (via Oak Anchor Homes)
– Property Value Increase: $537,500 in 1 year.

In a nutshell, $537,500 price increase in 1 year is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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Increasing Your Listings: A 2018 Approach.

Posted on: May 4th, 2018 by Tim Garcia

2018 approach

homeleadcapture

I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.

Agitate: verb, to arouse public concern about an issue in the hope of prompting action.
So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in potential sellers, keep them on your radar, and ultimately be their go-to listing agent.

What to have handy (a wealth of knowledge):
– Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.

– Why You Should Sell Your Home In 2018
– 15 Features That Sell Homes The Fastest And At The Best Price

 

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, for inevitable growth, trust, and loyalty in your relationships, and – you guessed it – paving the way to more listings.

What to say:
Hey there, how’ve you been?
Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone. And the market is HOT.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.

Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks. Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say YES:
Great! I’ll send you some info on what your home is currently worth* and we can go from there. I can also share a quick checklist of 15 features that sell your home the fastest. **

 

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)? *

I can also send you some information on why 2018 might be the best year to sell.***

When/if the day you’d like to sell arrives –  you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers, only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself. Thanks for your time!

 

Not satisfied with how the conversation went? Want to go the extra mile and continue the dialogue?
Take a gander at this home improvement script for your homeowners (i.e. – your prospective sellers).

You got this. If you need help with anything, let me know. 🙂

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

 

REFERENCES:

* Seller’s Corner

** 15 Features That Sell Homes The Fastest And At The Best Price

*** Why You Should Sell Your Home In 2018 

 

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6 Lead Capturing Stats That Prove The Power Of Marketing Automation.

Posted on: February 6th, 2018 by Tim Garcia

 

by Andy Coffaro

Recent reports have stated that the average opt-in rate is about 1.95% (Sumo.com, 2017). This means that for every 100 visitors to your real estate website, 2 or more should be signing up to join your list.

Are they?

A huge barrier to capturing real estate leads is hoping visitors will fill out multiple lead capture prompts asking for their info.

Not anymore. PropertyMinder now has a lead capturing tool that doesn’t require visitors to register.
Here’s how it works:

  1. Homeowners enter their address into the lead capture prompt
  2. Their address is recorded and you get an instant email alert
  3. Address in-hand, mail them a CMA or stop by to personally greet them

 

While you’re getting familiar with our new tool (click here to request to see it in action – or try it out for free), check out just how critical capturing new leads is for your real estate business along with other revealing industry stats.

 

63% of companies say their biggest marketing challenge is generating leads.

(HubSpot, 2016)

 

80% of marketers say their lead-gen efforts are only somewhat effective.

(BrightTALK, 2015)

 

Only 22% of businesses are satisfied with their conversion rates.

(Econsultancy, 2016)

 

#1 benefit of marketing automation is generating more quality leads.

(Pepper Gloable, 2014)

 

70% of businesses utilize automated marketing or are about to.

(Aberdeen, 2014)

 

20% increase in sales via nurtured leads vs. non-nurtured.

(Demand Gen Report, 2014)

 

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

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Secret To Doubling Chances They’ll Sell With You. (Holiday Tip #5)

Posted on: December 23rd, 2017 by Tim Garcia

5

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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How ‘Bout That Weather? (+6 Signs It’s Time To Sell)

Posted on: September 13th, 2017 by Tim Garcia

Weather across the nation has been rather…volatile (yeah, that’s putting it mildly).
From Hurricanes Harvey, Irma and Jose, to intermittent thunderstorms during a 107°+ heat wave in the local San Francisco Bay Area – weather is a hot (and somewhat terrifying) topic these days, to say the least.

You care about your clients, right?
Then, why not express it more often and at every relevant, honest chance you get (i.e. – in light of these bizarre weather patterns, show some urgent, genuine concern for folks’ well-being as we head into an unpredictable fall/winter season)?

What does that mean and look like?
It means delivering professional, top-notch resources they need to fully safeguard their home, family and property. It looks like a home care networking system called “Homebrella” that connects your homeowners and you with quality service providers in their specific area to ensure every (potentially life-saving) job gets done in advance.

So, pick up the phone and start a conversation:

Hey there _____! How’ve you been?
Just wanted to give you a ring and see how you were doing.

Can you believe all of this extreme weather?
It’s tragic and frightening to think where conditions that devastating could hit next.
(If they live in affected/devastated areas – obviously ask how they are holding up and/or provide the following:Resources for people interested in helping Hurricane Irma Victims, Resources for survivors of Hurricane Irma)

It’s also really got me thinking.
I want to make sure all of my clients’ homes are prepped, reinforced and ready to handle anything Mother Nature sends their way.

So, I’ve put together a list of some of the most important home care maintenance tips as we head into the fall/winter/stormy season. I’d love to email you some helpful info, if you’re interested?

If YES:
Great! I’ll get that over to you, right now.
I’ll even include a quick checklist on “6 signs it is time to sell your home” – you might be surprised with a few of them – I know I was!

By the way, if you have any specific home care or improvement requests for resources – like, the most affordable service providers in your area – let me know since I have a database that can connect you with the right folks (including roofing, plumbing, flooring, electric, landscaping, HVAC, cleaning, etc.) Whatever you need, I can get it covered.

Thanks for taking the time to chat. My best to the family! Take care.

If NO:
Okay, sounds good!
By the way, if you have any specific home care or improvement requests for resources – like, the most affordable service providers in your area – let me know since I have a database that can connect you with the right folks (including roofing, plumbing, flooring, electric, landscaping, HVAC, cleaning, etc.) Whatever you need, I can get it covered.

Thanks for taking the time to chat. My best to the family! Take care.

 

Follow-up list of fall/winter home care preparation tips (+ “6 Signs It’s Time To Sell Your Home”)
1) Prepare Your Home for Fall and Winter (+Unpredictable Weather Conditions)

2) 5 Home Maintenance To-Dos in September

3) Making Your Home “Winter Ready”

4) 6 Signs It’s Time To Sell Your Home

5) 30 Tips To Get Your Home Ready For Fall

 

Weathering

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Your Listing(s) Legacy.

Posted on: May 17th, 2017 by Tim Garcia

Howdy,

Tim here, with a quick heads up – today is National Biographer’s Day.
Biography: (noun) an account of someone’s life written by someone else, complete with details of the most important parts.

Your professional life and legacy deeply matter to us. We want to help you shape them into something lasting, memorable, resilient and hugely successful.
Whether it’s turning leads into buyers, buyers into homeowners, or homeowners into sellers – we’re here to ensure you come out on top, every single time.

Life isn’t predetermined – we have the power to craft and write our own biographies – on our own terms. 
You deserve a legacy of limitless listings, referrals, professional momentum and resiliency (no matter what).

Let’s map out what your business and biography look like: achieved goals, increased listings, industry expertise, and maybe even a little envy from the competition…

Really hoping we can still connect,

Tim
Director of Marketing
(408) 213-4668
tim@propertyminder.com

Speaking of biographies – need help creating, evaluating or revising yours? Check out a sample from our writers and let us know if we can help!

Not a customer? Gain the competitive upper-hand with PropertyMinder marketing, designed in the heart of the nation’s hottest seller’s market!

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List Homes: Your Summer Strategies.

Posted on: May 1st, 2017 by Tim Garcia

May Newsletter_2

Howdy,

Tim here, and I’ll just honestly cut to the chase:
I want to see you sell more homes, this summer. Are you willing to let me help you?

I came across some news today that caught my eye (in terms of it’s potential to garner more listing opportunities for you)…

The U.S. Commerce Department reports that “sales in the category of building materials and garden equipment supplies for the first four months of 2017 are up 5.9 percent from 2016… a huge increase in the amount of homeowner equity stimulates home-improvement activity [and] makes people feel richer, wealthier and more inclined to invest in their house.” * (Source: https://goo.gl/koMPMN)

Let’s capitalize on this (and more).
By reaching out to your homeowners (who are more than likely gearing up for summer home care projects) and providing all of the resources they need (via your Homebrella trusted service provider network)  – you are essentially doubling your chances that they will turn to YOU when they are ready to sell.

Being top-of-mind is the name of the game.
More strategies to really boost your inventory this year are featured in this past months Tips Of The Week, infographics, and company news (keep scrolling for more).

We got this. Are you with me?


May Tips Of The Week

pic1 pic2

pic3 pic4

pic5 pic6

 

Company News 
A message from our VP of Sales & Marketing, Tawd Frensley:
“Our New MLS Search is getting rave reviews.
It’s free for our customers. All they have to do is ask.”
– Read a little more about our New MLS Search by clicking here.
– Or click here to see it in-action on a live, one-on-one demo.
New Webinar Lineup! Featured topics include:
Last (but not least): numbers do not lie.
Our marketing is designed in, and inspired by, the
most competitive and hottest (seller’s) market in the USA.

infographic

increasing listings

 

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5 Social Media Tips You Probably Aren’t Implementing (But Should)

Posted on: April 18th, 2017 by Tim Garcia

We’ve shown you recently how critically important social media is for your business (+ tips on how to gain more “likes” and followers). From marketing and repeat clients, to snagging new leads, social media can be one of the most impactful and cost-effective marketing strategies you’ll ever employ.

Today’s Tip of the Week is going to assume you know the basics of marketing on social media. That is to say, we’re going beyond just showing you how to advertise on Facebook or set up your X (aka Twitter) account. We’re going to show you a few out-of-the-social-box ideas that you either haven’t thought of before or just haven’t had the time to implement.

By using some or all of these ideas, you’ll discover additional ways to stay in close contact with your buyers and sellers.

Hootsuite

Some of us at PropertyMinder personally use Hootsuite – that’s how amazing we think it is.

The principle behind the platform is simple: It can be difficult to remember the specific days and times you want to post to social media to connect with the real estate industry and your clients. Hootsuite lets you schedule posts ahead of time to X (aka Twitter), Facebook, Google+ and more. It will even shrink URLs for you and show you how many characters you have remaining to type with for X (aka Twitter) compared to, say, Facebook. Then select the exact date and time you want the post to go live. Boom. Done.

80/20 Rule

80% of your social media posts should be engaging, entertaining, and helpful content for your potential homebuyers and sellers.

Save the other 20% for direct marketing of your services and/or to encourage clicks to specific pages on your website.

X (aka Twitter) Bots

This one sounds more intimidating than it actually is. No, you don’t have to be a computer engineer or know how to code to create a X (aka Twitter) bot for your business.

RealtyBizNews captures the essence of X (aka Twitter) bots better than we ever could, so we’ll let them take it away:

“X (aka Twitter) bots are basically just software programs that perform specific actions. It’s possible to program X (aka Twitter) bots to do more or less anything, from instantly responding to mentions, directly messaging users who follow you, or instantly follow someone that uses certain words and phrases. The good thing about X (aka Twitter) bots is they’re easy to write and maintain. You don’t need any special coding skills either – simply create a X (aka Twitter) account, go to apps.twitter.com and set up your own bot. Just program a specific search term and select an action the bot will perform when that search term happens.”

Where the millennials at?

Depending on your market, millennials may or may not be potential clients today, but they absolutely will be in the not-so-distant future.

What’s not as popular with this crowd: Facebook. What is popular? Platforms like Snapchat and Instagram.

Figure out where in the home buying funnel your millennials are, and then you can determine the best social media strategy to engage them.

The Power of Video

It doesn’t matter if all you have is an iPhone; you need to make videos – and the distribution of this content – an integral part of your social media plan.

Think how easy it is for people that follow you on social media to have your videos auto-begin in their Instagram or Facebook feeds. With absolute minimal effort, potential clients and revenue interacts with your content to thereby increase branding and awareness.

Social media is a highly effective way to market to your audience. When combined with emails, newsletters, and other methods that engage with the leads in your CRM, social media is yet another tool that sets you apart from the competition in your zip codes.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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