Posts Tagged ‘mls searches’

Your Pot Of Listings At The End Of The Month.

Posted on: February 27th, 2018 by Tim Garcia

Can you believe March is virtually already here (the 1st is this Thursday)?
There’s not a single moment (or possible listing) to lose.

The infographic below features some “green”, business-friendly suggestions to maximize your marketing efforts (and listing opportunities) in March.

We appreciate your constructive feedback!

Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.



Open House. Close Deals. (A Plan Of Action)

Posted on: January 4th, 2018 by Tim Garcia


Climate Change


Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyersclients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.

2) GIVE 10 minutes:
 Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.

3) GIVE 10 minutes:
 Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?

The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.



Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

You’re Elected: The Seller/Buyer Neighborhood Expert.

Posted on: November 8th, 2016 by Tim Garcia

Election Day has us asking – have you ever thought of your marketing and brand as part of an ongoing election?

Like politics – catchy slogans, ads and gimmicks in real estate only get you so far.
Your “undecided voters” (your “undecided leads and clients”) don’t want sweet talk or short-lived remedies. They want honest answers and lasting solutions to challenges and issues they’re facing. So, how do you become the “elected” real estate neighborhood expert?

You need to rile up your entire base (your database, that is) of “undecideds”.
No. You can’t make someone buy or sell with (or “vote” for) you.
But you can make them think of you when they’re ready to make decisions. Here’s how:



  • Sway “undecided homeowners (sellers)” to your side by updating them on the ever-changing “homeland security” (the housing market) via Seller’s Corner. If they’re getting consistent, accurate answers (home values) from you – they’ll turn to you when they want to list. Earn additional trust, while you’re at it, by providing year-round home care resources via Homebrella.


Ultimately, you need allies (that’s us) to help you win every single campaign.
Whether it’s attending a free webinar, reaching out with a technical question for our Support Department, taking advantage of Unlimited Training, or requesting fresh content from our Marketing Department – we pledge to help out any way we can.

PropertyMinder Marketing

How PropertyMinder Can Help Agents Make More Money.

Posted on: October 3rd, 2016 by Tim Garcia

How PropertyMinder Can Help Agents Make More Money
The following Housely news article was originally featured and published on September 28th, 2016 (by Nat B)

Being an effective real estate agent is about much more than understanding the laws and regulation, and it extends beyond having access to all of the latest listings. Even while they work under the management of a broker, a real estate agent has to function with the mindset of an entrepreneur. They must be able to perform multiple tasks in an efficient manner.

At the end of the day, the ability to provide clients with a pleasurable and memorable experience is what will equate to being financially successful. The quality and efficiency of their work will determine their longevity.

Because agents have so many different responsibilities, the ability to enhance the efficiency at which they manage these responsibilities will have a direct impact on their earning potential. One tool that has the capacity to assist agents in increasing the quality and proficiency of their work is PropertyMinder.

PropertyMinder is a CMS that has the capacity to empower the agent to capture leads on their website, conduct automated follow-ups, instantly connect real estate agents with buyers, and more.
There are a number of ways that PropertyMinder can help agents increase their earning potential.


1) Increase Website Traffic

While having a web presence, via a website, is immensely important, it does stand alone. A website is virtually useless if it does not have a functional traffic source. In other words, the agent must have a means of driving traffic to their site. Although there may be a stream of organic traffic that finds its way to the site view online searches, it is not likely that organic traffic, alone, will not be sufficient to generate the amount of leads that will provide a substantial increase in traffic.

The AccelerAgent website tools will help drive traffic to the site, increasing traffic, which will lead to an increase in capturing leads.

Additionally, the MLS search tools on PropertyMinder will allow the agent to create a highly customized search for existing customers, as well as new visitors that are drawn to the site.


2) Universal Familiarity in Tool Technology

Because customer engagement is so important, having tools on your site that allows customers, who may have been shopping on other sites, to use tools that they have become familiar with. When a visitor arrives on the agents site for the first time, if the tools and the technology seem too foreign, it can be a turn off — causing the visitor to bounce from the site.

As a highly engaged agent, you want your customers to be as comfortable as possible as they initiate searches on your site.
The PropertyMinder search tool creates a one-stop-shop environment for customers, allowing them to locate properties that they may be interested.

Because the clients are now participating in the search, it will minimize the time that the agent spends showing the customer properties that they have no interest in. Because you will often be using the same search tools that you client will be using, it will be easy to communicate certain instructions that may help the customer increase the specificity of their search.
3) Automated Tracking

Once the customer has set the parameters for their search, they will experience a number of benefits that they will find useful and beneficial. One such benefit is the automatic tracking that takes place once the parameters have been set and the search is initiated, the customer will receive updates on a regular basis via email.

The customer will also be able to view their updates on your site. Additionally, another option that the customer can use to view their updates on Facebook is to use the AccelerApp, which is located on your Facebook business page. This type of integrated functionality completely simplifies the search process for customers, creating an intuitive and interaction that leads to an enjoyable and productive customer experience.

You will be able to view a complete history of your customer’s activity on your site.
Whether they request a showing, share a listing with a friend, favorite a listing or in any other way interact with the search process, you will have access to the complete activity history.


4) Joining the AgentAlliance

One of the most powerful benefits of PropertyMinder is the access to joining AgentAlliance.
The AgentAlliance is a group of agents who share the needs of their customers without sharing the identity, allowing agents to assist each other while providing the best possible response to the needs of their customers. This connectivity helps agents work together to grow their businesses.

The primary purpose of AgentAlliance is to reduce the high level of stress that is often associated with attempting to secure active buyers. It can also enhance your business outlook, helping you to remain positive.


5) The Buyers Match

Once you join the AgentAlliance, you will also gain access to one of the most power tools associated with the service — Buyer Match. Using this tool will help agents connect with the right buyers. This is also a great tool when you are attempting to convince a seller that you are the right agent for the job. Simply show the seller all of the buyers that you have access to, and it will increase their confidence in you to move the property within a reasonable time frame.

PropertyMinder has the capacity to help you build your network. The stronger your network, the easier it will be to meet the needs and demands of your client. When you have the ability to pick up the phone to speak with someone in your network, or send out an email, you can minimize the amount of time it takes to provide the client with what it is they are looking for.

The online tools that are provided by PropertyMinder will help drive targeted traffic to your site. The increased traffic will increase the capacity to capture leads — leading to more active customers. Also, the ability to offer your web customers an opportunity to set up their own customer searches can help solidify new agent-to-client relationships.

If you are looking for a more streamlined, efficient approach to serving the needs of your clients, PropertyMinder is a system that is up to the task.

Care to see things in-action, first-hand?
Request a quick Live Demo, anytime – or contact me directly (see info, below).

Take care,

PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Only Having A Brokerage-Provided Website Is Straight Up Dangerous.

Posted on: March 16th, 2016 by Tim Garcia

Sharing isn’t always caring (for yourself) 

Would you give someone your bank account information?
Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning?

Chances are there are very few people out there who you would simply hand over the goldmine of your wealth and success. There are few people in life we should trust with this information.

Well, we’re afraid to say, that that is exactly what agents do when they use the Broker-provided website and CRM. They store all their contacts (their livelihood, essentially), all in one place- a place that is not all their own. So what happens in life when there is a fork in the road?

Sometimes an agent leaves their brokerage. Truth be told, the average agent switches brokerages 7 times.  Most of the time, they simply leave a carbon copy of their contacts with the brokerage, even if they exported their entire database. Congratulations! You just managed to allow your former brokerage to go ahead and start emailing and calling everyone in your database.

In case you didn’t know or didn’t take the time to calculate, your database is worth millions. Yes, millions. 

Let’s do a little simple math so that you can gain some clarity on your business.

Here is a simple equation to find out how much your database is worth:

Total Contacts ( X ) Average Commission = Database Worth

Then ask yourself this question:
“If everyone in my database bought or sold
with me right now, how much would I make?”

Yes, your business is in fact worth much more than you probably thought.

This is why it is essential that you have your own CRM and website.
No matter the business or life changes you go through, you can’t leave your gold mine of relationships (and potential income!) in someone else’s hands – hands that could be attached to the arms of your competitors.

You must have a place that you have full control over to store your contacts and your notes. Also, you need to have full control over the content and look of your website. That is often not possible with a Brokerage website. With the PropertyMinder website you have full control over the look. Also, you have a support and training department on standby all day to help you edit
your website, your campaigns, and your landing pages.

We have an in-house development team that designs tools based around your needs and MLS functionality that updates everyday.

Nothing in this world is free. Everything comes at a price.
Sometimes that price- is the cost of your database.

Have a great (and productive) week! 

Talk with you soon,

PropertyMinder’s Community Manager

Make sure you have a plan for springtime’s real estate rush.
We can help. Just email us! 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

More “Likes”. More Followers: Savvy Ways To Mix & Mingle On Social Media.

Posted on: December 8th, 2015 by Tim Garcia




Time for some real talk.
Posting snapshots of your current meal on Facebook doesn’t do anyone any good.
If anything, it’ll just remind people that they’re hungry or why they became a vegetarian.

We recommend dishing out the main course (and purpose) of social media – exposure and networking by underscoring your individuality, expressing your creative flair and putting your own personal (and memorable) stamp on everything you draft and/or share.

Americans spend more than 2 hours on mobile devices and social sites everyday.
It’s imperative to stay savvy and relatable when mingling online.

1) Post haikus or short words of wisdom (think “fortune-cookies”).
Avoid posting large chunks of text. If you need to post something lengthy, make sure it’s formatted in segments with spaces and easy on the eyes.

2) Let available content (like imagery and quotes) inspire you.
Some of us read inspirational “memes” all day. Figure out ways to correlate ones you especially like to real estate and share them. If you can’t find a significant parallel to your business – share it anyway.

3) Take stylish and wholesome “selfies”.
Snap shots with colleagues at the office, with successful clients at their home, with family members, at open houses – you name it. Any image that will humanize you. (Instagram filters can also rejuvenate your appearance).

4) Hashtags (#) work.
Yes. When used correctly, these serve a purpose and can increase your visibility, convey what you’re all about, and unite and rally your prospective audience (i.e. – just fill in the underlined portion with your info: #HomesByYourName, #BuyAndSellWithYourName #HomesInYourLocation).

5) Ask and you shall receive.

Many Facebook aficionados have taken quizzes. Do a quick search – they’re out there. Share one that you can tie back into real estate (i.e.- What State Do You Actually Belong To?”, “What City Should You Live In?”)

– Then, attach a message: “By the way, have you thought about your home value? Would you be interested in learning more about the market in your area?” (This is where Seller’s Corner comes in handy).


While you’re at it…
6) Take advantage of your AgentView Branded Mobile App
Allows you to view the closest listings to your current location automatically (including listing details and photos pulled right from your MLS).

Places your name, photo and contact info on every MLS Listing.

Allows your leads and clients to make informed real estate decisions without going anywhere (or to anyone) else.

Need help gaining “likes”, standing out and getting things to go “viral” or “trending”? Reach out to us for personally-drafted content and tips specifically tailored to catch the eye of your target audience(s). Let’s get social!

 Have a great week,


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Custom IDX & SEO: Two Peas In A Pod

Posted on: October 13th, 2015 by Tim Garcia
Jump on the next MLS Searches webinar to see everything in action!
SEO Made Easy: Part 2

Create Custom IDX pages. We can’t say this enough.
Just as a department store organizes its merchandise by brand, style, use, gender, event,and age group- you too should tailor your website to people’s preferences. And you will be optimizing your website to boot. Custom IDX is a way to improve your website’s SEO.

Click here for a step-by-step guide on how to make your Custom IDX pages more specific and other ways Custom IDX can improve your business.


Simply stated, Custom IDX links:

1. Add relevant pages of content that Google can crawl
2. Give people instant access to homes they want to see
3. Eliminate the learning curve website visitors have to go through each time they visit a new website.
4. Can bring about real, human traffic and conversions.
5. Support neighborhood traffic from your farm and reduce the bounce rate of your visitors.

Here are a couple ideas for you: 

– What are the main school districts or schools in your area?
– Adding school info to your SEO will help you be found by people with children.
– Does your area have any specific neighborhood nicknames? Add those as keywords.
– Create Custom IDX links for your specific area. You can create Custom IDX links based on neighborhoods, or general area. Each IDX page and the results are indexed by search engines.

Tip: A great way to figure out SEO keywords is to send an email to friends, family, and networks who are not in real estate. Ask them: “What words or phrases would you use to find a real estate agent or a home?” This will give you an idea of how people search for real estate online. Cool, right?

Click here to learn some more on how we made our tools even more Google-friendly.

Did you like what you read? Anything stand out to you? Do you need help getting started?
Is there anything here that concerns you?

Let’s get going together


Anna & Tim

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tip Of The Weekend: Your Open House Plan Of Action

Posted on: April 10th, 2015 by Tim Garcia

Don’t forget about Your Open House Follow-Up Phone Scripts (for both Buyers & Sellers).


Climate Change

If you fail to plan, you plan to fail (for your Open House follow-ups).

The best way to turn the people you meet at your open house into a seller or buyer of your own is to have a plan in place.

Even if they are not actively searching for a home, and are perhaps just curious to know home values in their neighborhood, these are very important leads. First off, make sure you have a sign up sheet and ask people to jot down their name and email address on it.

Ask folks if they have an agent. If they don’t, get their contact information (phone number, e-mail address and/or home address – unless they’ve already provided it on the sign-up sheet) and tell them you would like to make sure they get important information about the property and others similar to it.


Let them know you have all the resources.

Even if they already have an agent, still send them a thank you email (ideally the Monday after your open house).
Remind them that you have additional insight for them if they are interested.

A couple of days later offer to set up MLS searches for properties that have similar features to the one that they toured at your open house. Tell them they will be getting convenient alerts that match their criteria. Let them know you are there for them.

Do not forget to let them know about your website.

Your goal is to connect with the client. Invite them to check out your website.
Follow the AccelerAgent client tracking to see who is engaging with the site and looking at listings. Follow up with those people to secure future appointments.

Invite them to connect on social media (Facebook, LinkedIn, Google+, etc). Share a compelling reason: “I have most of the relevant and interesting real estate articles on my Facebook Business Page, please like and share…”

And, of course, don’t forget about calling them.

Nothing beats the cozy feeling they’ll get when you reiterate your dedication to meeting their real estate needs. Call them on Thursday and let them know of other open houses you will be hosting. Offer to schedule private showings.

You can also set them up on a drip email campaign.
Need suggestions on email content? Let us know.
We’ll write something up for you in a jiffy.

Have a great weekend!


Don’t forget to “Like” us on Facebook!

P.S. – If you “have” an Open House this weekend – and you find yourself engaged in a conversation with a neighbor, rest assure they “have” access to a real estate agent.

The obvious answer; the agent that helped them buy their home. However, you can also rest assure that, statistically, their real estate agent “has” a 11% chance of getting their repeat business.

This is due to habitual lack of follow-up, a weak Internet presence, or the fact that the average real estate agent stays in the business 2 years.

Bottom line, they “had” their chance.

So, give this neighbor the best version of yourself.

This is your chance to show them what they “have” been missing. Instead of you assuming they “have” a real estate agent, relish in the fact that they “had” one and now they “have” a better one right in front of them.

You’re the one that “has” a proper Internet presence. You’re the one that “has” responsive follow-up skills. You’re the one that “has” years of experience.

Remember, neighbors don’t make you money; clients do!


-Tawd Frensley, VP of Sales & Marketing


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.