Archive for June, 2018

A $448,000 Justification To Touch Base. (Home Seller Infographic)

Posted on: June 28th, 2018 by Tim Garcia

newhouse007

 

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 152 Fairlawn Ave, Daly City, CA 94015
– Listing Price (2012): $550,000 (via Redfin)
– Listing Price (2018): $998,000 (via Oak Anchor Homes)
– Property Value Increase: $448,000 in 6 years.

In a nutshell, $448,000 price increase in 6 years is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/27)

Posted on: June 28th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Real Estate Agents Answer: What Makes A Winning Offer?

What you should do:
– Stay connected to your buyers and sellers. Communication is always essential. #Winning.

 

2. Realtor attacked during open house triggers industry warnings.

What you should do:
– Be safe out there. Check out these 56 Safety Tips when you get a chance, too.

 

3. Redfin: The ‘Everything’ Of Real Estate

What you should do:
– Be your own version of everything real estate – home improvement, home sales, home buying.

 

4. Will Technology Replace The Real Estate Profession?

What you should do:
– Rest assure it likely won’t. And keep the imperative human interaction in this industry alive
and well by continuing to communicate with and support your leads and clients.

 

5. SEE IT: Oakland Agents Caught On Camera Giving Buyers Tips On How To Evict Tenants

What you should do:
– Don’t be like these people. And if you do, maybe make sure you’re not being recorded. 😉

 
Happy Hump Day!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/26)

Posted on: June 27th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Does Hurricane Damage Negatively Impact Your Real Estate Value?

What you should do:
– Ease the burden(s) of grappling with Mother Nature’s fury for your homeowners, by providing
them with the home care, improvement and safeguarding resources they need to keep their
property (and lives) secure.

 
2. How a Philly real estate agent threw a family she’d never met a huge virtual housewarming party.

What you should do:
– Let this story inspire you to continue supplying your buyers with everything they need to
successfully search for their dream home.

 

3. The real-estate-ification of the presidential sales pitch.
What you should do:
– Take a look at your own pitch(es). Are they working? Can you learn something new?

 

4. Instagram’s new hour-long IGTV videos are perfect for real estate.

What you should do:
– Maintain a strong, active presence on social media. It’s (literally) free, extensive exposure!

Speaking of which, here are some of our most popular blog posts on social media:
– 5 Best Ways To Connect With Home Buyers & Sellers On Facebook
 – Can Facebook Ads Increase Listings & Leads? You Bet!
– 5 Social Media Tips You Probably Aren’t Implementing But Should
– More Likes + More Followers = More Listings?

 

5. A look at the funniest real estate websites.

What you should do:
– Laugh a little. 😉

 

Hope your week is off to a stellar start,

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/25)

Posted on: June 26th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. 12 Client Relationship Tips That Will Help Your Real Estate Business Flourish.

What you should do:
– See which ones you’re missing out on. Oh, and make sure you have a stellar CRM to
implement and practice the tips shared. 😉

 

2. Why high real-estate prices could unify Americans.

What you should do:
– Touch base with folks – anyone planning a move? If so, come to their aid to not only
help sell their home – but provide the resources they need for a safe, secure and comfy move.

 

3. Americans Love To Home Shop: Real Estate Sites Generate 86 Million Leads.

What you should do:
– Make sure your website and marketing can successfully compete with the rest of the
immense online competition out there. We’re always happy to help, too.

 

4. Millions of US homes at risk of chronic flooding this century.

What you should do:
– Keep supplying affordable and trustworthy service provider resources to empower your
homeowners when it comes to safeguarding (and repairing) their home.

 

5. 5 Early Signs a Real Estate Market is Going Sour.

What you should do:
– Keep a lookout for the sign(s). 😉

 

Have a wonderful week!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/22)

Posted on: June 23rd, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Real Estate Marketing: Story Telling, Mobile Strategy, Social Influencers, and Chatbots

(Thanks for the link, Andy!)

What you should do:
– Stay up to date (and begin to implement) blossoming marketing strategies!

 

2. Is The Local Real Estate Market Heating Up? Eight Signs To Watch For.

What you should do:
– Make sure you have all of your marketing “fronts“ (including but not limited to home buying,
home sales, and home improvement) to keep up with any market developments.

 

3. When’s the next recession? Real estate analysts give their best guess.

What you should do:
– Again: remain aware. And take a deep breath. The future looks bright. 🙂

 

4. Real estate agents really want you to stop watching HGTV.

What you should do:
– Have patience with HGTV clients. And show ’em how it’s really done. 😉

 

5. Five Easy Ways For A Real Estate Agent To Advertise Their Listing.

What you should do:
– See how many you’re taking advantage of.
And here’s another easy way to showcase your listing(s): our Free Single Property Websites!

 
Have a great weekend!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/21)

Posted on: June 22nd, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Three Ways To Boost Your Real Estate Brand With Video.
What you should do:
– Take advantage of the power of video – and share as much as you can on social media!
Speaking of social media, here are some stellar stats and tips that might inspire you.

 

2. Hot real estate markets can prove challenging for home appraisals.
What you should do:
– Read the scenario (and accompanying advice) and see if you can relate (or learn something).

 

3. 10 Ways To Evaluate A Local Real Estate Market Before Buying Or Selling.
What you should do:
– “Search the data, get informed, use the internet…” and speaking of internet – is your
online presence tailored to meet the needs of both your buyers and sellers?

 

4. Don’t expect real estate agents to disappear any time soon.
What you should do:
– Let this affirm your inimitable and continued value and worth in the industry. You rock.

 

5. How Much Do Real Estate Agents Make?

What you should do:
– Ask yourself if the numbers (and other rewards) add up.

 

Have a wonderful rest of your day!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/20)

Posted on: June 21st, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

UPDATED:
Home sales decline as number of listings drops.

What you should do:
– Secure marketing (specifically, an effective CMA tool like SELLER’S CORNER) to ensure
you gain the listings you deserve – even in the face of declining inventory.

 

1. Real Estate Leaders Weigh In On Trump Border Separation Policy
What you should do:
– Remain educated. And let your empathy shine.

 

2. Hot real estate markets to cool in 2020.

What you should do:
– Take note if yours is on the list. And remain a hot resource for every buyer and seller
in your neck of the woods.

 

3. Zillow Data Used To Project Impact Of Sea Level Rise On Real Estate.
What you should do:
– Speaking of Mother Nature, continue to provide home improvement/care resources to your
homeowners. Remember it’s a great way to double the chances they’ll sell their home with you!

 

4. A great backyard gives homes an edge in the real estate market.
What you should do:
– Repeat “What you should do” from #4 – provide the resources folks need to maintain
and perfect their backyard.

 

5. Real Estate Agent Successfully Prosecuted For Violating Santa Monica’s Homesharing Law.

What you should do:
– Make sure you’re up to speed on the laws of the land in your area. And don’t be like this guy.

 

Happy Wednesday!

 

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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A $824,000 Reason To Reach Out (Home Seller Infographic)

Posted on: June 20th, 2018 by Tim Garcia

campbell

 

Staying connected to your homeowners (via Seller’s Corner) pays off in 2018.

How?

Case in point: 256 Beverly Ct, Campbell, CA 95008
– Listing Price (2017): $864,000 (via Redfin)
– Listing Price (2018): $1,688,000 (via Oak Anchor Homes)
– Property Value Increase: $824,000 in 1 year.

In a nutshell, $824,000 price increase in 1 year is enough to reach out to your past clients and let them know a thing or two about a thing or two.

Seller’s Corner is your friend, your foundation, your bridge to the land of listings.
Remind them how much their home is worth.
Remind them you have the answers they’re looking for.
They’ll remember you when they’re ready to sell their home.
It’s that simple.

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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Facebook Fridays: Your Story Matters. You Matter.

Posted on: June 20th, 2018 by Tim Garcia

CLICK HERE to read the original ActiveRain blog post in it’s entirety.

facebookfriday

 ~ Facebook Marketing Tips ~

Do you use the “Your Story” feature on Facebook?

If you’re unfamiliar, “Your Story” is not only a great way to highlight photo(s) and/or video(s) featuring listings, open house(s), stagings, showings, testimonials, any and all eye-candy life has to offer, etc. – it’s a terrific means of underscoring, and boosting the exposure of, particularly important experiences in your life and/or career. Your Story is also highlighted at the top of your friends’ Facebook news feed so that everyone is immediately alerted that you have something to share. The sad part? The stories disappear after 24 hours (which kind of sucks if they include things you want to personally immortalize, or save and share as a post on social media). The good news? Here’s how you can SAVE your story posts to your devices.

 

Did You Know… 90% of marketers believe social media increases exposure for their brands? 43% of web traffic is generated from social media? Over 80% of real estate agents use Facebook? The truth of the matter? Everyone is on Facebook these days (including but not limited to your prospective buyers and sellers, and your competition). So, irrespective of whether or not you A) passionately love it, or B) fervently hate it – social media marketing (a dynamic Facebook presence, in particular) is critical if you want to enhance and enlarge your online audience. You deserve the same (FREE) exposure and promotions everyone else is getting in on! If you need help getting started, Facebook Fridays is a treasure trove of professional insight, wisdom, and guidance on how to truly succeed and shine on the social media powerhouse.

 

~ Facebook Articles ~

We receive quite a few requests for Facebook Ad guidance from our current clients, so I found it imperative to feature at least 2 articles examining, and re-articulating the importance of, these (sometimes challenging yet lucrative and worthwhile) mini-projects. The last two articles were generously suggested by Debe Maxwell and Fred Griffin, respectively. Oh! And that BONUS tip on the wonders and complexities of Hashtags (which, if used on your public posts, can SIGNIFICANTLY extend how far reaching your post is in terms of Facebook users) is definitely worth a gander. Don’t miss it. And start using #hashtags, if you aren’t already!

 
Facebook Ads For Real Estate: 10 Killer Ad Strategies

Can Facebook Ads Increase Listings and Leads? You Bet!

5 Ways To Connect With Home Sellers & Buyers On Facebook

21 Insanely Cool Facebook Messenger Tricks, Tips, Secrets 2018

 

All The Facebook Demographics That Matter To Social Media Marketing

BONUS: Top 25 Real Estate Hashtags (& How To Use Them)

 

Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

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5 Things You Should Know (6/12)

Posted on: June 13th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. “Wouldn’t that make a great condo?” Trump is excited by North Korea’s real estate potential.

What you should do:
– Maybe ask yourself where you draw the line on real estate transactions. Do you ever say “no”?

 

2. Why Empathy Belongs At The Heart Of Real Estate

What you should do:
– If you find your drive or motivation eroding, put yourself in your clients‘/leads‘ shoes – they’re
counting on you to help them make responsible, milestone decisions. Don’t let them down.

 

3. New York has fined and suspended dozens of real estate agents.
Here’s why consumers are left in the dark.

What you should do:
– Keep in mind that transparency is critical. Especially with reviews. Speaking of reviews, we
added a featured testimonial section to our new website template. Check it out here. 

 

4. Real estate agent is a hot career again in Arizona.

What you should do:
– Consider moving to The Copper State. Just kidding. With the right marketing to support you,
agents can enjoy hot careers anywhere in the nation. Just saying.

 

5. Why aren’t we all buying houses on the internet? 
    Because the one thing startups can’t disrupt is the real estate agent.

What you should do:
– Remember that Seller’s Corner and the MLS feed on your website can and does keep your
prospective sellers and buyers away from sites like Redfin, Zillow, Trulia and the like!

 

Keep on being awesome, y’all!
– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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