Posts Tagged ‘client relationships’

How Does The AccelerAgent CRM Empower You? Let Us Count The Ways…

Posted on: February 17th, 2018 by Tim Garcia

 

We wrote a piece a while back on the incredible benefits of owning your own CRM (Client Relationship Manager). It was such a hit that we decided to create an infographic that you can share with folks who are in need of inspiration to get with the program (that may even be YOU…)

As always, we’d love to hear your feedback!

Tim
Marketing Director
Direct | 408.213.4668
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

crminfographic

 

 

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Frolic and Play. The Real Estate Way. (Holiday Tip #3)

Posted on: December 23rd, 2017 by Tim Garcia

Merry Christmas2

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

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Keeping Sellers At Your Beck And Call.

Posted on: March 14th, 2017 by Tim Garcia

 

Hey there,

I hope you’re having an amazing week so far.

Check this out: 90% of homebuyers begin their search online. That’s an astounding number, right? And 32% are first-time homebuyers, which means they’ll need an agent for years and years to come.

What’s even crazier is that 89% of homebuyers that live in their agent’s database claim they will use their agent again during their next transaction.

But here’s the kicker: Only 11% do.

And who are these 11-percenters? To be frank, they’re typically your close friends and family. You know, referrals and contacts that are insanely loyal to you. These are the folks that would follow you into the Sahara Desert without so much as a bottle of water or sunblock.

So let’s go back to that original 90%. When they are ready to buy and sell again, where do they find their next agent? Do they suddenly start combing through newspaper and magazine advertisements?

Heck no.

These folks are still searching through the noisy and cluttered Internet to find agents.

That’s why it’s essential that you stay top-of-mind with your clients long after a transaction. Email them with relevant, helpful, and insightful content. Send them original emails and newsletters with your expert advice. Provide them with links from around the web that inform and entertain.

Want to really stand out from your competition? Provide your clients with a holistic view of their home’s value. They’ll bookmark that page and follow it the way they do the stock market. With this in mind, send them relevant content on how they can increase the value of their home. I’m talking remodeling tips, landscaping tricks, and really anything that can increase their home’s ROI.

And guess what? When it’s time to buy, sell, or refer a friend, you’ll be the first person they think of.

Pretty sweet, yes?

We’re here to help you. Let’s get started.

 

Cheers,

Tim & The Marketing Team
408.213.4668
tim@propertyminder.com

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

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January Holiday Roundup (+ Email Marketing Greeting)

Posted on: December 30th, 2016 by Tim Garcia

 

Below are featured (and sometimes overlooked) holidays in January, providing you with specific reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.
January 1st: New Year’s Day – check your CRM for a greeting to send to leads and clients.

Friday, January 6th: Cuddle Up Day – deliver info that your buyers and sellers can cuddle up with today, to peruse and/or read (i.e. – exciting property photos/details, and home values & home care resources, respectively).

Friday, January 13th: Friday the 13th  / International Skeptics Day / Make Your Dream Come True Day: –  banish any superstitious bad luck, prove to skeptical folks you’re the neighborhood expert, and make clients (and your) dreams come true.

Monday, January 16th: Dr. Martin Luther King Jr. Birthday – share a quote with folks, today.

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that.
The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.
Faith is taking the first step even when you don’t see the whole staircase.
Our lives begin to end the day we become silent about things that matter.
Injustice anywhere is a threat to justice everywhere.
I look to a day when people will not be judged by the color of their skin, but by the content of their character.
I have decided to stick with love. Hate is too great a burden to bear.
Life’s most persistent and urgent question is, ‘What are you doing for others?
The time is always right to do what is right.
We must learn to live together as brothers or perish together as fools.

Tuesday, January 24th: Compliment Day – whether it’s a literal compliment (i.e. – “You’re a generous individual and I appreciate your time.” / “You have a beautiful home/familiy, etc.”) or a listing alert for a buyer that complements what they’re looking for, or home care resources that will complement the home life of your homeowners (your sellers) – pay a compliment, a complement or two.

Wednesday, January 25th: Opposite Day – do the opposite of what the competition does – put in the time to reach out to folks over the phone. We’ve provided seller scripts and open house follow-up scripts to help guide those important conversations.

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):

Wednesday, January 4th: National Spaghetti Day
Thursday, January 19th: National Popcorn Day
Friday, January 20th: National Buttercrunch Day / National Cheese Lover Day
Sunday, January 22nd: National Blonde Brownie Day
Monday, January 23rd: National Pie Day
Friday, January 27th: Chocolate Cake Day


Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.


*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.


[Insert SELLERS or BUYERS target segment here].


SELLERS:
[While I’m at it, I’ll bring along some printed home values and home care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].


BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!
_______________

 

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Top 3 New Year Market Predictions (+ Critical Tools You Need To Act & Respond)

Posted on: December 30th, 2016 by Tim Garcia

 

Here are 3 significant real estate trends popping up pretty consistently on multiple sources (+ the tools you need in anticipation of meeting each one head on) that we thought you should be aware of:

1) Young and old alike – there’s bound to be a spike (in market activity).*
Millennials are getting married and starting families, while baby boomers are continuing to retire.
Chances are the latter will be selling their home(s) and/or relocating/buying in new, warmer climate(s), while the youngsters are looking to establish a safe, secure familial foundation where they can build their lives.What are you doing to identify and reach out to each group?

Seller’s Corner will get them turning to you to sell their home, while our Custom IDX tool will empower you with automated, instant delivery of listing/property alerts that match their dream home. Your CRM is also an essential resource in terms of helping you recognize who is who (millennials, boomers, homeowners, buyers, sellers, etc), what folks are up to (retiring, college bound, looking to move, in need of home care resources, etc.) and keeping you mindful about reaching out for holidays, anniversaries, birthdays, or just a quick “hey, how’s it going?”


2) Sellers’ Market will dominate.**
Yep – this is pretty much the consensus from economists and experts in the industry.
Skeptical? It’s all good. Even if this prediction doesn’t become a reality, we have your back up plan.Seller’s Corner will boost your inventory by reconnecting you with past clients and sparking critical relationships with homeowners virtually guaranteeing you’re the agent they choose to list

How? Gentle digital “touches” with info and content they will actually find interesting and appreciate (the value of their home) will keep you top-of-mind and in their good graces.
3) Folks will flock to the (more affordable) suburbs.***
Anyone living in one can tell you that housing, within or very near, a large city is increasingly costly (at least in the San Francisco Bay Area). Apparently, as a result, we can expect buyers to make that trek and shift to suburban life.

The only question now is: are you actively and habitually providing them with the resources and alerts they need to find a home that meets the needs of their unique lives and, perhaps most importantly, that they can afford? From HD Photos and the best schools nearby, to comparable listings and an interactive Map Search, the answers to all their questions, wants and needs are at your, and their, beck and call.

If people are looking for certain neighborhoods, our Custom IDX links will allow you to showcase a community, neighborhood, view, or amenity at the push of a button. If your focus is to get people on your website, why not make is as easy as possible?

 

Cheers to a successful and spectacular 2017,

Tim
Director Of Marketing
408.213.4668
tim@propertyminder.com

 

* http://www.realtor.com/news/trends/top-real-estate-trends-2017/
** http://www.inman.com/2016/12/13/will-2017-be-a-buyers-market-or-a-sellers-market/?utm_source=weeklyheadlines&utm_medium=email&utm_campaign=sundaysend&utm_content=20161216_readmore
*** http://www.cbsnews.com/media/9-real-estate-trends-to-expect-in-2017/4/

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Your Sellers Aren’t Afraid To Walk Away (A Holiday Warning & Remedy)…

Posted on: December 13th, 2016 by Tim Garcia

Your sellers, buyers, clients & leads aren’t afraid to walk away…
…So make sure they’re not lead astray.

Question: are you a giver or taker this holiday season?

GIVE folks the right dose of care, nourishment and relevant information. And RECEIVE lasting results. See what we mean, below…

1) GIVE 10 minutes: Sleigh bells ring – make sure they’re listenin’!
Provide relevant information to 2 prospective sellers and/or past clients by adding them into your Seller’s Corner system.

*RECEIVE: Your website comes bearing gifts for both you and your clients. Delivering these merry updates will give your homeowners the information they need about home values, while simultaneously being directed to your personal website.


2) GIVE 10 minutes: Avoid being on the naughty list.
Reach out to one memorable client from 2016 reminding them of their value and your ongoing commitment to meeting their real estate needs. Request a brief testimonial from them endorsing your quality work.

*RECEIVE: A winter wonderland of approval. Even if it’s just one success story, these narratives further humanize you and build outside trust and recognition. Always strive to feature more reputable business highlights and affiliations on your website.


3) GIVE 10 minutes: Frolic and play, the realtor way!
Call someone once a day. Just say hello, start friendly conversation:
Any plans this holiday season?
Can you believe 2017 is almost here?
Do you have any big plans for the New Year?
The more you know about your clients and leads, the better equipped you are to meet their needs. If they don’t answer, leave a voicemail. Need scripted content to navigate conversations? Check out this Phone Script For Your Sellers and Phone Script For Your Open House Follow-Ups for guidance.

3 cont.) GIVE 10 minutes: Give your business card to 2 people this week.
Whether it’s at an open house, a client or homeowner you reach out to or cross paths with – this is your chance to engage in face-to-face encounters that put a warm and genuine image to your business.

*RECEIVE: Obtain insight about critical life happenings that will influence living situations for current and potential clients. And your efforts of contacting them will serve as a memorable (and favorable) lasting representation of your business. Enough said.
4) GIVE 10 minutes: Spread some cheer on behalf of others.
Promote other businesses that live up to your standards – and that your clients will appreciate (ex: reputable food drives for the needy, best gift shops, nicest cafes, tastiest bakeries, etc.).

Next, get creative. Think of another group for your contacts (ex: based on sports/athletic aficionados, pets-lovers, film buffs, etc.) Customize your e-mail marketing that reflects your versatility and range of satisfying people’s interests.

*RECEIVE: Enhanced branding of yourself as a diverse agent with a deep interest and consideration for your clients from all walks of life. And good karma when it comes to promoting other businesses- remember, what goes around comes around.
5) GIVE 10 minutes: Warm up to your clients on slower winter days.
Send out a personal holiday e-mail greeting sharing photos of you at your office, include quick home inspection tips for the rainy season (ex: checking leaky roofs), ask clients to send in photos of their home decorations and post your favorite on your blog. Share updates about neighborhood holiday activities. Come off as cozy, not “salesy”.

5 cont.) GIVE 10 minutes: Sneak a peek. No – not at the gifts under the tree.
Review your client tracking activity – take note of patterns in MLS searches and send out friendly reminders: I noticed your search history includes 2 bathrooms, you might be interested in these listings…. Stuff their stockings, while you’re at it: MLS Searches should not be at 0. Set up a few for clients based on their activity history. Make that list and check it twice!

*RECEIVE: Jingle all the way to 2017. Engaging with clients will continue to foster better relationships into the New Year.

 

 

Take a 30 Day Free Sleigh Ride with us.

Not ready to sign up? Questions?
Consider us the Rudolph to your real estate business.
Lighting the way to your success. When it matters most.

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Marketing: Perspective, Objective, Directive (Part II)

Posted on: September 19th, 2016 by Tim Garcia

Part 2 of Marketing: Perspective, Objective, Directive.
(Click Here For A Recap Of Part I)

Unless you got a pre-paid cell phone at Walmart, texting is free.

Many people work during the same hours you find yourself at the office.
More and more people are choosing to live their life without a landline.

Texting clients is a great option because of a couple very, very important reasons (or statistics).

First, 98% of text messages are viewed.
Secondly, it’s so easy and doesn’t require a lot of writing or time.

Pick a contact and write your own version of this (as long as it seems genuine, you can’t lose):

“Hey _____, this is _______, your agent.
Just wanted to say hello and see how everything is going.

Hope all is well.

Cheers!”

Copy and paste this into many text messages to your contacts. Group them by location and feel free to add something fun like an upcoming local event or something about the weather, to personalize the text a little bit.

Seriously, this is the easiest way to strike up conversations, future business, relationships, and potential referrals.

Many people, myself included, would rather not speak on the phone. We have to gear our marketing to our audience. What they find most convenient or where they spend most of their time, is where we, the real estate, agents should place ourselves.

I’m going to be honest with you. If you were trying to get my business, you would have a much better chance getting a response from me by texting me. I most likely would not pick up the phone.

I know I’m not the only one.

Cheers to a great week!

-Tawd Frensley

VP of Marketing & Sales

30 Day Free Trial

More marketing advice can be found on our featured
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More “Likes”. More Followers: Savvy Ways To Mix & Mingle On Social Media.

Posted on: December 8th, 2015 by Tim Garcia

socialtalk

 

 

Time for some real talk.
Posting snapshots of your current meal on Facebook doesn’t do anyone any good.
If anything, it’ll just remind people that they’re hungry or why they became a vegetarian.

We recommend dishing out the main course (and purpose) of social media – exposure and networking by underscoring your individuality, expressing your creative flair and putting your own personal (and memorable) stamp on everything you draft and/or share.

Americans spend more than 2 hours on mobile devices and social sites everyday.
It’s imperative to stay savvy and relatable when mingling online.

1) Post haikus or short words of wisdom (think “fortune-cookies”).
Avoid posting large chunks of text. If you need to post something lengthy, make sure it’s formatted in segments with spaces and easy on the eyes.

2) Let available content (like imagery and quotes) inspire you.
Some of us read inspirational “memes” all day. Figure out ways to correlate ones you especially like to real estate and share them. If you can’t find a significant parallel to your business – share it anyway.

3) Take stylish and wholesome “selfies”.
Snap shots with colleagues at the office, with successful clients at their home, with family members, at open houses – you name it. Any image that will humanize you. (Instagram filters can also rejuvenate your appearance).

4) Hashtags (#) work.
Yes. When used correctly, these serve a purpose and can increase your visibility, convey what you’re all about, and unite and rally your prospective audience (i.e. – just fill in the underlined portion with your info: #HomesByYourName, #BuyAndSellWithYourName #HomesInYourLocation).

5) Ask and you shall receive.

– Many Facebook aficionados have taken quizzes. Do a quick search – they’re out there. Share one that you can tie back into real estate (i.e.- What State Do You Actually Belong To?”, “What City Should You Live In?”)

– Then, attach a message: “By the way, have you thought about your home value? Would you be interested in learning more about the market in your area?” (This is where Seller’s Corner comes in handy).

 

While you’re at it…
6) Take advantage of your AgentView Branded Mobile App. 
– Allows you to view the closest listings to your current location automatically (including listing details and photos pulled right from your MLS).

– Places your name, photo and contact info on every MLS Listing.

–Allows your leads and clients to make informed real estate decisions without going anywhere (or to anyone) else.

Need help gaining “likes”, standing out and getting things to go “viral” or “trending”? Reach out to us for personally-drafted content and tips specifically tailored to catch the eye of your target audience(s). Let’s get social!

 Have a great week,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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