Posts Tagged ‘selling’

5 Things You Should Know (6/22)

Posted on: June 23rd, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Real Estate Marketing: Story Telling, Mobile Strategy, Social Influencers, and Chatbots

(Thanks for the link, Andy!)

What you should do:
– Stay up to date (and begin to implement) blossoming marketing strategies!

 

2. Is The Local Real Estate Market Heating Up? Eight Signs To Watch For.

What you should do:
– Make sure you have all of your marketing “fronts“ (including but not limited to home buying,
home sales, and home improvement) to keep up with any market developments.

 

3. When’s the next recession? Real estate analysts give their best guess.

What you should do:
– Again: remain aware. And take a deep breath. The future looks bright. 🙂

 

4. Real estate agents really want you to stop watching HGTV.

What you should do:
– Have patience with HGTV clients. And show ’em how it’s really done. 😉

 

5. Five Easy Ways For A Real Estate Agent To Advertise Their Listing.

What you should do:
– See how many you’re taking advantage of.
And here’s another easy way to showcase your listing(s): our Free Single Property Websites!

 
Have a great weekend!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

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Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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5 Things You Should Know (6/21)

Posted on: June 22nd, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Three Ways To Boost Your Real Estate Brand With Video.
What you should do:
– Take advantage of the power of video – and share as much as you can on social media!
Speaking of social media, here are some stellar stats and tips that might inspire you.

 

2. Hot real estate markets can prove challenging for home appraisals.
What you should do:
– Read the scenario (and accompanying advice) and see if you can relate (or learn something).

 

3. 10 Ways To Evaluate A Local Real Estate Market Before Buying Or Selling.
What you should do:
– “Search the data, get informed, use the internet…” and speaking of internet – is your
online presence tailored to meet the needs of both your buyers and sellers?

 

4. Don’t expect real estate agents to disappear any time soon.
What you should do:
– Let this affirm your inimitable and continued value and worth in the industry. You rock.

 

5. How Much Do Real Estate Agents Make?

What you should do:
– Ask yourself if the numbers (and other rewards) add up.

 

Have a wonderful rest of your day!

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

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Why Selling With You Makes Better Sense.

Posted on: April 3rd, 2017 by Tim Garcia

 

We have a feeling that many of your leads are thinking about using a family member or close friend as their next real estate agent. We both know this is a horrible decision, but here are some tips you can forward to them to convey why they should choose you instead.

Let’s paint the picture for you real quick: You’re either buying a new home or selling your current one. It doesn’t matter. You know you need a real estate agent you can trust.

Wait a minute! Isn’t your Aunt Sally a local real estate agent? The same goes for your childhood best friend, Blake. Why would you ever risk going with some agent you found online or in the newspaper when you have trustworthy experts directly at your disposal?

Eh … there are a lot of reasons.

Trust us, we get it. It’s just natural to seek assistance from those closest to us. Sadly, however, family, friends, and real estate just don’t mix.

Here are four reasons why:

 

  1. They tend to tell you what you want to hear

Has a close friend ever asked you if she looked good in a certain outfit and you refrained from giving your true and honest opinion? We all probably have, and this same issue can happen when friends and family are searching through the MLS to find homes they think you want but probably aren’t a good fit.

A neutral real estate agent will tell you her true and honest opinion even if it’s not what you want to hear. That’s exactly what you need for such an endeavor as this.

 

  1. Friendships and kinships can go sour

Have you ever loaned a friend or family member money? He promised to pay you back in a month, but it’s been six weeks and your money is nowhere to be found.

Talk about a quick way to sour a lifelong relationship.
Things can go sideways during a home transaction. It’s just a part of life, but it shouldn’t ruin the special relationship you have with your family member or friend.

Play it safe and hire a neutral party as your real estate agent. Wondering if this neutral party is someone you can trust? Start by checking out her website to get a better feel for her skills.

 

  1. Are your secrets safe?

Everyone has skeletons in the closest, or at the very least, things about their personal lives and finances they’d rather keep under wraps.

There’s a reason many folks spill their guts to a therapist in a way they wouldn’t with a friend or family member. It’s personal information, and when you don’t hire a trusted, local real estate agent, you risk someone blabbing personal info you’d rather not share with others.

 

  1. You’re fired

This one is pretty simple: How are you going to feel if you have to fire a real estate agent that just happens to be your uncle or best friend from graduate school?

It’s not going to be fun, and it’s probably going to be ugly. Best to just avoid it altogether.
Play it safe. Find a local real estate agent with a track record of success. If you are going to consult friends and family (even if they are real estate agents), ask them for referrals instead of their services.

 

Ready to show these leads once and for all why you’re the best option for buying and selling their next home? Let’s get them in the best CRM you’ve ever worked with and start proving to them today why they’d be crazy not to work with you.

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

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More Listings In 2017: Your Starter Kit Has Arrived.

Posted on: March 29th, 2017 by Tim Garcia

Howdy,

Tim here, and I’m just going to cut to the chase: good things (like generating more listings and working with home sellers) don’t come to those who wait – they come to those who agitate (their real estate leads and clients).

And when I say agitate, I mean it in the most motivating (NOT irritating) way possible.
Agitate: verb, to arouse public concern about an issue in the hope of prompting action.

So, do you need more listings? Want to know how and where to find more home sellers? Whether it’s via your real estate website, over the phone or in-person, let’s break down the essential resources (and actual things you need to say) to actively agitate and reel in sellers. And keep them.

What to have handy:
– Seller’s Corner: automatic email alerts with home values sent to your clients – reminding them you’re the neighborhood expert, delivering relevant info they find useful (what their home’s worth), and ensuring you’re the top-of-mind agent when they’re ready to sell.
– 4 Urgent Reasons Folks Should Sell Their Home in 2017
– 15 Features That Sell Homes The Fastest And At The Best Price

Perks:
You’re doing the right thing (irrespective of whether or they choose to sell now or later) by planting the seeds to get them thinking, and for inevitable growth, trust, loyalty, business, and – you guessed it – more listings.

What to say:
Hey there, how’ve you been? Just touching base to see if you’re [still] considering selling your home.
I bring it up ‘cause it can be a little tricky doing it all alone.

If they say YES:
Wonderful. Have you looked into how to get things started or who to talk to?
Aside from dealing with the hassles of legal documents, inspections, and managing tours and schedules, selling on your own can also cause your property to stay on the market too long without getting offers – which can cause buyers to think something’s wrong with your home.

You deserve serious, educated, financially-capable buyers. I’d love to get you connected with them.
Have you thought of showcasing your home online? I have the latest, cutting-edge marketing tools including virtual tours, HD & panoramic photos and detailed property info to get you started, and attract honest folks.

Do you have more time to talk today? Or should we schedule another chat over coffee next week sometime?

If they say NO:
Ah, gotcha. Well, can we at least stay in touch?
I have all the accurate neighborhood home values (including yours) I can send, at your discretion.
Can I get your email address to keep you updated (monthly or weekly)?

When/if the day you’d like to sell arrives –  you deserve access to the best ways to feature, broadcast and promote your home online, and ensure a speedy and financially fulfilling selling process, with serious and educated buyers only.

I would be thrilled to work with another [awesome, charming, fun, great] homeowner, such as yourself.

 

Not satisfied with how the conversation went?
Want to go the extra mile and continue the dialogue?
Take a gander at this home care script for your sellers.

Good luck out there,

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+ Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

P.S. – if talking on the phone or in-person isn’t your cup of tea at the moment for one reason or another (trust me, many of us can relate), feel free to contact us, and/or check out this email marketing message (you can literally copy, paste, fill in the blanks, and click send) to convince folks to sell with you: Sell It! Effectively Convince Sellers They Need You To List Their Home.

 

talklikealistingagent

 

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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Trends & Predictions For 2017 Real Estate Market

Posted on: January 10th, 2017 by Tim Garcia

 

Trends and Predictions for the 2017 Real Estate Market

With 2016 and the holidays now in the rear-view mirror, it’s time for you to begin establishing, focusing and achieving your goals for 2017.

Is this the year you close your first million-dollar listing? Is 2017 the year you finally launch a custom-designed website that’s user-friendly and packed full of awesome information for your clients whether they’re on mobile or desktop?

Whatever your goals might be over the next 12 months, they’re sure to be impacted in some capacity by trends and predictions for the coming year. Here are just a few of the prognostications for the 2017 real estate market by some of the best and brightest experts in the industry.

 

Chris Matthews –

“In December, the Federal Reserve raised interest rates for only the second time since 2006, and a majority of the members of the Fed’s rate-setting board predict there will be three more increases coming in 2017. These decisions will cause mortgage rates to rise, potentially making it more difficult for prospective homebuyers to be able to afford the home of their dreams.”

Ilyce Glink – CBS News

“As the oldest of the millennials push into their mid-30s, many will start to settle down and buy houses. A number of factors are contributing to this generation’s decision to start buying homes. More jobs are being created for 25- to 34-year-olds than any other age group, and wages are rising. Millennials are also reaching an age at which they’re thinking about marriage and children.

Baby boomers, the oldest of whom are entering their late 60s, are also looking to move as they reach their retirement years. In the last several years, baby boomers’ participation in the housing market has dwindled. Many already own homes and may have been reluctant to sell until their properties recovered the value they lost in the housing bust.”

Beth Braverman – The Fiscal Times

“It’s easier to get a mortgage now than at any time in the past eight years. That reflects an increased availability of both jumbo loans and low down-payment loans. Banks may also be more willing to work with borrowers over the next few years as they look to make up for a decline in refinancing business when interest rates go up.”

Kelsey Ramirez – HousingWire

The hottest real estate markets for 2017 will include Phoenix, Los Angeles, Boston, Sacramento and Riverside.

Tawd Frensley – PropertyMinder

“As it becomes more difficult for buyers to purchase homes due to higher interest rates, I believe every agent should turn their attention to the homeowners they know. If you were to refer back to what Glink and Braverman stated about Baby Boomers, refinancing will not be much of an option in 2017. The only real way to free up cash for retirement will be to sell. Reach out to every 55-plus-year-old homeowner you know and make yourself top-of-mind when they make the decision to sell. You can’t make someone sell, but you can make them remember you first when they make that decision.”

PropertyMinder is here to help

Want to learn how PropertyMindrr can help you stay one step ahead of the curve in 2017? Check out our video below to learn a bit more and then take AccelerAgent for a test drive for free today. It’s our impact product that will help you adapt to the constant fluctuations of the industry.

We’ll get you on the fast track to capturing and closing leads in no time.

 

 

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The Grinch Who Stole Your Listings (+ How To Get Them Back In 2017)

Posted on: December 29th, 2016 by Tim Garcia

Howdy,

Tim here – how’re things? Ready to wrap up December and head into 2017?

2016 has been rough.
So here’s a little holiday rhyme (inspired by the late, great Dr. Seuss)
to perk up your mood – and, very likely, your listings.

The Grinch Who Stole Your Listings (+ How To Take Them Back In 2017)

Every agent across the land enjoyed listing a lot,
But the syndicate Grinch portal lurking online did not.

The Grinch misinformed and confused! Every single season!
Now, please don’t ask why. No one quite knows the reason.

It could be, perhaps, that he didn’t have the best sight.
It could be his system wasn’t set up just right.

But I think that the most likely reason of all,
May have been that his capacity to tell the truth was much, much too small.

But, whatever the reason, his eyes or his inability to speak the truth,
He grabbed, scattered, and hoarded listings, like a kid with a sweet tooth.

You’re a sneaky one, Mr. Grinch. You keep folks in the dark.
You allow others to steal. You’re really off the mark. Mr. Grinch!

Then, one day, at PropertyMinder Headquarters, we had a thought.
We saw the unfairness and figured it was time the Grinch got caught.

Maybe your listings, we pondered, don’t have to be lost,
Maybe your listings, perhaps, should remain yours at any cost.

And what happened then? Well, in Real Estate they say,
That PropertyMinder’s Seller’s Corner truly saved the day.

It reconnected past clients. It brought back seller leads.
It brought low inventory woes to a halt and met listing agent needs.

It branded listings to rightful owners. It delivered what really mattered.
It kept your homeowners safe and secure, instead of scarce and scattered.

It kept your clients from open houses, where other agents roam,
With Seller’s Corner, the Grinch and competition is clearly no match, when it comes to selling a home.

 

Cheers to a solid last week of 2016,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

More marketing tips, advice and guidance can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

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Home Staging Checklist (+ Gaining Sellers That Need This)

Posted on: June 20th, 2016 by Tim Garcia

Hey there,

Tim here. Just touching base with another Tip Of The Week. How’ve you been?

Truth be told – this week’s tip (see the handy email below) is only relevant to agents actually working with sellers, now or in the future.

If you’re at a loss of people to send this to, keep in mind that Seller’s Corner is the starting point to generate the listings you deserve. Let me know when you’d like a one-on-one demo.

*Subject Line: The best offer on your home.

Dear_____

Buyers can be pretty picky.
Taking care of a few things before your home staging will ensure that we maximize the offer(s) on your home. Below is a quick checklist.

FYI: if you need a helping hand, I can connect you with the best home care and improvement resources you need, at any time. Just let me know.

Outside
Exterior:
– Paint touch-ups.
– Clean sidewalk and driveway.

Front and Back Yards:
– Freshly mowed lawn(s).
– Trimmed shrub(s) and tree(s).
– Clear debris, toys and tools.
– Clean pool and deck(s).

Inside
Living Area(s):
– Vacuum carpets.
– Dust furniture and clean drapes.
– Empty fireplace and remove smoke stains.
– Doors and drawers should all open and close easily.
– Remove general clutter and tidy up shelves.

Kitchen and Bathroom(s):
– Scrub bath and shower.
– Fix any faucet drips or leaks.
– Mop and wax floors.
– Clean grout and caulking.
– Wipe mirror(s), counters, sinks, glass and porcelain surfaces.

I’ll touch base again soon,

_________”

Did we miss anything?
Always looking forward to your feedback. 🙂

Let’s make magic this summer,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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