Archive for February, 2017

8 Questions You Must Ask Yourself To Increase Referrals Today

Posted on: February 21st, 2017 by Tim Garcia

8 Questions You Must Ask Yourself To Increase Referrals Today

While it might be common knowledge in the real estate industry that buyers are more likely to discover their next real estate agent through a family or friend referral, the numbers to back up this claim are staggering.

According to the National Association of Realtors, “when the buyer used an agent that was referred to them from a friend or neighbor, 7 in 10 only contacted one agent during their buying process.” Moreover, when buyers utilized an agent they had already worked with in the past, 85% of those folks only contacted that one agent.

Looking at the scenario above, are you that “one agent” in your client’s lives?

Need more proof? Some real estate agents have told PropertyMinder that referrals account for about 80% to 100% of their total business. With so much at stake, are you truly doing everything you can right now to maximize your referrals?

Whether your referral game is on point or in need of some rehabilitation, here are eight questions you simply must address to help you increase your referral business today. In fact, we suggest you customize an Excel sheet to your liking while answering the questions below to help you stay even more organized.


  1. What were your total deals in 2016?

You probably have this memorized, but if not or if you simply need to confirm, start an Excel grid and place this number in your first column.


  1. How many of them were from referrals?

Now that you’ve confirmed how many deal you swung in 2016, how many of them were referrals?


  1. What is your relationship with the people that referred business to you (friends, family, old and current coworkers, etc.)?

Type in what kind of referral it was in a new column. Look for any patterns you can see. Are the majority of your referrals only from friends? If so, is that a good thing or bad thing for your business? What can you learn by taking a giant step back and examining these relationships?


  1. Rate the strength of these relationships from 1 to 10. Are you in their contacts in their phone, do you text, and/or do they respond to your emails?

Note the strength of your relationship with your referrals. Even more importantly, think about the strength of your relationship with them. Do they respond right away when you text them, or has it been so long they text back, “New phone. Who this?”


  1. How many people are in your database?

This should take you only seconds as you confirm your database with PropertyMinder.

Haven’t started your comprehensive, customizable customer databases with us yet? Well you’re in luck!


  1. What percentage of your database is not referring you new business?

Take the total number of leads and clients in your database and determine how many of them are not referring new business to you right now.


  1. Rate your relationship with these individuals?

Now rate your relationship with them from 1 to 10.


  1. Do you call them? Text them? Are you in their contacts in their phone? Do they open your emails?

Lastly, try to figure out why you’re getting radio silence from these former clients. What can you do different today so that you’re always top of mind when past customers are ready to buy again or refer you to a friend.


This is where PropertyMinder can really help. From providing you with a customizable website that engages your target audience to providing a full suite of tools to help you manage your contacts, we provide everything you could possible need to always make sure you’re maximizing your referral revenue.*

Ready to give it a shot today?

Marketing Director

Wooing More Sellers & Buyers.

Posted on: February 1st, 2017 by Tim Garcia

A couple perceptive takes on love and relationships – to inspire and work in your (professional) favor.

When we are in a truly loving relationship, we receive the gift of being known and accepted. We become more, not less of who we are. We receive the space in which to bloom. This is how we know we are in a loving relationship. We are blooming, and the one we love is blooming as well. – Brenda Shoshann

It’s the truth.
When your sellers bloom toward new horizons…
When your buyers bloom into their dream home…
Your reputation, income and influence blooms into more hearts and minds. Simple as that.


There’s a difference between somebody who wants you, and somebody who would do anything to keep you. Remember that. – Anonymous.

Take that same logic and apply it to your leads and clients.
What are you doing different that sets you apart and will keep folks “faithful” to you?

Relationships have cycles that can go something like this:
The Romance…  your blossoming relationship is perfect, there’s a strong mutual attraction.
The Reality…  except for a few expectations and needs that might not be met 100%.
The Reaction…  time to take control, charge, responsibility and reach out accordingly with the right resources.
The Resistance…  despite passionate efforts, you might face some temporary backlash and nitpicking, stay patient and strong.
The Reflection…   what lessons can you take away that’ll avoid rocky realities in the future?
The Renewal…   reiterate and re-energize your committed efforts toward fulfilling real estate dreams (+ be sure to give yourself a little TLC, while you’re at it).


Why You Should “Date” Us.

Posted on: February 1st, 2017 by Tim Garcia


Valentine’s Day is around the corner.
Thus, we give you – If Our Online Tools Had A Dating Profile…

Gender: Cutting-edge, easy-to-use technology. Full bodied warmth, charisma and originality.

Status: Ready to mix, mingle, create lasting relationships and meet 2017 market predictions, head on.

Body Type: Flexible and capable enough to automatically maintain heartfelt bonds with your homeowners (your sellers), deliver sweet property details to your homebuyers, and send mass charismatic emails to anyone, each with a personal flair.

Occupation: Ensuring your buyers and sellers feel loved, habitually attract folks to your website, and keep everyone swooning over you when they’re ready to make any and all real estate decisions (including “home sweet home” care resources).

Hobbies: Keep your listings blossoming, keeping your overall marketing outreach human (not robotic), and making sure contacts are strategically organized and nurtured to get you the most responses.

Interests: Earning you more referrals, providing unconditional love and support, and keeping you memorable, loved and top-of-mind when it matters most: when folks are ready to buy, sell, & refer.

Favorite Food: Fresh, healthy marketing content.

Seeking: Agents wanting the best of both marketing worlds (top-notch, necessary technology and the inherent human warmth of real estate).

Fun Fact: Just bought a stylish new “wardrobe” of library messages for unlimited use.

Interested? Let’s have a brief chat to see if we’re a good fit.
Do you have any more questions before you take a free 30-day “test date”?

Have a fabulous first week of February.