Archive for May, 2016

Don’t be gullible about websites. (And use this summertime email text/pitch)

Posted on: May 27th, 2016 by admin

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The word RELATIONSHIP is in “CRM” for a reason.
Please, don’t be gullible.
By Tawd Frensley
VP of Marketing & Sales

As you get ready for your Memorial Day barbecue or weekend getaway, please try to ponder this question: if more than 90% of your business comes from referrals, why on Earth are you worried about Google ranking, website traffic, and Internet leads?

Putting 100% of your time and effort into something that is less than 10% of your business does not make sense. The companies that try to sell you optimized websites are using long tail keywords. Few people use them for their search engine searches; for example, “Colorado Springs homes with a swimming pool under $400,000.”

Do not let companies with so-so intentions trick you with their digital sorcery. We get sick of how they treat agents. As soon as you get your real estate license, many of you become a target for their nonsense. These companies think you are gullible.

You should take this personally. We know we do. Zillow, Trulia, Redfin, and large brokerages are taking up every spot on the first page of Google and receiving millions of views each year. What makes you think you can compete with them?

How about we think of it this way: Why not DO, what they CAN’T.
Zillow‬ can’t reach out to your clients.
Trulia‬ can’t make your clients feel valued.
Redfin‬ can’t forge lasting relationships with your database.
Guess what? You can.

You can email everyone, right now: “How are you? How is life and work going? I would love to catch up with you sometime.” You can do this because they are YOUR clients. Instead of spending money… Click Here.


A free summertime email text

Subject line: Any exciting summer plans? (Feel free to shorten this as you like or use it as a guide for your phone pitches)

I hope this note finds you well. Do you have any exciting summer plans? I understand you and your family have been busy. I hope summer will give you all some time to relax.

I saw your activity on my website, and wanted to see how you were doing and if I could help you find what you were looking for.

Whether you are looking at homes for fun or because you are beginning to think about making a move, I am here for any help you may need.

My objective is not to bombard you with emails, but to make sure you have the exact information that applies to what you like looking at on the web. Perhaps there is something in life that has changed that influences your searches and why you are searching. Receiving timely and accurate updates on the home values in your neighborhoods can be quite useful in helping you understand current home values.

I’d love to hear back from you about your research and see if I can further guide you towards the information you need.

Enjoy the rest of your day.

(Real Estate Tip: Edit this template for pre or post Memorial Day Weekend reach-outs.)


– Every Email Counts.
– Every Call Counts.
– Every Conversation Counts.
Read the rest HERE.


PropertyMinder’s News, Updates, and Reminders

30 Day Test Drive
Our Referral Program
Product Update Recap
Slick new website template!
Homebrella Product Update (In detail!)
Instead of them going to Yelp, Google, or AngiesList, why not have them come to you?
New MLS Search Product Update (In detail!)
By reducing the learning curve your clients often face, we increase immediate interaction. If clients are familiar and comfortable using your website, they’ll return.


Tips Of The Week:


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Quick Open House Follow-Up Email

Posted on: May 23rd, 2016 by Tim Garcia

Hey folks, Tim here.
How was your weekend?

Host an Open House this weekend? If so, need an e-mail to send via your CRM and connect with attendees? Our VP of Sales and Marketing, Tawd Frensley, has drafted one for “The Monday (or Tuesday) after.”


Thank you for stopping by and spending a little time with me at the Open House this weekend. It was a pleasure meeting you.

When I got to the office this morning, I did some market research for the last 6 months and noticed some pretty interesting trends in your neighborhood.

Is attending Open Houses the only way you have been staying connected to the local real estate market?

If so, I think I may a have a nice solution that will save you a bunch of time.
Looking forward to hearing back from you. Have a great rest of the day.”


We also have phone scripts available. Let us know if you’d like access to them! 🙂 

Have a great week,

PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Mother’s Day Email Greeting (Take Advantage!)

Posted on: May 3rd, 2016 by Tim Garcia

Mother’s Day is just a few days away.

Have you set up your Mother’s Day email campaigns yet?
(Keep reading if you need Mother’s Day email texts!)

Have you thought about calling your contacts and beginning the conversation with, “Happy Mother’s Day!” or “What are your plans for Mother’s Day?”
You can even weave in a reminder to people for them to not forget to pick up that important Mother’s day gift or bouquet of flowers.

Remember to update your social media posts, as well.
Ask questions, post something funny, or encourage people to share their favorite photos of mom or memories of mothers at home.

Try to incorporate mothers and houses somehow in your marketing.
Many of us have a mother who loved being in the kitchen, had a library full of her favorite books, or had a beautiful garden she tended to religiously. Encourage people to talk and re-connect with you.

We know Mother’s Day is an important day. It is important to email your clients, leads, and past clients to know you are thinking of them, and/or to have a script ready for a conversation.

We want you to be successful this spring, so we have a new batch of three, ready-to-go Mother’s Day emails in the CRM Message Library called, “Brand New: Mother’s Day.”  

Here is an example of one, for you, for free: 

Subject Line: When we think of home, we often think of Mom

When we think of home, we often think of our mothers. Some of our fondest memories are cooking together with Mom in our childhood home’s kitchen; giggling with Mom in the backyard; holiday gatherings in the living room with her; and story time before bed in our childhood bedrooms.

This Mother’s Day, I hope you have the chance to make your mother (or whoever was the mother in your life) feel special and appreciated.

Have a wonderful day!

Warm wishes,

We hope you get to utilize the new Mother’s Day
email texts we have written for you this week.

If you are not a customer, just sign up for a free,
30 day Test Drive
and you will have access to them. 

Let us know what worked for you or if you need any help.

Talk with you soon,

PropertyMinder’s Community Manager

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.