Archive for April, 2016

May The Force Be With You: Your Week-By-Week Marketing Guide

Posted on: April 30th, 2016 by admin

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Your Week-By-Week May Marketing Roundup Parts I & II

Every day may not be good – but there is something good in every day. Just take the initiative by adhering to marketing advice from an unlikely source, espouse tips to express tender loving care, use unique conversation starters, and practice easy-on-the-wallet ways to stay memorable.

Darth Vader Was Right (+ Website TLC)… Weekly Marketing Pt. I
Easy-On-The-Wallet Ways To Stay Memorable… Weekly Marketing Pt. II
Archived Week-By-Week Marketing for February & March are also available.


Featured April Guest Blog Posts

By Tawd Frensley, VP of PropertyMinder Sales & Marketing

– Break Up To Make Up (With Your Homeowners)… Read More
– This Isn’t The 90’s. Your Marketing Budget Doesn’t Matter… Read More
– Your Sellers: How To Keep The Lights On When Nobody’s Home… Read More



There’s No Place Like Homebrella

Forget Angie’s List, Yelp and Google. Homebrella renders you “All Things Real Estate.” Home Purchase. Home Values. Home Listed. Home Care. Home Improvement. A definite Home Run… Read More or Get Started Today.

Speaking of Easy-On-The-Wallet…

Tell a friend and take advantage of free services through our referral program. Not a customer? Take a free 30-day test drive to pre-pave summer success.


Tips Of The Week:

FebBanner1 FebBanner4
FebBanner3 FebBanner2


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The “Real Estate High-Five”: Listings & Referrals By The Handful.

Posted on: April 6th, 2016 by Tim Garcia

Look at your hand.
You’ll see it has 6 parts to it; your index finger, your thumb, your ring finger, your pinky, your (sometimes notorious) middle finger, and, of course, your palm.

So, what’s the “Real Estate High-Five?”
5 at-your-fingertips marketing elements that ensure you have folks in the palm of your hand when it matters most: when they’re ready to buy, sell and refer. Let’s take this, digit-by-digit.

1) Index (Contacts).
The average person knows 2 agents. Stay #1 with your CRM (your personal index).
Blast mass or one-on-one emails (holidays, open house follow ups, extra listing info, etc.) tailored around individual contact details. Organize people into groups (sports fans, June birthdays, anniversaries, retirees, etc.) and touch base accordingly, to demonstrate your thoughtfulness and interest.

2) Ring (Marriage).
Get homeowners to love, honor and list with you, with Seller’s Corner. What’s included? Accurate MLS data, HD photos, details and comparables, market trends, CMA lead capture, average and median listing price – deliver the goods and secure a lifelong bond of listings and referrals.

Middle (Cautionary – Not Offensive).
Be bold with dynamic and engaging marketing content (drafted for PropertyMinder customers by our skilled writers) that sends a strong message to your competition: your leads & clients don’t belong to any other agent (or broker). They’re yours. Period.

Thumbs up.
Earn well-rounded approval of your “All Things Real Estate” business (including home care and home improvement resources). Homebrella makes this possible.

5) Pinky swear.
Silently pledge to your leads and clients that you’ll stay informed and up-to-date on the latest technology and best practices to better meet their needs. Hop on just 1-2 short, sweet and informative LIVE webinars per month. Schoolhouse Rock was right: knowledge is power.


Let’s take another look at the middle finger (#3).
Sure, you can send out automated, pre-written alerts left and right – but are you taking the time to send out non-template-based, personalized touches?

Whether it’s a few minutes via e-mail or 5 minutes over the phone, your “non-salesy” voice and branding are what keep you memorable with your contacts and, as previously stated, get a clear point across to your competition: Back Off.

Also remember that having in-hand conversation-starters and content to smoothly navigate through phone calls (or e-mail exchanges) can undoubtedly lessen your anxiety and improve the quality of your relationships. However, the trick is to not come off as “scripted” in your tone and delivery of words. Be professionally casual and honest. Ad libbing is a nice touch, too. Need someone to “rehearse” with? We’re all ears.

If you want people..
to hand you over referrals…
to hand you over their trust…
to hand you a considerable income…
and to hand you over their valuable contact info…
…you need to deliver hand-picked, quality and relevant content, 24/7.

Keep in mind that we’re always here to lend a helping hand.

Virtual high-five!

PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.