Posts Tagged ‘home buyers’

5 Things You Should Know (6/5)

Posted on: June 5th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

1. Antitrust Cops Turn Attention to Real Estate Data Zillow Needs

“Critics say the project has the potential to impede competition in the market by placing a large share of valuable real estate data in the hands of one entity controlled by NAR and large brokerages. Access to such data has been critical to the success of internet startups such as real estate listing company Zillow Group Inc.”

What you should do:
– Stay tuned for developments. Is this the beginning of the end for Zillow?
– Speaking of Zillow – did you know Seller’s Corner keeps your clients away from sites like that?

 
2. The Richest Self-Made Woman In Real Estate Shares Her Best Advice

What you should do:
– Get to know Dottie Herman. You may have more in common than you think.
– Oh, and make sure you’re fully equipped with the best money-making marketing suite out there.

 

3. Voters head to the ballot box in California. Learn more about the statewide propositions/measures and meet the candidates for Governor

What you should do:
– Um… VOTE!

 

4. Some sellers using home-tech devices to spy on buyers during showings.

What you should do:
– Maybe check-in with your clients. Make sure you’re on the same page. Trust is essential.

 

5. Find that competitive advantage with this home buyer’s guide to motivated sellers.

What you should do:
– Share every resource you can that will empower both you and your home buyers.
– Remember that your clients deserve the best – that’s why we purchased a server that houses
the largest property photos (upgrade from the compressed images on the MLS).
Check out our VP of Sales & Marketing’s website OakAnchorHomes to see for yourself.

 
Happy Tuesday!
– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

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Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

5 Things You Should Know (6/4)

Posted on: June 5th, 2018 by Tim Garcia

What you should know_ Week 1 (1)

 

We bring you another 5 Things You Should Know (+ Do) news roundup for the day:

 

1. California Ballot Initiative To Expand Property Tax Breaks for Wealthy Seniors Could Be Boon to GOP.

What you should do:
– Read the proposed Proposition 13 Tax 13 Tax Transfer Initiative and let us know your
thoughts (More at: “After 40 years, Proposition 13’s failures are evident“).

 
2. Real Estate Agent Has Racist Meltdown Outside House Of Yes In Bushwick.

What you should do:
– Proceed with caution if/when you view media content.
And probably try to not be like that individual.

 

 

3. Palm Beach Real Estate Tycoon Jeff Greene files to run for governor.

What you should do:
– Irrespective of who or what you vote for – simply remember to vote!

 

4. Prospective [home] buyers persist in a tough real estate market.

What you should do:
– Remember to routinely provide your buyers with up-to-date, relevant listing alerts on
property (dream home) matches. They’re counting on you. Don’t let them down.

 

5. Sell your house ASAP with these 5 staging tips.

What you should do:
– Take note of these best practices and which ones you are (or aren’t) incorporating into
your home seller staging plan of action.

 
Hope your week is off to a fantastic start!
– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.

 

SIGN UP to receive our emails!

Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).

 

WATCH: WEBSITE MASTERY Webinar (Complete Coverage)

Posted on: March 8th, 2018 by Tim Garcia

 

The WEBSITE MASTERY WEBINAR, hosted by our VP of Sales & Marketing (Tawd Frensley), will help you:
 MASTER the art of keeping people on your website…
 MASTER your representation as an “ALL things real estate” agent (home selling, home buying, home improvement, home care)…
 MASTER your knowledge and use of cutting-edge real estate technology (automated home seller lead capture included)…
 MASTER the smooth delivery of critical real estate resources for ALL of your clients (your homeowners, sellersbuyers and leads).

Questions or comments? Feel free to reach out at any time!

Tim
Marketing Director
Direct | 408.213.4668
Email | tim@propertyminder.com

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

Select excerpts from the webinar:

“If you are interested in farming a neighborhood, if you are trying to grow your listings,
please let us know. We’ll be glad to take care of you. This is a really, really
exceptional home seller lead capture for you.”

 


“Interested in growing your database? Wanting to generate some new leads?
Here are easy and free ways to do just that…”

 


 “A seller is not defined as someone who wants to sell.
A seller is defined as someone who at some point is going to sell.
And your marketing to that individual should cater to, and capitalize on, that.
So that when they make that decision to sell, they make that decision with you.

You don’t know when they’re going to make that decision. 
And if they don’t know that your website provides the
resources they need, they’re going to go to other places.”

 


“Let’s give your clients a better experience when it comes to searching for homes,

while simultaneously ensuring they turn to you when they’re ready to make a decision.”


 “If you have an issue with your clients using Zillow, Realtor.com or Redfin, you can fix that. 
You have to begin to say: these people need to get on my site with the same MLS data. 
We purchased a server that costs $150,000 that just houses the MLS photos. 
Many companies compress the images to speed up the load time. 

Here’s what we’ve done: your clients experience the biggest, full screen photos on the market. 
It’s a proper, easy-to-navigate experience. We’ve even added Lifestyle tabs featuring 
Restaurants, Groceries, Nightlife, Cafes, Shopping, Arts & Entertainment, Banks, etc. 
People have direct access to their surroundings.”

 


“Let them know you are their future listing agent, by automatically keeping 

them informed about what’s happening in their environment. 

We’re trying to create a perimeter for you to keep your clients in.
If the house down the street goes on the market, they’re going to want to see it.

There’s a reason why we made these photos so big. If you can eliminate the need for somebody to say:
‘Oh I want to see the inside of that house. 
I want to compare it,’ if you can help fulfill some
of the nosiness – then you’re keeping that person away from other realtors.”

 

5 Ways To Connect With Home Sellers & Buyers On Facebook.

Posted on: February 10th, 2018 by Tim Garcia

Addicted to Facebook? You’re not alone.
Instead of mindlessly scrolling, aimlessly perusing, and merely “reacting” on the social media giant – why not make the most of your time there?

With that said – we’re back again with another infographic, based on previously featured content geared toward polishing and perfecting your marketing on Facebook.

Enjoy and Happy Friday!

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

facebook

 

Original Content:
by Andy Coffaro

PropertyMinderMarketing

The New York Times recently reported that the average user spends about 50 minutes per day on Facebook.

To put that in perspective, the publication stated, “It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).”

Guess who else is spending nearly an hour per day on the world’s biggest social media platform?

Your future homebuyers and sellers are, of course.

With your potential clients constantly interacting with Facebook both on desktop and mobile, here are five of the best ways to connect (and even stay connected) with them on the social media giant.

 

  1.            Tell Them About Yourself

We’re going to assume you already have a published Facebook business page right now (and if you don’t, we can easily help set that up for you).

Go back and look at your “About” tab. You’ll want to make sure everything is up to date, including phone number, business address, and hours of operation.

More importantly, show your audience the niche you specialize in by using the real estate (pun intended) offered to you in the “Short Description” and “Long Description” sections. Then make sure your email address and website are correct just below.

In a perfect world, your short and long descriptions will be so engaging and enticing that your readers will contact you.

Bam! Now you have new (and very warm) leads.

 

  1.                        Call to Action Button

Having a clear call to action button in your header image is a great way to funnel folks directly where you want them.

Here’s a nice example by the popular brand, Dollar Shave Club. You can see the call to action button labeled “Sign Up,” which then places new email addresses into their CRM for future direct marketing.

The button could also say “Learn More,” which takes people directly to your website or custom landing page.

The call to action is entirely up to you; just make you have one.

 

  1.                        Video, Video, Video

Video is an incredibly powerful way to connect with clients on Facebook.

This is especially true when you’re promoting a new listing either through a Facebook post or ad. If potential homebuyers in your area are scrolling through their timelines and see a vibrant, gorgeous, and creative video promoting your listing, it greatly increases the chances they’ll engage with your content.

If the video is especially amazing, your leads may feel inclined to share it with their friends and family on Facebook, thus helping to spread the word even more.

 

  1.                        80/20 Rule

Once your Facebook page is looking spiffy and people are following you, always remember the 80/20 rule: Give them good, relevant, and engaging content 80% of the time that simply helps them in some way. Use the other 20% of your Facebook posts to promote specific listings or your business.

By using 80% of your posts to help and educate your audience, they’ll be much more receptive the rest of the time when you market to them directly.

 

  1.                        Respond as Quickly as Possible

When folks comment on your posts – whether it’s a video, link to an article, a new listing – try to respond as quickly as you can.

You’ll get notifications on your mobile device, so keep an eye out for everything from questions to disgruntled readers. By responding to them quickly, you’ll come across as a real estate agent who truly cares about her or his client’s needs and pain points.

Utilizing Facebook to connect with new homebuyers and sellers should be a no-brainer when it comes to your marketing efforts. From capturing new leads to promoting current listings, it’s easily one of the most effective ways to take your business to the next level.

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

Open House. Close Deals. (A Plan Of Action)

Posted on: January 4th, 2018 by Tim Garcia

 

Climate Change

 

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

Home Buyer Stocking Stuffers. (Holiday Tip #6)

Posted on: December 23rd, 2017 by Tim Garcia

stocking

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
Buy Just 3 Months, Get 2 Completely Free
+
 Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

5 Best Ways to Connect with Homebuyers and Sellers on Facebook

Posted on: August 8th, 2017 by Tim Garcia

5 Best Ways to Connect with Homebuyers and Sellers on Facebook

by Andy Coffaro

PropertyMinderMarketing

The New York Times recently reported that the average user spends about 50 minutes per day on Facebook.

To put that in perspective, the publication stated, “It’s more time than people spend reading (19 minutes); participating in sports or exercise (17 minutes); or social events (four minutes). It’s almost as much time as people spend eating and drinking (1.07 hours).”

Guess who else is spending nearly an hour per day on the world’s biggest social media platform?

Your future homebuyers and sellers are, of course.

With your potential clients constantly interacting with Facebook both on desktop and mobile, here are five of the best ways to connect (and even stay connected) with them on the social media giant.

 

  1. Tell Them About Yourself

We’re going to assume you already have a published Facebook business page right now (and if you don’t, we can easily help set that up for you).

Go back and look at your “About” tab. You’ll want to make sure everything is up to date, including phone number, business address, and hours of operation.

More importantly, show your audience the niche you specialize in by using the real estate (pun intended) offered to you in the “Short Description” and “Long Description” sections. Then make sure your email address and website are correct just below.

In a perfect world, your short and long descriptions will be so engaging and enticing that your readers will contact you.

Bam! Now you have new (and very warm) leads.

 

  1. Call to Action Button

Having a clear call to action button in your header image is a great way to funnel folks directly where you want them.

Here’s a nice example by the popular brand, Dollar Shave Club. You can see the call to action button labeled “Sign Up,” which then places new email addresses into their CRM for future direct marketing.

The button could also say “Learn More,” which takes people directly to your website or custom landing page.

The call to action is entirely up to you; just make you have one.

 

  1. Video, Video, Video

Video is an incredibly powerful way to connect with clients on Facebook.

This is especially true when you’re promoting a new listing either through a Facebook post or ad. If potential homebuyers in your area are scrolling through their timelines and see a vibrant, gorgeous, and creative video promoting your listing, it greatly increases the chances they’ll engage with your content.

If the video is especially amazing, your leads may feel inclined to share it with their friends and family on Facebook, thus helping to spread the word even more.

 

  1. 80/20 Rule

Once your Facebook page is looking spiffy and people are following you, always remember the 80/20 rule: Give them good, relevant, and engaging content 80% of the time that simply helps them in some way. Use the other 20% of your Facebook posts to promote specific listings or your business.

By using 80% of your posts to help and educate your audience, they’ll be much more receptive the rest of the time when you market to them directly.

 

  1. Respond as Quickly as Possible

When folks comment on your posts – whether it’s a video, link to an article, a new listing – try to respond as quickly as you can.

You’ll get notifications on your mobile device, so keep an eye out for everything from questions to disgruntled readers. By responding to them quickly, you’ll come across as a real estate agent who truly cares about her or his client’s needs and pain points.

Utilizing Facebook to connect with new homebuyers and sellers should be a no-brainer when it comes to your marketing efforts. From capturing new leads to promoting current listings, it’s easily one of the most effective ways to take your business to the next level.

 

More marketing advice can be found on our featured Tip Of The Week Archive page.

 

Why Selling With You Makes Better Sense.

Posted on: April 3rd, 2017 by Tim Garcia

 

We have a feeling that many of your leads are thinking about using a family member or close friend as their next real estate agent. We both know this is a horrible decision, but here are some tips you can forward to them to convey why they should choose you instead.

Let’s paint the picture for you real quick: You’re either buying a new home or selling your current one. It doesn’t matter. You know you need a real estate agent you can trust.

Wait a minute! Isn’t your Aunt Sally a local real estate agent? The same goes for your childhood best friend, Blake. Why would you ever risk going with some agent you found online or in the newspaper when you have trustworthy experts directly at your disposal?

Eh … there are a lot of reasons.

Trust us, we get it. It’s just natural to seek assistance from those closest to us. Sadly, however, family, friends, and real estate just don’t mix.

Here are four reasons why:

 

  1. They tend to tell you what you want to hear

Has a close friend ever asked you if she looked good in a certain outfit and you refrained from giving your true and honest opinion? We all probably have, and this same issue can happen when friends and family are searching through the MLS to find homes they think you want but probably aren’t a good fit.

A neutral real estate agent will tell you her true and honest opinion even if it’s not what you want to hear. That’s exactly what you need for such an endeavor as this.

 

  1. Friendships and kinships can go sour

Have you ever loaned a friend or family member money? He promised to pay you back in a month, but it’s been six weeks and your money is nowhere to be found.

Talk about a quick way to sour a lifelong relationship.
Things can go sideways during a home transaction. It’s just a part of life, but it shouldn’t ruin the special relationship you have with your family member or friend.

Play it safe and hire a neutral party as your real estate agent. Wondering if this neutral party is someone you can trust? Start by checking out her website to get a better feel for her skills.

 

  1. Are your secrets safe?

Everyone has skeletons in the closest, or at the very least, things about their personal lives and finances they’d rather keep under wraps.

There’s a reason many folks spill their guts to a therapist in a way they wouldn’t with a friend or family member. It’s personal information, and when you don’t hire a trusted, local real estate agent, you risk someone blabbing personal info you’d rather not share with others.

 

  1. You’re fired

This one is pretty simple: How are you going to feel if you have to fire a real estate agent that just happens to be your uncle or best friend from graduate school?

It’s not going to be fun, and it’s probably going to be ugly. Best to just avoid it altogether.
Play it safe. Find a local real estate agent with a track record of success. If you are going to consult friends and family (even if they are real estate agents), ask them for referrals instead of their services.

 

Ready to show these leads once and for all why you’re the best option for buying and selling their next home? Let’s get them in the best CRM you’ve ever worked with and start proving to them today why they’d be crazy not to work with you.

 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

Why You Should “Date” Us.

Posted on: February 1st, 2017 by Tim Garcia

 

Valentine’s Day is around the corner.
Thus, we give you – If Our Online Tools Had A Dating Profile…

Gender: Cutting-edge, easy-to-use technology. Full bodied warmth, charisma and originality.

Status: Ready to mix, mingle, create lasting relationships and meet 2017 market predictions, head on.

Body Type: Flexible and capable enough to automatically maintain heartfelt bonds with your homeowners (your sellers), deliver sweet property details to your homebuyers, and send mass charismatic emails to anyone, each with a personal flair.

Occupation: Ensuring your buyers and sellers feel loved, habitually attract folks to your website, and keep everyone swooning over you when they’re ready to make any and all real estate decisions (including “home sweet home” care resources).

Hobbies: Keep your listings blossoming, keeping your overall marketing outreach human (not robotic), and making sure contacts are strategically organized and nurtured to get you the most responses.

Interests: Earning you more referrals, providing unconditional love and support, and keeping you memorable, loved and top-of-mind when it matters most: when folks are ready to buy, sell, & refer.

Favorite Food: Fresh, healthy marketing content.

Seeking: Agents wanting the best of both marketing worlds (top-notch, necessary technology and the inherent human warmth of real estate).

Fun Fact: Just bought a stylish new “wardrobe” of library messages for unlimited use.

Interested? Let’s have a brief chat to see if we’re a good fit.
Do you have any more questions before you take a free 30-day “test date”?


Have a fabulous first week of February.