WATCH: a closer look at our NEW website template (featuring an exclusive testimonial section), and inside-access to our listing-generating tool “Seller’s Corner.”
Remember: you can’t make somebody sell their home.
But you can make them CHOOSE YOU when they (finally) decide. Here’s how.
Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).
#ICYMI (In Case You Missed It): this year, we launched our new “Home Address (Seller Lead) Capture.” It’s essentially an upgrade of our listing generation (CMA) technology (Seller’s Corner).
Instead of going on and on and on about it (like we previously did), we’re inviting you to a LIVE, interactive look at the new, cutting-edge marketing tool in-action, and how it’s generating more listingsfor agents all across the nation.
Free, weekly, extensive insight on how to increase your listings, fully nurture your buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts (includes direct access to cutting-edge real estate marketing technology designed in the heart of the Silicon Valley).
WATCH NOW: ~ WEBSITE MASTERY Webinar (5/14) ~ *Press the play button in the above video and go FULL SCREEN *
What’s covered this session:
– Getting people’s attention and keeping it.
– Inside look at our home seller lead generator.
– Making your real estate website worthy of being visit.
– How a “stock broker” mentality will help you increase your listings.
– Complete tutorial on the benefits of Custom IDX links and MLS mastery.
– Why some sellers didn’t list with you, and how to ensure they do in the future.
Questions? Comments? Let me know. 🙂
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
“Seller’s Corner: keeps you right in front of your homeowners.
Everybody that you know that owns a home, owns an investment. And it’s your job to let them know what their investment is worth. That’s the premise that Seller’s Corner was built on.
Imagine you’re a stock broker, and all of these people invested in stock. And they don’t know anything. There’s no way of them tracking it. They’re just blindly sitting, money-invested. Nobody wants to live like that. It’s a scary predicament. So, people begin to educate themselves about when is the right time to sell. Same goes for your homeowners. So, reach out to them: ‘Hey, here’s your home. You bought it 5 years ago. This house in today’s market, is roughly about this…’ or ‘This house just went on the market. It’s similar to yours. Here’s how much it was listed for…’”
~ On power of social media:
“If any of your friends comment or like on your public post, it’s gonna expose that to everybody that they know. So, let’s say you have 200 friends. If 50 of those people “liked” your post, and commented on it, and they’re friends with 200 people – that’s 10,000. 10,000 human beings just saw that you’re a realtor. Some of them may not have a realtor and may want to see what homes look like on the market, and come to your website and look around.
Give yourself an actual fighting chance of connecting with somebody.
Even though they are searching Zillow, Realtor.com, and/or Redfin, they still need some human interaction. You’re an expert. Maybe they have some questions that aren’t being answered by their own research and it becomes cumbersome. So, make yourself present.”
~
On CRM marketing:
“Anything that you send your clients is a reason to get them to your website.
The point of marketing: getting someone to remember you past the point of initial contact.
Match your contacts with their “consumer status.”
Go beyond just ‘Buyers’ and ‘Sellers.’ Create sub-groups – ‘restaurant-lovers group,’ ‘golf-lovers group’ – reach out to people and share your experiences, coupons, suggestions, etc.”
~
More on home seller marketing:
“People who bought their home with you in the past should list with you when it’s time to sell. But for some reason they don’t. It has to do with the lack of communication during the life cycle of them owning a home. With Seller’s Corner – all you have to do is just set it up – and folks will receive automatic updates from you. You (and/or they) can control the frequency. It is worth every penny, it’s doing what you’re not capable of doing because you’re a busy person trying to make money.
It’s hard to think about 8 months from now. But imagine this homeowner who’s gonna sell 8 months from now, and you don’t really know. And now you have a tool (Seller’s Corner) that’s gonna put you in front of them for the next 8 months. It’s gonna make you more top-of-mind. It’s solid. It’s why it was created.”
WATCH NOW: ~ WEBSITE MASTERY: Make Yourself THE Option ~ *Press the play button in the above video and go FULL SCREEN *
Above is our shortest (and possibly most informative/inspiring) free webinar to date!
From perfecting the home search process for your buyers (including VIP access to full-sized HD photos of every potential dream home, and ensuring they are on YOUR website when perusing matching listing alerts), to maximizing the chances that your homeowners (inevitable sellers) will list with you when they are good and ready (by habitually sending them accurate and useful information on the value of their home and neighborhood activity) – this webinar is chock full of wisdom, motivation, cutting-edge technology in-action, and yes, even a little humor. 🙂
As always, we’d love your feedback!
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
AVAILABLE NOW: Complete WEBSITE MASTERY Webinar Series
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
Setting up searches for your homebuyers through the MLS is not doing anything good for your business. It’s simply sending listings to a customer. Our system sends listings to a customer – BUT in addition, when they’re looking at a listing, they’re looking at it on YOUR website.
When you upload photos to the MLS, everything is compressed and shrunk to minimize space. Nice thing about our new MLS Search is that we have purchased a separate server to house all of the large photos
~
It’s all about protecting your investment. NAR says that 80% of your database is going to choose another realtor – based on how people habitually market themselves.
Everyone in your database, at some point, is going to choose a realtor for some action – whether it’s buying a home, selling a home, etc.
Let’s make sure you’re always THE option.
Never assume that because you sold that person a house 10 years ago means that you’re going to be a part of their next transaction.
~
We all have clients that are nosey neighbors.
Ask yourself: Do I want every one of my (nosey) homeowners to go to an Open House and talk to another agent who is trying to grow their database? Do I want every one of my (nosey) homeowners to Google the address of the home for sale and end up on Zillow, submit their information and connect with a different agent?
~
You had a buyer. You showed them homes. You built a relationship.
Once they purchase a home – your marketing, inadvertently or otherwise, becomes remedial (sending general info, collective market snapshots, holiday greetings, etc.)
Seller’s Corner sets your homeowners (prospective sellers) on active, pending and sold neighborhood alert – effectively ensuring they are getting relevant, useful and – dare we say – inspiring information from you.
~
Make your website a hot spot of options. “Here’s my website – here’s what your home is worth and/or here’s access to active homes in the entire area you’re looking to settle down in.”
Regardless if somebody can buy it, it’s important to give somebody the ability to look. Make yourself (more specifically, your website) their one-stop access to photos, details, and insight on any and all homes and properties (including luxury locations and views).
We’ll be sharing more product updates, marketing tips, and tutorials on how we can immediately help you work with more home sellers (i.e. – boost your inventory).
Really looking forward to this. Questions? Let me know!
Have a great weekend,
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
In case you missed it – we’ve “upped” our webinar game, so to speak.
In our newly launched WEBSITE MASTERY (CRM, IDX, Seller’s Corner) Webinar Series, Tawd Frensley, PropertyMinder’s own VP of Sales & Marketing, provides extensive insight on how to immediately increase your listings, fully nurture buyer and seller leads, maximize client retention, polish and perfect your real estate website, stay top-of-mind, and strengthen your marketing efforts, through the effective implementation of exceptional practices, and cutting-edge technology.
That’s our eloquent way of saying: we’re offering you free, direct, inside access to our entire website and marketing platform, designed in the heart of the Silicon Valley, that’s helping thousands of agents across the nation battle low inventory and completely magnify success.
The webinar lineup and free registration for the next for the next 4 months is now available (simply click here or the image below to choose a date that you would like to register for).
Really hoping to catch you on a webinar (or two)!
– Tim
LISTEN NOW: ~ WORKING WITH HOME SELLERS WEBINAR ~ *Press the play button in the above video *
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to increase your listings, fully nurture buyer and seller leads, boost your referrals, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
“Across the United States the average person sells every 3 – 5 years. The average person also knows 3 realtors. Where do you fall? What number are you?”
~
“You want your customers to think about you as the sole person to help them with their property – because as their home increases in value and at some point they’re going to want to sell – you want them to think of you first. It’s the most logical and simple thought: “how can I get my customers to think of me first?'”
~ “Keep proper records – if you know 200 homeowners but don’t have their home address – fix that. Everybody that you helped buy a house – you should know that address, you should have a record of that address, update their contact record. This includes traditional marketing (postcards).”
~
“Home seller-based marketing includes, but is not limited to: Ways of improving their house(s). What homebuyers are looking for. Sending out comparable home values. Telling them what separates a house on the market for a long time vs. one that sells fast.”
~
“People want to see homes for sale. That’s why places like Zillow and Redfin exist – and that’s why people go there so often, because they want to see what’s on the market.
An informed customer is the best type of customer – it means they are educated (by you) – and that they are not going to go out and educate themselves with the closest thing at hand.
What is the closest thing at hand? Is it Zillow? Is it Realtor.com? Is it Redfin?
We’re all creatures of convenience. Everybody’s time is valuable. So use the Seller’s Corner system to update your homeowners and ensure they receive educational information that keeps them connected to YOU.”
~
“Likelihood of a home seller going to an open house is really high.
We’ve all heard the term ‘nosey neighbor’ – your homeowners that you know are also nosey neighbors.”
“If you ever lost a listing to another agent, if they forgot about you – it’s your fault. Own that. And fix it. The way to fix it is staying in their inbox with relevant information and developing a personal relationship.”
Did you catch the last couple of free WEBSITE MASTERY webinars?
If you missed them, this Monday is a great chance for a LIVE, interactive experience.
We’ll be sharing more product updates, marketing tips, and tutorials on how we can immediately help you work with more home sellers (i.e. – boost your inventory).
About the webinars:
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, increase your listings, maximize client retention, polish and perfect your real estate website, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices, and cutting-edge technology.
Really looking forward to this. Questions? Let me know!
Have a great weekend,
– Tim
Marketing Director
Direct | 408.213.4668
tim@propertyminder.com
1101 S. Winchester Blvd, J-225
San Jose, CA 95128
WATCH NOW: ~ WEBSITE MASTERY WEBINAR ~ *Press the play button in the above video
and go Full Screen for a better view.*
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, increase your listings, maximize client retention, polish and perfect your real estate website, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
“Let’s give your clients a better experience when it comes to searching
for homes, while simultaneously ensuring they turn to
you when they’re ready to buy, sell, or refer.”
“If you are trying to grow your listings, please let us know.
We’ll be glad to take care of you. This is a really, really
exceptional home seller lead capture for you.”
“Interested in growing your database?
Wanting to generate some new leads?
Here are easy and free ways to do just that…”
~
WATCH NOW: ~ CRMMASTERY WEBINAR ~ *Press the play button in the above video
and go Full Screen for a better view.*
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, increase your listings, maximize client retention, polish and perfect your real estate website, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
“With the AccelerAgent CRM – you don’t need to ask for referrals.
You automatically create referral opportunities by marketing
to the specific needs of people on a personal level.”
“Even Coca-Cola wants to stay in front of people with marketing.
Because as soon as they’re not, there are other options.
They’re trying to corner people and say:
‘We’re the only option, we’ve been an option for you for many
years we still want to be that option, we’re willing to do
whatever it takes to maintain that level of loyalty.’
You have to look at your business the same way. The amount of money you can make by staying in front of these people is substantial.”
WATCH NOW: ~ WEBSITE MASTERY WEBINAR ~ *Press the play button in the above video
and go Full Screen for a better view.*
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insight on how to fully nurture buyer and seller leads, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
“Let’s give your clients a better experience when it comes to searching
for homes, while simultaneously ensuring they turn to
you when they’re ready to buy, sell, or refer.”
“If you are trying to grow your listings, please let us know.
We’ll be glad to take care of you. This is a really, really
exceptional home seller lead capture for you.”
“Interested in growing your database?
Wanting to generate some new leads?
Here are easy and free ways to do just that…”
~
WATCH NOW: ~ CRMMASTERY WEBINAR ~ *Press the play button in the above video
and go Full Screen for a better view.*
Tawd Frensley, PropertyMinder VP of Sales & Marketing, provides extensive insighton how to fully nurture buyer and seller leads, maximize client retention, stay top-of-mind, and strengthen your marketing efforts, through the implementation of exceptional practices and cutting-edge technology.
Excerpts and highlights:
“With the AccelerAgent CRM – you don’t need to ask for referrals.
You automatically create referral opportunities by marketing
to the specific needs of people on a personal level.”
“Even Coca-Cola wants to stay in front of people with marketing.
Because as soon as they’re not, there are other options.
They’re trying to corner people and say:
‘We’re the only option, we’ve been an option for you for many
years we still want to be that option, we’re willing to do
whatever it takes to maintain that level of loyalty.’
You have to look at your business the same way. The amount of money you can make by staying in front of these people is substantial.”
