Posts Tagged ‘top of mind’
You’re Elected: The Seller/Buyer Neighborhood Expert.
Election Day has us asking – have you ever thought of your marketing and brand as part of an ongoing election?
Like politics – catchy slogans, ads and gimmicks in real estate only get you so far.
Your “undecided voters” (your “undecided leads and clients”) don’t want sweet talk or short-lived remedies. They want honest answers and lasting solutions to challenges and issues they’re facing. So, how do you become the “elected” real estate neighborhood expert?
You need to rile up your entire base (your database, that is) of “undecideds”.
No. You can’t make someone buy or sell with (or “vote” for) you.
But you can make them think of you when they’re ready to make decisions. Here’s how:
- Win-over “undecided buyers” by delivering exciting property matches and important listing details). We’ll walk you through everything on the next MLS Searches webinar.
- Sway “undecided homeowners (sellers)” to your side by updating them on the ever-changing “homeland security” (the housing market) via Seller’s Corner. If they’re getting consistent, accurate answers (home values) from you – they’ll turn to you when they want to list. Earn additional trust, while you’re at it, by providing year-round home care resources via Homebrella.
Ultimately, you need allies (that’s us) to help you win every single campaign.
Whether it’s attending a free webinar, reaching out with a technical question for our Support Department, taking advantage of Unlimited Training, or requesting fresh content from our Marketing Department – we pledge to help out any way we can.
Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing
Hungry For Better Relationships? This’ll Do.
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The Only Part Of The Market You Should Blame, Is Your Market-ing
Let’s not play the blame game.
It’s not how many people you have in your database.
It’s how well you know the people in your database.
If this wasn’t the case, then you could consider the phone book your CRM. (if agents actually called, that is)
Just because the Internet exists, doesn’t mean you don’t need to build relationships.
Just because email exists, doesn’t mean you shouldn’t call your clients.
If your business is not where you want it to be, point some blame.
However, just try not to blame the market.
The only part of the market you should blame, is your market-ing.
Relationships are the building blocks of any business.
Look to the past, how many multi-million dollar deals were done over a handshake, a cocktail, and signed on a napkin?
A website can be exited.
An email can be deleted.
A postcard can be tossed.
But…….
Our words can last a lifetime.
If you are their “Real Estate Agent For Life” then do yourself a favor, find out what is happening in “Their Life”.
That’s all, for now.
By Tawd Frensley
PropertyMinder’s VP of Marketing & Sales
Try our 30 Day Test Drive today!
Questions? Email or call me directly.
Warmly,
Anna
PropertyMinder’s Community Manager
408.213.4658
anna@propertyminder.com
More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.
