Posts Tagged ‘followers’

5 Social Media Tips You Probably Aren’t Implementing (But Should)

Posted on: April 18th, 2017 by Tim Garcia

We’ve shown you recently how critically important social media is for your business (+ tips on how to gain more “likes” and followers). From marketing and repeat clients, to snagging new leads, social media can be one of the most impactful and cost-effective marketing strategies you’ll ever employ.

Today’s Tip of the Week is going to assume you know the basics of marketing on social media. That is to say, we’re going beyond just showing you how to advertise on Facebook or set up your X (aka Twitter) account. We’re going to show you a few out-of-the-social-box ideas that you either haven’t thought of before or just haven’t had the time to implement.

By using some or all of these ideas, you’ll discover additional ways to stay in close contact with your buyers and sellers.

Hootsuite

Some of us at PropertyMinder personally use Hootsuite – that’s how amazing we think it is.

The principle behind the platform is simple: It can be difficult to remember the specific days and times you want to post to social media to connect with the real estate industry and your clients. Hootsuite lets you schedule posts ahead of time to X (aka Twitter), Facebook, Google+ and more. It will even shrink URLs for you and show you how many characters you have remaining to type with for X (aka Twitter) compared to, say, Facebook. Then select the exact date and time you want the post to go live. Boom. Done.

80/20 Rule

80% of your social media posts should be engaging, entertaining, and helpful content for your potential homebuyers and sellers.

Save the other 20% for direct marketing of your services and/or to encourage clicks to specific pages on your website.

X (aka Twitter) Bots

This one sounds more intimidating than it actually is. No, you don’t have to be a computer engineer or know how to code to create a X (aka Twitter) bot for your business.

RealtyBizNews captures the essence of X (aka Twitter) bots better than we ever could, so we’ll let them take it away:

“X (aka Twitter) bots are basically just software programs that perform specific actions. It’s possible to program X (aka Twitter) bots to do more or less anything, from instantly responding to mentions, directly messaging users who follow you, or instantly follow someone that uses certain words and phrases. The good thing about X (aka Twitter) bots is they’re easy to write and maintain. You don’t need any special coding skills either – simply create a X (aka Twitter) account, go to apps.twitter.com and set up your own bot. Just program a specific search term and select an action the bot will perform when that search term happens.”

Where the millennials at?

Depending on your market, millennials may or may not be potential clients today, but they absolutely will be in the not-so-distant future.

What’s not as popular with this crowd: Facebook. What is popular? Platforms like Snapchat and Instagram.

Figure out where in the home buying funnel your millennials are, and then you can determine the best social media strategy to engage them.

The Power of Video

It doesn’t matter if all you have is an iPhone; you need to make videos – and the distribution of this content – an integral part of your social media plan.

Think how easy it is for people that follow you on social media to have your videos auto-begin in their Instagram or Facebook feeds. With absolute minimal effort, potential clients and revenue interacts with your content to thereby increase branding and awareness.

Social media is a highly effective way to market to your audience. When combined with emails, newsletters, and other methods that engage with the leads in your CRM, social media is yet another tool that sets you apart from the competition in your zip codes.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

More “Likes”. More Followers: Savvy Ways To Mix & Mingle On Social Media.

Posted on: December 8th, 2015 by Tim Garcia

socialtalk

 

 

Time for some real talk.
Posting snapshots of your current meal on Facebook doesn’t do anyone any good.
If anything, it’ll just remind people that they’re hungry or why they became a vegetarian.

We recommend dishing out the main course (and purpose) of social media – exposure and networking by underscoring your individuality, expressing your creative flair and putting your own personal (and memorable) stamp on everything you draft and/or share.

Americans spend more than 2 hours on mobile devices and social sites everyday.
It’s imperative to stay savvy and relatable when mingling online.

1) Post haikus or short words of wisdom (think “fortune-cookies”).
Avoid posting large chunks of text. If you need to post something lengthy, make sure it’s formatted in segments with spaces and easy on the eyes.

2) Let available content (like imagery and quotes) inspire you.
Some of us read inspirational “memes” all day. Figure out ways to correlate ones you especially like to real estate and share them. If you can’t find a significant parallel to your business – share it anyway.

3) Take stylish and wholesome “selfies”.
Snap shots with colleagues at the office, with successful clients at their home, with family members, at open houses – you name it. Any image that will humanize you. (Instagram filters can also rejuvenate your appearance).

4) Hashtags (#) work.
Yes. When used correctly, these serve a purpose and can increase your visibility, convey what you’re all about, and unite and rally your prospective audience (i.e. – just fill in the underlined portion with your info: #HomesByYourName, #BuyAndSellWithYourName #HomesInYourLocation).

5) Ask and you shall receive.

Many Facebook aficionados have taken quizzes. Do a quick search – they’re out there. Share one that you can tie back into real estate (i.e.- What State Do You Actually Belong To?”, “What City Should You Live In?”)

– Then, attach a message: “By the way, have you thought about your home value? Would you be interested in learning more about the market in your area?” (This is where Seller’s Corner comes in handy).

 

While you’re at it…
6) Take advantage of your AgentView Branded Mobile App
Allows you to view the closest listings to your current location automatically (including listing details and photos pulled right from your MLS).

Places your name, photo and contact info on every MLS Listing.

Allows your leads and clients to make informed real estate decisions without going anywhere (or to anyone) else.

Need help gaining “likes”, standing out and getting things to go “viral” or “trending”? Reach out to us for personally-drafted content and tips specifically tailored to catch the eye of your target audience(s). Let’s get social!

 Have a great week,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.