Posts Tagged ‘your contacts’

Marketing: Perspective, Objective, Directive (Part I)

Posted on: September 15th, 2016 by Tim Garcia

Marketing: Perspective, Objective, Directive: Part I.
Guest blog post by PropertyMinder VP of Sales & Marketing, Tawd Frensley.

The reason why companies have different types of commercials/advertising is quite simple: to connect with the different demographics of their target audience across all channels. Some people react to humor, others react to color and imagery, while some react to sound and/or melody.

 

Whether it is visual, audio, print, or social media in front of the target audience, it is the most effective when all variations are put together to form one cohesive message and lasting impression.

Let’s be realistic.

You don’t have millions of dollars to run national commercials. However, this does not mean that your marketing must be the same year after year. And if it is, it’s time to stop it. There are people in your database that will never react to any email you send to them, no matter the frequency or “clever” subject line. The average person opens 10% of what they receive, not what you send. If a client receives 100 emails per day, 10 will be opened.

 

If your email was 1 out of the 100, then you have only managed to occupy 1% of their inbox for that day. Now, if you are only emailing your clients only once a month, you have taken up exactly 0.03% of their inbox (assuming they only have one email account). Slim chance of success with those figures.

Note to self: Increase the open rate of your emails by notifying the person that you are sending them some information. You wouldn’t blindly set up a Listing Alert for a buyer without speaking to them first, would you?

So, is calling marketing? Yep, it sure is. (let’s reference the old phrase Tele-Marketing, meaning marketing via telephone).
We have phone scripts written for you, too. Ask and you shall receive.

Marketing, in its most basic definition, is reminding people that you exist. However, agents seem to not like calling people on the phone, anymore. As if the introduction of email could ever replace the warmth of a human being’s voice.

Perhaps you feel like you are impeding on their day or you simply hate leaving voice mails.
Perhaps you don’t know what to say or just do not want to put in the time.

Whatever your excuse may be, just know that there are people in your database right now, that would like to hear from you.

Who said you even have to speak about real estate? If marketing is reminding people that you exist, then you are just doing it over the phone. Check in with them. See how their life is going or how their family is doing. Career changes, recent vacations or events are always pleasantries to discuss. A heartfelt phone call to a past client or prospect will create a longer lasting impression.

Make yourself memorable, so that you are the only option when it is time to buy or sell.

Wait! There’s more.
Check out Part II of this featured tip.


 

Let me know if you have any personal email marketing content requests. I’m here to write for you, around the clock.

Have a great rest of the week,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Only Having A Brokerage-Provided Website Is Straight Up Dangerous.

Posted on: March 16th, 2016 by Tim Garcia

Sharing isn’t always caring (for yourself) 

Would you give someone your bank account information?
Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning?

Chances are there are very few people out there who you would simply hand over the goldmine of your wealth and success. There are few people in life we should trust with this information.

Well, we’re afraid to say, that that is exactly what agents do when they use the Broker-provided website and CRM. They store all their contacts (their livelihood, essentially), all in one place- a place that is not all their own. So what happens in life when there is a fork in the road?

Sometimes an agent leaves their brokerage. Truth be told, the average agent switches brokerages 7 times.  Most of the time, they simply leave a carbon copy of their contacts with the brokerage, even if they exported their entire database. Congratulations! You just managed to allow your former brokerage to go ahead and start emailing and calling everyone in your database.

In case you didn’t know or didn’t take the time to calculate, your database is worth millions. Yes, millions. 

Let’s do a little simple math so that you can gain some clarity on your business.

Here is a simple equation to find out how much your database is worth:

Total Contacts ( X ) Average Commission = Database Worth

Then ask yourself this question:
“If everyone in my database bought or sold
with me right now, how much would I make?”

Yes, your business is in fact worth much more than you probably thought.

This is why it is essential that you have your own CRM and website.
No matter the business or life changes you go through, you can’t leave your gold mine of relationships (and potential income!) in someone else’s hands – hands that could be attached to the arms of your competitors.

You must have a place that you have full control over to store your contacts and your notes. Also, you need to have full control over the content and look of your website. That is often not possible with a Brokerage website. With the PropertyMinder website you have full control over the look. Also, you have a support and training department on standby all day to help you edit
your website, your campaigns, and your landing pages.

We have an in-house development team that designs tools based around your needs and MLS functionality that updates everyday.

Nothing in this world is free. Everything comes at a price.
Sometimes that price- is the cost of your database.

Have a great (and productive) week! 

Talk with you soon,

Anna 
PropertyMinder’s Community Manager
anna@propertyminder.com
408.213.4658

Make sure you have a plan for springtime’s real estate rush.
We can help. Just email us! 

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

The Most Expensive Website In The World Goes To…

Posted on: April 18th, 2015 by Tim Garcia

 

koolaidnew

 

Our VP of Sales and Marketing had himself a blog rant. We hope you like it.
The most expensive website in the world goes to…..

You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.

Wait! You don’t pay 6 figures for your website?
No, no, you actually do. Here’s how:


Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes! 

Multiply that by your average commission (lets say $8,000)
Grand total = $144,000 in business.

 

Remember, free is never free.
Everything comes at a price, and in your case, it comes at a hefty price.
If I’m not mistaken, you got into real estate to make money, not run a non-profit.

However, your free broker website made that possible. 
Real Estate Charity: Giving business away to less deserving, less experienced agents and not getting anything in return. Wow.

‪#‎GoodGrief‬ ‪#‎DontDrinktheKoolAid‬

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.