Life is not about waiting for the storm to pass – it’s learning to dance in the rain (and chasing the proverbial pot-of-gold at the end of the rainbow). This March is your shot to make other agents (figuratively) green with envy, and (literally) make some green of your own in the process – by, well, staying G.R.E.E.N:
Guess:
Well, predict. Look into saved MLS search data. What do leads/clients need the most? What are they researching, and what will catch their attention? Then, reach out and show your interest by warmly delivering relevant and useful info (exact and/or similar property matches for buyers + home values for homeowners – your future sellers).
Before you contact anyone, outline a plan of action. Need ice breakers? You’re in luck:
With Buyers:
“Hi there,
How are things? I noticed you were interested in ___ BR / ___ BA, near ____, at $___. Here are a few similar listings you may find worthwhile. If you have any other specific home search criteria, send it my way. I’m more than happy to do more research to find you the home you’re looking for.
By the way, are you interested in attending an open house this month?
If so, let me know. I have all of the information you need.”
With Sellers:
“Hey there,
How have you been? I’ve been great. Just trying to keep up with this hot sellers market. Several of my listings this past year sold for more than the listing price. Have you ever considered what your home is worth?
The reason I ask is ‘cause it never hurts to have a home evaluation, even if you’re not thinking of selling anytime soon. Here’s what’s happening in your neighborhood… (be of value by delivering this via Seller’s Corner ). I can even bring you a hard copy next time we cross paths. Are you free to meet for coffee this week?”
Speaking of sellers, don’t forget to check out a phone script for seller outreach that we wrote for you.
Reach Out:
…In every way possible. Contact everyone on multiple levels (including their email, cell phone and home address). Text messages count, too. Enough said.
Express:
Practice being heartfelt and sincere. Refer back to specific contact details and organization in your CRM, and let them know they matter (hint: quality relationships mean more referrals – by the way, here are 8 questions you need to ask yourself to boost referrals). Do “something” for others, and others will do “something” in return. Scratch their back, they’ll scratch yours. You get the idea.
Earn:
…New and repeat business by spending time on your AccelerAgent website.
First off, your AccelerAgent website already does these four things well. Second, Custom IDX allows you to give folks instant access to what they want to see. Need an interactive demo to see how things work? Want tips on more ways to capture website visitor interest? That’s where our free webinars come into play.
Navigate:
You’ve earned their business. Great. Now, make them loyal customers with the right balance of effective technological and humanizing face-to-face marketing. Steer them back to your AccelerAgent website, set up branded MLS alerts and Seller’s Corner alerts, and don’t forget to pick up the phone and get personal (Open House Follow Up Phone Scripts + Seller Outreach Phone Script).
Let’s get our March on strong,
Tim
408.213.4668
tim@propertyminder.com
