Posts Tagged ‘search engine optimization’

Your Google-Friendly Website (Webinar & Infogaphic)

Posted on: March 31st, 2018 by Tim Garcia

WATCH: complete “throwback” coverage of our 1st “How To Make a Google-Friendly Website” webinar, hosted by Tawd Frensley – PropertyMinder VP of Sales & Marketing.

Frankly, many of the tips featured and demonstrated still apply. Some (amazing) things never change.

Questions? Let me know! 🙂

– Tim

Marketing Director
Direct | 408.213.4668
tim@propertyminder.com

Buy Just 3 Months, Get 2 Completely Free
Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

PLUS: an infographic with some of the best SEO-savvy practices…

 

google

5 Ways To Say: “Get At Me, Google!”

Posted on: January 20th, 2018 by Tim Garcia

Want your website to rank higher in Google search engine results?

Yeah – who doesn’t, right?

On top of that – wouldn’t it be awesome to have a seller lead capture that instantly notifies you every time a home seller visits your website?

Let’s take one (amazing) thing at a time.

Before funneling more traffic to your website – make sure you have the most effective home seller lead capture running on your site 24/7 – click here to learn more, request to see it in-action, and get started.

Is your seller lead capture up and running? Great!
Now, onto 5 tips to boost your website traffic and start gathering those hot seller (and buyer) leads (P.S. – everything underlined is a direct link for you to click on for more info):

1) Create a free Google Business page.
“Show up when customers search for your business or businesses like yours on Google Search and Maps. Google My Business lets you post updates to showcase what’s new, respond to reviews to build loyalty and add photos to highlight what makes your business special.”

2) Improve your use of keywords (key phrases) associated with your website.
Go to: Moz.com/explorer
– Type a phrase into the box (ex: San Jose Homes For Sale).
– A list will pop up with a variety of other alternative and similar phrases to use.
– Take note of data and statistics on how frequently these phrases are searched, and incorporate the most popular into the SEO keywords section of your website (usually located in your toolkit under Search Engine Optimization).

3) Set up a Facebook Business Page.
Generate and funnel more leads to your website:
– 5 Best Ways To Connect With Homebuyers & Sellers On Facebook
– Can Facebook Ads Increase Listings & Leads? You Bet!
– 5 Social Media Tips You Probably Aren’t Implementing But Should
– More Likes. More Followers. Savvy Ways To Mix & Mingle On Social Media

4) Check out this article entirely dedicated to boosting your Google search engine ranking:
Tips For Real Estate Agents To Make Their Businesses Rank Better In Google And Other Search Engines

5) Last but certainly not least: Set up Custom IDX pages.
Custom IDX links update several times a day; giving your clients one-click access to accurate MLS data in your areas of expertise. Plus: heard of self-evolving optimization? We integrate the MLS into your AccelerAgent sitemap to improve your search engine placement. Custom IDX links become content pages that automatically update your website’s SEO.

Any of this help? Yes? No? A bit?
We’d love your feedback!

P.S. – Speaking of websites – Pixlr.com is a great (free) online photo editor for images you’re wanting to feature!

Tim
Marketing Director
Direct | 408.213.4668
1101 S. Winchester Blvd, J-225
San Jose, CA 95128

Buy 3 Months, Get 2 Absolutely Free
Free Service For Existing Customers With Our Referral Program

More marketing advice can be found on our featured Tip Of The Week Archive page.

google

Custom IDX & SEO: Two Peas In A Pod

Posted on: October 13th, 2015 by Tim Garcia
Jump on the next MLS Searches webinar to see everything in action!
SEO Made Easy: Part 2

Create Custom IDX pages. We can’t say this enough.
Just as a department store organizes its merchandise by brand, style, use, gender, event,and age group- you too should tailor your website to people’s preferences. And you will be optimizing your website to boot. Custom IDX is a way to improve your website’s SEO.

Click here for a step-by-step guide on how to make your Custom IDX pages more specific and other ways Custom IDX can improve your business.

 

Simply stated, Custom IDX links:

1. Add relevant pages of content that Google can crawl
2. Give people instant access to homes they want to see
3. Eliminate the learning curve website visitors have to go through each time they visit a new website.
4. Can bring about real, human traffic and conversions.
5. Support neighborhood traffic from your farm and reduce the bounce rate of your visitors.

Here are a couple ideas for you: 

– What are the main school districts or schools in your area?
– Adding school info to your SEO will help you be found by people with children.
– Does your area have any specific neighborhood nicknames? Add those as keywords.
– Create Custom IDX links for your specific area. You can create Custom IDX links based on neighborhoods, or general area. Each IDX page and the results are indexed by search engines.

Tip: A great way to figure out SEO keywords is to send an email to friends, family, and networks who are not in real estate. Ask them: “What words or phrases would you use to find a real estate agent or a home?” This will give you an idea of how people search for real estate online. Cool, right?

Click here to learn some more on how we made our tools even more Google-friendly.

Did you like what you read? Anything stand out to you? Do you need help getting started?
Is there anything here that concerns you?

Let’s get going together

Best,

Anna & Tim
408.213.4658
anna@propertyminder.com
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.