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Posts Tagged ‘your database’

Keeping Sellers At Your Beck And Call.

Posted on: March 14th, 2017 by Tim Garcia

Hey there,

I hope you’re having an amazing week so far.

Check this out: 90% of homebuyers begin their search online. That’s an astounding number, right? And 32% are first-time homebuyers, which means they’ll need an agent for years and years to come.

What’s even crazier is that 89% of homebuyers that live in their agent’s database claim they will use their agent again during their next transaction.

But here’s the kicker: Only 11% do.

And who are these 11-percenters? To be frank, they’re typically your close friends and family. You know, referrals and contacts that are insanely loyal to you. These are the folks that would follow you into the Sahara Desert without so much as a bottle of water or sunblock.

So let’s go back to that original 90%. When they are ready to buy and sell again, where do they find their next agent? Do they suddenly start combing through newspaper and magazine advertisements?

Heck no.

These folks are still searching through the noisy and cluttered Internet to find agents.

That’s why it’s essential that you stay top-of-mind with your clients long after a transaction. Email them with relevant, helpful, and insightful content. Send them original emails and newsletters with your expert advice. Provide them with links from around the web that inform and entertain.

Want to really stand out from your competition? Provide your clients with a holistic view of their home’s value. They’ll bookmark that page and follow it the way they do the stock market. With this in mind, send them relevant content on how they can increase the value of their home. I’m talking remodeling tips, landscaping tricks, and really anything that can increase their home’s ROI.

And guess what? When it’s time to buy, sell, or refer a friend, you’ll be the first person they think of.

Pretty sweet, yes?

We’re here to help you. Let’s get started.

Cheers,

Tim & The Marketing Team
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client relationships, client tracking, cma, comparable market analysis, crm, drip email marketing, email marketing, home value, home values, homebuyers, lead nurturing, leads, listings, online marketing, repeat business, sellers, statistics, your database
Posted in News & Tips Of The Week Archive | No Comments »

Sellers (Re: Staying connected).

Posted on: March 7th, 2017 by Tim Garcia

Someone once told me that absence makes the heart grow fonder, but when it comes to communicating with past clients – that’s a different ballgame.

You worked hard to help folks become homeowners, and they loved you afterward.
But did that relationship deteriorate over the years due to lack of communication?

That’s a shame because the average person sells his or her home every 3 to 5 years.

If you keep in touch with people, you’ll be the person they turn to when they’re ready to sell (or buy again).

The best ways to do this is with an easy-to-use customer relationship management and seller outreach system. It will reestablish those connections today to turn old contacts into new leads by:

Organizing your entire database.
Sending branded emails to each client featuring your photo, contact info, and link to your website.
Easy email marketing to make sure you and your old leads never drift apart again.
Monitoring every sent email, including opens and when they view new listings in your market.

Your success heavily relies on the strength of the relationships you have with each and every person in your database.

Let’s discuss today how we can reconnect with them.

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: client tracking, clients, crm, email marketing, lead nurturing, leads, listings, reach out, seller, seller leads, sellers, your database
Posted in News & Tips Of The Week Archive | No Comments »

Marketing: Perspective, Objective, Directive (Part I)

Posted on: September 15th, 2016 by Tim Garcia

Marketing: Perspective, Objective, Directive: Part I.
Guest blog post by PropertyMinder VP of Sales & Marketing, Tawd Frensley.

The reason why companies have different types of commercials/advertising is quite simple: to connect with the different demographics of their target audience across all channels. Some people react to humor, others react to color and imagery, while some react to sound and/or melody.

Whether it is visual, audio, print, or social media in front of the target audience, it is the most effective when all variations are put together to form one cohesive message and lasting impression.

Let’s be realistic.

You don’t have millions of dollars to run national commercials. However, this does not mean that your marketing must be the same year after year. And if it is, it’s time to stop it. There are people in your database that will never react to any email you send to them, no matter the frequency or “clever” subject line. The average person opens 10% of what they receive, not what you send. If a client receives 100 emails per day, 10 will be opened.

If your email was 1 out of the 100, then you have only managed to occupy 1% of their inbox for that day. Now, if you are only emailing your clients only once a month, you have taken up exactly 0.03% of their inbox (assuming they only have one email account). Slim chance of success with those figures.

Note to self: Increase the open rate of your emails by notifying the person that you are sending them some information. You wouldn’t blindly set up a Listing Alert for a buyer without speaking to them first, would you?

So, is calling marketing? Yep, it sure is. (let’s reference the old phrase Tele-Marketing, meaning marketing via telephone).
We have phone scripts written for you, too. Ask and you shall receive.

Marketing, in its most basic definition, is reminding people that you exist. However, agents seem to not like calling people on the phone, anymore. As if the introduction of email could ever replace the warmth of a human being’s voice.

Perhaps you feel like you are impeding on their day or you simply hate leaving voice mails.
Perhaps you don’t know what to say or just do not want to put in the time.

Whatever your excuse may be, just know that there are people in your database right now, that would like to hear from you.

Who said you even have to speak about real estate? If marketing is reminding people that you exist, then you are just doing it over the phone. Check in with them. See how their life is going or how their family is doing. Career changes, recent vacations or events are always pleasantries to discuss. A heartfelt phone call to a past client or prospect will create a longer lasting impression.

Make yourself memorable, so that you are the only option when it is time to buy or sell.

Wait! There’s more.
Check out Part II of this featured tip.

Let me know if you have any personal email marketing content requests. I’m here to write for you, around the clock.

Have a great rest of the week,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: buy, buyers, contacts, database, list, marketing, marketing 101, marketing basics, marketing content, phone calls, phone scripts, pick up the phone, reach out, sell, sellers, tip of the week, your contacts, your database
Posted in News & Tips Of The Week Archive | No Comments »

Only Having A Brokerage-Provided Website Is Straight Up Dangerous.

Posted on: March 16th, 2016 by Tim Garcia

Sharing isn’t always caring (for yourself)

Would you give someone your bank account information?
Would you give someone access to all of your hard work, all of our resources, all of your connections and networks? All of your knowledge? The things you spent years nurturing, gathering, and earning?

Chances are there are very few people out there who you would simply hand over the goldmine of your wealth and success. There are few people in life we should trust with this information.

Well, we’re afraid to say, that that is exactly what agents do when they use the Broker-provided website and CRM. They store all their contacts (their livelihood, essentially), all in one place- a place that is not all their own. So what happens in life when there is a fork in the road?

Sometimes an agent leaves their brokerage. Truth be told, the average agent switches brokerages 7 times. Most of the time, they simply leave a carbon copy of their contacts with the brokerage, even if they exported their entire database. Congratulations! You just managed to allow your former brokerage to go ahead and start emailing and calling everyone in your database.

In case you didn’t know or didn’t take the time to calculate, your database is worth millions. Yes, millions.

Let’s do a little simple math so that you can gain some clarity on your business.

Here is a simple equation to find out how much your database is worth:

Total Contacts ( X ) Average Commission = Database Worth

Then ask yourself this question:
“If everyone in my database bought or sold
with me right now, how much would I make?”

Yes, your business is in fact worth much more than you probably thought.

This is why it is essential that you have your own CRM and website.
No matter the business or life changes you go through, you can’t leave your gold mine of relationships (and potential income!) in someone else’s hands – hands that could be attached to the arms of your competitors.

You must have a place that you have full control over to store your contacts and your notes. Also, you need to have full control over the content and look of your website. That is often not possible with a Brokerage website. With the PropertyMinder website you have full control over the look. Also, you have a support and training department on standby all day to help you edit
your website, your campaigns, and your landing pages.

We have an in-house development team that designs tools based around your needs and MLS functionality that updates everyday.

Nothing in this world is free. Everything comes at a price.
Sometimes that price- is the cost of your database.

Have a great (and productive) week!

Talk with you soon,

Anna
PropertyMinder’s Community Manager
anna@propertyminder.com
408.213.4658

Make sure you have a plan for springtime’s real estate rush.
We can help. Just email us!

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: broker, brokerage, contacts, crm, custom idx, database, lead nurturing, mls, mls searches, seo, website, your contacts, your database
Posted in News & Tips Of The Week Archive | No Comments »

The Most Expensive Website In The World Goes To…

Posted on: April 18th, 2015 by Tim Garcia

koolaidnew

Our VP of Sales and Marketing had himself a blog rant. We hope you like it.
The most expensive website in the world goes to…..

You! Congratulations on being able to afford a website that costs you 6 figures every year. You must be rich.

Wait! You don’t pay 6 figures for your website?
No, no, you actually do. Here’s how:

Your database has 250 contacts.
You did 7 deals last year.
For every 10 contacts in your database, should equal a transaction (buyer, listing, or a referral).
So you missed out on 18 deals. Holy Smokes!

Multiply that by your average commission (lets say $8,000)
Grand total = $144,000 in business.

Remember, free is never free.
Everything comes at a price, and in your case, it comes at a hefty price.
If I’m not mistaken, you got into real estate to make money, not run a non-profit.

However, your free broker website made that possible.
Real Estate Charity: Giving business away to less deserving, less experienced agents and not getting anything in return. Wow.

‪#‎GoodGrief‬ ‪#‎DontDrinktheKoolAid‬

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Tags: advice, buyers, commission, contacts, database, listings, marketing tip, math, referrals, statistics, tip, transactions, website, your contacts, your database
Posted in News & Tips Of The Week Archive | No Comments »