We’ve once again taken the liberty of highlighting a few special (and sometimes overlooked) holidays in December as reasons to reach out, engage with your leads and clients, and be THAT (memorable) agent folks turn to when they’re ready to buy, sell, and refer.

-Wednesday, December 21^st: Winter Solstice – shortest day and longest night of the year – remind folks you have all their home care resources this winter!
– Saturday, December 25^th: Christmas Day – log in to your CRM for the latest greeting we’ve written for you.
– Sunday, December 25^th: Hanukkah – log in to your CRM for the latest greeting we’ve written for you.
– Thursday, December 31^st: New Year’s Eve – log in to your CRM for the latest greeting we’ve written for you.

Honorable Mentions:
– Monday, December 12^th: Pointsettia Day
– Wednesday, December 21^st: Look On The Bright Side Day – brighten someone’s day by sending home values to your sellers, property details (including HD Photos) to buyers,

Food-Oriented Holidays – see accompanying email greeting, below – simply fill-in-the-blank, press send, and spark a conversation (and possible meet and greet):
– Sunday, December 4^th: National Cookie Day
– Thursday, December 8^th: National Brownie Day
– Friday, December 9^th: National Pastry Day
– Thursday, December 15^th: National Lemon Cupcake Day
– Friday, December 16^th: National Chocolate Covered Anything Day
– Saturday, December 17^th: National Maple Syrup Day

Hi there,

____, here. You’ve been so generous with your time this year. I’d like to express my gratitude.

*DATE is *HOLIDAY and I’d really like to celebrate it with you.
This way we can catch up over a delightful snack (on me) instead of just texting and emailing. My schedule is pretty flexible – let me know what works best for you and I’ll schedule something in a jiffy.

[Insert SELLERS or BUYERS target segment here].

SELLERS:
[While I’m at it, I’ll bring along some printed home values andhome care resources as extra food for thought (no pun intended). I like to consider myself your one-stop shop for all things real estate. I hope you will, too].

BUYERS:
[While I’m at it, I’ll bring printed details about homes and properties that might be up your alley. I’ve been doing some extra research for you and would love your feedback to confirm whether or not I’m on the right track].

Looking forward to it!
_______________