Posts Tagged ‘online marketing’

More Likes + More Followers = More Listings?

Posted on: December 7th, 2017 by Tim Garcia



A few extra social media tips for your viewing pleasure:

– The Truth About Social Media & The Real Estate Industry (Quick Statistics On Why You NEED To Use It).

– More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media. (original post featuring infographic content)

– 5 Social Media Tips You Probably Aren’t Implementing – But Should.

– 5 Best Ways To Connect With Homesellers and Buyers On Facebook.

– How Facebook Ads Can Increase Your Listings, Sell More Homes And Generate More Leads.



Why Selling With You Makes Better Sense.

Posted on: April 3rd, 2017 by Tim Garcia


We have a feeling that many of your leads are thinking about using a family member or close friend as their next real estate agent. We both know this is a horrible decision, but here are some tips you can forward to them to convey why they should choose you instead.

Let’s paint the picture for you real quick: You’re either buying a new home or selling your current one. It doesn’t matter. You know you need a real estate agent you can trust.

Wait a minute! Isn’t your Aunt Sally a local real estate agent? The same goes for your childhood best friend, Blake. Why would you ever risk going with some agent you found online or in the newspaper when you have trustworthy experts directly at your disposal?

Eh … there are a lot of reasons.

Trust us, we get it. It’s just natural to seek assistance from those closest to us. Sadly, however, family, friends, and real estate just don’t mix.

Here are four reasons why:


  1. They tend to tell you what you want to hear

Has a close friend ever asked you if she looked good in a certain outfit and you refrained from giving your true and honest opinion? We all probably have, and this same issue can happen when friends and family are searching through the MLS to find homes they think you want but probably aren’t a good fit.

A neutral real estate agent will tell you her true and honest opinion even if it’s not what you want to hear. That’s exactly what you need for such an endeavor as this.


  1. Friendships and kinships can go sour

Have you ever loaned a friend or family member money? He promised to pay you back in a month, but it’s been six weeks and your money is nowhere to be found.

Talk about a quick way to sour a lifelong relationship.
Things can go sideways during a home transaction. It’s just a part of life, but it shouldn’t ruin the special relationship you have with your family member or friend.

Play it safe and hire a neutral party as your real estate agent. Wondering if this neutral party is someone you can trust? Start by checking out her website to get a better feel for her skills.


  1. Are your secrets safe?

Everyone has skeletons in the closest, or at the very least, things about their personal lives and finances they’d rather keep under wraps.

There’s a reason many folks spill their guts to a therapist in a way they wouldn’t with a friend or family member. It’s personal information, and when you don’t hire a trusted, local real estate agent, you risk someone blabbing personal info you’d rather not share with others.


  1. You’re fired

This one is pretty simple: How are you going to feel if you have to fire a real estate agent that just happens to be your uncle or best friend from graduate school?

It’s not going to be fun, and it’s probably going to be ugly. Best to just avoid it altogether.
Play it safe. Find a local real estate agent with a track record of success. If you are going to consult friends and family (even if they are real estate agents), ask them for referrals instead of their services.


Ready to show these leads once and for all why you’re the best option for buying and selling their next home? Let’s get them in the best CRM you’ve ever worked with and start proving to them today why they’d be crazy not to work with you.


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.



Keeping Sellers At Your Beck And Call.

Posted on: March 14th, 2017 by Tim Garcia


Hey there,

I hope you’re having an amazing week so far.

Check this out: 90% of homebuyers begin their search online. That’s an astounding number, right? And 32% are first-time homebuyers, which means they’ll need an agent for years and years to come.

What’s even crazier is that 89% of homebuyers that live in their agent’s database claim they will use their agent again during their next transaction.

But here’s the kicker: Only 11% do.

And who are these 11-percenters? To be frank, they’re typically your close friends and family. You know, referrals and contacts that are insanely loyal to you. These are the folks that would follow you into the Sahara Desert without so much as a bottle of water or sunblock.

So let’s go back to that original 90%. When they are ready to buy and sell again, where do they find their next agent? Do they suddenly start combing through newspaper and magazine advertisements?

Heck no.

These folks are still searching through the noisy and cluttered Internet to find agents.

That’s why it’s essential that you stay top-of-mind with your clients long after a transaction. Email them with relevant, helpful, and insightful content. Send them original emails and newsletters with your expert advice. Provide them with links from around the web that inform and entertain.

Want to really stand out from your competition? Provide your clients with a holistic view of their home’s value. They’ll bookmark that page and follow it the way they do the stock market. With this in mind, send them relevant content on how they can increase the value of their home. I’m talking remodeling tips, landscaping tricks, and really anything that can increase their home’s ROI.

And guess what? When it’s time to buy, sell, or refer a friend, you’ll be the first person they think of.

Pretty sweet, yes?

We’re here to help you. Let’s get started.



Tim & The Marketing Team


More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.



The Truth About Social Media (This Concerns You…)

Posted on: January 6th, 2017 by Tim Garcia


Numbers don’t lie. Our sources prove that.

Your friendly reminder that social media matters in the real estate industry (+ some extra savvy tips).
1)  5 Best Ways To Connect With Homebuyers & Sellers On Facebook
2)  Can Facebook Ads Increase Listings & Leads? You Bet!

3)  5 Social Media Tips You Probably Aren’t Implementing But Should

4)  More Likes + More Followers = More Listings?

5) Facebook Fridays: Your Story Matters. You Matter.

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Weekly real estate marketing tips can be found on our featured Tip Of The Week Archives and our ActiveRain Blog.