Posts Tagged ‘low inventory’

Things Got Worse (Re: Zillow & Your Listings)

Posted on: June 19th, 2017 by Tim Garcia

JUST IN: “…realtors are up in arms that the homeowner can complete the transaction with or without their services [thanks to Zillow’s new ‘Instant Offers’].“

Not only will this disempower and listing agents – it comes with a price tag for Zillow who is poised “to disrupt the residential real estate industry AND put over 70% of its ad revenue at risk.” Read full story here.

Can you believe it?

Thankfully, there’s hope. You have the power to fight back.
Get your homesellers habitually turning to YOU, NOT Zillow, with Seller’s Corner.

 

increasing listings

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Millennials: A New Source for Increased Listings.

Posted on: May 24th, 2017 by Tim Garcia

Howdy folks,

Tim here, how’s your week going?
With inventory at record lows, it’s imperative to secure listing opportunities by any means necessary. Agreed?

This includes targeting the hottest homebuyer demographic in the nation: millennials.
The logic behind this? Your homebuyers become your homeowners, and your homeowners eventually become your home sellers. So, let’s start at the very beginning (a very good place to start) – pre-paving more listings by securing more homebuyers (i.e. – your eventual home sellers). Sound good?

A few critical statistics:
– “Millennials [are] the nation’s largest living generation.”
– “Millennials make up 42% of all homebuyers overall, first-time or not.”
– “Millennials are 56% of America’s first-time homebuyers.” (Source: https://goo.gl/l71hcT)

Another recent report from the American Press Institute found that:
“88% of Millennials get their news from Facebook.” (Source: https://goo.gl/Wi3l5P)

A second report states the obvious: “Millennials Are Digital Shoppers”
The same study concluded that: “For both social networks and advertisers [realtors and agents] to attract Millennials, they need to offer valuable content, whether that’s new features or useful information.” (Source: https://goo.gl/8sDv5Q)
What better motivator do you need to get savvy and active on social media?

We have all of the resources you need:
1) The Truth About Social Media (statistics on it’s popularity amongst realtors and agents)
2) 5 Social Media Tips You Aren’t Implementing (But Should)
3) More Likes. More Followers. Savvy Ways To Mix And Mingle On Social Media
4) Facebook Business page with add-in lead capture
5) Buyers Resource Center (that you can add to, and share via, social media)
Cheers to making money by marketing to millennials,

Tim
408.213.4668
tim@propertyminder.com

For more marketing advice and tips on maximizing your listings and referrals, please visit our acclaimed ActiveRain blog and/or our official company Tip Of The Week archives page.

 

 

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Zillow FAIL, “Freaking Out” Over Low Inventory (+ Solutions).

Posted on: May 19th, 2017 by Tim Garcia

Howdy,

Tim here, with a couple news articles that caught my eye – would love to hear your thoughts!

First off – looks like Zillow is in hot water.
An excerpt from an article entitled “Zillow Advertising under CFPB fire sets real estate industry on edge”:“Why would a new-media company founded to, as it says in its mission statement, ’empower’ customers with new ways of shopping for and maintaining a home cling to an outdated way of doing business, rather than trying to disrupt it with a newer, better model?” Click here to read the full story.

Hmmm…GREAT question. Although we may not have an answer – we definitely have your “newer, better model” when it comes to empowering homeowners (sellers), homebuyers and the agents that want to work with them. Complete access to our marketing suite, designed in the epicenter of USA’s hottest housing market.

Next up, CNBC is reporting: “Real Estate CEO: Record-low housing inventory is ‘freaking us out’”. Full statement + developing story: “The inventory is reaching historic lows. It’s never declined vaster than it did last month. It’s freaking us out – it’s affecting our business; it’s limiting our sales…”

 

Its high time to call in the solution to the low inventory crisis. Can you guess what that would be?
Yep, the exclusive listing-generator: Seller’s Corner.

 

To recap…
Low inventory is a reality. Zillow (the supposed remedy to low inventory) is failing.
Shouldn’t realtors/agents have a reliable, empowering alternative they can turn to?

Given our company headquarters are located in the hottest (seller’s) housing market in the nation – I think it’s safe to say:

We know (and see) the stress and strain of low inventory on agents.
We know (and have designed) marketing tech and practices specifically designed to increase listings and boost the quality and efficiency of your professional career.

That didn’t sound too sales pitchy, did it? 😉

Really hope your week is going well,

Tim
Director of Marketing
408.213.4668
tim@propertyminder.com

 

Not a customer? Gain the competitive upper-hand with PropertyMinder marketing, designed in the heart of the nation’s hottest seller’s market!

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

 

 

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Recycle Leads & Reduce Low Inventory With Reusable, Automated Listing Generator.

Posted on: November 15th, 2016 by Tim Garcia

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Make Listings Yours Again:
Recycle Leads. Reduce Low Inventory. Repeat.
(With Reusable, Automated Listing Generator)

Hey folks,

Tim here, how was your weekend?

Heads up: it’s #AmericaRecyclesDay.
Believe it or not, this applies to your business in a really, really BIG way. Especially if you’re a listing agent.

First, a quick definition…

Recycle: to treat or process (used materials) so as to make suitable for reuse; to alter or adapt for new use without changing the essential form or nature of; to cause to pass through a cycle again.

Simply put: Seller’s Corner constantly, and automatically, uses this same, basic concept when it comes to generating new listings for you.

More specifically…
Recycle your buyers (past clients in your CRM) into sellers…
Reduce loss of leads and clients to other agents, online and in-person by relevantly
responding to the needs and interests of your homeowners (i.e. – delivering useful neighborhood home values that get ’em thinking of you).

In short…
Reuse Seller’s Corner 24/7 to renew lost relationships and listing opportunities
Break one vicious cycle (cold lead calling and outreach) by recycling warm, familiar, already existing connections.

The Next Step:
CUSTOMERS – schedule unlimited training appointments to maximize the tool’s power.
NON-CUSTOMERS – set-up a quick, live demo and/or start a free trial, today.
ALL – get free inside, interactive access on the next Seller’s Corner webinar.

Remember:
Recycle leads. Reduce low inventory.
Repeat and reap the benefits with Seller’s Corner.

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

 

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“Up” Your Marketing Game = “Up” Your Income & Listings

Posted on: November 1st, 2016 by Tim Garcia

Time for a quick pep-talk.

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FACT: PropertyMinder Agents (YOU) Have A Sales Volume Of Over $3 M.
FACT: PropertyMinder Agents (YOU) Make $64K MORE Per Year With Seller’s Corner
FACT: PropertyMinder Agents (YOU) Sell Twice As Many Listings Than Other Agents.
FACT: PropertyMinder Agents (YOU) Automatically Increase Your Earning Potential With AccelerAgent Tools

The statistics are real. Our tools work. Our team is dedicated. Your time is valued.
Are you ready to take the necessary (and – let’s face it – rather easy) steps to maximize the reality of these statistics in YOUR life?

Whether you jump on a free webinar, take advantage of unlimited training, work one-on-one with our marketing department for specific email marketing requests, upgrade to Seller’s Corner to stimulate increased listings, tell a friend and getting free service, whatever it is…

…the proverbial ball is in your court.

“Up” more than just your income.
“Up” the quality of your business and life.

“Up” your marketing with tailored content…
“Up” your know-how and time management with our help…
“Up” your chances of beating the odds and boosting listings in a low inventory market.
“Up” your confidence by working with, and opening up to, people who want to see you succeed.

Let’s level-up, together.

Tim
408.213.4668
PropertyMinder Marketing

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PropertyMinder’s Seller’s Corner Helps Agents Earn $64K More Per Year.

Posted on: October 3rd, 2016 by Tim Garcia

PropertyMinder’s Seller’s Corner helps agents earn $64K more per year.
The following Inman News article was originally featured and published on September 26th, 2016 (by Craig C. Rowe).

Real estate marketing and CRM platform introduces new way for agents to reach past clients.

Key Takeaways:

  • Real estate agents should stay in front of homeowners with information about the real estate market. Be the expert.
  • Seller’s Corner feature nets California agents 4.6 more listings per year than non-Property Minder customers.

 

PropertyMinder is an online marketing and CRM platform for real estate agents.

Platform(s): Browser-based; iOS app
Ideal for: All agents

Top selling points:

  • New feature, Seller’s Corner, facilitates ongoing contact with previous clients.
  • Wide array of available features.
  • Agents in CA average 4.6 more listings per year.

 

Top concerns:

  • User interface could use update.
  • May not appeal to agents looking for “pure CRM”.

 

What you should know:
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.

However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.

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PropertyMinder tackles a number of needs for real estate offices.

When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clientsabout what’s happening with their home. A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.

The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.

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PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websites, social media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?

PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.

This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.

Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.

There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)

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Seeing Seller’s Corner demonstrated made me think more about this topic.

I’ve landed on the belief that agents shouldn’t leave their wheelhouse.
Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.

Want to see Seller’s Corner in-action?
Request a quick Live Demo – or contact me directly (info below).

All the best,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinderMarketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Your Sellers: No Crime In Taking Them Back.

Posted on: September 27th, 2016 by Tim Garcia

 

Your Sellers: No Crime In Taking Them Back.

Wednesday, September 28th is National Good Neighbor Day.

Let’s ponder for a second: what does it mean to be a “Good Neighbor?”
Well, one commendable trait involves vigilantly monitoring and partaking in Neighborhood Watches.

Neighborhood Watch: a neighborhood surveillance program or group in which residents keep watch over one another’s houses, patrol the streets, etc., in an attempt to prevent crime.

Just like responsible Neighborhood Watches between neighbors looking out for one another, it’s your responsibility to watch out for your homeowners – with the help of Seller’s Corner.

Seller’s Corner: CMA + drip email marketing for real estate agents to keep watch over their homeowners.

There’s no crime in reaching out.
There’s no crime in taking the initiative.
There’s no crime in reminding folks that you exist.
There’s no crime in taking back seller leads that belong to you.

Be a Good Neighborhood Expert and fight low inventory with Seller’s Corner.

Let’s take a bite out of low inventory this Fall,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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Your Listings Are On Their Way.

Posted on: July 19th, 2016 by Tim Garcia

Hey there,

How’ve you been? Tim here, again, with a quick Script Of The Day.

Similar to recent ones, this email marketing greeting is only really relevant for agents actively working with sellers.

If you’re one of the many agents struggling with what some dub as “thinventory” – Seller’s Corner is THE listing-generator you should turn to this summer, and beyond. Agents we work with have sparked results within minutes of using it.

That said – with us, you can virtually guarantee listings are on their way.
Let’s make the following seller greeting a regular thing for you to be sending out…

Dear _______,

As we approach the finish line, there is so much to celebrate.
First of all, congratulations on securing a buyer for your home.

How is packing going? Have you researched any movers to help you transition into your new home? If you need help, I can recommend a couple of reputable companies to ensure a safe and secure transition for you and your family.*

Remember that I have access to all of the real estate resources that folks need.
I’m just a phone call away. I am very excited and looking forward to helping you finalize everything.

Sincerely,
___________

* This is where Homebrella comes in handy.

 

Let me know if you have any personal
email marketing content requests.

I’m here to write for you, around the clock.

Take care and stay in touch,

Tim
408.213.4668
tim@propertyminder.com

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

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