We’ve shown you recently how critically important social media is for your business (+ tips on how to gain more “likes” and followers). From marketing and repeat clients, to snagging new leads, social media can be one of the most impactful and cost-effective marketing strategies you’ll ever employ.
Today’s Tip of the Week is going to assume you know the basics of marketing on social media. That is to say, we’re going beyond just showing you how to advertise on Facebook or set up your X (aka Twitter) account. We’re going to show you a few out-of-the-social-box ideas that you either haven’t thought of before or just haven’t had the time to implement.
By using some or all of these ideas, you’ll discover additional ways to stay in close contact with your buyers and sellers.
Hootsuite
Some of us at PropertyMinder personally use Hootsuite – that’s how amazing we think it is.
The principle behind the platform is simple: It can be difficult to remember the specific days and times you want to post to social media to connect with the real estate industry and your clients. Hootsuite lets you schedule posts ahead of time to X (aka Twitter), Facebook, Google+ and more. It will even shrink URLs for you and show you how many characters you have remaining to type with for X (aka Twitter) compared to, say, Facebook. Then select the exact date and time you want the post to go live. Boom. Done.
80/20 Rule
80% of your social media posts should be engaging, entertaining, and helpful content for your potential homebuyers and sellers.
Save the other 20% for direct marketing of your services and/or to encourage clicks to specific pages on your website.
X (aka Twitter) Bots
This one sounds more intimidating than it actually is. No, you don’t have to be a computer engineer or know how to code to create a X (aka Twitter) bot for your business.
RealtyBizNews captures the essence of X (aka Twitter) bots better than we ever could, so we’ll let them take it away:
“X (aka Twitter) bots are basically just software programs that perform specific actions. It’s possible to program X (aka Twitter) bots to do more or less anything, from instantly responding to mentions, directly messaging users who follow you, or instantly follow someone that uses certain words and phrases. The good thing about X (aka Twitter) bots is they’re easy to write and maintain. You don’t need any special coding skills either – simply create a X (aka Twitter) account, go to apps.twitter.com and set up your own bot. Just program a specific search term and select an action the bot will perform when that search term happens.”
Where the millennials at?
Depending on your market, millennials may or may not be potential clients today, but they absolutely will be in the not-so-distant future.
What’s not as popular with this crowd: Facebook. What is popular? Platforms like Snapchat and Instagram.
Figure out where in the home buying funnel your millennials are, and then you can determine the best social media strategy to engage them.
The Power of Video
It doesn’t matter if all you have is an iPhone; you need to make videos – and the distribution of this content – an integral part of your social media plan.
Think how easy it is for people that follow you on social media to have your videos auto-begin in their Instagram or Facebook feeds. With absolute minimal effort, potential clients and revenue interacts with your content to thereby increase branding and awareness.
Social media is a highly effective way to market to your audience. When combined with emails, newsletters, and other methods that engage with the leads in your CRM, social media is yet another tool that sets you apart from the competition in your zip codes.
More marketing advice can be found on our featured
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