Posts Tagged ‘inman’

PropertyMinder’s Seller’s Corner Helps Agents Earn $64K More Per Year.

Posted on: October 3rd, 2016 by Tim Garcia

PropertyMinder’s Seller’s Corner helps agents earn $64K more per year.
The following Inman News article was originally featured and published on September 26th, 2016 (by Craig C. Rowe).

Real estate marketing and CRM platform introduces new way for agents to reach past clients.

Key Takeaways:

  • Real estate agents should stay in front of homeowners with information about the real estate market. Be the expert.
  • Seller’s Corner feature nets California agents 4.6 more listings per year than non-Property Minder customers.

 

PropertyMinder is an online marketing and CRM platform for real estate agents.

Platform(s): Browser-based; iOS app
Ideal for: All agents

Top selling points:

  • New feature, Seller’s Corner, facilitates ongoing contact with previous clients.
  • Wide array of available features.
  • Agents in CA average 4.6 more listings per year.

 

Top concerns:

  • User interface could use update.
  • May not appeal to agents looking for “pure CRM”.

 

What you should know:
PropertyMinder is a robust, feature-rich platform that tackles a number of needs for real estate offices. It helps find leads, build listing websites, send emails and give consumers geo-targeted listing information via its HomeView app. There’s a lot going on here, and I didn’t get a chance to dive too deep.

However, I did have a thorough look at its newest feature, Seller’s Corner.
This unique data-driven feature allows agents to geographically monitor the market around the homes of past buyer clients.

image1

PropertyMinder tackles a number of needs for real estate offices.

When significant market changes occur or home values have jumped, Seller’s Corner empowers users to inform clientsabout what’s happening with their home. A drip campaign can be set up based on that search to continually feed homeowners with data about their market and, of course, keep the agent in front of their customers.

The search can be based on ZIP code or created with a polygon mapping tool. It can send CMAs (comparative market analyses), property photos, median listing prices and sold prices.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood, while it’s on the market and after it closes. This is the point of Seller’s Corner.

REAL2

PropertyMinder’s intent with this tool is to distract an agent’s homeowners from the ubiquitous presence of the industry, which can be considered a major reason why so many agents tend to miss out on repeat business.

I’ve never met a homeowner who isn’t interested in the numbers of a home that’s for sale in their neighborhood.
There’s a never-ending stream of real estate apps, websitessocial media content and advertisements wanting a homeowner’s information. Is it any wonder why it’s hard to hold on to customers?

PropertyMinder states that all of its California agents using Seller’s Corner average 4.6 more listings per year than non-customers and $64,000 more in annual commissions.

This tool is demonstrating how important it is for drip campaigns to offer content that homeowners want to read.
Perhaps general newsletters with neighborhood events and office happenings are the problem. After all, your clients can get that stuff from 100 different sources. Be the real estate expert.

Seller’s Corner has templates that can be used, and every link to a new listing or highlighted home links back to the agent’s website. Listings on it are populated by an IDX feed updated every 45 minutes.

There is an ever-growing population of apps and tools aimed at helping agents win repeat business, many of which focus on channeling home maintenance tips and advice. (PropertyMinder has one of those, too, called HomeBrella.)

REAL3

Seeing Seller’s Corner demonstrated made me think more about this topic.

I’ve landed on the belief that agents shouldn’t leave their wheelhouse.
Be their real estate expert and know your niche; trying to send anything else is simply contributing to the echo chamber.

Want to see Seller’s Corner in-action?
Request a quick Live Demo – or contact me directly (info below).

All the best,

Tim
408.213.4668
tim@propertyminder.com
PropertyMinderMarketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.

Hot News Reports On Your Sellers, Listings (+$64K More A Year)

Posted on: September 28th, 2016 by Tim Garcia
Hi there,

Tim here, again. How’ve you been?
Quick heads up – PropertyMinder made some pretty big news headlines recently.

I mean, the titles say it all.
Care to know the details? Read on after the link jumps:

 

“PropertyMinder’s Seller’s Corner Helps
Agents Earn $64K More Per Year.”

“How PropertyMinder Can Help
Agents Make More Money.”

Ready to (finally) take a free test drive?
Get started, today.

Let me know if you have any personal
email marketing content requests.
I’m here to write for you, around the clock.

 

Be well and stay in touch,

Tim
408.213.4668

tim@propertyminder.com
PropertyMinder Marketing

More marketing advice can be found on our featured
Tip Of The Week Archive & Current Tip Of The Week webpages.